Beautiful banner in Photoshop. How to create an animated banner
Lesson on how create animated banner V Photoshop program for beginners who do not know editor tools. It is enough to be able to open it graphic files. I just need to create a real affiliate hosting banner. Its size will be 468 x 60 px - this is one of standard sizes(ready banner at the bottom of the page).
1. In the main program menu, click “File - New” (Ctrl+N):
In the window you need to set the Name, dimensions and select Transparent background - you don’t need to touch the other parameters, click OK. If you have another Photoshop version- it’s not scary, all the actions and tools will be the same. I placed an image of the servers on an empty banner, and you need to open yours: “File - Open” (Ctrl + O).
The height of our banner is 60 px, adjust the size to yours: “Image - Image Size” (Alt+Ctrl+I).
2. Select it with the “Rectangular Area” tool (1), or part of it, then “Edit - Copy” (Ctrl+C). Now, on an empty banner, select the approximate insertion area and then: “Editing - Paste” (Ctrl + V). Adjust its position with the Move tool (2):
3. Using the Fill tool (3), click on an empty space in the banner. If your image was in JPG format, then its background will remain, click on it - it may not work, the useful area will be painted over. Ideally, it is better to have an image in PNG format, without a background, and paste it onto the already filled banner. I did it pretty well:
To set a color, click on the square (5), and in the “Color Palette” that opens, select the one you want, I have yellow: #f9f100 - you can simply enter it in the field at the bottom of the palette:
4. Select the rectangle in the middle part of the banner with the “Rectangular Area” tool (1), select it in the “Color Picker” (5) white: #ffffff and fill the area with the Fill Tool (3). To undo any actions, use “Editing - Step Back” (Alt+Ctrl+Z). Now we will work with the “Text” tool (4):
5. Select the “Horizontal Text” tool (4) and click in the white area - type the text you need. Don’t pay attention to the location; then move the finished inscription with the “Move” tool (2). On horizontal Panel controls, where buttons (6) and (7), set the font, its size, sharpness, inscription color - the same “Color Palette” (5). Just highlight the inscription made with the cursor and change these parameters.
For the first inscription “hosting” (font KabelCTT Medium, size 36pt, color #444444), the “Warp Text” tool (6) was used, it is in the screenshot; for the second “from 0.4$” panel “Symbol” (7) - narrowing and stretching of characters in width and height, density, etc., not the entire inscription, but individual characters - highlighting them separately.
In the second inscription: the font is Arial, its size is not the same, the thickness for “0.4” is black, for “from..$” it is bold, the color is red - #ff0000. To save the text, click the checkbox (8), and the adjacent button cancels all unsaved actions with the text. After that, you can move and align the inscription with the “Move” tool (2):
For the first inscription, the “Shadow” effect was used, for the second - the “Stroke” effect; you can use them through the same main menu: “Layers - Layer Style”. Experiment. Below you see the “Layers” panel (not to be confused with the main menu item) - it is on the right in the Photoshop working window, if not there, then: “Window - Layers” (F7). In it we will work with layers, we have three of them - two text ones.
6. For now, let’s combine our three layers: “Layers - Merge Visible” (Shift+Ctrl+E) - they all have eyes. The eye makes the layer visible; if you click on it and remove the eye, this layer will be invisible. Or you can do it differently: select all the layers by clicking, but press and hold each layer Shift key, and then: “Layers - Merge Layers” (Ctrl + E). There will be one layer left, you can change its name (useful later) by double-clicking, right on the “Layer 1” inscription itself:
7. Let’s outline the banner by selecting the layer: “Editing - Stroke”, here gray #999999:
8. We have two areas of the banner ready, the third will be animated. This is done quite quickly. You just need to create a duplicate layer by clicking on “Layer 1”, then in the main menu: “Layers - Create a duplicate layer”:
Give it the name “Layer 2”:
9. On this layer in the third part we will write an inscription, as in the screenshots below - use the “Text” tool (4). Another layer will be formed - a text one, let’s combine it with “Layer 2” again. If the name of the merged layer is incorrect, double-click strictly on the name itself and replace it with “Layer 2”:
10. Duplicate “Layer 2” again, we get “Layer 3” - it will remain like this (with text). And on “Layer 2”, by selecting it by clicking, we will make a filled rectangle. Using the “Rectangular Area” tool (1), select the area with the inscription, as in the screenshot:
Fill it with the Paint Fill tool (3), gray color #999999 in the Color Picker (5), by vigorously clicking on the selection area several times:
We got three layers: “Layer 1” - empty, “Layer 2” - with a filled rectangle, “Layer 3” - with an inscription. By analogy with them, you need to add two more inscriptions (see the finished banner), i.e. six more layers - a total of nine:
11. It remains to animate the banner in the “Animation” panel; if it is not in the right panel, then call it from the main menu: “Window - Animation”.
