The best covers for Facebook. Facebook Cover Dimensions

Facebook page covers are a great example of how social media marketing differs from normal use social networks. A beautiful cover with a personal photo will decorate personal profile, but business covers must serve other purposes.

Covers in desktop and mobile versions

Technically, there is no cover size that is ideal in all cases, because the cover image appears differently on mobile and desktop. Covers will appear taller on a mobile device.

Luckily, Facebook doesn't try to stretch the image to fit the new measurements, which means it doesn't warp, but instead automatically crops the photo. You can also use the built-in repositioning tool to optimize your cover for better display.

With all that said, it is recommended to use the desktop size of 820 by 312 pixels and then check to see if any of the important components photos cropped in the mobile version.

Beautiful covers for Facebook: what should they be?

Of course, the cover image must be of high quality and relevant to the business, but in addition, you need to determine what exactly it will represent, and this is more difficult task. It all depends on the business, on the person making the choice, and on his ideas about what the target audience will be most receptive to.

Some great ideas that are always a good choice.

Use your cover to increase sales or generate leads

Even though many believe that the social aspect of social media marketing should be more important than the marketing aspect, there is still always room for business promotion. A cover page designed to increase sales or generate leads, combined with a relevant CTA button, can produce significant results without any extra effort.

Promote upcoming events

If a company is planning to host a webinar, conference, or even a competition soon, the cover page can be a great announcement about it. New users will stay up to date simply by visiting the page.

Demonstrate product features and benefits

This is also related to sales, but demonstrating the benefits of the product in any case can work in the company's favor.

You can also:

Show your store. If a company has a storefront or office space that would look great in a photo, you can use that image as your page cover to increase traffic.

Show off your employees and team members. Employee-generated content can be just as valuable as user-generated content, and featuring real company employees on the cover page will help humanize the business and show the real people behind it.

Use user-generated content. User-generated content is some of the most powerful marketing tools is at the disposal of every businessman, and using authentic content for the cover can make a significant contribution to establishing contact and gaining the trust of the audience.

Mistakes to Avoid

While there are many image options you can choose for your page cover, there are also options you should avoid. Some errors can push users away from the page, and even completely ruin the impression of the company.

The worst mistakes you can make when choosing a Facebook page cover include:

Examples of Facebook page covers from small and online businesses

For inspiration, check out these seven great page cover examples.

1. Drip. Drip's cover is a great example of how to use prime real estate to generate more leads. This photo shows how easy their product is to use, and ease of use is a huge benefit.

In close proximity is a CTA (Call To Action) to join their free online training, and in the bottom corner of the cover there is an arrow and “Register Now” to draw attention to the CTA button. Thanks to this, the entire cover acts as a lead generation tool, and even directs users' attention to the CTA.

2. Buffer. It's no surprise that Buffer's Facebook page cover is a great example to take note of.

Their cover is simple and clean and advertises their new podcast. Again, this is using the main focal point on their business page to promote their content. When a user clicks on the cover photo, they see links to iTunes and Google Play, where you can listen to the podcast by selecting your preferred platform.

3. Sizzors Hair Salon. Another example of a cover can be called effective for several reasons.

First, the cover photo is seasonal and relevant. They associated autumn leaves with gorgeous brown hair, and also cleverly used text to advertise their services as "art" and "high class".

One of the best things about this cover is the award badge in the corner, which is definitely an eye-catcher. This is a brilliant move because it shows first-time visitors that the high quality of the service has been officially verified. Combined with the “Sign Up Now” CTA right below it, this helps increase conversions.

4. Tamara Knight Photography. It would be strange to write an article about great cover photography and not include a local photographer in the list. Fortunately, Tamara Knight Photography is different not only high quality works, but also excellent social media marketing.

This cover photo is a fantastic choice and truly impressive. It shows a happy, smiling and laughing family. It's dynamic, lively and engaging. Such a photo automatically makes you smile and evokes an emotional response.

Not only does a family photo have an emotional impact (which in itself means a lot), but it also contrasts with the business profile image. This gives an idea of ​​the range of services that the business offers, since the profile photo contains a portrait shot.

