How to do SEO promotion yourself. Self-learning SEO from scratch

What is SEO?

SEO (Search Engine Optimization)- these are measures to optimize a website that increase its position in search results. The ultimate goal of attracting traffic is monetization of an Internet resource.

The impetus for the development of this direction was the expansion of the information field on the Internet and the emergence of search engines (Yahoo!, Google, Yandex). By entering a query, the user received feedback in the form of a page with search results, search engine results page. The search engine architecture included:

• Interface (the part with which the user works to enter a request);
• Search robot (collects data from pages, documents or pictures);
• Indexer (optimizes search for processed information).

The first to talk about the possibility of using search algorithms to promote websites Danny Sullivan, California-based technology journalist. He published the article "Search Engine Webmaster's Guide" in April 1996, where he introduced the concept Search Engine Marketing, which includes SEO as an optimization tool. In his publications, he wrote about attracting search engine interest to sites artificially.

How and for whom does it work?

The idea of ​​optimizing websites for search results marked the beginning of the formation of a new industry in IT and business. Just 20 years later, we have a rapidly growing digital marketing industry, the nuances of which a young specialist will have to understand in practice.

Let's start with the obvious: who needs SEO optimization of a resource?

Who needs SEO?

The correct answer is everyone who wants to attract users to their website. These can be both commercial organizations and individuals who simply blog.

Now let's figure out how this magic works. When promoting websites, you should have a good understanding of their structure. If the first generation of sites was created without regard to design and user experience, filled with tons of texts with explicit keys, then the sites we use today have become a high-quality product with a user-friendly interface, thoughtful design and optimized pages.

Search robots analyze websites and remember their content. Each resource is assigned a value by which it can be easily found and returned to a search query. The website ranking formula includes more than 1000 indicators. Many factors remain unknown even to developers, since machine learning technologies began to be introduced in 2009. Influencing known ranking criteria improves page relevance.

Internal and external optimization of work

In the first case it includes:

• Formation of the semantic core;
• Work on the structure;
• Optimization of texts and pictures.

External optimization is designed to increase the link mass. If previously purchasing was enough, now only natural links are taken into account. These are mentions of the site on thematic portals, websites or reposts. Regular mention of the resource by users indicates that this is a SDL (site for people). Natural links should be placed on trusted sites and be open to search engines.

In this regard, the question often arises, how to become an SEO specialist?

This profession has become in demand over the past few years and will continue to remain so in the future, because there is more and more information every day. A modern person receives more data every day than fits into 170 newspapers. The desire to obtain high-quality information in a minimum time is the reason why we open search engines today.

Looking ahead, let's say what SEO may become in the future. In one episode of the British series about technology and everyday life, Black Mirror (2011), people were given the opportunity to give each other ratings that have legal value. SEO specialists in this world are engaged in optimizing not websites, but real people.

It is impossible to improve your skill without theory. To save time, go study terminology here. Understand the basics in detail:

• How to compose a semantic core and what tools are suitable for this.
• Guide to working with Key Collector.
• SEO Specialist Toolkit.
• Drawing up technical specifications for copywriters and programmers.
• Optimization of texts, images and meta data.

Where to start learning?

If you are a fan of classical teaching tools, then the book Igor Ashmanov and Andrey Ivanov "Optimization and promotion of websites in search engines" will be a very useful purchase. The paper edition describes the basics well, but for up-to-date information you will have to go to blogs and thematic resources.

First of all, visit the website Sergei Koksharov(https://devaka.ru). This is one of the largest expert analysts in the field of search engine optimization. His blog is regularly updated with useful articles, webinars and other useful things.

Another useful blog Mikhail Shakin(http://shakin.ru). Its portal publishes reviews of new programs, tools and interviews with experts in this field.

Ilya Rusakov(http://seoinsoul.ru/) writes about SEO development trends, tools to help, and publishes reviews of major conferences.

Be sure to check out the channel IMpro.pro. Speakers talk about ranking factors, content and page optimization in clear and accessible language.

You have decided that without search engine promotion, further development of the project is impossible. We found a specialist and provided him with access. After a while, you get a hefty list of recommendations for implementation - at the level of site structure, texts and even the most sacred thing - design.

How do you understand that all this is really necessary, and what exactly does an SEO specialist do to optimize your resource?