By pressing the button (9), we create a duplicate frame (one will already be there), select it with a click - it will be in a frame. Go to the “Layers” panel, remove the eye from “Layer 1”, turn on the eye in “Layer 2” and select the layer by clicking. Go to the “Animation” panel, use the button (9) to create a third duplicate frame - you can make nine frames at once. The principle is simple: frame 3 - “Layer 3” (turn on the eye and select it), frame 4 - “Layer 4”, etc.
Button (10) is used to delete unnecessary frames; in the triangle (11) we set the time for each frame, in our case: 0.1 sec. — 0 sec. - 1 second, and then by analogy. Using the “Launch” button (12) we start the banner animation.
Hi all. In the current article I will show you how you can do gif banner using Photoshop. In general, I'm used to making banners and animations in . Naturally, Photoshop cannot compare with this package in terms of animation functionality. But you can still make quite simple and interesting banners in Photoshop, because in its new versions, starting with CS5, as far as I know, it became possible to create animations of transparency, scaling, perspective, etc. Let's look at the process of creating a GIF banner in Photoshop using the example of the work located in the title of the article.
Let's create new document size 600 to 200px. Background - #589fff
First, let's assemble a banner in a static form. Let’s place our main character – the fish – on the layer, where you can get free resources for my works I wrote in the article “”:
Using the " Free figure » place a callout with the dialog on the layer.
Let me remind you that you can edit a shape (vector object) using the tool "Selecting a node."
That's what I did - I deleted unnecessary elements in the layer with the first shape and added 3 more Ellipses to make it look like this cloud of dialogue is coming from the fish's mouth. The following happened.
Now let's place the text on the layers of the document, in the order in which it will appear. Since our text will appear one by one, it is natural that in the static version the layers will overlap each other. I'll show all the layers with the last text layer disabled.
And please note that our text layers must be cropped to the size of the layer with the dialog cloud shape, so that it serves as a frame, due to which the text will no longer be visible.
So, all our layers are ready. Arranged in the order of their appearance (bottom to top). We can start animation.
Select an item Window – Timeline. In the panel that appears, select the button Create a timeline for the video. As a result, a timeline will be created, with all our layers, which we can already move and animate.
Since we have a Background layer with a lock, it will not be displayed on the timeline, it will always be present unchanged. If you want to animate the background, then unlock its layer by double-clicking the left mouse button.
Each layer in the timeline has attributes for animation. They can be seen if you expand the list to the left of the layer name. We can change the position, opacity, style.
Likewise, if you click right key click on the layer name itself on the timeline track, a list of additional animation actions will open.
You can activate the creation of keyframes for a specific track with a layer by clicking on the clock icon next to the name of the animation attribute.
A yellow diamond (keyframe icon) will appear where the time marker is located on the timeline. For example, at the beginning. You can change the value of an object attribute, such as position, and its value will be saved for that keyframe. Then, to set a new value and a new keyframe, you need to move the time pointer to the new location. Click the diamond icon next to the attribute name (a new keyframe icon will appear on the timeline) and set a new attribute value. For example, move an object to a new location.
Now let's try to apply the acquired knowledge. Our fish should appear from left to right and its transparency should change from 0 to 100%. This is what the time scale will look like: in this case.
After the fish has appeared, a dialogue cloud will appear in parts. First the ellipses, then the figure itself. We can move the tracks of each layer on the timeline, so we will distribute their positions so that they appear at the desired time interval and set the animation to the parameter Opacity for each layer.
For the figure we apply the same steps.
Now let's create an animation for the text using the same algorithm. Only the text will have a parameter not Position, but Perspective, and we will be able not only to change the position, but also change the scale from smaller to larger, when the text begins to move. For this purpose it is used standard tool object transformation ( Ctrl +T). Since initially the text layers are cropped according to the shape of the figure, they will be visible only within its boundaries. I also changed the style of the second text. Added a gradient in the layer blending options.
