Group 6162. The “Day of Good Deeds” campaign continues on Channel Five
Attention! If you have difficulties sending a donation to 6162 (for example, you received an SMS from the operator that the payment could not be completed), do not be alarmed. The fact is that in June 2018 amendments to the federal law"About communication." Each user of a mobile number must be identified using it, that is, the user’s passport data must be linked to each number. To transfer donations via SMS again, please contact your service provider.
The service is available to subscribers of the Beeline, MTS, Megafon, TELE2, Yota, Letai and Tinkoff Mobile networks.
- Send a message to number 6162 with the donation amount in a number - for example, “100”. The acceptable donation amount is from 0 to 15,000 rubles. If the number is indicated in words or the message contains only text, the donation amount will automatically be considered 100 rubles.
In response, Beeline and Megafon subscribers will receive an SMS on behalf of the fund thanking them for the donation. By sending an SMS donation to 6162, subscribers of these telecom operators automatically agree to the terms of payment and the donation amount is debited from the account without additional confirmation donations from the subscriber.
MTS network subscribers first receive an SMS asking them to confirm the donation. The exception is SMS donations during fundraising on TV channels: on the day the story is released, confirmation of donations is removed by technical reasons. After confirmation, the donation amount is debited, and MTS subscribers receive an SMS with gratitude.
TELE2 subscribers receive an SMS asking them to confirm their donation only after their first donation to the fund. After confirmation, the donation amount is debited, and TELE2 subscribers receive an SMS with gratitude.
Subscribers of the Letai and Yota networks first receive an SMS asking them to confirm the donation. After confirmation, the donation amount is debited, and Letai, Yota and Tinkoff Mobile receive a thank you SMS.
Your donation will be reflected in .
By sending a donation, the benefactor agrees to receive informational materials from the foundation in the form of SMS messages.
Cost of sending a message:
- Free for subscribers of Beeline, Megafon, MTS, TELE2, Letai, Yota and Tinkoff Mobile
The minimum account balance after debiting must be:
- 0 rubles for Megafon, Letay, Yota and Tinkoff Mobile subscribers
- 10 rubles for Tele2 and MTS subscribers
- 20 rubles for Beeline subscribers and for MTS subscribers in St. Petersburg and the Leningrad region
The commission of agents, providers and banks is a total of 5% of the payment for subscribers of MTS, Beeline, Megafon, TELE2, Letay, Yota and Tinkoff Mobile.
Please note that operators cellular communications There are restrictions on minimum and maximum payment amounts.
Minimum amount one payment for Beeline and Tele2 subscribers is 10 rubles, for Megafon, MTS, Tinkoff Mobile, Yota and Letai subscribers - 1 ruble.
Maximum amount one payment is:
- 5,000 rubles for Beeline, Tele2, MTS subscribers
- 15,000 rubles for subscribers of Megafon, Tikoff Mobile, Yota, Letai.
Commission amount per subscriber - 0%
The Gift of Life Foundation presented new service mobile donations - short number 6162. The number was opened together with Beeline; it is also available for MTS and Megafon subscribers. The uniqueness of the number is that Beeline subscribers can subscribe to monthly donations. This is the first such experience for Russia.
The Gift of Life Foundation presented a new mobile donation service - short number 6162. From left to right: Olga Turishcheva (Beeline), Chulpan Khamatova and Dina Korzun
We asked representatives of operators and charitable foundations about how mobile fundraising will develop in Russia.
What is unique about the mobile service of the Gift of Life Foundation?
Beeline subscribers have access to the service of monthly mobile donations - this is the first such experience for Russia. Beeline is negotiating to connect other operators to the monthly donation program.
Sending SMS is free for Beeline and Megafon subscribers. For MTS subscribers - 4 rubles. (until the end of July 2013); MTS also sends for confirmation paid SMS message worth 10 rubles.
The commission of agents, the provider and the bank in total is only 5% of the payment.