Regardless of whether you are promoting a website in Russia, Ukraine or the USA, and, accordingly, focusing on Yandex or Google, the promotion process as a whole does not change. Of course, as in other areas, there are no clear restrictions and much depends on the specifics. But there are still about a dozen mandatory stages of work.

Do you want to know about the stages of promotion specifically for your project? We will advise:

1. Analysis of the site, topics and competitors

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Notice boards.
5. Corporate websites.
6. Forums.

When an SEO specialist receives all access to project analytics and webmaster panels(or adds a site there himself), he begins to analyze the products and services of the project, and also gives a general assessment of the site in order to understand what work needs to be done first.

It is at this stage that a project promotion strategy and a detailed work plan are formed.

What exactly does a specialist do?

1. Analyzes the overall visibility of the site not only for high-frequency queries, but also for mid- and low-frequency ones.
2. Conducts an analysis of competitors and market leaders in order to understand what to focus on in a given topic, what is better in competitors’ websites.
3. Analyzes the structure of leading sites in a niche and their link profile.
4. Marks requests for which landing pages need to be created and optimized on the client’s website.
5. Conducts both regular analytics based on search results, and systemic ones, for example, using Serpstat.

Why is all this needed? An SEO specialist determines whether it is necessary to immediately make global changes to the site. For example, change the CMS (content management system), adapt the site for mobile devices, change protocol from http to https etc.

A competent specialist notifies you in advance of the need for global changes in order to clarify with programmers how possible, for example, it is to finalize the current version of the CMS.

This also allows you to clarify the entire budget for website promotion - costs for content, links, and other expenses.

It is better to make global changes in advance, otherwise, after 3-4 months of work on implementing an SEO audit, you will find yourself at a dead end - you will be faced with the fact that it is technically impossible to optimize filters or add new tags or categories.

2. Formation of the primary core of search queries

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Business card websites (not one-page websites).
5. Notice boards.
6. Corporate websites.
7. Forums.

Now you have in your hands a promotion strategy, a work plan, a preliminary analysis of the site and the sites of market leaders. At the new stage, an SEO specialist, using Serpstat, Wordstat and other tools for collecting search queries, collects, clusters into groups, and breaks down the frequency semantic core.

It will be useful for:

• forming the site structure;
• drawing up templates for manually generating and forming meta tags (Title, Description, Keywords), H1, H2 headings;
• writing texts on landing pages;
• creating competent linking;
• external website optimization;
• site visibility analysis.

The semantic core can consist of several hundred search queries (for small business card sites) and several hundred thousand (for online stores).

The process of compiling the core is long and, depending on the size of the site, can take several months. That is why it is divided into sections and categories, so as not to slow down progress and expand the semantic core in parallel with other works.

3. Formation of a broad site structure

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products, except for some projects with a narrow focus.
3. News sites.
4. Business card websites (not one-page websites).
5. Notice boards.
6. Corporate websites.
7. Forums.

Search engines are constantly improving their algorithms and showing the most relevant pages for user queries. If you enter “laptops with backlit keyboards” into a search engine, you will see the pages most relevant to these queries in the first places.

If you want to see your project in these positions, you cannot do without creating a broad site structure. For each group of search queries, you need to create and optimize your own landing page.

At the same time, it is important to remember that it is better to optimize specific product cards for super-low-frequency queries, since they will only interfere with the promotion of important pages, taking away some of their internal static weight.

A query that is entered no more than 5 times a month is considered super low-frequency.

Category pages are created for high-frequency queries, and static filter/filter intersection pages are created for mid- and low-frequency queries.

Where do you get ideas for creating new landing pages?

1. Issue analysis.
2. Competitor analysis.
3. Internal site search.
4. Analysis of product range / range of services.

For large stores with distribution centers in various cities, as well as message boards, marketplaces, and companies with branches, the number of landing pages in the structure is multiplied by the number of cities. It is important that the content of such pages be unique.

This is a long process, and in large projects new filter pages for specific categories are created even two years after the start of website promotion. But still, the bulk of work to expand the structure of landing pages should be carried out much earlier in order to quickly obtain the desired effect.

4. Formation of a task for internal optimization

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Business card websites (not one-page websites).
5. Notice boards.
6. Corporate websites.
7. Forums.

The specialist corrects errors in internal website optimization, works with landing pages for groups of queries, and removes duplicate pages. To do this, a technical SEO audit of the site is carried out, on the basis of which a task for internal optimization is formed.