Finally, this photo provides a great example of branding. This is a translucent watermark that looks unobtrusive, but nevertheless, it is difficult to miss. This makes the page look more official and establishes itself as a serious business with high-quality services.

5. Bar Method Winter Park. The next cover example is Bar Method in Winter Park. This place as a whole does a lot of work in the field of social media marketing and can even be called a source of great marketing examples.

This cover photo uses one of the best tactics to use social image, including lighting and play of light. A woman's reflection and dark hair automatically draw attention to her, so the focus of the cover is both the image and the company's services, despite the fact that the text takes up a significant part of the photo.

This text is a reasonable choice for three reasons. First: it is motivating and inspiring, which many clients need before any type of physical activity. It also uses different text colors and sizes to make it more dynamic and less monotonous. Lastly, it includes the brand hashtag in a darker color that contrasts with the image. This will ensure that users know which hashtag to use when they share related content.

6. Bailey's Grocery. Many small businesses are specific and want to present themselves in a way that makes them stand out. Bailey's Grocery chose a cover that represents their brand and how they want to present themselves.

This photo depicts Bailey's as a family business in a small town. Users automatically associate freshly picked produce on a truck with high-quality products they can buy in a store. This photo looks classic, even though it was taken not that long ago, and the company presents itself as a mainstay of business in a small community. This approach can help build customer trust.

The last great thing to note is the subtle branding of the photo. The logo and company name are displayed on the door of the truck, and it looks natural. Such marketing doesn’t even look like marketing; everything is extremely transparent and authentic, and therefore attractive to customers.

7. One Blood. Last example The covers are by OneBlood, which is actually a non-profit company, but their cover is so good that it has to be included here as an example.

The entire cover photo acts as a CTA. It shows a smiling child next to a quote saying that all the blood donors who took part in OneBlood saved him. This quote is not from him, but from his mother - the person on whose behalf this will sound even more touching. This creates an immediate emotional response, which can be a great first step to any action.

Next to the image is a text CTA encouraging users to share their stories, their strength, and save lives. This provokes the emergence of new user content, which helps in further promoting the brand. Businesses that partner with non-profit companies, or that offer products that can make an emotional impact (insurance can protect your family, for example) can use this strategy.

How to create a cover for a group, Facebook, YouTube online?

For those who are ready to create a cover for their band, a powerful and easy-to-use graphics editor will help make the process as easy as possible. You can select your photos in advance to automatically adjust the ideal photo size set mode Facebook covers.

After selecting this option, you can also select one of ready-made templates(which you can later customize at your own discretion) or create a cover photo from scratch.

Even when using a template, you can upload your own photo or choose from a library of images. Easily add and move text, graphic elements and effects to any part of the image. You can adjust the transparency of each element and choose which layer to place it on.

To brand your image, you can use text layering options and upload custom graphics, so you can add a logo in just a few clicks.

Where can you find beautiful cover photos?

Some amazing cover images like Buffer and Drip can be created using graphic editors. The rest of the companies featured used real photographs. Whichever option a particular business chooses, there are many resources that can provide high-quality images.
For example:

• Free sites stock photos, such as StockSnap.io and Pixabay, where stock photos are available for commercial use.
• User-generated content, free and available in abundance. Some user photos are extremely high quality, and many users would be honored to have their photo used as the cover photo for a company page.

Resume

Suitable Facebook page covers play an important role in making good first impression on new users. Ideally, your cover will look good on both mobile and desktop, with no weird cropping or image misalignment. Properly selected, high-quality and relevant photography with perfect size as a page cover will help create the desired image and reputation of the company.

Creative and beautiful covers for Facebook - this is a fresh solution, a great place for self-expression, and not just an ordinary function for users social network, who doesn’t want to rack their brains over the design and style of the account.

What do you want to see on your page?

A corporate photo of your company, landscapes, zodiac signs, a picture of a city at night, simply beautiful covers - everything can be downloaded on our website. Only here you will find wide choice the highest quality Facebook covers with high resolution, the right size. The page on the social network will look completely different - new, fresh, extraordinary. Pictures and photos are downloaded at normal speed. Delays, no payment.
A special selection of covers was created for creative individuals: funny pictures of children and animals. For the most sophisticated, there are philosophical covers for social networks, photos of world attractions, sculptures and paintings by famous artists.

