What affects Yandex search results? What influences search results? More branches - more trust

Ask the following questions, which are actually nothing more than myths and misconceptions:

SEO Myth #1: The more outbound links, the better the site will rank.

Outgoing links to thematically related and non-thematic sites are taken into account by all search engines (SE). You need to understand that outgoing links to resources with the same or similar topics have a good effect. It is important not to overdo it with links, otherwise your site will turn into a “link dump” in the eyes of the dog.

SEO myth No. 2: You don’t need to update your website to maintain your position in the SERPs

By regularly updating the structure and content of your site (for example, replacing outdated material with new material, fixing broken links, optimizing code, etc.), search robots will visit your site more often. In order for your site to maintain its position in the search results, update it regularly. Experience shows that sites that are rarely updated lose their positions in search results, unable to compete with frequently updated resources.

SEO Myth #3: All you need for promotion is links

Links have always had a positive effect on website promotion. But recently, due to the active spread of link spam, the situation has begun to change. Moreover, not only the purchase of links, but also the use of link building strategies has become ineffective. The owner of the resource cannot be 100% sure that the link leading to the page is of high quality and will not damage the resource. You should not chase links - this is only a small part of the big picture, on the basis of which the dog forms an opinion about your resource. Of course, a large number of relevant links pointing to your resource helps in ranking, but these should be natural links.

SEO Myth No. 4: We create great content and our website must be in the TOP of search results.

Search engines recognize only the content that is most in demand among users as high-quality. You need to understand that the content of the site must meet quality standards. For example, when writing unique texts, you should not ignore the rules of grammar and SEO optimization, and you also need to take into account the time intervals for releasing content. And for readers who have decided to promote their website by generating quality content, I strongly recommend reading a series of wonderful posts about

SEO Myth #5: Adding videos helps promote your website

Fact: Website visitors eagerly consume video content. However, when choosing this strategy, it is important to understand that adding a video to a page can significantly increase its loading time. The result is user dissatisfaction and a decrease in the site’s position in search results. When posting a video on a page, you should keep in mind that PS algorithms will not be able to recognize its content, so it is important to use text descriptions with images on the page with the video.

SEO Myth No. 6: PR and TIC are some of the most important indicators for SEO

PR and TIC are really good indicators, but at the moment, alas, they have little effect on anything. At one time, these indicators were a kind of measure of page quality in the eyes of the search engine, responsible for determining the popularity of a page for a specific request and helping the system show the user the most relevant results. Today this is no longer relevant, and here’s why: There are no more PR updates and there won’t be any, and TIC has little direct impact on anything. PR, like TIC, is no longer an indicator that influences the ranking of sites in search results. At the same time, you need to know that these indicators remain relevant when choosing donor sites for placing links.

SEO Myth #7: You only need to set up SEO once

Let's say one day you optimized your resource perfectly, and the site got to the desired position in the search results. But then you notice that he begins to lose them. Why? Here are some possible reasons: — degradation of the link mass; — lack of new content on the site; — updating PS algorithms; — competitors made a better website and did a better job of promoting it; — obsolescence of current content; — accumulation of errors in the operation of the site; — server malfunctions.

SEO Myth #8: You need to add every page to the search engine index via AddURL

This will not speed up indexing and will not affect rankings in any way. If you want to reduce indexing time, improve your internal link structure, use XML and HTML sitemaps, and try to share links with more authoritative resources. Better yet, “grow” a good Twitter account.

SEO Myth #9: Meta Keywords Tag Affects Ranking

This meta tag was used by the PS back in the days when dinosaurs roamed the earth PS servers lacked the performance to analyze entire pages. Since then, PSs have evolved greatly. In addition, these meta tags were no longer used due to the fact that often unscrupulous promoters added descriptions to the content of this meta tag that did not correspond to reality. Google, for example, has openly stated that this tag does not affect rankings at all and there is no point in using it. Despite this, when conducting site analytics, we very often come across even an over-optimized keuwords meta tag. In my opinion, at the moment this is more a rule of good manners than an important parameter influencing ranking.