The following points must be followed (in order of importance):

1. Setting up automatic generation of Title, Description and H1 headings based on templates for categories, products, filters, filter intersections, pages created for geo queries, etc.
2. Formation of page addresses on the site (bringing them to a human-understandable form).
3. Optimization of filters: creation of rules for the formation of URLs for filters and their intersections, meta tags, visibility of links to filters).
4. Increasing server response speed and site page loading.
5. Removing duplicates using permanent redirects, canonical addresses, noindex follow.
6. Creating an XML sitemap.
7. Setting up multilingualism (if language versions are available).
8. Optimization of pagination pages.
9. Optimization of server response code and page headers.
10. Setting up micro markup for reviews and information on product card pages.

5. Organization of internal linking

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Notice boards.
5. Corporate websites.
6. Forums.

Often the reason for poor website ranking is a problem with filling promoted pages with static weight. What are we talking about?

It is important not only to create landing pages, but also to organize internal linking so that users and search robots can easily get to other pages. Otherwise, they may not appear in the search engine index.

Typically, this problem occurs with pages of optimized filters - the user can get to such pages by selecting a filter, but the search robot does not see it.

Also, at the stage of site promotion, the SEO specialist builds linking of menu categories using developed scripts, where he adds previously collected and clustered queries, and transfers static weight from pages with low competition (for example, from product cards, filter intersections) to pages of a higher nesting level.

6. Content optimization

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Business card websites (not one-page websites).
5. Notice boards.
6. Corporate websites.

The optimizer manually generates unique meta tags (Title, Description, Keywords) and H1 headings based on the “long tail” of search queries for those pages where it is necessary. Also, for promoted pages of the site, texts are generated that include previously collected key queries, naturally, taking into account the current requirements of search engines.

Texts influence both the ranking of pages for high-frequency queries and their display for long-tail queries.

7. Working with a crawl budget

For which projects is this stage relevant:

1. Online stores.
2. Sites of services and products, where it is possible to filter search results and sort them.
3. Notice boards.

A search robot's crawling budget is the number of pages it can crawl on a website at one time.

Often site owners, after reading 1-2 articles on website promotion using filter and tag optimization, create hundreds of pages of useless filters for which there are no requests or very few of them. Moreover, pages of intersections of two filters from one block (for example, two brands), intersections of four or more filters are not closed to the robot. They do not hide pages of various sorts: by price, rating, number of products on the page. These are all gross mistakes.

As a result, the search robot can index only part of the filter pages and leaves the site. Even if you do everything else correctly, this will be the reason why pages will not be included in the index. Moreover, the static weight of category pages will be greatly reduced.

An excellent case for working with filters: “How to save a project and increase organic traffic by 109% in 6 months”.

It is recommended that only experienced specialists work with a crawling budget. Specialists will correctly close “junk pages” for indexing, created only for the convenience of users, leave only the necessary filters, prohibit robots from crawling “junk pages” and close links to them.

8. Improving site usability

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Business card websites (not one-page websites).
5. Notice boards.
6. Corporate websites.
7. Forums.

Do search engine algorithms take into account behavioral factors - how the user interacts with the site? Yes, take into account.

SEO specialists work on:

• failure to return the user to search results;
• reducing the failure rate;
• increasing the duration of stay on the page.

Adapting a site for mobile devices will significantly increase the visibility of the site in mobile search results, and conversions from mobile devices will also increase. Simplifying navigation reduces bounce rates. Proper design of the “About Us” page will increase the trust of visitors and search engines.

9. External website optimization

For whom is this relevant? For all types of sites in highly competitive topics.

Yes, in a number of topics with low competition you can do without building up external link mass, but mostly external optimization is necessary. The more high-quality thematic sites link to you, the more authoritative you become in the eyes of search engines.

There are many parameters by which you need to build a link profile and select donors. SEO specialists can use permalink exchanges, add natural links from forums, Q/A services, and also directly post through webmasters of sites that do not sell links.

10. Increase conversion from visitors to clients

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Business card websites (not one-page websites).
5. Notice boards.
6. Corporate websites.

Conversions are not necessarily sales. This can be either an order for services or a subscription to a newsletter.

In fact, this is a complex stage that requires knowledge of design, usability, email marketing, and even skills in creating quality content.

What does a specialist do first?