What else do you need to create a profile on Facebook?

Perhaps your imagination! We create high-quality collages from a mass of pictures. Now the search for covers for a page on a social network will definitely be over when you go to our catalog. Here are the most best templates for Facebook. And you don’t need to rack your brains about how to create the right cover for your page. In the huge catalog you will definitely find suitable option registration
Here are hundreds of design samples that you can use freely. In addition, no one limits the number of downloads of pictures. Change the covers at least a hundred times if the stars align that way today.
A Facebook page is a blank canvas where you can create your own masterpieces and feel like a master of bright colors. Our original covers will help with this. You don't need any special knowledge to change the page design. Just download the picture you like and paste it into your account. Facebook automatically adjusts your cover photo to fit your screen size. Surprise your subscribers with creative ideas!

Almost every business and person uses Facebook, from personal to work pages. Most likely, this is an integral part of any marketing strategy. It could even be your main professional website.

Therefore, it is important to make the most of this platform to ensure that your social media profile is polished and professional. A sloppy image, poor cropping, or text that isn't scaled correctly can create the wrong first impression. Here are ten tips for creating perfect image For Facebook covers that people will want to click on.

1. Know the specifications

The first piece of the Facebook cover photo puzzle is size. There's nothing worse than getting your image size wrong and causing a major Facebook outage. And if you haven't updated your cover photo in a while, this is a good reminder to check the specs because they change periodically.

As of March 2018, the following specifications are available:

2. Choose the right image

Facebook is in highest degree visual environment, the image you choose can make or break the interaction and how users feel about your brand or page. You need a great image, so you should:

• Choose a high-quality, high-resolution photo or illustration.
• Find something that is easy to “read” or understand, even if it is small on the screen.
• Choose an image that represents your brand and shows a person or product in action.
• Try to establish an emotional connection with the images.
• Find a photo that fits well into the space. Crop image using software for editing to make sure it looks great at 851 pixels wide by 315 pixels high and that vital parts of the image are not missing.

3. Add a CTA

While it's not part of your Facebook cover design, think about what users will see when they click through to your profile. Combine a cover photo and an associated call to action to help generate potential clients, calls or clicks on the site. A great photo can help stimulate interaction.

The “call to action” buttons are located directly below the photo on the right. Make sure you include something for users to do.

4. Use your branding

Facebook cover photos should be consistent with your overall branding. Use the same style of images, colors and labels as in all other communication lines.

All parts should have a consistent appearance so that when the cover photo appears - as a change in users' feeds or when someone visits your Facebook page - there is no doubt who owns the image.

Think about branding in terms of how profile and cover photos work together on your Facebook page. They appear side by side in a square (profile photo) and rectangular (cover photo). In the feed, the profile photo is in a round container, while the cover photo maintains its rectangular shape.

5. Try a video

A great Facebook cover image doesn't have to be a photograph. You can also upload videos. The main thing is to follow the specifications.

Add a video to your cover photo in the same way as a photo, keeping the following in mind:

6. Don't forget about mobile trimming

Now here's the main pitfall of a cover image - it gets cut off by mobile devices. While the cover photo displays 820 by 312 pixels on desktop screens (almost whatever you've downloaded), mobile image slightly squarer and automatically crops out some of the bottom and top of the image.

Although you can't download separate image For mobile users right now, we know how much of this image will be displayed on mobile devices: 640 pixels wide by 360 pixels high. Resizer uses full width image and takes approximately the same amount from the top and bottom of the image for mobile photo Facebook covers.

Select and crop your image accordingly.

7. Make it shareable

Look for an image that contains a lot of emotion or action that is relevant to your audience. Include a hashtag or small text block to inspire action. Choose colors that stand out in the ribbons - bright options can work great, as well as brand colors to establish a visual connection.

8. Keep the image simple

Don't overwork your Facebook cover photo design. Most people will likely see it as small—think phones when presenting your content—and trying to do too much with one image may not be successful.

