Time on social networks. The best time to post on social networks

The success of the material posted in social networks, largely depends on the time of publication - different audiences have different preferences, daily routines, work schedules, and so on. There is no exact answer to the question of when is the best time to post on certain social networks. But there are numerous resources that can help you find the right time for you and your goals. Hootsuite.com has compiled a short guide, which we offer you in an adapted version.

Best time to post on Twitter

Since Twitter is a constant stream of information, choose right time It may seem like high art to post a post here. The half-life of a single tweet is 24 minutes - that's 4 times less than a Facebook post - meaning your window of opportunity is very narrow.

2. Be involved in social media– Knowing the right time to tweet from your company's Twitter profile starts with social media engagement.

The main goal pursued by companies that own social media accounts is to attract maximum quantity users to your page. The successful timing of publication determines how many followers will see the information offered. Therefore, it is important to choose the best time to publish posts, when the majority of the audience is active, but at the same time the social network is not oversaturated with other publications.

The analytical agency Popsters conducted research on the dependence of the time of day and day of the week on user behavior on social networks. Based on the data from this study, we can draw conclusions about what time the effectiveness of publications will be highest. Studies only provide averages: to determine the best time to post specific page, it is necessary to experiment with the period of news posting and monitor the activity of subscribers.

Lifehack: to automate the process of posting publications at the right time, use .

The Instagram social network reaches a predominantly female audience aged 25 to 45 years. The range of interests of this audience: beauty, fashion, cinema, celebrity life, active and healthy image life. Most often, users access Instagram from their mobile devices.

The optimal time for posting largely depends on the target audience: young people and students visit Instagram throughout the day, working users most often go to view news during their lunch break or at the end of the working day. According to the schedule, the greatest activity occurs at 9 a.m., at lunchtime from 3 to 5 p.m., and in the evening from 7 to 9 p.m.. It is also worth noting that between 9 a.m. and 10 p.m., the activity of Instagram users drops slightly.

Latergramme experts say that it is best to post content between 17.00 and 21.00, when most people leave work and go home. The smartphone is always at hand, so you can read the latest news.

Experts point out that in the evening the number of publications is significantly reduced, which increases the chances of reaching a larger audience.

Analyzing the activity of followers by day of the week, we can draw the following conclusions:

photos can be posted daily at 12, 15, 17-18 or 21 hours. If it is not possible to post every day, then choose Monday, Wednesday and Thursday.
video publish after 20.00 on any day or on weekends when subscribers have more free time;
Live broadcasts are best done at the end of the week or in the evening. If this is not possible, it is necessary to warn users in advance about the broadcast time;
If your page is popular all over the world, then when choosing a posting time, do not forget about time zones.

The active audience of users of the VKontakte social network are young people, schoolchildren, students and freelancers aged 13 to 34 years. VK users communicate, listen to music, post photos and read news in various communities.

Peak activity of VKontakte users occurs at lunchtime from 11 am to 1 pm and in the evening from 5 pm to 11 pm.

During the first time period, users are preparing for their lunch break. Putting aside work matters, they scroll through news feed, waiting for the long-awaited rest. During lunch, most people continue to “sit” on social networks.

In the second period of time, users have already returned from work and continue to monitor VK news, often moving to the computer.

Analyzing audience activity by day of the week, we can conclude that better days for posting - this is the weekend.

Recommendations for posting content on the VKontakte social network:

morning is the time for entertainment news, users wake up and start getting ready for work or school, they are not yet ready to perceive information;
lunch is time for serious content that can contain numbers and analytics. People have already tuned in to the working rhythm and are ready for useful information. Until the evening, post as often as possible, alternate informative posts with entertaining ones;
In the evening, it is recommended not to slow down the frequency of publications in order to reach the maximum audience. Leave the most interesting and important news for the evening. End the day nice wishes for your subscribers.

To more accurately determine the best time to publish posts on VK, taking into account the specifics of the audience, you need to:

Conduct an analysis: what groups are your users subscribed to, at what time are they most active (likes and comments);
Determine the rest time for users; during this time you should post only short entertainment news and funny pictures.
Publish posts at non-standard times: at 12.20, 13.45, etc. During regular hours of peak activity it is placed large number publications, which increases the risk of your news getting lost.

Facebook users are predominantly entrepreneurs, top managers, public figures, programmers and people of creative professions aged 25 to 50 years. They are interested in business, political and cultural news. This social network concentrates most of the professional audience that establishes business contacts.

The best time to publish is from 14:00 to 15:00. Facebook is dominated by working users who, after their lunch break, want to read interesting news and comment on friends' updates. Posts published at 13-14 hours collect a large number of reposts; if you need clicks, post the news after 15.00.

User activity increases on Monday and Friday, because... on Monday, users are not yet ready for the work week and spend time on social networks, and on Friday they are already preparing for the weekend.