1. Corrects order forms.
2. Adds ways to communicate with managers through the site.
3. Changes the colors of page elements.
4. Works with reviews.
5. Sets up triggered personalized mailings.

And this is only a hundredth of the improvements that increase site conversion.

11. Step-by-step page optimization

For which projects is this stage relevant:

1. Online stores.
2. Websites for services and products.
3. News sites.
4. Notice boards.
5. Corporate websites.
6. Forums.

Based on the ranking of pages by queries and analysis of traffic by category, SEO specialists constantly work with the site structure, expand it, make changes to texts, meta tags, internal linking, and external link mass of pages. This is a long process.

Everything is complicated by the constant updating of search engine algorithms, and therefore it is often necessary to make changes to the site promotion strategy and constantly improve it for users and search engines.

conclusions

Conventionally, we can distinguish 11 main stages of the work of an SEO specialist:

1. Analysis of the client’s website, topics and competitors. Formation of strategy and work plan. Relevant for all types of sites.
2. Collection and clustering of semantics, formation of the primary core of search queries. Relevant for all types of sites.
3. Creation of a broad site structure. Irrelevant for specific products and narrowly themed services that solve specific goals.
4. Conducting an audit, creating assignments for technical optimization of the site. Relevant for all types of sites.
5. Internal linking, increasing the internal weight of pages important for promotion. Relevant for everyone except small business card sites and specific products.
6. Content optimization. Relevant for all types of sites.
7. Working with a crawl budget. Relevant for online stores, message boards, services where it is possible to filter the results and sort by various parameters.
8. Improving site usability. Relevant for all types of sites.
9. External optimization, working with the link profile. Not relevant for topics with low competition.
10. Increasing the conversion rate from visitors to clients. Relevant for all types of sites, except forums.
11. Step-by-step optimization of pages by sections, categories, implementation of improvements based on data analysis. May not be relevant for small business card sites.

Almost all stages are not applicable to one-page sites.

Of course, there are many nuances that are beyond the scope of this review. For example, correct site transfer

Don't want to waste time reading?

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Most of our clients are satisfied with the result and recommend us to others, but there are also dissatisfied ones who believe that SEO is a myth. And we will not contradict them and make excuses. Website promotion in search engines I am index And G o o g l e more reminiscent of Alice in Wonderland than a physics reference book. Not everyone is able to withstand all the difficulties of advancement and reach the end of the chessboard.

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And this happened because:

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• Contextual advertising - to improve recognition rates and increase targeted traffic


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• Properly configured e-mail marketing - to quickly notify customers


• Working with brand reputation - responsible persons working through negativity online, communicating and solving problems with clients

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In recent years, search engine promotion has changed significantly: new tools and auxiliary services are constantly appearing, the work of which is aimed at improving Internet resources. Competition is growing significantly, which creates a need to look for something new and productive. Search engines, in turn, pose more difficult tasks for optimizers to get into the TOP. Now it’s not enough just to purchase links and place good content on the site - there are about 800 parameters that are taken into account when ranking search results. It is impossible to keep track of all these aspects, but among them there are those fundamental ones, by working on which you can implement successful SEO promotion (Search engine optimization) yourself.

Search engine algorithms set new standards that do not slow down development. We offer you effective tips for website promotion that will help you not only get into the top ten, but also constantly maintain these positions.

Step 1. Where to start promoting your website from scratch?

A novice optimizer is faced with the task of figuring out for himself the purpose of creating and promoting a resource. Most business owners do not understand why SEO optimization of a website is needed and how it functions. The knowledge of most entrepreneurs is limited to the fact that they simply aimlessly create online platforms and do not know how to attract customers.

If you have set yourself the task of creating and promoting a resource, then be prepared to work on it on an ongoing basis. It will not be possible to invest in a business once and let everything take its course, as this will be a waste of time. The Internet is teeming with sites that are not optimized for search engines and do not provide any value to users.

Therefore, the first stage of SEO optimization in our step-by-step instructions is to define goals and plans that will help implement the site:

• determine the benefit that the resource can bring to your company;
• what useful and interesting things can you give to your target audience;
• how much are you willing to invest (time, effort, money).

The more benefits a resource provides to users, the more valuable it is to search engines. So be prepared to create something useful and algorithm-compliant at the same time.

After determining the main tasks that will be assigned to the resource (informing the audience, selling goods, a place to spend free time, etc.), you can proceed to the next stage.