“Helping should be convenient”
The main message with which the Gift of Life foundation created the short number 6162 is “help should be convenient.” As the co-founder of the fund said at the presentation of the service Chulpan Khamatova: “From the very beginning, we were looking for ways to shorten the donation process. So that people don’t stand in line for hours and fill out a bunch of forms. As a result, we realized that the most quick way help is a transfer via mobile phone. The fund had several attempts to reach an agreement with the operators. For the first time, we were offered the following conditions: 50% for the operator, 50% for the children. “There will be a lot of money, so don’t worry.” We didn’t agree to this, of course. Now, thanks to Beeline, the maximum amount of money transferred goes directly to children.”
Currently, 70% of all donations to Gift of Life come from private donors. Of these, 81% are Sberbank, 12% are online donations, 7% are Qiwi payment terminals. The short number, according to Chulpan, will make a real revolution and in the future, perhaps, will become the main one driving force fundraising: “After we launched the program with Beeline, from May 27 to June 25, more than 1 million rubles were collected. Despite the fact that there has been no promotion of the service yet.”
According to Chulpan, the issue is valuable because it allows foundations not to miss the “impulse of sympathy”: “A person is designed like this: he saw a story on TV, read an article - and the impulse is triggered - I want to help! It is very important to catch this moment before a person forgets, before he is distracted. In this regard, SMS donation is an ideal service.”
Dina Korzun, the second co-founder of Give Life, who has been living in London for five years, shared her Western experience of mobile fundraising: “Every charitable foundation in Europe has its own mobile number for donations. Advertisements with these numbers hang on the streets and in the subway. This is part Everyday life ordinary Europeans. For example, I transferred 3 pounds, the next day they called me back, said that they had received the money, thanked me and offered to send me an information booklet from the fund. Such services have enormous possibilities. When there was a flood in Haiti, the Red Cross raised $3 million via SMS in 24 hours.”
Monthly donations: regular, but not automatic
Olga Turishcheva, vice president for marketing and business development of VimpelCom (Beeline), spoke about key features short number 6162:
This is not an automatic debit; the subscriber confirms the payment every month. If suddenly in some month you cannot make a transfer, don’t worry - after a month you will receive a reminder and a question whether you are ready to make a donation again.
It doesn’t matter what operator you have, the short number 6162 for all operators is assigned to the Gift of Life foundation.
Fraudsters cannot connect to the short number; it is completely protected. The subscriber always receives confirmation that he has made a donation. Moreover, if you are an MTS or Megafon subscriber, confirmation will come from your operator.
There is the possibility of targeted assistance to the beneficiaries of the Gift of Life Foundation. For example, there was a story on television about a child, and after that we will allocate donations from the general stream specifically for him - according to the time of translation.
How MTS and Megafon are developing mobile charity
We asked the other two mobile operators « big three» — MTS and Megafon, what charitable programs they have and how they see the development of mobile fundraising in Russia.
Anna Smirnova, leading specialist of the MTS public relations department:
About charity USSD request *700#
We are developing a service - USSD request *700#. Every MTS subscriber can use it free of charge (only individuals). Donations from the subscriber's account go directly to the fund, and, importantly, on the same day they were sent. Unlike regular SMS charity, where donations are received by the fund only after a month.
We are developing this project as part of our “Give Good!” program. together with partner funds: “Rusfond”, “Creation”, “Center” humanitarian programs"and the Konstantin Khabensky Foundation. NPOs enter into a direct contract with one of the providers connected to the service " Easy payment" and start accepting donations. The service makes it possible feedback: funds receive Additional information about the donation: number of the subscriber who transferred the money, time of transfer.
So far, only the Konstantin Khabensky Foundation has connected to the USSD request; we are waiting for others to join.
About democracy
Cash used to be the most popular form of giving, but mobile and online payments are the future. For example, in the UK, a quarter of the population under the age of 35 send mobile donations at least once a year. This is part of the process of democratizing philanthropy and opens up incredible prospects for foundations: every phone owner can become a philanthropist.
About fraud
We have own service security, which carefully checks every donation request. Our partners from Rosno, if necessary, provide expert assessment treatment prescribed by a doctor and selection of medications. In addition, partner funds always provide us with reports on the work done, where it is indicated down to the penny where the funds went.
About regular donations
We are not trying to create a regular donation service. Because people tend to forget what they signed up for. As a result, after 2-3 months the subscriber can accept charges from his personal account as fraud and will begin to accuse the operator of illegally debiting funds. In fact, charity is a spontaneous desire; a person is ready to help here and now, and not after some time.
