Do-it-yourself landing page promotion. Landing Page Promotion

Optimization of the landing page for one group of keywords, while the landing page should have blog functionality, and the presence of an HTTPS certificate will speed up the promotion process.

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In this article you will learn how to promote Landing Page in organic search Google\Yandex and how to promote a landing page yourself.

First, a couple of results on promoting our landing pages

The result of website promotion to create those same one-page websites. Among the competitors are the sites wix.ru, lpgenerator.ru, habrahabr.ru.

1. Result of landing page promotion Landing-page.kiev.ua

2. Result of promoting the Reklama-up.com.ua landing page in Ukraine (Google.com.ua as of March 14, 2017):

As you can see in the screenshots above, a one-page website can be optimized and promoted for a large number of competitive and selling requests.

The Landing Page must meet the criteria below:

1. Have blog functionality for publishing relevant articles;

2. The content on the site must be unique (texts and pictures);

3. The site must undergo a site loading test by Google at a speed of 60 units (preferably);

5. Optimized for keywords from the same semantic group;

6. Having an HTTPS certificate will be a big advantage;

7. The domain zone region must correspond to the promotion region;

8. Availability in the Yandex catalog (preferably);

9. Entry of the main HF request into the domain (preferably);

10. Availability of “like” buttons - Google Plus, VK, Twitter, FaceBook and others.

Where to start working on Landing Page promotion

Before you start working on promoting a landing page, you need to understand that its promotion is practically no different from the promotion of any other site.

Only in the case of promoting a one-page website, this will be much more difficult, since you will only have to move 1 page of the site using external links.

1. Blog functionality on the site for publishing articles

2. Unique content on the page

All text content on the site must be unique; you can check the uniqueness of the site page using the content-watch.ru service.

The result should ideally be 100%:

If you do not have 100%, you need to rewrite all matches on the site with others, the service will highlight in yellow the part of the text that matches.

3. Landing page loading speed

Try to maximize the loading speed of your one-page website. The higher the loading speed, the easier it will be to move your project.

In order to check the site loading speed, you need to enter your URL:

Don’t be discouraged if you don’t manage to overcome a result higher than 60 units; the decrease in search results will not be very significant. The main thing is that in seconds loading from a PC should not be more than 3 seconds, and from a mobile phone more than 4 seconds, set it to the last option preloader to the site.

4. Landing page adaptation for mobile

This is mandatory and very critical. The share of mobile device users is growing every day. Thus, according to the results of a study by LEAD9, 71% of Ukrainian subscribers access the Internet every day from a mobile phone, and 51% of Ukrainian users aged 18-55 use smartphones.

And over the past five years, smartphone sales in the country have been growing by 30% per year.

5. Do internal site optimization for 1 group of keywords

Landing page Kyiv

Landing page order

Landing page price

Landing page cost

If you have a landing page for the renovation of apartments in new buildings, then these will be approximately the following keywords:

Repair of new buildings

Apartment renovation in a new building

Repair of new buildings Kyiv

New building renovation inexpensively

There can be several dozen words for which a landing page can be optimized. The most important thing is that the site is relevant for each of these requests.

For SEO optimization of your landing page, you can contact our company or do all the work yourself, if you have all the necessary skills and knowledge.

6. Install HTTPS protocol on the domain

Since January 2017, owners of websites without the HTTPS protocol began receiving the following letters from Google:

Visually, in a browser, a site WITHOUT HTTPS protocol looks like this:

And if the certificate is installed, then we have this situation in Chrome:

Soon the Google search engine will demote sites without HTTPS certificates in search results, and this will happen next year for sure.

To install such a certificate, contact your programmers, hoster or specialists from our company.

7. Domain zone of the site for the landing page

When ranking sites in search engines, Google and Yandex will look at the domain zone of the site and thus determine where to rank your landing page.

For SEO promotion of a landing page, it is very important to choose the right domain name, or rather its regional reference.

Everything is simple here, in short:

Ukraine - com.ua, net.ua, biz.ua;

Kyiv - kiev.ua;

Lviv - lviv.ua;

The whole world - com;

Russia - ru, rf.

Each country has its own domain zone; in large countries and regions there is a relevant affiliation.

If you plan to sell goods in Ukraine - com.ua, services only in Kyiv, then definitely kiev.ua.

If you are at a loss in choosing, write your question in the online chat at the bottom right and we will help you.

8. Add a site to the Yandex catalog

A big priority when ranking a site in Yandex is the presence of the site in the Yandex Catalog. You can add it using the link. If you can’t publish for free, spare no expense and go through paid registration.

9. Entering the domain of the main HF request

When purchasing a domain, select it in such a way that your main high-frequency query matches the domain name.

In our projects, if there is an entry in the request “landing page” - landing-page.kiev.ua, and in a contextual advertising project, if the entry is in the word “advertising” - reklama-up.com.ua.

10. Add social media buttons

According to our observations, the number of likes placed on pages is well taken into account by search engines; be sure to install “like” buttons for Google Plus, VK, FaceBook, Twitter and others:

11. Building backlinks to the site

Naturally, all the manipulations described above do not make any sense without external SEO promotion of the site with links. Remember that you need to add links very smoothly and only from relevant pages of other sites, or from news sites.

