What is traffic arbitrage and why is it needed? How to choose an offer and affiliate program

#arbitration

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I'll start with an example. Suppose there is an offer (supply on the market) for the sale of winter woolen socks from Grandmother Galya costing 50 UAH per pair.

Question - how can an Arbitrator make money on socks?

1. You need to understand who will wear such socks.

2. Understand when it is profitable to sell woolen socks at all (it is clear that in the summer they are unlikely to sell normally)

3. Understand where on the Internet (mostly affiliate marketers work with the Internet) there are those same people (hereinafter the target audience is the target audience) who will want to buy these woolen socks from Baba Gali.

4. After the arbitrator has compared all this factual data and found a source of traffic for himself (that is, the habitat of the target audience), he needs to somehow present this product, and not just present it, but also make money from it!

5. There are several options for making money on this product:

Option 1.

Working directly with Grandma Galya. That is, you found such a grandmother and told her: “I can sell your socks on the Internet.” Create a Landing Page and set up traffic to this Landing Page.

Tell your grandmother: “Would it be normal for you to have 50 UAH from just socks?” She agrees. An entrepreneurial thought pulsates in her head: “If I sell 100 pairs, I will earn 5,000 UAH!!! Wow, that’s more than my pension!” And you, based on this cost, set a price of 299 UAH on the landing page.

As you can imagine, the math here is simple:

a) Payment to grandmother = 50 UAH/pair

This must be a person who has the knowledge of an analyst, marketer, psychologist, mathematician, creative worker, time manager of his own time, etc.

In a word, he is a Superhero who is able to earn money from his knowledge.

c) Creation of a landing page.

If you know how to create landing pages yourself, great! This will take on average from several hours to 1 day.

If you don’t know how, then order, prices are also different - from 500 to 50,000 UAH.

d) Traffic optimization.

There's a lot about this on at the moment I will not write, since this is a whole philosophy and synergy of the knowledge described above.

To summarize briefly:

Your income = price on the landing page – payment to grandma – advertising costs – costs of creating the landing page.

Option 2. Working through intermediaries, that is, with an affiliate program (hereinafter referred to as PP)

An affiliate program consists of people who hired a group of such grandmothers to work for them and created landing pages for their products. They are looking for arbitrators in order to agree on cooperation with them.

That is, they pay you money for the goods sold, and at the same time take a commission for themselves for intermediation.

Example:

Grandma sells her goods for 50 UAH. The PP agrees with the grandmother that she will sell for 30 UAH, but at the same time the PP takes on the responsibility of giving the grandmother many orders, for example 10 per day.

For grandma, this is “wow!” how much.

Also, the PP takes responsibility for creating the landing page. And only then does he agree with the arbitrator on the remuneration that he can receive for the goods sold; V in this case- these are socks.

For example, it’s 100 UAH for a pair of socks sold, and on the landing page the price is 299 UAH. But the arbitrator receives a fixed price for a sold pair - 100 UAH.

Here the form of earnings is a little different: Your income = 100 – advertising expense

With the proper knowledge and constant practice, reselling the flow of visitors may well become a regular source of income from the difference between the purchase price and the price of selling it to a potential advertiser’s website.

The essence of arbitration The point is that we buy traffic in one place and then resell it in another, and the difference goes into our pocket.

Example:

What we have as a result:

Bought traffic at a price of 2000/250=8 rubles/click

Sold traffic at a price of 5000/250=20 rubles/click

We made a profit.

What are the types of earnings in arbitration?

CPT (Cost Per Time) - a fixed time of placement on the site is purchased.
CPM (Cost per mille) - payment is made per thousand impressions.
CPC (Cost Per Click) - advertising is paid for clicks.
CPA (Cost per Action), CPI (Cost per Install) or CPI (Cost per lead) - payment is made for leads, actions or installations

Main sources of Internet traffic:

· Redirect visitors from your own site

· Traffic from video clips on Youtube and other video aggregators

How to find a CPA network and start earning money?

Sites that mediate between a company that needs to sell a product and an arbitrator are called CPA networks. CPA (cost per action)

Quite often you can find that CPA networks are called affiliate networks. The thing is that these sites present a lot of affiliate programs, which are actually developed to involve arbitrage traders. These sites have collected large number offers.