Petr Lidov, director of public relations at MegaFon:
About charitable services
We do not have special charity services. But our subscribers can transfer money to charitable organizations through the MegaFon Money application or on the website www.oplata.megafon.ru. In this case, the commission is 0%.
About fraud
There are two types of mobile charity: in the first case, the subscriber is asked to send an SMS to a short number, after which the amount is debited from his personal account in favor of a charitable organization; in the second, the subscriber transfers any amount of funds to the personal account of the person in need.
In the case of using a short number, we, as an operator, can help the subscriber find out whether the short number is related to a charitable organization, but in the second case this is problematic. If someone announces a charity fundraiser and publishes a Megafon number so that money can be transferred to it, we cannot confirm or deny that it is a scam - as long as there are no complaints from defrauded clients.
How to recognize mobile scammers
If funds are accumulated on a phone number, then standard limits determined by the Law “On the National Payment System” apply to their withdrawal through mobile commerce.
If the owner of the number wants to withdraw a lot from the account Money immediately and terminates the contract with the issuance of the remaining amount in the personal account, then we can consider such a statement for up to 60 days to make sure that this is really not fraud and there are no complaints from other subscribers.
There were precedents when room owners demanded to give out the entire amount at once, explaining this as a charitable fundraiser, but I repeat once again: we check and have the right to issue money with a delay of up to 60 days, so it is better to use other opportunities for charitable fundraisers.
If we encounter fraudulent schemes masquerading as charity, MegaFon notifies subscribers about the appearance of such fraud on our portal stopfraud.megafon.ru and on social networks.
I would like to advise you: to ensure that your money reaches the right recipient, check with the operator whether the SMS to a certain short number really refers to a charity event, and also how much such a message costs.
NPO: experience of mobile charity
Representatives of several charitable foundations told Philanthropist about their experiences in mobile and online charity.
Alexandra Kremenets, curator of the “Healthy Child” program of the “Children’s Houses” charitable foundation for children:
The Healthy Child program exists mainly through private donations. Internet services bring us about 20% of funds, mobile services - 3%.
The benefactor sends an SMS to a short number, entering the transfer amount. The company that provides this service takes a commission of 5%. The SMS itself is free for donors.
Once the fund's website was hacked and the numbers were changed electronic wallets and numbers for SMS charity. Now we are extremely careful about the security of the site and check all information daily.
Vladlena Kalashnikova, head of the fundraising department of the Mercy help service.
The share of donations through the mobile service is only 3-4% of the total amount of monthly donations. But now we are moving to a new, more convenient system with a single short number, independent of the services of which operator the subscriber uses. This is a project with the National Charitable Foundation, which provides us with SMS donation services for free.
The SMS itself will be paid; it is also important to consider that not all tariffs allow you to transfer donations.
We receive more than 50% of assistance through online services. For example, as part of the “Give Joy for Easter” campaign, we collected 1 million 150 thousand rubles for the beneficiaries of our help service in just 6 weeks.
Vladimir Berkhin, President of the Tradition Foundation:
Most donations come through direct bank transfers, but mobile services only amount to about 100 thousand rubles per month. Fraudsters are not dangerous to us: even by hacking, for example, a fund’s wallet on Yandex or RBC, they will achieve nothing. The wallet is linked to ours bank account, and paper documents are needed to change the binding.
We are really looking forward to the appearance of charitable tariffs for mobile communications (when, for example, 0.1% goes to the fund).
Marina Zubova, President of the Gulfstream Foundation:
We receive approximately 20% of donations through online services. Through mobile services - 10-15%.
As part of SMS charity, we cooperate with the National Charitable Foundation. He acts as an intermediary between the NPO and the Soyuztelecom operator. Activating the service is free, funds choose a prefix - the word that donors write in SMS. Operators mobile communications they take a certain percentage: Beeline - 4.95%; MegaFon – 6%; "MTS" - 5%. In principle, we are happy, because previously operators took about 50-60% for themselves.