SEO Myth #10: Nofollow links influence link juice distribution

In the past, you could use this attribute to control the distribution of link juice and thereby influence the promotion of sites. At the moment, as a result of updating the PS algorithms, the weight of such links is not taken into account. And according to some data, it’s even the other way around - a page with such a tag loses some of its weight.

SEO myth No. 11: Title and description meta tags must be present in the snippet

Many people believe that the contents of the title and descriptions tags will definitely appear in the snippet in the search results. This is not always the case. The content of tags is often replaced with fragments of page text (usually the first paragraph of page text with a keyword occurrence) that are more relevant to the user's queries. In some cases, SEs use text from external sources, for example, from the anchor text of links.

SEO myth No. 12: A website can only be optimized for Yandex

Despite the fact that Yandex is the leader of the Russian search market, do not forget about Bing and Google. SEO optimization methods are designed to increase traffic from all search engines and develop sites that are friendly to both visitors and search engines. There are optimization methods that work better for Yandex, but a good SEO campaign should take into account the interests of all major search engines.

SEO myth No. 13: My website is in the TOP and all problems are solved!

For commercial resources, having a website in the TOP does not necessarily mean sales. Quite often, to increase conversion, you need to do a lot: work on usability, create landing pages, present the product in an original way, and much, much more. Moreover, competitors do not sleep, and in order to remain in the TOP of search results, you need to carry out daily work to improve and fill the resource with original and popular content. You cannot stop website promotion once you have achieved results.

SEO Myth No. 14: Registering your site in directories brings great benefits to your site.

There is absolutely no difference in which directories you will register your resource: “white”, “gray”, “closed”, “paid”, “free” - placement in all these directories does not bring any benefit to the site. The benefits of these manipulations were available in the distant years 2006-2008. Now, alas, other technologies rule the roost. There are two directories that I would welcome site placement in - Yaca and Dmoz. Staying in them indicates a fairly high quality of the resource. PSs are more loyal to such sites. In other words, they have a higher level of trust.

SEO Myth #15: Links are no longer important

Links from your site to other (relevant) sites and sites within the same topic will affect the reputation of your site in the eyes of the PS. An effective search engine marketing campaign must also include a link building program. At the same time, it is important to understand the difference between a purchased and a natural link, because natural links are the most valuable. I hope this post was useful to you, debunked some myths, made some aspects of modern SEO clearer, and will help you in website promotion.

Hello friends! I propose to do without fluffy demagoguery, and start right off the bat

Firstly, why search results are so important and ranking factors in search engines? It actually plays a huge role in traffic to your site.

Since the majority of visitors to your site come from search engines.

For example, you have a website about fishing, where you post interesting material. And every day, on the Internet, someone is looking for information on this topic. And since the Internet has one very good property - people from all over the world! Even seemingly the most incredible requests are sought by a lot of people!

And there are millions of these people!

Let's talk about the TOP 10

And so, such a person goes into the search engine, enters certain information for the search. And the search engine gives him the most suitable results, in its opinion.

These results are displayed 10 per page. And every “savvy huckster” wants his site to be in the top ten according to these results! Because usually people only look at the first page!

And it is from this page that they choose a site. Well, the more people see your site in the search results, the more traffic it will have!

I think this is all clear to you?

I have noted for myself exactly those factors that most influence search results and am going to tell you about them!

5 Main Ranking Factors

Factor 1. Optimization.

It is not for nothing that it is in first place, since this is the determining factor! The search robot first of all looks at the text of your site, what you write about there, checks the frequency of occurrence of words, and so on. And the better the pages of your website are optimized, the more visitors you can receive.

But don’t forget about the pitfalls, there are a lot of them here...

Factor 2. Site age.

The older the site, the more trust it inspires in the search engine. It's pretty easy to explain. If a site has existed for a very long time and has not yet been banned, content constantly appears there, which means the owner is monitoring it. Which means it posts something useful.

Thus, trust increases, and the serial number in the search results becomes smaller.

Factor 3. Geotargeting.

Don't know what it is? This is the region of the site. For example, your site relates to a city or country.

Geotargeting is a very powerful thing. But here you don’t need to know anything special, just indicate the region for the site in the webmaster’s panel, and the PS, after a while, will take it into account.