Now let's align all the edges of the tracks at the end. To do this, you need to pull the right edge of each track and adjust everything to the same time. So that all objects do not suddenly disappear. For each track, you can set the opacity to 0. Play what happened. You can press the key space.
Although Photoshop is not created for any complex animation (and this is reasonable), but with the help of such simple actions you can achieve a decent result when creating gif banner. Especially if you feel more comfortable in Photoshop than when working in Flash.
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I welcome you to the pages of my blog. Today's article will talk about banners, or, to be more precise, about their creation using Photoshop. First of all, today's lesson is aimed at those who would like to make money on. I will write about making money this way a little later in my new case. Now I can say that this is a very profitable and relatively simple craft. Making a banner like the one in our lesson costs 500 rubles or more.
Banners today are an important component of Internet marketing. Today it is difficult to imagine what the Internet would look like without them. Almost anyone who has one uses them. But to create a banner for a site, you need to either shell out money or take advantage of meager online services, in which there is no freedom of action.
But there is a third option - creating a banner in Photoshop. I think this method is the best. And here's why:
- Free;
- Complete freedom of action;
- Quick results;
- Lots of free educational materials;
- Templates can always be quickly edited.
However, first you need to master this method. You don't have to be some kind of artist or creative person. Look at my banners in the sidebar on the right - I made them all myself. And in the video tutorial below, I will show the main techniques that I have used and continue to use:
As a result, you should be able to create something like this advertising banner:
What do you say? Did it turn out okay?
Using my instructions, you can easily create an advertising banner for your website yourself. I hope after watching you will be convinced of this.
Additional materials
In the video I promised to share with you PSD templates of all the banners I've ever made. I will keep my promise, but a little later. .
And, at the end of the article, I would like to announce a small promotion: As soon as the article gets 50 comments, even if it’s a year later, I will record another video instruction on the same topic, but with a different example. This way you will learn about more more chips and goodies, which will make you a more sought-after and highly paid freelancer.
Basically, that's all I wanted to write about. I will be very glad if this video really helps someone.
Best regards, Sergey Ivanisov.
Remember, the mind is your best muscle
In this transcription we will talk about how to make a banner in Photoshop with simple animation for Yandex.Direct.
Yandex.Direct recently began accepting , that is, banners, and I assume that you want your banner to have animation to attract the attention of visitors to various sites. We will (opens in a new window) and transcribe together to make an animated banner in Photoshop, with a button that changes.
What is needed to make an animated banner in Photoshop?
Let's start with the limits
What restrictions do we have?
We have moderation requirements, and there are size requirements. We can upload following sizes(240×400, 300×250, 300×500, 300×600, 336×280, 640×100, 640×200, 640×960, 728×90, 960×640, 970×250), and our banner should weigh up to 120 KB. That is, if we do a lot of animation on a large banner, then most likely it will not fit the weight, this is understandable.
Where to add ready-made banners?
Let's talk right away where to add these image ads. When you create advertising campaign, then it has a checkbox for changing the ad type.
If you select Graphic, then you can add an image (upload it from your computer, for example), and a link to the site is added. You'll likely add a number of ads here, meaning you'll add multiple banners for one type of targeting. This is due to the fact that there are many different sites in YAN, and depending on their design they add advertising blocks different sizes to display ads. I think this is also understandable.
So, we decided to create a banner. What do we need for this?
We need graphics
One of the principles of creating a good banner is maintaining continuity. That is: the text, the style that is on the landing page must be partially transferred to our banner. So that the user, when he clicks on the banner, gets the impression that he has gone where he wanted.
In my case I took this large image, took Nick's photo and drew a button in the same style as on the landing page. So is the text, in the same style as on the landing page. The font may be different, but the idea is the same.
Graphic editor for creating a banner
Next we need an editor. I draw banners in Adobe Photoshop CC 2015. Your case may be different graphic editor, I’m just comfortable with it, so I’ll show using Adobe Photoshop as an example.
Drawing a banner in Adobe Photoshop CC 2015
Next, you create a new document, I recommend starting with a large size. This is due to the fact that when you draw the first large banner, and it completely suits you or your customer, then you can simply drag and drop all the elements that you put here onto another document.