We call an offer in arbitration the product, service, service, game, or subscription that we are going to advertise, redirecting our traffic to the selected offer.

Typically, an affiliate offer includes:

· promotional materials provided by the company advertiser

· description of the terms of cooperation.

For beginners, I recommend proven commercial PPs: https://everad.com/ https://monsterleads.pro/ https://www.salesdoubler.com.ua If you have any questions with these Affiliates, write to https://t. me/arbitraj_chat with a note and we can figure it out together

What services should I use for my work?

1. To search for creatives:

2. Working with texts:

We released new book"Content marketing in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Traffic arbitrage is redirection targeted traffic, purchased as cheaply as possible through affiliate programs or various resources for financial gain.

More videos on our channel - learn internet marketing with SEMANTICA

Most modern business projects are built on the principle of resale of goods or services. They increase the starting price and make a profit. Traffic arbitrage can be compared to going to the market. After purchasing a bag of potatoes from a wholesaler, you sell them retail at a nearby market. But the doubled price still attracts many customers. They don’t know that somewhere it is possible to buy a product cheaper. Or let’s draw a parallel with cryptocurrencies. You could buy Bitcoin for $1,000 in 2013, and 4 years later get your capital multiplied by 17 times. The product is the same, the place of sale has not changed, but the price increases over time.

First, you need to learn definitions such as traffic, CR, CPA, ROI, etc. Let's start with a standard dictionary of basic terms and abbreviations that every affiliate marketer should know.

Traffic – the flow of people on the site for certain period time.
Lead – an attracted client who responded to a marketing move.
Offers() – promotional offers affiliate networks that receive traffic.
CPA (Cost per Action) – payment for performing a certain action by an attracted client. For example: registration, ordering goods, paying for services, etc.
CPC (Cost per Click) – cost per click when organizing an advertising campaign.
CR (Conversion rate) – conversion, that is, the ratio of the number of leads to total number unique hosts.
EPC (Earn per Click) – earnings of an affiliate per click.
CTR (Click-through rate) is the ratio of clicks on your ad to the total number of impressions. Illustrates the effectiveness of your creative.
ROI (Return of investment) is a percentage value that reflects the ratio of income to funds spent on advertising.

How to make money from traffic arbitrage

Arbitration is an entire area of online business that has its own major players, its laws and rules. Every day, thousands of people from all over the world buy huge flows of traffic, which they successfully (or not so successfully) redirect. Most new players this market they just mindlessly buy advertising wherever they can. This approach rarely brings success, which can often be observed on thematic forums of arbitrage specialists, where such “would-be businessmen” shout at the top of their lungs that this is all a deception and there is no money to be made here. In reality, they simply didn't put in enough effort.

Despite the high competition, anyone can make money on arbitrage. The main advantage of this type of income is that you work for yourself and do not depend on anyone.

To get started, just find affiliate program. Let's walk through important details things you need to know:

Where can you buy traffic for arbitrage?

There are paid and free ways get traffic. Receipt free traffic requires a lot of time and effort, which does not always pay off. If you don't have starting capital, then you can try your luck in getting free traffic. Traffic from personal resources is also considered shareware: your blog, website, VK public page or YouTube channel.

The main flow of traffic is bought for money. The more investment, the more traffic, but does not mean more profit. Earnings from traffic arbitrage occur due to the difference in advertising costs and profits.

Traffic sources

Affiliate networks

Webmasters work for themselves. Everyone chooses their own niche to which they direct traffic. There are many offers in different areas and directions: from affiliate AliExpress programs and GearBest to Vulcan Casino offers.

Many arbitrageurs are engaged in product offers, where they receive a certain percentage of sales. There are a huge number of CPA networks in this segment; they have been working stably and for a long time, paying their webmasters fairly. For beginners, networks such as .

There is also a whole series various affiliate networks that offer gambling offers. These include casinos, slot machines, slots and more. Beginners should not enter such a market, because... a very high entry barrier that requires large budgets. One of these is Welcome Partners, which has been on the market for several years.

When choosing affiliate programs you need to be extremely careful. You may encounter scammers who will not pay you and disappear. Use affiliate network monitoring sites like FFERATOR (https://offerator.ru/networks/best).