Geotargeting has a huge impact on search results. Let’s say if I enter the phrase “ Computer training”, and a person in the same search engine will enter the same phrase, only in Ukraine. Our search results will be different.

And your site, for example, is tied to the Belarus region, and a competitor’s site is tied to the Ukraine region. For users from Belarus, the search engine will give priority to your site (if the user has not specified certain settings)! Even if the competitor’s website is more optimized and a little older.

This leads to some good advice:

Specify the region for your site if there is a link to the region. If not, indicate a site without a region. Although in this case it will become a little more difficult to break into the top 10 at home.

Factor 4. Quality of content.

The search engine determines the uniqueness of the content for itself. The more unique the content, the better for your site. PSs constantly monitor that webmasters do not steal each other’s content. And those who are too arrogant will face inevitable punishment.

Naturally, if your text is always highly unique, the credibility of your site increases, but this makes you familiar with the carrots.

Therefore, do not place content on your site that is less than 90 percent unique. Some advise a limit of at least 95%.

Factor 5. Intensity.

Very often it is easier to get a blog into the top 10 than other sites, why? Because new content is constantly being added to the blog!

PSs very carefully monitor the relevance of search results, because it depends on whether a person will use it or not. And a big plus for your site is that you are constantly posting new content on it. Let's say once a week.

I even had a case in practice, I overtook one competitor site in the search results; it was older and more promoted. But I overtook him, I didn’t understand why then.

The entries on that site dated back six months. As soon as the author began to fill out his site, he rose in search results.

That's it! I think you have learned something new and interesting for yourself. If you have any comments or additions, you are welcome to comment. By the way, I won’t refuse a simple thank you.

Well, don’t forget to share with your “friends” in your social accounts (links).

Best regards, Seryoga!

What influences search results?

In the comments to the post Registration in catalogs is free, a question was asked

…..what primarily influences the position?

In order not to generate comments, I will try to answer in this post.

Let's get started.....

First, about the main thing

By influencing search results, you are directly violating the rules of search engines, for which (if you burn) the site may be banned or demoted in the search results.

Now about the influence itself...

I will not determine what is important and what is secondary - because collectively, all the described points are a single whole.

1. Site content.

The first point is banal to the point of disgrace and at the same time still remains relevant.

The content on the site must be unique, or at least partially unique.

Complete copy-paste has a negative effect on search results! Stupidly automatically generated text, by the way, is also not good for issuing.

2. Internal linking on the site.

There are many types of linking, but the essence is the same:
– Make sure that any page of the site is no further than two or three clicks from the main page.
– The title of the sections should, if possible, contain the search query. Naturally, I’m not talking about mid-range and low-frequency queries, although many people use mid-frequency queries without fear of harming the site’s design.

Don't forget the main thing: navigation should be convenient for people.

3. Page titles.

It's simple here.

Search query
Moreover, it is desirable that the name of the page being opened in the browser appears in first place (as on this site, for example).

4. Number of links on the site

One simple rule - the fewer links on the pages of your site, the better. It’s better to put everything unnecessary in a tag

5. Number of links to the site

Please do not confuse with the previous one. Now we will talk about external links. those. links that are on other sites and link to yours.

– Purchasing permanent (eternal) links
Compose several hundred (preferably) links with an anchor (search query) that we will use to promote. We register in the www.blogun.ru service, add our website and then create tasks for bloggers (read more on the service website). The main advantage of the service is that the links are posted forever.

– Buying non-permanent links.
We register in the www.sape.ru service, create a project, set up a filter and begin placing links on selected sites. Not permanent links because they need to be paid for every month, i.e. prolong.

– Directories of links and articles
The role of directories has recently been deliberately underestimated by search engines. Therefore, when you run through catalogs, you only get a small advantage - faster indexing of site pages. Sometimes a small T&C and very rarely PR

– High-quality placement of articles
This involves paid placement of articles containing links to your site on sites of similar topics. Articles are usually posted forever.

– Social bookmarks
Posting by bookmarks was popular, but again, recently it has gradually begun to fade into the background (like catalogs).