Step 2. Internal organization of the site

You can organize search engine promotion on your own only if the resource is technically prepared. We are talking about code, on which a lot depends: from ease of use to page loading speed. If everything is fine with the code, but the pages are still freezing, then you should pay attention to the hosting and change it if necessary. You should have a permanent specialist who will correct the code from time to time and remove unnecessary parts. Such manipulations will further help you implement promotion in search engines on your own, since a reliable base will be prepared for this in the form of clean, optimized code.

In the code, it is necessary to work out those elements that make the site heavy. An experienced programmer will not overload the page with unnecessary modules, and will also compress all images (the quality should remain unchanged).

When you hit the page again, you can avoid loading it using caching. The page will already be stored in the cache and it will not take time to open it. This applies to those pages that contain only static elements.

Step 3. Design

The outer shell of the site forms the first impression among visitors, which is important for independent promotion in search engines. The design must be extremely clear and created according to all usability rules. Color and composition solutions must correspond to the theme. For example, a company that specializes in the manufacture of equipment cannot have a website in pink colors.

Visitors should have pleasant associations with your resource. All important components should be visible, such as feedback forms, call buttons, etc. Readable text will be a plus, since only because of unpleasant sensations while reading can a user leave your resource and switch to a more comfortable one.

If you have an online store with a huge number of products, then you will need filters for convenience. This will win over potential buyers and turn their routine search into an enjoyable experience.

Now it is impossible to imagine a good website without a mobile version, since more than half of users use smartphones to search for information and order goods. Adaptive design makes it possible to present users with a beautiful picture, no matter what device they use to access your resource.

Step 4. Content preparation

The next stage of step-by-step website promotion is content preparation. The text content must meet the following parameters:

• uniqueness. Find a good copywriter who can comply with the parameters of uniqueness and at the same time write interesting texts. It is not possible and necessary to write articles with 100% uniqueness for every topic, since the presence of specific vocabulary can exclude this possibility;
• structure. The text should be divided into logical parts, each of which has a title. Enumeration lists will also help you navigate the text;
• content. The article should not only perform SEO functions, but also be interesting to users. It is necessary to reveal the topic of the article, write in simple and understandable language, and not overload the text with key phrases, and then the article will appeal not only to the audience, but also to search bots.

Articles must contain phrases from the semantic core, which will be used to independently promote the site on the Internet. It is necessary to analyze competitors before promoting a page for any request. All keywords are divided into groups, each of which has a main phrase. It is the main one by which the resource will be promoted.

Step 5. Help with navigating the site

Another stage of our step-by-step instructions for successful SEO optimization is creating all the conditions for comfortable and trouble-free movement around the resource. Creating a site map will easily solve this problem. It is necessary not only for users to make it easier to find the necessary sections, but also for search engines, which will take into account the presence of the map when ranking.

Competent internal linking is also necessary. By referring in one article to another published on your resource, you draw the attention of readers to other useful materials. Plus, behavioral factors improve, as users spend more time on the resource pages. Linking can be successfully implemented if you create a blog on the site and share thematic materials with visitors.

Step 6: Indexing

In our instructions for SEO optimization, the matter comes to introducing the prepared web resource to search bots. Before you open access to the site, you need to make sure that self-optimization of the site is done correctly:

• the content is unique and interesting;
• pages load quickly;
• system pages are hidden and everything functions smoothly.

You can ask someone to test the site, try to order a product, browse the pages and describe their experience of using it. This procedure will help you determine whether the resource is ready for indexing and whether it will be to the taste of users.

When everything is ready, you can open the site for Yandex and Google search bots. To speed up indexing, you can enter the resource into the system yourself (Yandex.Metrica, Google.Analytics), which will also help track statistics.

Step 7. First steps in independent SEO promotion

Competitor analysis is where you need to start promoting your site after it is included in the index. A newbie SEO needs to determine how competitors attract traffic and through what channels.

You should not suddenly use all methods (purchasing links, many new publications, etc.), since such bursts will seem unnatural to search engines. Everything needs to be done progressively, the main thing is to move towards attracting the target audience.

To begin with, social networks will be an excellent tool, where you can directly communicate with users, answer questions in a relaxed atmosphere, inform about new products, promotions and sales. You can create a page for your company or publish advertisements in popular public pages. In any case, you will arouse keen public interest.