There are a huge number of tools for searching for offers in different affiliate programs; the most convenient, in our opinion, is the search on CPA Daily. The main thing is not to be afraid to try something new, because the market situation changes every day. Stable profits and high ROI today can turn into large losses tomorrow.

Let's summarize. To start making money from traffic arbitrage, you need:

Select CPA networks.
Decide on an offer based on analytical data provided by the affiliate network.
Choose a traffic source, study in detail the features of working with it.
Create, order or copy a creative.
Wait for transitions and leads.
Make a profit.

Hello, dear site reader! Traffic arbitrage is a complex topic, and there are a lot of technical subtleties in it. In addition, you need a starting budget, and it is possible to lose money at the beginning. You can start in arbitration with 50 – 100 dollars, but in reality it turns out differently for everyone: the amount of knowledge, diligence, and ingenuity influences. But at the end of the day, earnings from traffic arbitrage will range from 50,000 rubles to many thousands of dollars per month “net”. And this is not a scam: many people try, only a few earn decent amounts, because most beginners give up at the slightest loss. However, I will show you how and where to start so that they are minimal and ultimately bring you a profit.

Are you not afraid of these difficulties? Then for you - step by step instructions, which will cover all aspects of this exciting way of making money. Of course, for a deep understanding, you need to study more materials than one article can reveal. The purpose of this article is to outline the essence and show the entire skeleton of making money on traffic arbitrage.

What is traffic arbitrage

Understanding starts with the basics.

Traffic arbitrage is the extraction of interested traffic (i.e., the flow of Internet users) and its direction to target sites in order to obtain conversions (sales, registrations, subscriptions or other targeted actions).

Traffic is obtained in two ways:

Using paid advertising - teaser, contextual, banner, targeted.
“Gray” methods – creating and promoting doorways; spam on forums, social networks, question-answer services; mass following and mass liking and other methods.

Traffic can be directed by:

In affiliate programs, CPA networks, for example;
Directly to the Internet projects of advertisers who buy this traffic.

Methods of paying an arbitrator for work:

Interest on the purchase of goods/services, on making a deposit, etc.;
Fixed cost of a lead (i.e., targeted action) - for a loan, for registration, subscription, purchase, completed application, etc.
For displaying banners or clicks (rarely).

Step-by-step instructions for traffic arbitration

General algorithm action is as follows:

Choosing a Niche
Selecting an offer and affiliate program
Studying target audience
Selecting a traffic source
First profit from arbitrage and results analytics
Optimizing income from affiliate programs
Scaling.

Where to start in traffic arbitrage

You need to start by choosing a niche.

A niche is a general direction in which different affiliate programs and offers can work (advertisers’ offers with a payment method, see above). It is also called “vertical”.

The main areas in which affiliates earn money:

Tovarka (sale of goods), for example, a purely commodity network (see my review at the link);
Online games (pay for registration, active player, deposits of money into the game or other actions);
Finance (credits, loans, investments);
Information business (selling online courses, trainings, recruiting subscribers for e-mail newsletters);
Gambling – casino, poker, sports betting;
Education (they are also called essays, edu-partners) - academic papers like coursework and dissertations to order.
Dating – dating sites, including for intimate purposes.
Pharmaceuticals, care products - medicines, dietary supplements, products for weight loss, muscle gain, hair growth, increasing male and female sexual characteristics, health and beauty products, and so on.
SMS subscriptions and Wapclick. Connected to mobile internet.

How to do right choice newbie? First–always focus on what is closest to you. If you don’t understand the financial topic, it’s better not to get involved right away. Ideally, you have in-depth knowledge of the niche. If you love online games, you can easily advertise them because you belong to the target audience of players and understand their needs. For example, I can’t tell the difference at all good game from poor quality.

Second- This relevance of the niche and its scale. The wider the target audience you can reach, the better. For example, everyone needs clothes. A huge number of people want to lose weight quickly and easily. Mostly women different ages, but sometimes men really need to get in shape. Do you want to correct your figure? Then you know how painful this problem is for your target audience, and you understand how you can hook it.

Have you decided on a niche for traffic arbitrage? Let's move on to choosing an offer and PP.

How to choose an offer and affiliate program

An affiliate program can contain only 1 offer or be a CPA network that contains many offers from different advertisers. You can read the link, and we move on.