If you need to promote your landing page, you can always turn to our team for help.

Landing pages are popular and are increasingly being offered instead of other types of websites. But, having received a ready-made one-page website, the customer is faced with a new question: how to promote it? LP promotion is a multifaceted and extensive topic. There are many nuances here that you need to know from the very beginning and which, most likely, no one is in a hurry to share.

Why is Landing Page almost never promoted?

Most LP owners use this site only as a landing page for contextual advertising. They don't know that they can promote it in other ways. This happens because even thoughts about it are suppressed:

· web studio or master who created the site;

· friends and acquaintances with “negative experiences”;

· other people's knowledge from the Internet, far from the truth.

The generally accepted opinion is that landing page promotion- it’s a useless and thankless task. But the experience of many people shows the opposite: there are loopholes with which you can correctly apply SEO in promoting a one-page website.

Below are several step diagrams, and they are all working. It is recommended to use each one, which will make it possible not only to get the maximum benefit, but also to choose the optimal solution for yourself.

Stage 1: clear definition of goals and objectives

Tasks are set in accordance with the capabilities and goals of the project. They can be modified and combined to suit your site. But the best option is this: getting cheap traffic from organic search . This cannot be done quickly, accidentally, just like that. Competence consists of several components.

Landing page conversion development

The goal is to get an excellent response from site visitors, which can be measured in numbers: orders, subscriptions, amounts received, etc. At this stage, you need to write down a list of all the new methods for increasing conversion, apply them and measure the results of each of them. Then choose the most effective ones.

Conversion is very important. It is thanks to this that the landing page will be able to function normally and make a profit already at the very initial stages. The posted text must be literate, interesting, and relevant to the queries for which it will be promoted.

Studying the principles of Google and Yandex contextual advertising

It is the setup that is important, and it must be professional. You can hire a specialist for this, but then you need to be 100% confident in his skills. Another way is to learn this skill yourself.

Correct settings will help make your ad stand out from others with similar offers. Learn, test, and the result will not keep you waiting.

Creating accounts with social networks

At a minimum, you need to use VKontakte. It's better to make more accounts. These may be pages or groups, depending on the site chosen and other factors.

Development of a semantic core

The semantic core should be extensive. Collect more keys, albeit within reason.

You need to remember that even with good promotion, only 30% of requests will reach the top 10. Look for more. Apply it.

Stage 2: Working on Advantages

Speech in this case Not about the advantages of the proposal itself. IN landing page promotion You need to focus on ensuring that the page visitor receives the most accurate answer to the query that they entered into the search engine. And it doesn’t matter whether he followed the advertisement or not.

At the same time, we make sure that the site has a mobile offer so that it is perfectly displayed on any device. Any advanced technologies on landing pages can be applied immediately, while large sites cannot afford it. And the download speed will be high automatically, due to the absence of junk traffic.

Stage 3: High level of technical optimization

We optimize the site for search engine requirements:

· We configure the robots, specify the main host and sitemap in it, and duplicate the directives for Yandex.

· XML sitemap is desirable.

· Setting up a redirect, merging WWW mirrors.

· Customizing the 404 error page.

· We indicate all SEO tags.

· Making a favicon.

· Yandex Metrica is a required minimum.

Stage 4: introducing modern technologies

The site needs modern web elements:

· Adaptive layout . An advantage for visitors from mobile devices, as well as a plus from the point of view of search engines.

· Micro markup, Shema layout. Allows you to improve the appearance of the snippet, which makes the site stand out in searches.

· High speed. Choose the best hosting.

Stage 5: collecting low-frequency keys and optimizing the site for them

At this stage the main thing begins. Two criteria for selecting queries:

· They must be low frequency.

· The landing page must respond perfectly to each of them.

The ultimate goal is the top, the reader’s transition and the absence of his disappointment. I found what I was looking for.

After this the text is written. Each key must be used once. This is already enough for the page to reach the top. At the same time, there is no need to spam: once is enough. Since the article for a landing page is usually long, you can painlessly fit a lot of keywords into it.

Stage 6: contextual advertising for SEO

This will be required for fast indexing. Until a one-page website reaches the top, it can and should be promoted using contextual advertising. Requests - any of the selected ones, it is only important that people who come through them do not immediately leave the site. More than 20% goes away immediately - a bad indicator.

Stage 7: analyze the results and correct them

We work with conversion, test all indicators. Is there something missing from the desired results? We change queries, ads, snippets, text, and so on. We test everything constantly. We strive for the ideal: so that the number of failures does not exceed the threshold of 10%.

A little later, we buy several high-quality links from GGL containing the correct anchors. 20-30 is enough.

If you follow all the above recommendations, within 2 months the site will begin to bring targeted traffic. At this stage, check the number of visitor bounces. The normal figure for commercial requests is 18%, but in this case it is necessary to significantly reduce this percentage.

Stage 8: preparing MF requests

Mid-frequency queries can bring traffic if you try hard enough, and you should definitely give it a try. The midrange is the ceiling that can be counted on in this case.

Medium-competitive queries are necessary in order to get more traffic. Although it’s quite easy to promote a landing page on low frequency, quite a few people will come to the site, and we need a lot more.