Text anchor text

or using this site as an example

Creating a high-quality website is not expensive

Perhaps I forgot something. Ask your questions – we’ll discuss everything along the way :-)

Successful business on the Internet!

Hello friends! As you know, search engines for many sites are the main source of visitors. One of the options for increasing traffic from search engines is to work on a project to optimize it in search results. Today I will consider all the ways and methods known to me by which you can influence SERP.

Let me remind you that SERP or they also say “sickle” (from English - Search Engine Results Page) is a page with search engine results. This is what the user sees after entering their request. If you optimize your site in search engine results and make it more visible and attractive to click on, you can increase the number of visitors. This will happen due to 2 things:

1. The CTR of the resource in the sickle increases and, other things being equal, the number of transitions increases.
2. Due to search engines taking into account sites that have a high CTR in the search results, they can rise in the rankings and improve their positions. All this will also increase the amount of traffic from search engines.

So, it is clear that work in this regard is a good investment in the project. What methods of influencing SERPs exist?

This is perhaps the most basic thing that attracts the user's attention. I analyzed the maximum displayed length of the title of sites that are also links to a resource in Yandex and Google. In Yandex it is 70 characters with spaces, and in Google it is 60. That is, it is advisable that your Title tag does not exceed these numbers. In this case, the user will be able to see not clippings, but the full page title.

It is not necessary for the Title to consist only of the search query. Firstly, from an SEO point of view this is not always necessary. Secondly, you can use enticing and attractive text. “My list of the best...”, “10 secrets...”, “Popular...” and so on.

If the search query is contained in the tag, then this, of course, is only to your advantage, since it will stand out in bold, and the site will become more visible. Here you should not forget about synonymous words (promotion = promotion, independently = yourself, and so on), as well as spectral expressions (buy, independently, what is it, photo, video, and so on). All this can also be highlighted by a search engine (mainly Yandex). A small example.

The 3rd option is inferior here in terms of clarity. But his snippet is better than, for example, mine. Taken together, option 2 looks the most attractive. Also important is the presence of the keyword at the beginning of the title. This will attract more attention to the site than if it is at the end of the tag, for example, like a piece in the 3rd option.

There are optimizers that write some keywords in the title in ALL CAPS (or all the text in the title tag). This may be justified, but I would not recommend using this method.

In total, we get that ideally the title should not exceed 60-70 characters, be attractive to the user, and also contain keywords or a search query at the very beginning.

2. Meta Description tag

I already wrote that the content of this tag often appears in Google snippets. A snippet is a text description of a site in search results.

In this example, the text highlighted in green is . It was taken from the description meta tag (except for the date). This happens in Yandex, but very rarely. Google results show no more than 150-160 characters per snippet. Therefore, in principle, it is worth sticking to this value. Ideally, the description meta tag should:

1. Be unique for each page.
2. Briefly describe the contents of the document.
3. Include the main keywords for which promotion is planned.
4. Be attractive to the user.

3. Quick links

In Google they may look like this.

If the query is branded or clearly indicates belonging to a specific site (for example, Wikipedia or vkontakte.ru), then quick links in Google increase significantly.

Quick links, as a rule, appear on menu pages (for example, delivery, services, contacts, about the company, etc.) and on the most important documents (traffic, incoming internal links, and links from other sites can serve as determining factors) .

You can see which quick links for a resource the search engine has determined (if determined) in Yandex.Webmaster (Section "Site in search results" -> "Quick Links") and Google Webmasters (Section "Site Configuration" -> "Site Links") .

Here you can advise the search engine which links are best to display. In Yandex, for example, the following restrictions apply.

It’s unlikely that you’ll be able to create quick links on purpose, and in principle there’s no reason to. The only thing worth taking care of is the clear and logical structure of the site. In this case, over time they will determine themselves. All you have to do is choose your favorite ones.

4. Beautiful URL in Google

Have any of you seen such URLs in Google search results?

This can be done by adding some code to the page. First, I will give a link to the snippet generator for Google. There you will see how it is done. For example, you can get the following URLs (these are made up options).