Cpad.pro– a free and very valuable service for selecting offers. Let's go to offers - categories and select in the column on the left the category that we decided on when searching for a niche for making money on arbitrage.

The table indicates the number of goals that need to be achieved to earn money, the number of CPA networks that advertise the offer and the date the information was updated. If an offer is presented in many affiliate programs, then it has high competition. The ideal case is when the offer is exclusive, that is, presented in one CPA network.

Let's click on one of them. A page will open with a description of the offer, a preview of the landing pages to which we will send traffic, and goals.

So, according to the table, the PP accepts only Ukrainian traffic. There are two payment schemes here – CPS (cost-per-sale, or cost per sale as a percentage of the price for the product) and CPL (payment per lead). To get to know the offer better, in the “PP” column, click on the name of the affiliate program. A more detailed description of it and a “Register” button will open, leading to the site. CPA networks or affiliates. Study it, look at the functionality that the PP offers for payments, etc.

What to look for when selecting an offer for arbitrage?

Seasonality. Is there a decline in interest in the product throughout the year? For example, affiliate programs for writing student papers earn good money only in the fall or spring, and the rest of the time there is a decline in interest among the target audience. Women lose weight more actively in spring to summer, so it is most profitable to advertise products at this time of year, although there is always demand.

If you start draining traffic during the off-season, you may not achieve the desired profit or even lose your investment in advertising. You can analyze seasonal fluctuations in interest using the Yandex tool Wordstat– “Query history” in the search engine. Just enter the query that your target audience asks most often when searching for a product, and be sure to specify the region. For example, upon request “Buy a swimsuit” we will see the following picture:

Demand. There is such a thing as a squeezed offer. This is the offer that was very popular and profitable, all the affiliates poured into it. As a result, all traffic was squeezed out, people's interest dropped, and the offer became unprofitable. This is what happened with the annoying talking hamster.

Another example: tights that tear. The screenshot below shows that in the fall of 2016 there was a sharp jump in demand for them, and by the end of the year a decline began. Those affiliates who caught the trend at the stage of growth and peak of popularity earned more than others. If there is a downward trend in the number of requests, you should think about choosing another offer.

Exclusivity. We talked about this a little higher. Let’s repeat for reinforcement: the fewer CPA networks advertise an offer, the lower the competition for it. It’s good if it is represented only in one network or in several. It's bad when there are a dozen or more of them. Exclusivity is not the most important indicator. Don't discount seasonality and demand.

Indicators, offer rating. Many CPA networks indicate the conversion from site visits to leads, the percentage of application confirmations, hold and other information. Hold is the time during which you will not be able to receive the money you earned. The larger it is, the worse it is for a beginner. For example, if the hold is for a whole month, then you will have to wait this period until you are paid. If your budget is limited and you urgently need to reinvest your profits, long-term holding is not suitable for you. Here is an example of a description of programs in the very popular CPA network Admitad:

Pay attention to the cookie lifetime. The bigger it is, the better. and I have already talked about its special importance.

How to choose an affiliate program or CPA network for traffic arbitrage?

Look carefully:

Reviews on the Internet. If there are serious complaints about technical support, payments, fraud, think 100 times before working with this company. The most informative and truthful reviews are supported by screenshots of income statistics. Although even here Photoshop can play a cruel joke. Reviews cannot be trusted 100%, but if they are left on forums by their avid participants with a long lifespan, then it is highly likely to be true (although it also happens that the reviews are paid for by the owners of the software).
How long has a CPA network or affiliate program been on the market?. Beginners should not be trusted, especially at first. Look towards old and “bearded” affiliates. They are worried about their reputation and will not allow themselves to be deceived by their partners. Veterans that all arbitrageurs know about: Admitad, M1-Shop, Ad1, Actionpay, KMA.
Tools. Affiliate tools are designed to track traffic flows. The more detailed analytics in personal account partner, the more effectively you can improve your advertising campaign to increase profits. So, a good affiliate program has a section with statistics of conversions/orders. In addition, the affiliate program should have the ability to create a SubID - this is a parameter that is added to your affiliate links. With its help, you can, for example, track which banner or ad generated conversions and leads, and which did not generate any income at all. Unprofitable advertising campaigns and promotional materials need to be removed so that they do not eat up your budget. Other important tools for analytics in traffic arbitrage: postback URL, traffic back.
Minimum amount for withdrawal. Compare it with your budget. For example, if you are ready to invest $100, and the minimum withdrawal requirement is $150, then you can spend all the advertising money without reaching the minimum income for withdrawing money from the affiliate program. Let’s say if you break even, then for $100 spent you will have $100 in income. You may not be paid this money. In general, it’s better to expect that if you fail, you can lose 50% of the invested budget or even more. Always take into account the minimum withdrawal requirement.
Payment terms. See which payment systems and cards you can withdraw money to, and how often payments occur.
Traffic Types. So, you have chosen an offer and an affiliate program in which you plan to earn money through arbitrage. But there is another nuance: it may have prohibited traffic sources. For example, some prohibit contextual advertising on a brand, motivated traffic, e-mail newsletters, etc. Some people don’t like their product being advertised on social networks. If, contrary to the prohibitions, you start merging traffic from prohibited sources, you will not be paid and your account may be banned forever.