Therefore, we select queries of average competition. How to determine it? The value of the level of competition is calculated using the KEY or Mutagen services. It should be less than 25.

How to choose mid-frequency keys correctly

When the list of queries is compiled, each of them needs to be checked according to one more parameter: there must be at least 1 site in the top for a given key phrase, and it must have less than 100-200 pages.

If this condition is not met, then the probability of the page appearing in the TOP, although it exists, will be extremely low. The maximum possible number of requests is 10.

Stage 9: setting up Direct for midrange requests

Tasks at this stage:

· We create the perfect ad for each request.

· We set up targeting as correctly as possible.

· We test the results, compare, change what could have a negative impact.

We strive for an ideal CTR. When this goal is achieved, Yandex will already take into account all the behavioral factors of visitors, although in fact this will be a cheat. But unnoticeable.

Making a mind map of the site's theme

Expansion of topics is possible not only on an information site or blog, but also within a one-page site. This way you can get to the top for competitive queries, and almost without using PF drugs and links.

When creating a mind map, you need to study Wordstat, search tips and organic search. Nothing can be neglected! We take into account all requests.

Based on the compiled map, we write a text that covers all the finally selected keys. It should describe the topic thoroughly and concisely. Seems impossible? Nothing like this! You just need to start.

Step 10: Setting up text relevance

While the text is “raw”, it is most likely to be spammed. Sape has a service that optimizes an article according to Yandex’s wishes in terms of key density.

The scheme is as follows:

· Add a set of midrange keys to the Wizard.

· Click the relevance analysis button.

· Checking the optimization level.

· To get a detailed diagram for adjusting the required key frequency, click on the “Relevance value” button. The service provides the most detailed information.

Stage 11: diversify your link profile to the maximum

· Monitoring the anchor list.

· Setting up social signals.

Constantly monitor your positions. Within 2-3 months if all conditions are met landing page promotion for a specific query did not produce results in the top 50? Then you need to abandon this key.

About cheating behavioral factors

The use of PF cheating is twofold: Yandex punishes this with filters, but at the same time, without it, some requests cannot be promoted. Please note the following:

· According to the above scheme, the landing page will have high PF without any promotion, so the risk is reduced.

· If you use cheating, it is important to do it as discreetly as possible.

· You need to work with both Yandex and Google at the same time.

Additional landing page promotion tools

You can use groups on social networks. This is necessary in order to maintain the daily flow of traffic to the one-page site. To attract people to the site, you will need to post daily: competitions, news, promotions or something else. The main thing is that it encourages people to go to the site.

Is it worth promoting a landing page?

Definitely yes. Having done a lot of work on SEO promotion landing page, in the future you will be able to receive free traffic. The big advantage over regular websites is that the conversion is 2-3 times higher even compared to a high-quality web resource. Consequently, you will need two or three times less traffic for the same result.

It’s also much easier to adjust the landing page to changes in search algorithms. There are also some disadvantages, but there are many more advantages. Try it, and you will be able to take a completely different look at one-page website promotion.

Good day to all! Today I have prepared very interesting material. While working on this post, I wanted to collect comprehensive information on SEO Landing page in one place. I think I succeeded...

Promotion of landing pages is indeed a very interesting and controversial topic. Particularly noteworthy is the fact that, having such a high conversion rate, many use it exclusively as a landing page for contextual advertising. And why? It’s just that all attempts at promotion are nipped in the bud - by the studio that developed the landing page, by the friend who took part in it, as well as by the majority of information posted on this topic on the Internet. How to promote a landing page? - no way, for promotion you need a website, and a landing page for Direct and teasers! This is exactly what 97% of people with whom I had the opportunity to communicate on this topic think. And after all, they are in many ways, but let’s be honest - they are right in almost everything, if you lose sight of several interesting features, namely: Few people understand that Direct can be a powerful SEO tool, and for some reason no one tries to focus on the undeniable advantages of landing pages. And the third thing is working with keywords Yes, I’ve already written about this a hundred times, but in relation to landing pages, working with keywords takes on a new meaning - we may not be able to pull out a landing page based on competitive queries (although we can, and at the end of this article you will learn how ), but I assure you, dear friends - every niche has very sweet NK requests. And you don’t have to spend money on Mutagen! Just read the article to the end.

Before starting the main story, I would like to give one parting word - even if in the first paragraphs you find a scheme that is ideal for you - do not be lazy to read to the end, as the approach to promoting a landing page becomes more complex, I will tell more and more progressive approaches that can be applied from the very beginning!

[VIDEO 2017] About promoting Landing Page using SEO

The first stage is to clearly set tasks

First of all, we need to clearly define the tasks and capabilities of our project. Let's formulate the problem like this: get cheap traffic from organic search- this will be the most successful formulation! Do you think the task is simple? Why then do most new owners of landing pages and websites in general take on the leading queries in the topic?

We decided to sell teddy bears, so we will promote the request - “buy teddy bears”... No, we will not promote this request, especially if our sales tool is a landing page! Do you catch the difference?! There are no leading queries in the topic; you need to soberly assess your capabilities at the initial stage.