Step 8. Link mass

When the audience has already warmed up a little, and search engines have seen the first positive changes in behavioral factors, you can begin to build link mass. Here it is important to slowly and regularly increase your momentum, otherwise you may run into search engine filters.

To ensure that purchasing links is as efficient and safe as possible for your wallet, you need to contact a trusted exchange. SAPE specialists will show you how to promote your website for high-frequency queries and not go broke ().

Step 9. Work on a permanent basis

To remain in the top ten, you will need to constantly work on SEO promotion of the site yourself: create new interesting content and publish it regularly, which Yandex greatly values; also promote your Internet platform using third-party resources such as questionnaire sites, forums, and post articles on other sites. Communicating with users on blogs on behalf of the company will also bring good results, as you will always be heard.

conclusions

In our step-by-step instructions, you learned how to promote your website yourself. Work with the resource must be carried out on an ongoing basis, the site must be improved in accordance with the requirements of search engines. In order for users to enjoy using your site, you should regularly stir up their interest and connect various channels to attract the target audience. In this case, you will be able to recoup the resources spent on independent SEO promotion.

Hello friends! Today I will tell you what SEO website promotion is and how to do it correctly so that your WEB project confidently reaches the TOP10 of Yandex and begins to bring targeted traffic and sales. So, let's go!

SEO website promotion - what is it?

Do you want to confidently reach the TOP10 Yandex? Focus your WEB project primarily on live users and only then on robots Yasha and Gosha! Orienting a web project to real people means constantly working to improve your site.

What behavioral factors include:

• Time spent on the site
• Bounce Rate
• Page browsing depth
• Natural sharing of resource pages by users
• Number of social signals from social networks

It is these behavioral factors that need to be improved in order to earn Yandex’s trust in its WEB project. But this must be done exclusively using natural methods, unless of course you want to put your Internet resource in BAN.

Cheating behavioral factors

As soon as filters such as and appeared, the era of link promotion and promotion by stuffing texts with keys went into oblivion. But what has come to replace it? Ranking based on behavioral factors! These are the ones that cunning SEO people started to cheat in order to...

At first, boosting the PF really gives quick results. Literally in a week, both positions and traffic increase. But a month after such promotion, the WEB project completely flies out of the Yandex index and falls under the filter. In Yandex, the webmaster begins to show off this inscription:

You will be able to withdraw the site after such a ban only a year after the PF promotion has stopped. Don't try to fool search engines. You won't be able to do this! I wrote a very detailed article about how behavioral factors are cheated with special programs and what happens. this manual is located!

SEO promotion is leaving, but LSI promotion is coming

SEO promotion is really not as effective for reaching the TOP as it used to be. It was replaced by LSI promotion! This is an advanced, modern and most importantly safe display of the site on the first pages of Yandex.

The abbreviation LSI promotion is translated as latent semantic indexing. Since search engines have learned very well to understand the meaning inherent in the text, SEO promotion must also be sharpened on.

Stop producing things that no one needs and hope for a miracle. With such shitty texts you will only kill your site more. He won’t see any TOP!

In order to overtake competitors in Yandex, today you need to use only high-quality texts that sell LSI, as well as use a joint LSI and SEO promotion strategy, simultaneously connecting and.

Remember! Today, the promotion of your resource depends many times more on the professionalism and experience of a copywriter than on SEO promotion.

My strategy is simple. It is better to write one high-quality article that will bring 10 people a day to the site than to produce hundreds of articles that will not bring a single target client to. This is an axiom today!

I have already gone through hundreds of different resources and from them I have selected only one who writes in such a way that the text immediately flies into the TOP10 of Yandex and begins to lead. For my gratitude to his work, I leave his (or rather her) mailing address for communication - [email protected] .

SEO website promotion yourself step by step instructions

So, you have created your own Internet resource that meets all the qualities that I wrote at the beginning of this article. Be sure to check your resource for critical problems that are hindering progress.

Remember! It’s easier to unload coal from wagons with shovels than to promote a technically crooked website in Yandex and Google!

From how to check a website for technical problems, with all the links to free checking services, I wrote a detailed article. I recommend reading it! She is located.

If you are convinced that your Internet project does not have technical problems, then proceed to the next point - SEO promotion through the selection of low-competitive semantics.

Competent selection of the semantic core

This is where the Motherland begins! Most website owners believe that if they collect semantics for low-frequency queries through Yandex Wordstat, they will reach the TOP. This is the biggest mistake, friends!