Selecting traffic sources for arbitrage

Before choosing, pay attention to:

Offer. Thus, serious financial offers should not be advertised in teaser networks: there will be a lot of useless traffic and very few leads. Products that have just entered the market and are not yet familiar to the consumer will not go into contextual advertising V search results(because it’s commonplace that they are not yet requested in the search).
Source complexity. You will study Yandex.Direct for a month or even more before you start. It's better to choose simple methods traffic extraction, and from them move on to more complex ones. Ideally, those that can be learned in a day or two.

Types of traffic sources:

Advertising in groups, social network communities, on YouTube channels;
Teaser networks;
Banner networks;
Targeted advertising;
Contextual;
Advertising in mailing lists;
Doorway traffic;
Spam by e-mail, on forums, social networks, etc.;
Incentivized traffic;

Traffic arbitrage through social networks and YouTube channels

Perhaps, the simplest way For beginners, starting is to buy space for advertising posts from the administrators of pages with a small number of subscribers. For one publication on VKontakte, for example, it will cost 50-200 rubles. There is no need to buy more expensive pages first. Practice on small ones until you get the hang of it. Take offers with a low cost per lead and the product itself.

So, you shouldn’t immediately sell iPhones with a small budget: you will lose it without even collecting enough statistics for analysis. Try to start with simple offers where you pay for registration, subscription to the newsletter, filling out a questionnaire, etc. Games, dating sites, information business with payment for subscribers, etc. are suitable. Starting budget - preferably from 5,000 rubles.

There are a lot of nuances in making money on arbitrage using posts, but the general algorithm of actions is as follows:

Teaser networks

A huge number of sites are collected in teaser networks. They contain blocks with teasers - advertisements consisting of a small picture and short text.

Examples of teasers, and how to make them yourself.

Scheme of your actions for arbitration:

Select a teaser network and register.
Create teasers, add them to the network, add affiliate links to them. At the same time, pre-landing pages (or more simply, padding sites) are often used to whet the desire of visitors to buy a product before they go to the product’s website. Blogs with fake (unreal) reviews are often used as pre-landers.
Set up advertising display.
Launch advertising and monitor its promotion, statistics in the affiliate program and in analytics systems such as Yandex.Metrics and Google Analytics.
As you work, remove ineffective sites that do not generate profit.

The advantage of teasers is the low cost per click, which starts from 10 kopecks. However, the quality of traffic suffers: bots will steal your budget, so you need to delete sites if you notice empty clicks and zero conversions.

Examples of teaser networks:

Oblivochki.biz– teaser with mass positive feedback from affiliate marketers and tools for more or less accurate targeting. Click from 70 kopecks.
Teasernet– geotargeting, wide choice topics, clicks from 10 kopecks. A very large and old network.
BodyClick– there are sites of any topic, and in addition to teasers, you can advertise here with banners, contextual ads, and clickers.

Banner networks

With their help, you can place banners on websites of various topics. Banners differ from teasers in a wider variety of sizes and formats, and the absence of text. That is, it's just a picture or animation. You can buy ready-made banners from affiliate programs or make them yourself and then place them in banner networks. Most bright representative of which – Rotaban.