We will return to requests later, but now I would like to tell you this... We have decided on the task! Here are the ways to solve our problem at the initial stage:

1. Work out the landing page conversion in detail. Achieve the maximum possible response from visitors. Apply all the latest techniques to increase conversion. It is conversion that will become our main trump card when we decide to compete for requests with serious sites (not a typo - just sites). Conversion in this case is everything - it is what will help you stay afloat in the initial stages and destroy organic matter in the future. Here we do not contradict in any way the basic pre-doctrine of search engines - the site must be for people, interesting to people, convenient and fully answer the query. I’ll get ahead a little, but even when choosing keys, we will choose only those phrases to which our site is capable of not only answering well, but answering at least as well as the best sites in the field, so we immediately reject requests like “product reviews”!

2. We will need Yandex and Google contextual advertising systems ideally. In principle, one Direct message will be more or less enough! And it is very important - the context must be set up very, very decently - it is this that will help us get off the ground

3. As appetites increase, we will need developed accounts on social networks. At a minimum, a high-quality VKontakte account. AND Attention! No bots - we need a live account that generates real traffic. In principle, we can catch up with bots at the very beginning, so that real people are more willing to join our group. I won’t talk about creating groups in detail here - the purpose of this article is somewhat different.

4. The technical part of our landing page should not only be good, it should be perfect, but we’ll talk about this in more detail.

5. The semantics of promoted queries should be quite comprehensive! Few people know, but each specific phrase has a chance of being promoted on a given site and it is not always possible to catch it by eye. You just have to understand that only a third of the total number of equally competitive queries can be promoted on an average site under average conditions. Everything is rough, but it still makes it clear what is happening. Of course, it often happens that 100% of requests can be pulled into the TOP, but this is rather a special case, especially if we are talking about a young project! Why is that? Yandex itself doesn’t know how complex its Matrixnet has become.

If you have mastered the information a few centimeters above, we can safely move on to the main story!

We will work on our strengths

When a small business enters the market, the only chance for it to survive is to focus on its merits (unless, of course, this business offers a product/service that is unique in a given region). So in our case, the entire emphasis is on the merits. What advantages can we have in comparison with large sites in organic search results? Well, the first and most obvious thing is conversion; in other words, we can, should and will answer the requests put to us better than surrounding sites. Websites never monitor their traffic - if we look at the request statistics - 99% of all online stores have just mountains of garbage traffic that not only do not bring money to the site, but also drag it to the bottom! We shouldn't have this kind of traffic. In practice, this means that in the same Direct we will not run very cheap requests that give a lot of refusals. We only need high-quality traffic that will land on the landing page and turn into money, even if at the initial stages clicks on such requests will cost a lot. In any case, by working with the ad correctly, we can always get a good CTR, and with it a cheap click.

Our second advantage will be mobility in all understandings of the word. On the one hand, the site must be displayed completely correctly on mobile devices (have an adaptive layout), and on the other hand, we can easily and naturally implement the most advanced layout technologies on the landing page, which not every online store can afford due to the complexity of architectural transformations.

And our last plus (it must be taken into account at the LP development stage) is unsurpassed speed. After all, we simply won’t have a database overloaded with garbage, always lagging, which is an integral part of almost all modern sites. Personally, I recommend abandoning the use of a CMS altogether - with the right level of customization, we can easily get the fastest website in the niche, but this also imposes certain limitations - no complex graphics... Fortunately, modern HTML and CSS tools allow you to work wonders even without using images.

So, 3 pillars on which landing page SEO will rest are:

1. conversion

2. mobility

3. speed

And to these 3 great whales it is worth adding an elephant - correct elaboration of semantics, but for now a few words about technical optimization.

Brilliant technical optimization

The first place to start is with search engines. I think everyone understands that our landing page simply by definition does not have such problems as duplicate pages, broken links, and so on

But despite this, our website must fully comply with the requirements of search engines:

1. The robots must be configured, in which the sitemap and main host are indicated, directives for Yandex are duplicated

2. There must be an XML sitemap, although this makes almost no sense

3. WWW mirrors must be glued together and a redirect must be configured

4. 404 error page must be configured

5. All SEO tags must be present (title, description, keywords, h1, h2-5)

6. Favicon must be present

7. The site must have at least Yandex Metrica installed

Everything is extremely simple with this, but it is important, understand - we have a very small site, and Yandex does not treat such sites very well and for it our project is just another potential doorway. The reason for this attitude towards landing is extremely simple - every day millions of similar one-pagers are created with the aim of manipulating search results and therefore Yandex is keeping an eye out.

Modern technologies

Now this is a very important point! Our landing page must be equipped with the most modern web elements. These include:

1. adaptive layout

It is this that will greatly reduce failures when transitioning from mobile devices and when viewing the site by users with a non-standard display resolution. Also, the mere presence of adaptability gives a good bonus in Google results, which the latter has officially recognized. It is likely that in Yandex, the mere presence of an adaptive feature gives a ranking bonus.

2. Shema layout (micro markup)

Micro markup has been actively used for a long time in Google search results and every day more and more actively in Yandex. A site snippet with micro markup elements looks much more attractive, which significantly increases its CTR in the search results, and at the same time the external PF of the site.