Beeline, together with the Gift of Life Charitable Foundation, announces the results of Russia's first mobile donation service (m-charity). This service is provided on the short number 6162 and involves the possibility of one-time and regular monthly donations from mobile account for the treatment of children with cancer and hematological diseases.
In just one year of the existence of the M-charity service, more than 1 million cellular subscribers took advantage of a convenient mechanism for providing assistance - by sending a one-time SMS, more than 3,500 thousand people made monthly donations with mobile phone. The minimum donation amount through monthly subscriptions was 10 rubles, and the maximum was 5,000. total amount The funds collected through private mobile donations amount to more than 120 million rubles. All of them are aimed at providing necessary assistance seriously ill children.
“We are in active dialogue with leading charitable organizations in Russia and therefore understand their goals and existing problems. Today, only a quarter of mobile users in Russia have smartphones, and therefore people need a simple and reliable solution for charity - available on any mobile phone. Together with the Gift of Life foundation, we managed to create such a mechanism, and as a result, hundreds of thousands of subscribers believed in our common initiative and chose the M-charity service as the simplest and most convenient way providing assistance to those who vitally need it,” commented Evgenia Chistova, head of corporate social responsibility projects at VimpelCom OJSC.
“It so happened that on the eve of Children’s Day, we are celebrating the first birthday of the short number 6162, and we thank everyone who has already decided to take advantage of the opportunity to help the wards of our foundation directly from their mobile phone. For us, the m-charity service, created with the support of Beeline, is a long-awaited mechanism for attracting regular donations, which are now available to everyone. Send an SMS with the monthly amount to a short number money transfer- perhaps the fastest and effective method to help. Regular assistance is very important for us - it adds up to millions of rubles, and this means thousands of lives saved. And if you haven’t used the mobile donation service yet, join us! Believe me, it’s very simple!” — said Ekaterina Chistyakova, director of the Gift of Life Foundation
You can find out what motivates those who help, and who were helped by the Gift of Life Foundation, in the Foundation’s new charity video, “That’s All.”
In order to make monthly regular payments from a mobile account to the beneficiaries of the Gift of Life fund, you need to send a free SMS message to 6162 indicating the desired donation amount (from 10 to 15,000 rubles) and the word “month”. In response, the subscriber will receive an SMS asking to confirm the payment. Every month, the subscriber receives an SMS request to confirm the debiting of the initially specified amount from the mobile account to the Fund. If desired, the subscriber can change the donation amount or unsubscribe by sending the word “month and new amount” or “0”, respectively. Sending an SMS to 6162 by a Beeline subscriber is free of charge.
The opportunity to make monthly mobile donations is available to Beeline subscribers on any tariff plans prepaid and postpaid payment system using the service Mobile payment. For the postpaid system, payments are made from an additional advance account, which can be created using the USSD command *110*271#. The technical partner of the service for monthly donations to the Gift of Life Foundation is the RURU Payment Service, a subsidiary of VimpelCom OJSC.
Report 1,546Every Thursday we tell the story of a child who desperately needs expensive treatment. Anyone can become a participant in the telethon. To do this, just send an SMS to the short number 6162.
In the text of the message, write the donation amount in numbers. Today, together with the Gift of Life foundation, we are raising money to save Sasha Bodiroga. The girl has cancer of the lymphatic system. After long-term treatment, it turned out that only one very expensive drug can help the child. Its price per course is 1 million 700 thousand rubles. Our correspondent Ksenia Nekrasova read more.
Happy moments of the recent past. For Sasha, these photos on the phone are much more than just memories. Every frame gives hope to return to your old life. The same as it was just six months ago.
Sasha Bodiroga: “I used to go to the theater and go to aerobics. I performed, but now nothing is possible. At first I couldn’t come to my senses, I didn’t realize that this was all with me.”
It all started with high temperature. For almost three months, the girl was continuously tormented by cough, fever and blood pressure. While doctors were treating Sasha for pneumonia, cancer of the lymphatic system was rapidly spreading throughout the body. The tumor managed to affect the lung and bones. The girl was fading away before our eyes, but found the strength to withstand 5 blocks of chemotherapy, dozens of IVs and several blood transfusions. Without tears and fear, which over these few months I learned to overcome.