Targeted advertising

Targeted advertising helps to most accurately target advertising to the consumer. Not only gender/age/geography is taken into account, but also marital status, interests, education, life position, presence of children, and so on. What you provide on your social media profile is used by advertisers to show you relevant advertisements. The information that users provide about themselves can be used to accurately hit the target (“target” from English - “goal”).

Target VK. It is possible to show teaser blocks with a small picture on the left to users on Vk.com or promote full-fledged posts in their news feeds. You can create a button with a call to action “Buy”, “Go”, “Join” and so on. There is a “Carousel” format, where in one ad in the news feed you can create several cards that consist of a photo, a link to the site and a “Buy” button (or with other text). Retargeting tool available.

Mytarget. Using the service, you can arbitrate on Vkontakte, Mail.ru, and Odnoklassniki. Target mobile or desktop users and advertise mobile applications, games. In Maiterget there are more than 15 types of targeting, including by income level. There is retargeting. It is distinguished by strict moderation of advertising, so not all offers are accepted, especially “gray” ones, like weight loss programs and other things. You can read more here.

Facebook. Perhaps this is the coolest targeted advertising tool. With it you can enter not only the CIS market, but also the bourgeoisie – use it for affiliate programs around the world and receive income in dollars. True, advertising costs are higher here. You shouldn’t try to push a “gray” offer onto Facebook: moderation won’t let it through. Although some cunning arbitrageurs manage to do it.

The advantage of Facebook is that it has a huge number of tools for retargeting, tracking and optimizing traffic, there are split tests, as well as the most detailed targeting (it seems that Facebook monitors its users at every step).

For a beginner, it’s better to start getting acquainted with targeted advertising on VKontakte: it has the simplest and most intuitive interface. Facebook has just crazy functionality, so we’ll leave it for a snack.

Contextual advertising

Context leaders – Yandex.Direct and Google Adwords. Ad units can be seen both when searching in Yandex and Google, and when visiting websites.

A way to find the target audience. So, in the search target, we set the characteristics of people who, in our opinion, may be interested in our offer.

In context, it’s the other way around: we only need to indicate what search queries people can use to search for our offer. Of course, here you can also determine the geography of shows, but interests, age, marital status etc. is not necessary to indicate. We find out exactly what a person wants from his search query.

To make money from contextual advertising in traffic arbitrage, you need deep knowledge, otherwise you will drive yourself into the red and be disappointed. Ideally, take a couple of courses from configuration experts. But even if you don’t become an arbitrator, contextual advertising specialists are a highly paid position, so don’t skimp on spending money on education.

Advertising in e-mail newsletters in arbitration

The scheme is simple:

you need to look for authors of newsletters on topics that are interesting to your target audience.
Then buy from them to send an advertising letter with a link to subscribers;
Analyze the results, select the best email campaigns based on the envelope, and deliver similar advertisements again.

Doorway traffic

A doorway is a website that is automatically created using programs for promoting low-frequency queries. As a rule, such sites do not provide value either to the user or to the search engine. However, they bring traffic to the owner, which is then converted into income from affiliate programs. The costs of doorways are limited to a one-time purchase of software for their generation, as well as payment for hosting and domain. Sometimes they also purchase links to speed up promotion.

Doorways often “die”: they are banned by search engines, so you need permanent job to create new packs. Unlike sites for people (SDL), which live for years, doorways may not last even a few months.

In the bourgeoisie, with the help of doorways, it is popular to drain traffic to pharmaceutical affiliates, essay affiliates, casinos, poker, and sports betting. The exhaust costs hundreds and thousands of dollars.

You can read more about traffic arbitrage using doorways on Wikipedia. And we move on.

Spam methods in traffic arbitrage

These include:

Email spam;
Spam on forums;
Question and answer services;
On social networks: mass following, mass liking, sending personal messages, spam in public pages, etc.

Not all affiliate programs accept spam traffic, and you can even get banned for it and lose your earned money. Before you start making money on spam, ask the technical support of the affiliate program if you can use these methods of attracting traffic.

The advantage is that you can do spam manually and not pay for traffic at all, i.e. Another option is to buy a program that will spam you automatically and much faster. The cost pays off quite quickly when the right approach. The main thing is to know the technology of traffic extraction.

Incentivized traffic

Incentivized traffic is traffic that you receive by agreement with people.