3. High speed of site operation and content generation

Speed ​​is everything

The next important stage in preparing our page is display speed. Firstly, you must have fast hosting, and secondly, the site must fall into the green line for both desktop and mobile devices in the Google test. Test

We select high-quality NDT requests

Our website is almost ready. Now you need to choose low-competition words. I described this process in sufficient detail.

It is worth giving some explanations - in that article I proposed a rather sophisticated way to evaluate the competition, in fact, it is much easier to use the Mutagen service after collecting and initially screening.

It’s even easier to use the KEI formula for the Key Collector program, which gives a result almost similar to Mutagen:

(KEI_YandexMainPagesCount * 6) + (KEI_YandexTitlesCount + KEI_GoogleTitlesCount) + (KEI_YandexDocCount / 73000)

Optimization for NK

Next, we need to prepare a text for our NK requests. Everything here is extremely simple - to get queries to the TOP, you just need to mention each of them once in the text. The most important thing here is not to overspam, although in our particular case this is not so bad, because... even if we inadvertently create strong spam - Higher frequency, shorter versions of our queries will be filtered. Remember a simple rule - we mention 1 request 1 time, no more.

We will talk about detailed text optimization at the stage of promoting IC queries.

Landing is made for context, so let context help SEO

So, we have everything ready, but I bet that our newly created project will be included in the index with great difficulty. You can, of course, buy links, but still this is not the best option for a landing page; if there were a website, that would be a different matter.

Here we need Direct. We pour more Direct on the site and fast indexing is guaranteed. At this stage, it doesn’t matter at all what requests will be approached, the main thing is that there are not many refusals for them. How much is too much? If we average everything out, I can say that 20 percent or more is no longer the best indicator, especially since high-quality PF will become one of the main promotion tools in our case.

In addition to Direct, you can also use links, especially since Yandex has officially announced that links are working effectively again! (this is exactly the development of events that I predicted when Santa Barbara began)

Analysis of the situation, adjustments, work on failures

Now it's time to take a short break. During this time, we must work out in detail the conversion on the site and Direct. The best way to do this is to use A/B testing. Traffic from contextual advertising must hit the target. If people are satisfied, they will be much more willing to buy. Your goal at this stage is to start receiving stable contextual traffic that will give a minimum of bounces, ideally less than 10%.

A little more than a month will pass before you yourself will notice that many requests will already be within the limit of visibility and specifically in Yandex. Things will be a little worse on Google, but that's only because we don't have any links yet.

After a while, it’s worth buying some high-quality links from GGL with the right anchors. 20-30 pieces will be more than enough. Sapa is also very useful, but working with it still requires experience.

At this step, carefully check the failures of organic traffic. Here the average for commercial queries is 18%, we should do much better if we are going to compete with sites in the search results. Carefully study the sources of failures and work on them. Of course, you can simply increase behavioral ones, but we need the site itself to provide good PF, otherwise all further work simply does not make sense.

Having done everything described above, you can be sure that the snowball has started— we have traffic from Direct and organic, which not only brings customers, but also makes our site more and more interesting from the point of view of search engines every day

Let's move on to SK - preparation

This is where the fun begins. To be honest, the SC is the maximum to which we can jump, because... promoting VK on landing pages is already pure extreme and almost beyond the bounds of fantasy, but we will talk about this below.

With NK requests, everything was very simple... We specifically selected such requests that no site on the Internet could answer better than us. And the search acted quite as expected - it gave us decent positions for these queries.

But you can’t get a lot of traffic with NK alone! Why? - it’s simple... If it were a website, we could work with NK until old age, expanding and expanding our website ad infinitum, processing hundreds and hundreds of new requests. On a landing page this is impossible, unless, of course, after a successful experience with NK you decide to convert the landing page into a website

The basis for the promotion of our project will be requests of average competition or those with a competitiveness value of up to 25 according to the Mutagen version (or according to KEY).

And the first step on the path to new heights will be the painstaking setup of Direct for the ICs we have chosen, but first things first, because the requests still need to be selected

The basis here will be the correct selection of these same insurance companies

In addition to the level of competitiveness of the request, here’s what you should also pay attention to - the average number of pages of sites in the TOP. More precisely, not so - in the TOP there must be at least 1 site that has less than 200 pages, and preferably less than 100.

If this condition is not met, advancement is still possible, but its probability becomes significantly lower.

Don't select too many queries. Optimal - 10 or less

Setting up Direct for mid-level competition requests

Now we must squeeze the maximum out of the Yandex contextual advertising system. For each of the queries we select, we must have a perfectly customized ad with clearly defined targeting. We will change the ad text until we get the best CTR possible. After all, it is beneficial for Yandex to show at the top a site that gets a lot of clicks, which means the return to the search engine’s pocket from such a site is the highest.

Having received a good CTR and worked out in detail on the site refusals for requests, we will receive a completely natural, safe and very effective increase in behavioral factors for the requests we have chosen, and this is already a huge step towards our goal.

Subject coverage

And now it’s time to use one of the secrets of modern SEO - topic coverage. This thing allows you to pull out quite competitive queries on weak sites, practically without the use of links and PF cheats.