After collecting such semantics, you will write a hundred articles, but there will be no sense at all! But what to do then, you ask? I will answer! Work not under low-frequency semantics, but under !!! And it, in turn, can be high-frequency. In my practice, I also found such requests and they brought 100 people a day to my site.

In this video, I explained in detail and clearly how to collect low-competition requests and, most importantly, with what services. Watch until the end, I tell you the main principle from the middle of the video!

How to collect low-competition semantics for a website

This is how SEO promotion and low-competition semantics work. Your website begins to generate traffic and gradually improves its behavioral factors due to cool content.

Today you can overtake your competitors only if your content is better, more useful, more informative and unique than on your competitor’s website. Everything else, including SEO website promotion with its secrets, DOES NOT WORK!

And stop thinking that you will give someone 10,000 rubles and he will bring you to the first page of Yandex. This is utopia!!! SEO website promotion for 10,000 rubles will lead your website straight to the BAN, and not to the TOP10. I described in detail how this happens. Be vigilant and careful when receiving such offers from!

Use for promotion in Yandex exclusively. Only they will allow your WEB resource to overtake competitors and climb to the top of Olympus Yandex.

My Internet resources

Only through competent, white-label SEO promotion using , I brought all my sites to 1000 people per day. The counter of the site you are currently on is in the lower right corner. Well, here are my actual creations:

1. Website SEO promotion from Anatoly Kuznetsov. You're on it now
2. Travel website
3. YouTube channel about cars
4. YouTube channel about travel
5. YouTube channel about construction: QMS
6. Channel about training in website promotion SEO St. Petersburg(recently started leading)
7. Website about LSI promotion (recently created)

As you can see, I came to the Internet business seriously and for a long time! Since 2005, I have been promoting websites and experimenting with SEO on my resources. I learned to feel the constant changes in Yandex algorithms at the vibration level.

This experience is comparable to the actions of a surgeon who has been performing operations for 20 years. Only through constant practice can you understand how to perform high-quality and effective SEO website promotion and overtake your competitors. There are a lot of theorists now, and there are even more Internet scammers.

How to distinguish an SEO scammer from a professional

It's really simple! Start by studying the SEO specialist's personal website. What he really is? If it’s a one-page landing page, then in 98% of cases it’s a scam. can be compared to one-day companies that are created in order to quickly raise money and disappear.

If an SEO specialist has a multi-page website, but there is no traffic on it, then this indicates that he cannot promote himself, not to mention third-party sites. It’s also better to avoid them, unless of course you want to waste your money.

The next important point in choosing a promotion contractor for your website is a detailed study of his cases. In simple words, the sites that he promoted. As an example, I suggest you familiarize yourself with mine.

The cases should contain all links and contacts of the sites that your potential contractor promoted. And as a result, the result for the positions that these resources reached after SEO promotion. Ideally, the SEO promotion period during which the site entered the TOP10 of Yandex should be indicated.

It is by these three main points that you can distinguish an SEO scammer from a professional.

How much does SEO website promotion cost?

The most difficult thing to do is SEO website promotion in cities with a population of over a million people such as Moscow and St. Petersburg. They have incredibly high competition and, as a result, you have to work very hard to get your site into the TOP10!

The cost of SEO promotion depends on the competitiveness of the search query for which the customer wants to reach the first page of Yandex. The more competitive the topic, the higher.

If you want to order SEO website promotion from Anatoly Kuznetsov, that is, from me, then you will have to be prepared to pay from 30,000 rubles per month for my services. The approximate time frame for bringing your site into the TOP10 of Yandex is about three months. As a rule, during this period it is possible to confidently gain a foothold in the first places of Yandex and overtake competitors!

Conclusion

Do you want to reach the TOP10 of Yandex and stay there for a long time? Promote your sites exclusively using white promotion methods! Don't you know how? I can teach! For those who want to understand all the intricacies of SEO, I suggest you visit mine, which I conduct individually, online via Skype. All reviews of my training can be found.

For those who do not have time to undergo training and independently promote their website, I offer help in this matter. I can take your site for promotion and bring it to the TOP10 of Yandex in a couple of months. In order to make sure of my expertise, I suggest you familiarize yourself with mine and only after that order SEO promotion from me.

That's all for today, good luck to everyone and see you again on the pages of my site.