For example, you need a person to register in the game, and you will receive 50 rubles for registering in an affiliate program.
Go to special services(boxes), where you for 10 rubles people will be registered following your link or perform another required action.
You have a profit of 40 rubles.

Simply, to the point of disgrace. But the catch is that affiliate programs in most cases do not recognize motivated traffic and harshly ban dishonest affiliates. Although there are options where it is allowed. Check cpad.pro for current offers.

SEO and traffic arbitrage

SEO is a softer way to get traffic with almost no investment. To create a website, you only need to pay for hosting and a domain. By the way, you can get free hosting for 3 months with a 2nd level domain for 1 year. Moreover, this hosting is of high quality, because I have been using it myself for many years. This blog is on it. If you want to start without any investment at all for 3 months, I tell you in this post how you can get this privilege free and without a catch ;).

General algorithm of actions:

Register a domain and buy hosting;
We select the engine on which the site will function (Wordpress, for example);
Install the template;
We fill it with articles optimized for these keys (unique ones - you can write/rewrite them yourself or hire specialists);
We promote;
After some time, traffic begins to flow, which you will monetize with banners, links and other promotional materials from affiliate programs.

The main thing is to immediately choose a niche and see if there are affiliate programs for it. The income will come in six months to a year, when enough traffic from search engines.

Setting up statistics and optimizing conversions

At this step, many merge and leave with the remains advertising budget back to paid employment. That is, they choose an offer, an affiliate program, start pouring in traffic, go into the red and that’s it! Then they shout that arbitration is a scam and there is no money here. Although we were one step away from success.

The network is traffic arbitration. This method of earning money is quite complicated and that is why an income of 250,000 rubles per month is far from the limit for him. In this article we will try to touch upon all the features of online arbitration as simply and clearly as possible, and also give some advice to novice users.

You should also know this type earning money is one of the most profitable on the Internet. When taken seriously educational material, you can earn really serious money.

For example, statistics from average affiliate marketers show figures from 300,000 to 750,000 rubles. net income monthly. As will be shown in the article, my numbers varied in the range of 5000-11000 rubles. income daily. To receive additional information write in the comments.

To better understand what traffic arbitrage is and why some people earn hundreds of thousands of rubles a month from it, you should look at these two concepts separately:

Traffic– this is the number of people who visited a specific resource over a certain period of time. Usually traffic is counted per day, much less often - per month.

You can often find advertisements like: “I will sell 4k of traffic for $8.” This text “in translation” means that a person is ready to attract 4 thousand unique users to your site per day at a price of $8.

Arbitration- a term that in this case we will consider from an economic point of view. “Buy cheap, and then sell it more expensive” - that’s it main principle and the essence of arbitration.

By combining the two terms, we can characterize a general concept.

Traffic arbitrage is the acquisition of visitors by low prices and their subsequent resale to other sites for more high cost. Arbitration is often called “traffic drain” in Internet slang.

Types of arbitration

Many newbies wonder! Where to start traffic arbitrage? The answer to this question is obvious - study the entire list of its varieties.

There are several ways to redirect users to another service. Let's look at them:

If you have your own website, optimal choice will be using Landing Page without registration, because Not every user is ready to register and leave their contact details on an unfamiliar resource. Even if he really wants to make money on traffic arbitrage. But for those who are seriously aiming to earn a million, these little things don’t stop them.

Options and methods of traffic extraction

Traffic through banner networks

We recommend working with several affiliate programs at once, but you should not receive too many offers at the same time;
The topics of these affiliate programs should be varied (it is impossible to guess in advance which offer will “take off” and turn out to be profitable);
— At the very beginning of your work, do not invest too much money in arbitration. Allow yourself to take risks large sums only when you gain experience

Conclusion

Finally, it is worth noting: traffic arbitrage can become a truly profitable business. But this requires serious effort. People who are well acquainted with marketing and have a streak of entrepreneurship and creativity can succeed in such activities.

And despite the fact that traffic arbitrage often only brings losses to beginners, it is important not to give up after the first failure. Don’t be afraid of the work of arbitrage specialists, and then, perhaps, you will be able to join the ranks of the best of them.

You can also watch the video instructions, which tell you how to start traffic arbitrage. Key points about work, tips, recommendations.