According to research from HubSpot and Microsoft optimal time for publications it is Thursday and Friday from 13 to 15 hours.

Pay attention to the specifics of your target audience (housewives can view the news at any time, and business people only during their free hours).
Study the statistics of visits to competitors' pages depending on the time of day and day of the week.
Publish news during periods most active users.
Experiment with posting times to find best option, try publishing information during periods of less active audience activity. Perhaps the amount of information is dwindling at this time, but your audience is still online.
Post your news at the same time so that your subscribers get used to the regularity of your posts.
Experiment with posting days if you post several times a week.

The target audience of the Odnoklassniki social network is similar to the VKontakte audience, but older. Odnoklassniki is visited mainly by women who communicate and look for something interesting. Users do not like to read long posts: they are more interested in entertaining and humorous content, as well as short videos.

Nai more users log into the social network in the morning from 9 to 11, when they get to work or places of study, in the afternoon from 15 to 17, when students and schoolchildren return home, and in the evening from 19 to 20, when working people come home People. During periods of greatest audience activity, it is recommended to post at least twice a day.

Similar to the social network Vkontakte, most people are on Odnoklassniki on weekends.Recommendations for posting on Odnoklassniki are similar to those given for the VKontakte social network.

The majority of YouTube users are people aged 18 to 54 years, 10% of the audience are children and teenagers from 12 to 17 years old. Most often, video clips are viewed by men aged 18 to 24 who are interested in cars, electronics, sports and computer games. Most active users young people aged 25 to 34 are considered.

According to data from the Frederator Networks site, the maximum number of users gathers on YouTube from 14 to 16 hours from Monday to Wednesday, from 12 to 15 hours from Thursday to Friday and from 9 to 11 on weekends. This is the best time to post videos on your channel. Thursday, Friday and Saturday are the days on which videos are collected greatest number views and likes.

determine the average age of your target audience. Schoolchildren are free in the afternoon, and working users watch videos most often in the evening;
take into account the difference in time zones if you want to reach the maximum audience around the world;
post videos regularly at the same time, so subscribers will know when to come to the channel for a new video clip;
Monitor the video view statistics to adjust the time if necessary. Statistics can be viewed in the Creative Studio - YouTube analytics.

One could answer that the best time to post is when the people you want to show the content to are online.

This would be a simple but not useful answer.

Unfortunately, it is difficult to give a definite answer. For different areas business it can be different days and times of day. It all depends on the platform you are using, how your target audience interacts with that platform, the region, the type of content (entertainment or serious), and your goals (clicks or shares).

Take this data into account and it will help you determine your ideal time to publish content.

Best time to post on Facebook

People access Facebook from both mobile devices and desktop computers, both at work and at home. How is social media used? the network is entirely dependent on the characteristics of the audience.

Facebook- it's 15.00 on Wednesday. Also, the optimal time includes 12.00-13.00 on Saturday and Sunday, and 13.00-16.00 on Thursday and Friday.

From 13:00 to 16:00 on weekdays the best click-through rate is observed, and towards the end of the week, on Thursdays and Fridays, the engagement rate is the highest.

On Fridays, Facebook traffic increases by 10%. Since people feel happier on Friday, experts advise posting upbeat, upbeat content to match the audience's mood.

The worst time to post on Facebook is on weekends between before 8am and after 8pm.

Post frequency

It is recommended to post at least once a day. Although, again, this depends on the type of content and characteristics of the target audience. In addition, it is worth regularly monitoring the reaction of your audience and promptly responding to questions and comments posted on your page.

Best time to post on Twitter

Like Facebook, people access Twitter from both mobile devices and desktop computers, both at work and at home. And also its use depends entirely on the audience. However, people generally think of Twitter as an RSS feed, something they can read during breaks at work or on their way to work.

Best time to post onTwitter- these are weekdays from 12.00 to 15.00 and at 17.00.

For B2B companies, the most successful days for publications can be considered all weekdays, especially Wednesdays, when the CTR is the highest. For B2C organizations in addition to the environment better days It's still the weekend. According to the study marketing company CoSchedule, B2B content, performs 16% better during business hours, while B2C content performs 17% better on weekends.

It’s worth repeating that the best time to post varies depending on the business area. There are cases where content was successful when published at 2 am, 6 am and 10 pm. Experiment and find the perfect time for you!

Post frequency

The lifespan of a tweet on the visible part of the news feed is quite short, lasting approximately 8 hours. In this regard, in order to consolidate your presence on the feed, it is recommended to post at least 4 times a day. You can even retweet your previous posts if they are still relevant.

Best time to post on Instagram

From the very beginning, Instagram developers assumed that the application would be used on mobile devices. But despite the fact that today people use the Internet anytime and anywhere, they become truly engaged during non-work hours.

