What is content and how. What is a content project

Welcome to the site's pages. The word “content” is included in the list of the most popular, frequently used Internet terms. In this article you will get the answer to the question of what content is, what it is used for and what it is like.

What does the word content mean? The English noun “a content” is translated into Russian as “content, pleasure, feeling of satisfaction.” The verb “to content” means “to satisfy, be content.”

These are the meanings that most accurately describe this term when used on the Internet. And if you ask content, what is it? in simple words, then we are talking about any useful content on web pages that satisfies the interests and needs of users - texts, pictures, photographs, infographics, videos and audio podcasts.

However, from the point of view of Internet technologies, web content is something much more and more functional than just useful information on sites.

In 1996, Bill Gates uttered a phrase that has become a motto for everyone who is in one way or another related to the Internet, websites and their content.
"Content is King"

The programmer who gave humanity operating system With graphical interface and with this he changed the world, spoke about the marketing aspect of useful content (products and services).

Unlike literature and journalism, web content has a pronounced marketing component and, in addition to useful information, contains additional elements, helping to promote sites in search engines and involve users in interaction with brands. As a result, all this should influence the user’s decision to make a purchase.

Digital content is not just useful information on the Internet, but one of the main marketing tools providing effective development digital economy.

Texts optimized for search engine algorithms help sites move into the TOP10 based on user requests and attract more visitors and potential clients.
Structured in a “sales funnel” format, articles literally lead the user step by step from a vague awareness of a need to a desire to make a purchase.

Useful information - only visible part iceberg, and only professional marketers know about the hidden purpose of website content.

Today, web content has become the core element of a comprehensive internet marketing strategy that spans all global network and accompanying each user at all stages of life in the digital eco-environment.

Classification and types of web content

With the help quality content you can solve a wide range of problems and in each case it is more effective to use a specific format.

Text documents (articles, posts, releases, reviews, comments, reviews).
Graphics (photos, drawings, icons, favicons, logos, banners, infographics, gif animation).
Media (video, audio, animation).
Interactive applications (calculators, galleries, 3-D reviews, search and selection forms, interactive tests).

Classifications by scope and purpose

Information content is useful information on any questions that interest users. Answers the questions - what is it, why, why, where, how, when?
News content - media publications, event reports, author's analytics, press releases.
Graphic content is drawings, photographs, miniatures, galleries, collages. All visual forms of information transfer.
Photo content is one of the most popular formats today. The general availability of digital cameras has led to a real boom - users take photographs of any noteworthy events and immediately post them on social networks.
Shock content is the basis viral advertising, attracting the attention of millions of users and forcing them to spread information in their environment. Most often this is video content published on video hosting sites (YouTube). What is content on YouTube? This can include any media files, ranging from everyday filming of any notable events, staged reviews and training videos, to full-length films. What is video content in internet marketing? This is the most promising format for presenting commercial information, since in recent years is seeing a significant increase in views. People no longer want to read texts; it is much more convenient to watch videos.
User-generated content is articles written and published by visitors to websites and blogs, videos shot cell phones and posted on YouTube. Comments on articles and messaging on forums also fall into this category.

Some users have a question - what is paid content? Typically this is expert information that cannot be found in open sources, access to which is provided on a commercial basis for registered users of the service. Paid content is also known as VIP site content.

Qualitative characteristics

High quality content – necessary condition achieving goals in the set super-tasks - attracting attention to the brand or product, involving in interaction with the company.

The quality of information on websites is assessed using the list of parameters presented below.

Relevance.
Credibility.
Uniqueness.
Legitimacy.
Professionalism.

Unique content is information that has not previously been published on the Internet.

Almost any information becomes outdated over time, which dramatically reduces its quality. In this case, you need to do an update or update. What is a content update? In essence, we are talking about updating - replacing outdated information with information that corresponds to the current state of affairs.

If we are talking specifically about the content on the site, it is necessary to monitor the uniqueness of the texts. Popular articles of your web project will stretch over time and they will lose their uniqueness, which will lead to a loss of positions in search engines and a decrease in traffic. To promptly identify non-unique materials, do this once every six months.

1 Since the Internet is developing by leaps and bounds, it needs to be filled various materials, documents, books, films, music and other useful and not so useful information. All this information is collectively called Content. The word Content was borrowed from English language"Content" and translates as "content", "content". That is, in simple words, Content is the content of something, in the broadest sense of the word. The word should be pronounced with an emphasis on the letter “E.” Read some more interesting articles on the topic of Internet jargon, for example, what the word means Azaz, how to understand the term Aggression, what is Abuz, how to understand a smiley, etc.

Content- this is any information that you see on the site, it includes video, audio, text, etc.

Meaning of the term Content

First value. Content is the content of a website, that is, music, films and texts that fill it and attract visitors. Unique content is the main component of the success of any website.