Find a great photo. Trim it to proper specifications. Publish it. Ready.

9. Keep text to a minimum

The most difficult element when creating a Facebook cover is the text. Consider the two trimming options available—desktop and mobile. Think about the size that will be displayed to users.

If you can't stick to something short and easy to understand—like a logo or hashtag—you might want to avoid cover text altogether. Don't clutter a great image with words just for the sake of having them there. Any text elements should be added with a specific purpose and usability in mind.

10. Still stuck? Start with a constructor or template

Still not sure about cropping and alignment to get the perfect cover photo? There are several Facebook cover templates and tools that can make this task easier for you. All three possible options are free, although you will need to register for an account.

The nice thing about a Facebook cover builder or template is that all the sizes and shapes you need are created for you. You don't have to worry about cropping or editing images unless you're good at it. Each of these tools allows you to place your photo in a frame that is the right shape and size, and export it for easy uploading to Facebook.

Conclusion

Remember that every time you create and upload a new Facebook cover image, your followers will receive a notification in their feed. Make changes and choose the right moment for this with a specific purpose. Include a comment or link to support interaction when changes are made.

Consider changing your cover photo seasonally or each time you offer new product or service. This simple update can keep your profile fresh and create an easy piece of content to share.

Good luck everyone!

Last updated: May 2015

Hello, dear readers! You've probably already heard that Facebook is launching new design pages (not to be confused with the design of the main page). I wrote about what to expect from the new design in this article: “ “, so if you don’t know yet, be sure to read it.

At the beginning of March, Facebook promised that the new design public pages will appear for everyone within a couple of weeks, but this did not happen. In general, the new design was available to a very small number of pages, even at the end of the month. However, from the first days of April, I began to notice that more and more updated pages. Yesterday, for example, I came across a Russian page with a new design - this is a magazine page Restaurateur.

Cover sizes for Facebook pages

If you are not going to create particularly sophisticated covers using Photoshop or other graphic programs, then the following markings will be enough for you.

Let me remind you that the dimensions of the cover itself have not changed, but: 851 x 315 px. What changed then? The bottom of the cover has changed, since the page title, category and buttons are now located here (previously they were all located under the cover), so the very bottom of the image can no longer contain any important information.

Let me remind you that minimum size profile photos 180 x 180 pixels. When you upload a photo, it is compressed to 160 x 160 px. You only need this information if you create integrated covers, that is, when the profile photo smoothly transitions into the cover. In other cases, just remember that the profile photo must be at least 180 x 180 pixels.

The above sizes will be enough for you to design a beautiful and functional cover. I note that the horizontal distance from the profile photo to the end of the cover will have to be calculated independently, since it depends on the length of the name of your page, as well as availability (which will soon appear on all Facebook pages). Below I will tell you about some free sites with which you can create original covers for your page.

Facebook cover design

I've written about this topic before, but I'd like to tell you about other sites that can help you create beautiful, professional-looking covers.

Previous article on cover design with other useful resources:

Coverbud

This is a very simple site that will help you create an original cover based on numerous template designs and photos from your page or personal profile.

How does it work? Select one of the templates and click on it. Then click on Customize and select Coverbud for pages. Next, you need to give permission to the program to access your photos and pages. After that, in the drop-down list, select the page for which you want to create a cover. The next step should open your cover designer. Here, I think, everything is intuitive, so I won’t describe what needs to be done. You can also choose a background and add text if desired.

Timeline Slicer

Timeline Slicer is one site that you should definitely check out! With it you can create integrated covers(when the profile image smoothly flows into the cover), and also download templates of main images on Facebook to use them in others graphic programs. I have used this site many times myself and highly recommend it! At the bottom of the site there is a video tutorial on how the site works. Be sure to watch it to make it easier to understand what's what.

Update: Previously, the site worked without registration, but now in order to use it you need to register your account.

Click on the Add Image button to upload your image to the site. Green buttons with a down arrow - download the finished image to your computer.