For example, I need Nick. I select this layer and simply drag it into a new document, and now I have Nick in the new document. Here in Adobe Photoshop, I can press Ctrl+T or Command+T and I have access to the Transform tool. And here I can change the sizes, it's very convenient. Therefore, I recommend that you definitely start drawing banners at a large size.
Banner layers in Photoshop
So, we have Adobe Photoshop, we have graphics, we created a document (in my case it’s 960x640), I added a background here - it’s just a white canvas. This was done so that my next layer would not attract attention - it has a degree of transparency (I set the fill to 80%), since the photo is of quite high quality and clear, and therefore if I leave the fill at 100%, it will attract too much attention. The next element I added here was Nick. You see, it was cut out of some studio photography. All this can be combined.
Another point is that in Adobe Photoshop, the upper layers overlap the lower layers. That is, if the layer with Nick was below the layer with the photo of the mosque, then it would be blocked by the Kul Sharif mosque. That's why he's up here.
One of Yandex.Direct’s requirements is that the banner must contain the organization’s logo or OGRN. I immediately added both so that the same banner could be used, for example, in myTarget. I also added “6+” here, this is also a requirement from Yandex.Direct that event banners have an age mark.
A button that will move
Well, the button itself. I drew it, it consists of a shape that is drawn using the Rectangle tool with rounded corners, shortcut key U. Painted in the same color as on the site. And then I wrote the text “buy a ticket” in red, just like on the website.
I also have a shadow effect on the rectangle (by the way, other elements of this banner also have it - the text). Let's move over here and see what this shadow is. I double-clicked on the layer and went to Layer Styles. And here there is a Shadow parameter. Blending mode Normal, opacity 100%, angle 90 degrees and offset 0. Because this shadow is applied, an airy effect appears, as if the object is closer to the viewer.
How to make an animation of our button in Photoshop
Now we have all the objects.
What do you need to do to create a simple animation?
Open the Timeline window
To do this, select the Window menu and check the Timeline box. Now, if I take it off now, I won’t be able to create frame animation. Now I'll turn it on and you'll see that I have two frames. I'll delete the second one, and I have one frame.
If I save it like this, then no change occurs for me. Also here I immediately set the delay to 1 second. The fact is that these are Yandex.Direct requirements.
If we animate an object with text, then this text must have time to be read. One second is enough to read the text.
Create a new frame
In order to create the next frame, you must click the New Frame button. And we can simply remove the button on this frame and make it invisible. That is, on one frame we have a button, but on the second we don’t. And if I press play, then our animation is already created.
More complex GIF button animation
But let's create a slightly more complex animation. And for this I will make a duplicate of this button on the second frame. The Button group contains the text layer and the background rectangle itself. To do this, I will select the Button group, click right click mouse, select Duplicate group, agree, and I get new group Copy button.
Notice I'm on the second frame and hiding the previous button.
Let's go to the browser now and I'll tell you what effect I want to achieve. Here in front of you is the banner we should get.
And you see that in the first frame there is an airy effect, and in the second it seems that the button is pressed.
How to achieve the effect on a banner that the button is pressed?
I go to Adobe Photoshop, and go to the layer styles of the rectangle-underlay group Copy button ( double click by layer). And instead of Shadow I put Inner shadow and go to settings: blend mode Normal, opacity 100%. Next, I make an offset so that it is noticeable. 7 pixels is enough. And you can also change the angle - let's make it 140 degrees so that the shadow is on the side.
Now we have the air button on the first frame, and pressed on the second.
But you must admit, she is missing something.
To do this, you need to go to the layer with the text in the button, select the move tool, and press the Down arrow on the keyboard. So I move the text down by clicking twice. And two more times to the right.
You can add one more pixel. We now have two frames that are constantly spinning. We can check how this all works by clicking the Play button.
Save a gif banner with animation
To save, you need to select File - Save for Web - and a window appears. For animation to work, you need to select GIF format. If we choose JPEG format or PNG, then our animation will not work, and only the first frame will appear. We select GIF, we can select repeat options (continuously or once - I recommend checking it), and we can see here how the animation works.