Second meaning. Content can also be used not for a computer, but for a phone or smartphone. This type of content is called mobile content. It includes all sorts of nonsense, in the form of erotic photographs, horoscopes, weather forecasts and other useless information. Despite the seeming insignificance and uselessness of mobile content, mobile content providers manage to earn good money from it. However, in lately takes the palm Google Play with your applications.

After reading this informative article, you will now know what is Content on the Internet, and you will no longer find yourself in a dead end when you discover this tricky word in the future.

Hello, dear readers of the blog site. IN modern world computer technology There are so many new terms and definitions that sometimes you just can’t keep up with it all (,). Today I want to talk about a very popular word now (in a sense, even iconic). This is content.

You hear this word all the time, and even without knowing its clear definition, you can easily guess its meaning. But it’s one thing to guess, and another thing to know. So I propose to find out what content is and what it is eaten with.

This word is used in a variety of combinations, and depending on this, its meaning may vary somewhat. You've probably heard expressions such as:

(this is exactly “my topic”, which I have already written about in detail at the link provided)
Mobile content
Content provider
etc.

So, if you “look at the root”, then content is information. And nothing more. This information may just be different types. Which one? Let's watch.

Content - what does this word mean?

So, the word content came to us from the English language and it is translated as “content”, “essence”, “volume” (depending on the context). Well, if we use it in relation to our time, then content is the information contained on websites or applications on your mobile phone.

In other words, this is information content of something(content). Now you are reading this page, but in essence you are consuming content (perceiving the text, watching pictures or videos at the bottom of the article). The same thing happens when reading a book, but there the content is simply displayed on a different medium (paper).

Thus, the concept of “content” includes everything that carries information (textual or visual). This could be text, video, audio, infographics, photographs (or some other images).

Now let's move on from general concept to private uses of this word:

When they talk about site content, then most often they mean the text content. Although in fact, graphics, photographs, videos or audio recordings are the content of the site to the same extent as text. But why is the text highlighted? It’s simple - they know how to evaluate the text search engines And . Texts for websites can be classified as copywriting (written from scratch), (remade from those found on the Internet) or (without thinking twice). Unique content “all other things being equal” is valued higher by search engines. But for readers, its usefulness is more important.
Even more often they use such an expression as mobile content. What is it? Yes, essentially the same content (text, video, audio and pictures), but completely adapted or created specifically for viewing on mobile devices. Mobile content is displayed on a phone or tablet, or in applications specially created for this.
When do they talk about content provider, then they mean a company that owns the rights to use one or another information content (text, images, video or audio recordings). Examples include official online cinemas, online music stores, as well as ordinary sites where the right to texts.

We say “Internet”, but we mean “content”

I hope that now the term “content” has become completely clear to you and you will confidently use it in your vocabulary, because it’s cool to trump modern “memes”. ? Well, that's a topic for another conversation.

Good luck to you! See you soon on the pages of the blog site

You can watch more videos by going to

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Content is the author's creation

You don't have to look far for examples of content. The article you are reading right now is content. This text content for the Technologikus website. Most likely, you watched the video on various hostings, for example, on YouTube. All videos on this resource are video content. IN social networks Often images are posted, this is also content. In simple terms, content is what a specific author creates.

Everything that I write and publish on the website Tekhnologikus.ru, I post on the YouTube video hosting channel “Portal Technologikus” is content, my content.

What is meant by the term content in PS?

For search engines, content is published information. If we take this site again, then all the articles on it are content for the search engines Yandex and Google. If you have heard the expression “filling with content,” then these are simply more beautiful words for “writing and publishing articles.” This kind of work is usually done on the Internet.

What is content from mobile operators?

And now it’s time to move on to less pleasant content - from mobile operators. Advanced users The phrases “ordering content” and “content providers” literally freeze out. They are logically related to deception, fraud and loss of money from a mobile phone account.

Yes, the content here is still the same content created by the authors. Another thing is that this is not the most useful information for which they ask for money, sometimes very substantial.

What is content from MTS, Beeline, Megafon and Tele2? This is a variety of very short content: news, jokes, weather forecasts, astrology, etc. And everything would be fine, but this content is paid. Sometimes the payment is one-time – about 7-20 rubles for one portion of weak content, and sometimes it’s a subscription, about 5-30 rubles per day. And this money will be debited until you cancel the subscription yourself, which is not so easy for some people. But you don’t want to lose 150-900 rubles a month for unnecessary content.

I have come across content many times, and I will say this - I have not come across anything worthy for that kind of money.

Content providers are mini-companies that provide you with content under an agreement with a mobile operator. It is thanks to content providers that many people have formed a negative attitude towards the word content. “Thank you”, swindlers!

And here is one of the videos on the YouTube channel: I talk about mobile subscriptions (from a content provider) in a video that is video content.

Paid and free content

As you already understood, content can be paid or free. With free ones, everything is simple - these are informational news or article websites (some major internet portals ask for registration paid subscription, but there are not many of them), social networks, video hosting, etc. Typically, the content on these resources is free.

Paid content is typical for various types of Internet services, sites with mobile subscriptions, content provider services. Remember: content is not bad, paid content is also good. But when they sell you poor or free content for a lot of money - it's terrible.