Yandex has conventional ideas about every topic on the Internet. This includes the query database itself (tails from HF) and similar words and search tips and some other sources. That is, Yandex, at its level, conventionally imagines what relates to a particular topic. And note - sometimes this does not quite coincide with reality, but in the overwhelming majority of cases it still coincides.

And this is where the phrase “bringing something new to the topic” comes from, but this is a topic for a separate post.

We need to create a mind map for our topic. You will have to study Wordstat, organic search and search tips for various tails of the main query. It’s worth saying right away that in this case we do not have the slightest moral right to neglect any directions, for example, very often and in many topics we can come across requests like “... with our own hands” - we will simply be obliged to use them.

After we imagine a topic map, it is necessary to prepare a text based on this map that will describe our topic quite briefly, but describe it as comprehensively as possible, without missing a single branch.

Now this may seem like an unrealistic task to you, but take my word for it - copywriters have already prepared a dozen similar texts for me, so everything is more than realistic.

Setting text relevance

So, we covered the topic completely, but I’m willing to bet that along the way we received just wild text spam as a bonus, and for IC requests this is already a significant problem, but don’t despair - about half an hour of your time and text spam will be finished once and for all

So we have rental links, everlasting links and social signals, but that's not all. We need the most diverse link profile, and without links from forums and communities there is no place in this matter. Crowd marketing was invented especially for these purposes, which, by the way, you can order through me.

The methods described above will be quite sufficient for some requests of average competition, but not for all. Constant monitoring of positions is very important. And if, after 2-3 months from the moment you have done all the manipulations described above, some positions have not gone beyond the TOP 50, you should abandon them.

PF cheats

I’ll say right away - this tool very effective in Yandex and much less on Google. But it is necessary to boost both Yandex and Google at the same time to avoid problems with Yandex. Now read carefully and understand the following axioms:

1. filter for cheating PF is not a myth. And this filter is the most brutal Yandex filter - this is understandable - Yandex is very dissatisfied with the fact that behavioral ones are being cheated, because their influence on the search results is enormous
2. the probability of filtering can easily be reduced to 5-10% and for this you do not need to have expert knowledge in the field of SEO. It’s enough just not to “get burned”
3. in our case (when the site’s natural PF is very high), the risk of falling under Yandex sanctions becomes even less

To boost PF, I personally use the Userator exchange. It’s up to you to decide whether to boost behavioral ones or not, but you should definitely take into account the fact that when promoting a landing page, some words will be too much for us to do without using cheats.

What else can you use?

Often, groups on social networks are created for landing pages. And we can use these groups for SEO purposes. VK and FB groups are best suited. There is only one requirement for groups - their community must be real, capable of generating real human traffic.

Also, groups should have a name similar to the search queries being promoted.

Next, we just need to make traffic from the group flow to our landing page and not give up. Ideally, traffic should come to the site daily. To do this, you will need to regularly post interesting messages and news on the group wall, as well as promotions that will encourage group users to come to your site.

In addition to traffic from groups, such social factors as user posts on their pages with a link to the site, tweets, likes and other types of mentions are also important. To manipulate them, you, at a minimum, need to place the main social media buttons on your landing page.

Conclusion

In conclusion, I would like to say that it is quite possible to promote a landing page, the main thing is to set feasible tasks and fully use your advantages. The achievable tasks include the requests themselves that we will promote. It’s not worth taking on VK - the budget will simply be wasted, but most correctly selected NCs and even some ICs can quite successfully be brought to the TOP and receive traffic. And note that the value of traffic for us will be many times higher, because the conversion rate of a landing page is on average 2-3 times higher than that of a high-quality website. That is, to achieve the same result (sales level), we will need 2-3 times less traffic. And monitoring the landing page and adjusting it to constantly changing search algorithms is 10 times easier than a website. On my own behalf I want to say one simple thing - For promotion to be successful, the page itself must fully respond to user requests, be of high quality and modern.

But you shouldn’t delude yourself too much here, otherwise, after reading this material, you may get the opinion that moving a landing page is much more profitable than moving a website! No - it’s not more profitable and not easier, but much more difficult! Many sites made “out of the blue” are at the very least poor, but can be promoted. But a well-made and optimized website will grow even on its own, without any purchase of links or optimization of texts. And in a few years, it will completely independently reach a decent level of traffic. With a landing page, you will never be able to do this - in order for it to start receiving traffic from organic search, it must not only be good-looking, but an extensive range of optimization work will have to be carried out on it. Plus - search engines are initially extremely suspicious of this type of site, so any careless action and you can easily get a filter that would not happen with a regular site!

If you were interested in this material, I will be glad if you become a subscriber to the blog.

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Very often we are asked about SEO promotion of landing pages. And the most interesting thing is that everyone is deeply convinced that this can be done, and most importantly, it’s easy to implement, because “it’s just one page,” and not a whole site.

We tested different solutions for a long time, followed the successes of our colleagues, and now we are ready to express our verdict on whether it is possible to promote a landing page using SEO.

And I warn you right away, everything will be quite ambiguous, although all words are based on facts.

Are we dreaming or can we?

Due to high conversions compared to regular websites, entrepreneurs give preference to landing pages.

In this article we will not talk about, and we will not argue which is better. We will immediately decide that in our situation we need a one-page website.