Everything would be fine, but in this case you see that our GIF has large size. This is due to the fact that the size of the banner is large, because of this the weight of our object is very large. In this case, I recommend saving it as a JPEG, and in quality 50, then its weight will be 104 KB. And the limit, let me remind you, is 120 KB, that is, we are included.
But due to the fact that we did a good job in the large banner, we can now transfer these objects to banners smaller size, and there we can safely save it as GIF. You can see this when you work. As a result, when we save it, we can already load this banner into our advertising campaign.
How to make a frame for a banner?
I would also like to point out that this background has a stroke. It is not very noticeable here, since the color is black, but in the browser you can see that there is a purple outline. It needs to be done; a frame is also one of the requirements of Yandex.Direct.
How to make it?
To do this, go to Photoshop, select the layer with the background image, and if you are working in a different size, you need to select a frame (Crop tool) and crop it to the size of the document.
Banners are small, so your background object will likely be larger than your banner. Therefore, it will need to be cut exactly to that size.
After you crop, double-click on the layer styles and use the Stroke blending option, select Position Inside, select the color you need, you can paste its number here in digital form, and choose the size.
I think more than 3 pixels makes no sense. Great, save it. And now you get a ready-made banner that you can use.
Be sure to save the sources in PSD format
You also save this document in PSD format so that you can make changes in layers in the future. Suddenly the event moves by an hour, and to change all this, you need the source. I think you understand the logic too. Great.
Here's how to make a banner (you read the transcription). If you liked it, be sure to like it and subscribe to mine, because there are many more waiting for you interesting video. Denis Gerasimov was with you, bye-bye!
Hello Friends! I’m with you again, Vladimir Savelyev, and today we continue the topic of creating banners for the site! In the first part of the article, I told you about things that will help you realize your wildest ideas!
Now it’s time to show you how banners are created in Photoshop! In fact, nothing difficult or terrible awaits you, just repeat all the steps after me and together we will reach the finale, namely, we will create our first advertising banner!
Well, I won’t pull the cat by the balls for too long, let’s go...
Making a banner in Adobe Photoshop
Before starting work, it is very important to accurately model the nature of the banner itself (its size, whether it will be static or animated). It is also important to decide color scheme, usage corporate identity, come up with catchy headlines and slogans.
Then you can launch Photoshop and create a new image with transparent background(File/New) size, for example, 468 by 60 pixels; 
Display the panel for working with layers “Layer”. 
We create a background as a separate layer - we advise you not to save too much here and place any noticeable element of the banner on separate layer, to the point of selecting its own layer for each letter of the slogan. 
On a separate layer there is an advertising appeal, as well as a photograph and emblem prepared in advance in size. 
We assemble all the elements of the banner and be sure to create several possible options, which does not hurt to discuss with colleagues. 
All options, while in a multilayer version, are saved in separate files V psd format(note that the jpg format “does not remember” information about the layers, it will collect all the layers into one and in the future, partitioning will no longer be possible).
It is very useful to step away from the computer for now, take a break from work and return to it the next day in order to evaluate what has been done with a “fresh eye” and choose final version, which will be corrected and translated into jpg.
The work is largely creative in nature on the verge of mastery of the tools of the Photoshop program, a sense of psychology, the impact of advertising and its subject.
How to make a banner animated in Photoshop (gif file)? And our native Photoshop will cope with this task with a bang! Open the tab - window - Animation. 
Next in this window you need to add frames by hiding and showing layers. We will also determine the speed of displaying the frame and its looping! 
You need to understand that you are already creating some kind of video, which means you can’t do without a small “script”. By at least, it will be very important to accurately model the entire character of the animation - the part of each “hero-layer”.
Here you need to accurately determine everything:
- time parameters of the behavior of each layer;
- its transparency behavior;
- trajectory of movement.
The matter is not at all complicated, but it will make you feel how difficult this profession of screenwriter-director is.
All work is ensured by the basic idea - multi-layering of the image and the ability to work with each layer completely independently of each other.
This is the banner I created in 5 minutes! Of course, it is far from perfect, but my goal was to show you the possibilities of Photoshop and I managed to do it!
Yes, I almost forgot to tell you about my find. In the last article, I talked about how I bought Sergei Buibarov’s video courses, about how create banners And make money from them! After a detailed study (I spent the whole day watching videos of Seryozha’s tricks and tricks), I realized that this kind of courses is very necessary in the RuNet! I definitely recommend purchasing...