The best time to post onInstagramMonday and Thursday can be considered at any time except from 15.00 to 16.00.

As for video, according to research from the marketing company TrackMaven, it is most popular at night on any day of the week from 21.00 to 8.00. Some business areas successfully publish videos on Wednesdays at 19.00, as well as on any day at 2.00. It's worth experimenting with this time.

Post frequency

Analytics company Union Metrics recommends publishing posts as often as possible. According to her research, on average, companies post content on Instagram 1.5 times per day. But there are companies that post every hour throughout the day and are very popular with users.

Best time to post on VKontakte

Similar to Facebook and Twitter, people access VKontakte from both mobile devices and desktop computers, both at work and at home.

The largest number of VKontakte visitors is reached at 21.00. Therefore, the best time to post is from 17.30 to 22.00 every weekday. Also, the optimal time can be considered 13.00-15.00, this is the time of breaks at work, so quite a lot of people are online.

Post frequency

Experts recommend publishing posts at intervals of approximately 2-3 hours, depending on the time of day and the characteristics of your business. You should post more often in the evening than in the morning. But remember that quantity does not always mean quality. Victory will still be rare unique content with high quality images.

Conclusion

If we take the average temperature in the hospital (or in the office, whichever is closer), then the best time to post on Instagram is 12, 15, 21 hours in your time zone on weekdays. Statistics services also recommend the following days of the week and hours: Monday 17-18, Wednesday and Thursday 15-16.

But people are not robots scanning Instagram by given schedule. People live on different continents in different time zones, each work according to their own schedule and access Instagram in different times. To collect the maximum number of likes, you need to understand when exactly your subscribers go to Instagram.

What do you need to do to find this best time for your subscribers?

If you don't know where to start, then look at your competitors. When do they post photos and videos? But the best thing is to find the best time for your account yourself.

Who are your subscribers (target audience) and where do they live? Look at their profiles manually or find the geolocations of subscribers in statistics services for Instagram. For example, websta.me.
Who are your subscribers (occupation)? Students, young mothers or office workers? It depends on when they have free time for hanging out on Instagram.
Your subscribers scroll through Instagram in their spare time - on the subway, in a traffic jam, at lunch, before bed. Think about what time it is.
Test! Do it by day of the week and post at different times (think about points 1-3 and choose the best time in your opinion). Early morning, lunch, late evening, etc. And see when there are more likes/comments.
Do it and you will be able to see the number of views under each post and the time when the most subscribers log into Instagram.

This simple algorithm will help you find the best time to post on Instagram specifically for your account.

How often to post photos on Instagram

Universal advice - 1-4 posts (photo/video) per day - every day. Break between posts - from 4 hours. But let's think about it.

If you have a blog/public about cats, then finding 4 posts for every day is relatively easy. Look for photos on the Internet, take pictures of your own wallpaper eater.

What if you have a professional one? You need to take notes on topics that concern your audience, publish sketches from the doctor’s professional life, and make selling posts. And as a plus, don’t forget about high-quality photographs. It’s not easy to produce such content 2 times a day, every day, without sleep or rest. Unless you have a team of copywriters.

The good news is that the more “complicated” your posts are, the less often you need to do them. Because for subscribers, looking at a funny picture with a cat takes three seconds, but studying useful post from a doctor on the topic of health - this is already a long time and you need to concentrate. People won't study serious topics three times a day. Once a day or two- more than enough for meaningful posts. In this case, you can alternate between an “educational” post and a selling or entertaining one.

Time for video on Instagram

You can publish videos for 60 seconds to your account (you can upload 10 such videos, for a total of 10 minutes), and for 10 seconds. What time is best?

According to statistics, videos are best watched in the evening, after 20. But take into account time zones if your subscribers are from different cities and countries. Best of all, test it. Make three similar videos and post them at different times. Then you will see which video was watched more.

When to go out? It’s best in the evening or on a weekend, when subscribers have time to watch you for an hour. Make a post about it and an invitation to your Story in advance.

Example: The best time to post photos on Instagram

Of course, I just want to know without any hassle what time is best for posting on Instagram. But the truth is that little effort = poor results. And to get the most out of Instagram, you need to roll up your sleeves and work. Because even if you pay another agency for promotion, they will often just turn on your mass like and won’t even advise you on issues such as the best time to post on Instagram.

Let's look at how to find out the time for posts using the example of an account selling 0-3 years.

Who are your subscribers?

Moms (mostly) and dads.

2. When do subscribers scroll through Instagram?

Not all mothers live according to the same schedule - some have helpers, some don’t. Some work, some don't. But we need to highlight the “core” - the “average” mother of the baby.