The landing page is ideal for direct and hot traffic, like .

But since the option is more profitable in the long term, everyone (a good desire) tries to kill two birds with one stone - to get a conversion site and bring it to the TOP 10 search engines.

Search results

We have been dissuading our clients for a long time and proving that it is almost impossible to promote a landing page using SEO, or rather, you don’t need it.

But now we have given up. You have defeated us. And not because we have finally learned how to promote one-page websites in search engines.

We were able to do this before. The point is your deep conviction that you need it.

This is impossible to do (difficult)

OK. Do you want positions in search? You will receive them. But you need to clearly understand that they will be so-so.

Don't you need it? Do you want all the best at once, to promote your landing page to the top? Are you ready to pay any money?

Well, no, it’s not about the money, although it will also come in handy. The whole difficulty is in the technical component.

A small excursion into the world of “Website SEO Promotion”. The main key queries for which we want to bring our company to the TOP of Yandex and Google are searched and highlighted.

Then all these requests are distributed to relevant (appropriate in meaning) pages and optimized for technical aspects (we won’t go into details, this is not important now).

The key idea is that each page is optimized for its own key queries. What do we have on our landing page?

That's right, just one page. This means that we can promote this page only by one, the most relevant group of keys.

For example, if you are a manufacturer of custom furniture, then you can take either “Custom Kitchens” or “Custom Wardrobes”. Why you can’t take the general one – “Custom-made furniture”, read below.

A priori, a site with a large number of pages is stronger than a site with fewer pages.

Naturally, with the same quality, you can’t take it simply by quantity. Therefore, it is almost impossible to take and promote a landing page for the most competitive queries (high-frequency or HF).

Practically - because now there is fierce competition in almost all areas of the Internet, but there are exceptions and maybe you will get lucky.

You'll be lucky! Of course you'll be lucky!

And finally. In SEO there is such a thing as text volume. The more competitive the request, the larger the text (roughly speaking).

Sometimes you may see very large “sheets of text” that contain more than 10,000 characters (about 4 pages).

Of course, it is not necessary to measure the size of the text, but that is certain that it should not be small.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Three main secrets

But have you seen that sometimes one-page sites come out on top in searches?

Like, for example, our website in the screenshot above. Which means it's possible. I’m not arguing here, it can be done and it’s not difficult to do. The main thing is to understand three main ideas that follow from the section above:

1. You can promote your landing page for low-frequency (little competition) or medium-frequency (medium competition) queries.
2. There should be no more than 5 requests on the page (preferably 1-2). Rarely up to 30, but provided that very low frequencies are used.
3. There should be much more text than is usually found on a classic Landing page, which was not created for SEO.

If you are aware of these thoughts, then everything will work out for you. You won’t fly in the clouds and hope to reach the TOP for queries with a popularity of 10,000+ hits per month.

And you will also understand that your site will be partly overloaded with unnecessary and partly stupid information.

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Case 1 – Airboats

Our client is an airboat manufacturer (by the way, the largest). The task was complex, and besides, according to the contract, we received a bonus for each new lead.

Therefore, we used everything we could, including search engine promotion. And the results were not long in coming.

Search results for “Airboats”

For this request, we took the most volume traffic in this area. And here you may be surprised, because we took a high-frequency key.

To be honest, we were partly lucky, since there was almost no competition. So we did some basic setup and added some speed.

As a result, on some days we received up to 600 visits from search traffic.

Statistics

Case 2 (joint) – Office wholesale

I’ll tell you about one of the joint cases of Landing page promotion in search engines.

Our job was the simplest of all, namely to do a small redesign, enter keywords and prepare the technical side. This is what the first screen looks like.

And it’s already clear what keywords should have been used. Can you guess it yourself?

Landing

Key words from the first screen – “Office supplies wholesale “Saratov”, “Catalog”, “Prices”, “Pens”, “Notebooks”, etc.

And I’ll say right away, honestly, the site, from the point of view and text, turned out to be 3-, and we are not at all proud of such projects. But we don’t hide it either.

After all, our business was different. As a result, for low-frequency queries, the page is in the TOP, but we don’t know (traffic).

Search results for “Stationery”

Why didn't it turn out very well? But because the texts are written not for people, but for robots.

We tried for a long time to argue and convince that there was no need to do this (until the first drop of blood).

We convinced them that they needed to focus on people, and only then on robots. But if the customer insists on doing the opposite, we are not masochists, we do as asked. Although it all starts like in that short joke...

Oh how vital...

Optimization instructions

SEO optimization of a landing page is no different from optimization of a multi-page website. The only difference is the amount of work done.

And as you already guessed, there is many times, or even ten times less of it on the landing page. But the result is also less. So this is both good and bad news at the same time.

In our article about the cost of search engine optimization (), we divided the entire component into stages and described what costs and how much.

Now I will give a general summary and add a few points that are important in promoting a landing page.

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To begin with, I suggest you understand the terms. Landing page is the landing page that a user sees after following an advertising link. This could be a paid Google AdWords link, an advertising banner, a newsletter, etc.