Sasha Bodiroga:“In my entire life, only in the summer did I feel what an injection was like. At first it hurt, but now I'm used to it. All the examinations, the biopsy, this is all for the first time.”
Natalia Bodiroga, Sasha’s mother:“I’ve grown up. I know that she is strong in spirit. I never cried. There were reasons for tears, but she never did.”
Sasha did not cry when she learned the results of her six-month struggle for life. The doctors admitted that chemotherapy was powerless. The last chance for salvation is the drug "Adcetris". The first block confirmed its effectiveness. And now the most important thing is not to interrupt treatment.
Veronika Fominykh, hematologist of the Federal Scientific Research Center:“In a similar situation with another pathology, we use intensive chemistry. But in this variant, lymphomas are not effective and do not improve the prognosis. The situation would have been completely sad if Adsetris had appeared a few years ago - it acts specifically on tumor cells, the ones that cause Sasha’s disease.”
The cost of the drug for a course of treatment is 1 million 700 thousand rubles. On the Internet, the girl’s friends organized a charity fair - they sold homemade bracelets and jewelry, giving the collected funds to her parents. You can also help save Sasha’s life by sending an SMS with the donation amount to the short number 6162.
Natalia Bodiroga, Sasha’s mother:“Sasha is very kind, she definitely won’t leave you in trouble, all my friends know that. I sometimes wake up in the morning and don't understand. It seems like a dream, a dream. In reality this is not the case, but it is reality. I look at Sasha and this is reality.”
Because of the catheter, Sasha has to be extremely careful - the slightest blow can cause bleeding. Taking off a protective mask is also life-threatening; there is practically no personal immunity left. She herself did not have time to understand at what moment she was able to get used to the new rules of life, which, after recovery, she really wants to forget about.
Sasha Bodiroga:“Only patience and hope that I will be cured and everything will be fine and as before.”
You, the viewers of Channel Five, can give the gift of life to Alexandra. To do this, you need to send an SMS to the short number 6162. In the text of the message, write in numbers the amount you are willing to donate, it will be automatically debited from your mobile account. This is available for subscribers of MTS, Megafon, Beeline and TELE2. Once again the short number is 6162.
From July 27, the service of regular monthly donations to the charitable foundation "GIVE LIFE" with via SMS to number 6162 became available to subscribers of MTS, Megafon and TELE2.
The fund’s short number went live on June 1, and one-time SMS donations could be made by subscribers of the entire Big Three, and then by the TELE2 network. But the unique service of regular donations was available only to subscribers of Beeline, which invented and launched this system for the fund. Now, MTS, Megafon and TELE2 subscribers can also make a monthly auto payment, or more precisely, an “auto donation” via SMS to our fund.
Sending an SMS to short number 6162 is by far the easiest way to help us! You can make it even easier by subscribing to the service monthly write-off donations. You set the donation amount yourself and can always change it. You will receive an offer to subscribe to regular debits from the operator in response to your first donation to the fund. You can agree to connect to the service by sending the number specified in the message, or refuse. If you agree, the operator will ask you for payment confirmation on a monthly basis. Thus no automatic write-offs from your account are not possible. At any time, you can change the amount of your monthly donation by simply sending a message to 6162 with a different amount in the “monthly amount” format. For example: 100 month.
The acceptable donation amount is from 10 to 15,000 rubles, and believe me, even the smallest amount is a step for a sick child to defeat the disease and return to normal life. During the two months that the service has been operating at the Gift of Life foundation, more than 3.5 million rubles have been transferred to our beneficiaries! This money was used to buy medicines, pay for the most important examinations, tests and other expensive medical procedures for our patients. At the same time, the average donation amount was 140 rubles! To help, it is not necessary to have significant capital; the desire to help and the ease of its implementation are much more important. SMS donation is indeed an accessible and democratic form of assistance, used by charities all over the world.
We sincerely thank everyone who over the past months has sent our wards hope and faith in human kindness. We are also very grateful to the project partners - cellular operators Beeline, MTS, Megafon and TELE2, and technology partners, SMS Online and Payment World RuRU.
Thank you! Together we can do a lot.
Chulpan Khamatova and Dina Korzun