Such a mother does not work and she does not have permanent assistants (except for her husband when he is not at work). Her schedule is as follows: gets up early in the morning, takes care of her child and husband. Then after 8 am the husband leaves for work, and the child is already fed and washed. This is time for yourself, incl. on social networks - from 8 to 9.

After taking care of the child and the house again, you need to take a walk, tidy up, and do a bunch of things with the child and around the house. The next “window” for social networks for mothers is between 17:00 and 20:00, before her husband comes home from work.

What about on the weekend? The best time is Saturday before 12 and Sunday after 19. The rest of the time my family and I go for walks, meet relatives, go to cafes and movies. And only at the end of the weekend we begin to prepare for the next week. This means that you can get the maximum number of likes if you post at this particular time.

3. How many times a day should I post?

In most cases, it is better to do no more than 2 posts per day. And on weekends you can make one post at a time. Especially if these are informational or selling posts.

If you have an online store, then you need to publish many posts at once in order to show the maximum of your products. The main thing here is not to overdo it, otherwise you will spam the entire feed for subscribers and they will start unsubscribing. Sometimes it is better to create a separate catalog account. In the main store account, post a separate product from the category (for example, “clothing for girls under one year old”), in the description of such a post give a link to the catalog account and the corresponding one (in our example, #girlsdogoda) - “and by the hashtag #girlsdogoda see the entire collection." Important! You need to come up with a unique hashtag (that no one but you uses).

We hope that our example helped you figure out how to determine what time to post photos and videos on Instagram. The better you know your target audience and the more options for different times for posts you try, the more effective your posts will be in the end. More people will see them potential clients which will ultimately bring you more income.

No matter how much the owners of public spaces on social networks would like it, there is no clear best time to publish posts. This depends on many factors, the most significant of which are: the type of social network, the audience of the group or public, the topic of the public, and much more.

The ideal publication time for one public page or social network as a whole may be completely inappropriate for another similar resource.

Optimal time to post on VKontakte

When posting on the social network VKontakte, you should take into account the following factors: the time when the social network’s traffic is maximum, the topic of the public in which the post will be posted, the characteristics of the public’s audience (age, interests) and other smaller features.

With the time of maximum traffic on VKontakte, everything is extremely simple, the largest online is from 19 to 21 hours Moscow time. For most publics, this time is ideal, but not for everyone. For example, in different public pages designed for teenage audiences, the overall attendance times are different. In such public pages, it is best to post during the daytime, because that’s when VKontakte is located greatest number teenagers

There are also public pages designed for an audience of a specific region or time zone. For example: public pages with local news or other similar groups. In this case, you should focus exclusively on local time.

Optimal time to post on Odnoklassniki

In general, all recommendations for publishing posts will be approximately the same as for the VKontakte social network. These resources have the same audience, so there will be virtually no differences in publication time.

The best time to post on Facebook

With the social network FaceBook, everything is somewhat more complicated, since Russian-speaking users make up only a small part of the entire audience of this resource. Therefore, when publishing your post, in addition to the previously listed things, it is worth considering many new factors that are absent in exclusively Russian-language social networks.

If you look at the audience in general, then the time of greatest attendance begins at 13:00 and ends at 15:00 Moscow time. It is better to post English-language posts at this time. Also, the period of maximum traffic on Facebook is perfect for publishing posts that do not contain text ( various pictures, songs, music videos), on English-language public pages.

With Russian-language posts, you should follow the same tips as for Russian social networks (Vkontakte or Odnoklassniki). The overwhelming majority of the Russian-speaking Facebook audience visits the site at the same time as VKontakte with Odnoklassniki.

Optimal time to post on Twitter

Twitter is less demanding when it comes to posting times. In this social network, high traffic lasts much longer than in most other similar resources. But even taking this into account, you should not publish your posts at random.

You definitely shouldn’t post at night; at this time, traffic to the resource is almost minimal, which makes publishing a pointless exercise. There are no other specific guidelines for posting on Twitter. Many tips that apply to other social networks can also be applied to Twitter.

Optimal time to post on Instagram

First of all, the time of publication on Instagram depends on the number of your subscribers. If you have no subscribers other than your friends, you should publish at a time that is convenient for them. You don’t even have to try to publish posts during peak traffic on Instagram; site users only view posts by popular personalities, and they simply won’t visit your publications. At the same time, your friends may find it inconvenient to view such publications.

If you were able to gain an impressive number of subscribers (at least several hundred), you should start publishing posts during the time of the highest traffic to the site (approximately from 10 to 20 Moscow time). This will increase the number of views of your photos, which will have a positive impact on the development of your Instagram account.

General tips for posting.

You can determine the approximate publication time by looking at popular public pages. You need to find a popular public page with a similar topic and select the same publication time for your public page.
Don't be afraid to post at different times of the day. Through trial and error, you can achieve results that most of the most popular resources cannot achieve.