Photovisi

With this site you can create beautiful collages and use them as you wish, i.e. this site is not intended for creating covers, but may still be useful. It's nice that the creators of the site can be seen with the help automatic translator, tried to translate the site into Russian. Sometimes it turns out quite funny :)) But such care is still nice! :))

There is no registration or login required to create a collage, so this site is very easy to use. Just choose a design and upload your photos to the collage. That's it!

BeFunky

The BeFunky website will be useful for any kind of photo editing. This is a very good site, which is also translated into Russian!

In general, there are a lot of different free resources for editing images, creating covers and other manipulations with visual content. I don’t want to overload you with all sorts of resources, so I’ll finish for today, especially since the sites listed above are the best of their kind, in my opinion.

If you know of any other resources, I would be glad if you share them in the comments.

Today, statistics on the use of social networks in the world show that Facebook is consistently in first place. In Russia, it firmly ranks second, behind only Vkontakte. Every year networks penetrate deeper into our lives, adapting to our needs in search engines and knowing our movements. Large employers, with the help of HR agencies, preliminarily study candidates according to network profile. In such conditions, a well-designed page becomes something like makeup, capable of hiding flaws and highlighting advantages.

Facebook Timeline

Since the creation of social Facebook networks the amount of data that a user could provide about himself was constantly increasing. It all started with information that a person usually communicates to his friend. Gradually, changes were made to the profile settings, which made it possible to post more data about your hobbies, preferences, places of residence and work.

In 2011, the volume of accumulated information required a new format, and Facebook introduced it called Timeline. In the Russian-language localization it was called “Chronicle”. One of the features of this innovation in the social network was the cover for Facebook. Its size is 815 x 315 pixels and is located on home page profile.

At the traditional annual F8 conference, network founder Mark Zuckerberg, presenting the Timeline format, said that this could become a new way of self-expression for the user. By placing a picture on your page, you can convey the mood or events happening in life. A fairly flexible tool is the Facebook cover. Its size is perfect for such a small “tip”.

What should you not put on the cover?

The rules regarding the Chronicle were not formed immediately. From time to time, Facebook introduced and lifted some restrictions. IN general view The requirements for the covers of this social network are as follows:

• The posted text should not occupy more than a fifth of the area.
• The text should not contain information about making purchases.
• Addresses, either electronic or physical, may not be explicitly stated on the cover.
• It is prohibited to post calls to action of any nature.
• References to the main functions of the social network are not allowed.

Besides these five required parameters There are also others that are advisory in nature. For example, you can post a photo used as a cover for Facebook that is larger than the specified size. It will be automatically trimmed to the recommended size, and you can choose which part should remain on the page and which part can be deleted.

You can also use any image extension. To improve quality, the social network advises using PNG format, but this can also be attributed to the requirements of a recommendatory nature.

Online tools

Demand, as we know, creates supply. Given the widespread use of Facebook after the introduction of the Timeline format, corresponding services for creating visual images appeared. On the Internet you can find sites where a cover for Facebook is created in real time using the recommended parameters. The size of the picture is already included in the algorithm for its production.

Such tools are usually located in the English-speaking segment, where Facebook occupies a leading position. They differ in functionality - from simple to complex, which are online analogues of Photoshop. With their help, you can create collages from downloaded or suggested pictures and immediately post them on the main page of the “Chronicles”.

Finished covers

Another option to respond to users’ desires was a selection of ready-made photos cropped to fit standard size. Facebook covers in such collections are divided by topic and popularity. In practice, these are analogues of sites that host desktop wallpapers in various resolutions. Such portals allow you to quickly select a picture that matches your mood and post it.

This is an ideal option for those users who do not have enough time for various creative solutions. Zuckerberg once again guessed the human need for self-expression, which is satisfied on the Internet by the cover for Facebook. Winter can reflect sadness or stagnation in business, and spring can represent a new period in a relationship or the beginning of work on an interesting project.

In fact, there are many options to reflect your state in one picture, and everyone can choose the one that suits their temperament and type of activity. Thus, the function, which initially caused outrage among users, has taken root and become in demand.

In conclusion

In this article, we looked at the size of the Facebook cover and the requirements for its design. Using the information received, you can, if you have time, create something unique that will set you apart from other users of the social network. Perhaps this will help you meet interesting people and somehow change your life for the better.