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Last week. In it we will talk about completely basic concepts: what is traffic arbitration, what are the pros and cons of arbitration, and what is the difference between arbitration and affiliate marketing.

Text transcript | Presentation

The next lesson will be out tomorrow. In it we'll talk about arbitration market participants. The release schedule for all lessons is available on the Mobio School website. You can ask any questions about arbitration in the comments or in our VKontakte group.

Let's start with the fact that there are several ways to make money on the Internet:

eCommerce,
advertising on your own content: public pages on social networks, blogs,
infobusiness,
affiliate marketing, CPA marketing, traffic arbitrage

Despite the variety of ways to earn money, the earnings model is the same:

(Product + People who might buy it) & Tell these people about this product = $

This formula also works in traffic arbitrage. When listing ways to earn money, we highlighted the terms affiliate marketing (Affiliate Marketing) and traffic arbitrage under one paragraph, but it is important not to confuse these concepts.

Difference between affiliate marketing and traffic arbitrage

Affiliate marketing and traffic arbitrage are two different concepts. Let's look at them in more detail.

Affiliate Marketing(Affiliate Marketing) is a way to earn money through a commission from the sales of someone else's product. In this case, it is not necessary to have your own product, you need to help sell someone else’s product. As an example: any store that sells Pepsi engages in affiliate marketing.

CPA marketing - special case any affiliate marketing. The only difference is that in CPA marketing we receive payment for a specific action, lead or application.

Affiliate marketing requires traffic or users. At this moment, the need to attract traffic appears. Traffic arbitrage is a way to attract paid users to the application. You can attract traffic for free, for example, by launching your own video blog, collecting subscribers and then attracting them to the application.

If we look at the concept of “arbitrage” in a broader sense, in economics this term refers to a type of transaction in which we sell the same product in different markets and earn interest on the difference from the sale. Let's take currency as an example: we bought dollars yesterday in order to sell them a day later and make money on the difference.

Equivalent arbitrage is another arbitrage method in which we make money on the difference in components. Any wholesale sales- an example of equivalent arbitration. We buy goods wholesale and sell them retail: we make money on the same product by purchasing it different combinations. As an example, we assemble a computer from its components and sell it as a whole computer.

In our case, mobile arbitration is equivalent arbitration. We buy impressions and clicks, and sell actions and installs.

Ways to sell paid advertising on the Internet

There are several models for selling paid advertising on the Internet. Let's look at what methods exist:

SRT(Cost Per Time) - we buy a fixed time of placement on the site.
CPM(Cost per mille) - we buy a thousand impressions.
CPC(Cost Per Click) - we buy clicks.
CPA(Cost per Action) CPI(Cost per Install) or CPI(Cost per lead) - we pay for actions, installations, leads.

IN mobile arbitrage We buy impressions (CPM) and clicks (CPC) from traffic sources, and then sell actions, installs or leads (CPA, CPI, CPL) to advertisers. Accordingly, we make money on the difference between buying and selling.

What is good about arbitrage?

Let’s look at how attracting traffic is useful for business, and what are the advantages of being an affiliate marketer.

For business:

It's easy to scale your business: if you have a product and you offer decent rewards to partners, they can easily scale sales and start selling your product in different markets.

For the affiliate:

There are no production or logistics costs.
You are responsible for only one task: attract traffic.
You don’t think about Customer Service: you don’t need to communicate with clients or suppliers.
Low entry threshold: anyone with no experience can start attracting traffic, it’s quite simple at the start.

Why is arbitration bad?

There are also negative sides to arbitration, both for business and for the arbitrator himself.

For business:

Partners bear less responsibility for the product.
It is difficult to control the methods and methods of promotion that partners use.
Partners can cause potential damage to their image and reputation through dishonest methods of promotion.

For the affiliate:

Instability of earnings, which directly depends on the market situation.
High dependence on changing rules advertising platforms, requirements and KPIs of advertisers.
Constant level of stress: there is high competition in the market, working campaigns that worked and converted into a plus are constantly dying, you need to come up with new approaches.

Conclusion

So, we have examined the concepts of affiliate marketing and traffic arbitrage, formulated the pros and cons of attracting traffic both for the business as a whole and for the arbitrator himself. In the second lesson we will look at which participants are present in the traffic arbitrage market.

You can ask any questions about arbitration in the comments or in our