They are used to increase the impact of advertising and increase the audience. Landing page also helps the user to concentrate, guarantees a higher conversion rate from advertising messages, and also motivates users to take the actions you need.

the main task- turn an ordinary Internet user who is interested in an advertising offer into a real client of the company.

Having decided to engage in promotion in search engines, you must understand that you will encounter a number of limitations:

• Firstly, results can be achieved only for one semantic group of key phrases.
• Secondly, the chances of getting to the top for highly competitive queries are low.

Do you even need to make a landing page? Think twice.

For example, if we are talking about a company selling a product from a manufacturer, then there is a possibility that the buyer will go to the website of this brand and order products there, and not from you.

The second nuance that can be called a disadvantage is the limited information presented on the landing page, which is offered to be received after filling out the form.

Because Buyers for the most part have a suspicious attitude and some distrust of advertising pages; they can quickly leave it. But this can be avoided if you place positive reviews, recommendations, awards and company certificates on the page.

How to correctly determine the semantic group of key phrases for landing page promotion

Let me give you an example using a group of key phrases:

landing page promotion

landing page promotion

promotion of a one-page website

landing page seo

It is visible to the naked eye that the semantic basis of the group of phrases is (landing page promotion). Also (landing page) and (landing page) are synonyms.

And, if you didn’t know, then (promotion), (promotion) and (seo) are also synonyms.

In the future, the meaning and essence of the page will not be spoiled by various additional words to the current key phrase:

landing page promotion reviews

landing page promotion methods

landing page promotion order

landing page promotion cost

promotion landing page price

landing page promotion in Yandex

landing page promotion on google

You can collect an impressive number of phrases with the word “landing”, but you shouldn’t promote one page on them. Here is an example of phrases that do not fit into the already selected group:

creation and promotion of landing page

landing page creation

order landing page

selling landing pages

landing page free download

create a landing page for free

ready-made landing pages

Ways to promote one-page sites

Or what we can influence when promoting a landing page

1. entry into URL;
2. title;
3. description;
4. keywords;
5. entry in links;
6. text on the website;
7. external factors.

We will consider each of the points separately: how and in what way this or that list position can affect promotion. I’ll also tell you how to use new knowledge in practice and not make mistakes.

Entry in URL

Of course, at present this factor does not have such a strong influence on promotion, but still you should not ignore it.

And there is no need to worry about the fact that the domain will not be very beautiful - it is just a landing page, not a company website. The task of the landing page, as I already said, is to sell, and not to carry positioning.

Advice: Use the English version or transliteration from Russian. If you are not good at transliteration, use the punto switcher program: select the desired text and hold down the Alt and Scroll Lock keys at the same time.

You can also look at the search results to see how search engines recognize the words you need. In search results, robots usually highlight transliterated words in bold, which they understand as keywords.

Title

This is a very significant ranking factor, so it’s worth paying a lot of attention to it.

• Use the main key phrase at the beginning of the sentence.
• Add words calling to action.
• If you can’t avoid repeating a key phrase, then divide the repeated keys into two sentences.

Common mistakes:

1. A spammy title is when keywords are repeated several times in one sentence.
2. Incoherence - listing keywords without thought/logic.

Description

Description is not a ranking factor in search engines, but is very important in order to improve the attractiveness of a site in search results.

But if you insert key phrases into the description, they will participate in the text ranking. It is worth using this if there is not enough text on the page to implement keywords

Keywords

In general, it does not affect anything (and this has been stated more than once by the search engines themselves). However, like description, keywords are directly involved in text ranking. The lowest-frequency phrases or “complex” keywords, which are difficult to enter correctly without damaging the text, can be specified in keywords separated by commas.

Important: enter no more than 3-5 key phrases.

Entry in links

Keywords in anchors have a fairly impressive impact on rankings.

An “anchor” in html is a bookmark with an individual name in a certain place on a site page, so that you can go to it via a link. For example, you have a large informative web page and your task is to make navigation more convenient. To do this, you indicated the content at the very beginning, clicking on the items of which will immediately take you to the corresponding section of the page.

This is what we see in the code:

And this is the place where we need to move.

To work with subheadings and text, it is necessary to divide the semantic core - future text blocks - into groups

Example of text blocks on a landing page:

*main keyword

main keyword what is it

main keyword definition

synonym - main keyword

*main keyword example

main keyword review

*how the main keyword works

H1

According to optimization rules, H1 should be used no more than once on a page (one page cannot have two titles, right?).

What should H1 be? Keep it short, no more than 5 words. The main keyword must be included.

H2 and H3

Subheadings are very important in one-pagers, as search engines can use them as a title in search results. For each text block, you need to write a subheading in H2 or H3 (according to the logic of the landing page).

In the subheading you should use a key phrase that corresponds to the content of the block. Don't forget that content is created primarily for users, so keep an eye on how attractive and adequate (in terms of spam) your subheadings look.

Text on the site

For each group of key phrases on the landing page, a text block is written. When optimizing text, it is important not to overspam keywords; don’t be afraid to combine them

Given:key phrases

*main function keyword

main keyword operating principles

After merging:

*main keyword functions and operating principles

By the way, our other articles are full of tips on content, where the topic of keys and tricks is fully covered :) We were thinking about a thematic newsletter, but we don’t have time yet, so this is the most convenient