Greetings, my Dear Ones. I have written more than once that content rules and it is the key to the success of your projects. But I rarely talk about what content is, what types it comes in, what features and purposes it has. But this is also very important! Therefore, today I decided to devote my article to the king of Internet projects - content.

In fact, we can talk about content forever. But in today’s post, I will only talk about the main types of content that you need to use on your blogs.

What is content?

Word "Content" comes from the English word "Content", which translates as "Content".

Accordingly in content marketing this concept stands for any type of information that is on the site. In other words, content is the material of any site (filling) for which visitors come to the site.

As I wrote above, content is the basis of any Internet project, be it a website, blog or information product. And such factors as attendance, subscription and customer base, and accordingly earnings. That is why it is very important to treat the content with all your heart and put in as much effort as possible. more effort to create it.

It’s no secret that search engines used to rank sites based on factors such as article optimization, such as spam bold highlight, buying links, etc. Now such actions not only do not work, but also make the situation worse. Currently, search engines pay attention to on the quality and usefulness of the article!

Another factor that depends on the quality of content is user behavior, i.e. behavioral factor. After all, if your material is uninteresting, then with a high probability the user will immediately leave the blog, and most likely to your competitor. And if the content is useful and interesting, then there is a chance that, in addition to studying of this material, the visitor will also go to other pages of your blog.

We have understood the concept, now let's move on to something more interesting, namely, what main types of content exist and what is the purpose of each of them!

And each of these groups contains several more species. Let's take a look at each of them. And we'll start with a group called "Text", which every blogger is already familiar with.

1. Text article— Absolutely everyone is familiar with this type of content, because it is the one that is most in demand and relevant today. Essentially to this species include media-style articles. Text, text and more text.

2. Technical article- this type is also familiar to everyone and is no less used in blogging. This type includes articles that are devoted to some technical issues, For example .

3. Interview- are used much less frequently than the two previous types, but in fact are no less effective in terms of providing important information. You can read more about the interview.

4. Reviews- a type used in fairly narrow topics, for example, on sites with reviews of electronics or cars. But it can also be used in other topics, but much less frequently than all the previous types I described.

5. Polls- this species does not quite belong to this group, but still it should not be overlooked. You can use survey posts only, or write text or technical articles using a survey inside a post. This allows you to collect the information you need without much effort.

We have successfully dealt with the first group, now let's move on to the second, which has the name "Video". What does this include and what is its purpose?

6. Video podcast- is used most often in such areas as, and very rarely in blogging, although it’s a shame. This type consists in the fact that the author of an Internet project records a video where he himself writes down a certain topic for his readers, visitors or clients and gives an answer to the question posed at the beginning. This type perfectly complements a text or technical article!

7. Screencast- a more commonly used type, which consists in the fact that the author records a video from the screen of his computer or laptop, for example, a slide presentation, where he again talks about the topic and gives an answer to the question posed. This type is often used both in blogging and in the information business and is intended, as I already said, to educate the visitor on a particular topic.

The third group is called "Audio" and contains only one main type.

8. Audio podcast- in fact, this type is very similar to the two described above, but differs in that it is recorded only with a microphone, without using a video camera or recording from a computer screen. That is, again, you talk about the topic in your voice and give an answer to the question posed, but simply in audio format.

And last but not least used group "Graphics", which is practically not used separately from the “Text” group, because It is in the aggregate that it has indescribable advantages over others.

8. Images- this type includes ordinary images in posts, for example, as in this article, diagrams, drawings, photographs and animations. Here I think there is no need to tell anything, everything is already painfully familiar and understandable.

9. Infographics- but this type has recently become more and more popular, and for good reason. Infographics are a specially drawn image that allows you to accommodate an article of any size in the form of clear and short diagrams, notes, pictures, etc.

So we have explained to you what content is, what types it comes in and what purpose each of them has. Now is the time to move on to how to most correctly create content for your Internet projects so that they bring maximum benefit.

The most important rule that applies to all types of content, which must be remembered once and for all, is that content should be as useful as possible for your readers. Now many will say “Yeah, he just discovered America”... Yes, this rule has already been tortured to the point of horror and it is said at every step, by everyone who is not too lazy. But why? Why then do many people still write disgusting articles, record terrible videos and post clumsy infographics!? Understand that if you want to achieve great results in blogging, teach a thousand people, then start with yourself, start with teaching yourself! Learn to write cool articles, you can, learn to record useful screencasts, buy quality camera and start recording videos, etc.

And only after you teach yourself, then only then start teaching others! That's when you will truly be successful!

Say STOP to rewriting and other theft of other people's content! Create your own unique content and promote Russian blogging to a new level!

And you can read more about writing articles in my other article, the link to which I gave just above.

Conclusion

On this I think it is worth ending this article. If you have read it from beginning to end, please leave your comment below. Or, if you have any question, ask it, also in the form of comments below. I will definitely answer it.