As I understand it, such a construction must be specified for each page. Otherwise, if you make such a beautiful URL only for the main page, then it will appear only when the main page participates in the sickle.

5. Favicon

A project without a favicon in the Yandex sickle, all other things being equal, loses to a resource with this element. It doesn’t take long to add it to the site, but a high-quality, memorable favicon can serve a good purpose. Google does not display this element in search results. World of Soviets has a good favicon.

If, of course, everyone has it like this, then its meaning will be lost. So here imagination is only welcome. When creating a favicon, do not forget that it should not only be bright and memorable, but also reflect the essence of the site, perhaps be one of the graphic elements of the project.

6. Links to accounts on social networks.

This is something new, and I noticed it on Yandex quite recently. This is what it looks like.

I didn’t find any special markup for links (buttons) to accounts in social services. Perhaps the robot of our RuNet mirror itself determines these links on certain sites (maybe only on trust sites).

Hello! I plan to place a block “We are on social networks” on the website www.site.ru, in which I will provide links to pages and groups in popular social networks. networks (twitter, vkontakte.ru and so on). Recently I noticed links to social media in Yandex search results in snippets. networks. Please tell me, are there any recommendations for organizing links to social networks so that they appear in Yandex search results?

Best regards, Sergey.

The answer came quickly enough:

Hello, Sergey!

There are two ways to add social links to a site snippet.
1) Place them on the main page of the site. Links are recognized by the search robot and automatically added to the snippet.
2) Specify links manually through the Organization Directory interface, in the "Site Address" field. You can go to the data editing form from Yandex.Webmaster, through the “Site Geography” - “Addresses and Organizations” section.

This is what it looks like. The truth will most likely work only for organizations.

7. URLs in the results

Often search engines insert alternative text in Russian instead of the original URL. What it might look like. For example, like this.

Here it all comes from bread crumbs. Google apparently loves the IPB forum engine and creates similar URLs even for young sites on this CMS. Or this option in Yandex.

If in Google information was taken from bread crumbs, then here it is taken from the title and incoming links to the page. In this regard, make a clear structure for the site, add breadcrumbs, insert internal contextual links. This will all help when compiling such URLs.

Also in Google Webmaster you can specify how to display your project in search results with www or without www. This can be changed in the "Site Configuration" -> "Settings" section.

In Yandex, you can set some characters to be capitalized. For example, I changed sosnovskij to Sosnovskij. Also currently under consideration is MasterWebs instead of masterwebs. In this case, the URL is easier to understand. You can apply to change your website address in the sickle of the main domestic search engine in Yandex.Webmaster in the “Site in search results” -> “Site name register” section.

8. Micro markup formats

Search engines (Google, Yandex, Bing, Yahoo) are beginning to actively use semantic markup in the sickle. The main standard now is Schema.org. Thanks to micro markup, search results should be presented in the best possible way, and sites that use it will be able to attract more targeted visitors.

A huge amount of data can be tagged: from addresses and authors of publications to a list of film actors and their awards. There is no need to transmit any information to each search engine. It is enough to simply mark up the HTML of the resource correctly. In general, this point is very interesting. I think microdata will become quite popular in the future.

9. Region, telephone and address

If your website belongs to a specific region, and you have a real organization that has an address and telephone number, then be sure to indicate this information. For Yandex, all this is indicated in “Site Geography” -> Site Region | Addresses and organizations.

In order for contact information to appear in Google SERP, use Google Addresses. Possible delivery options.

10. Additional data about sites of certain topics for Yandex

Projects on certain topics can send some data to the database of a domestic search engine for the most complete presentation in the results. These can be sites with recipes, abstracts, reviews, and so on. For example, organizations related to taxis may have similar snippets.

You can find out what data to send and in what form in Yandex.Webmaster in the “Site Content” section.

11. Turbo pages and AMP

Implementation (in Yandex) or (in Google) will help you stand out in Serp. The links include related blog posts. You can check it out.

12. Products and prices - YML file for Yandex

In Yandex.Webmaster, you can upload a file in a special YML format, which will help improve the presentation of your online store in search results (accordingly, only in Yandex).

All these points will help present your project in search results in the most complete and colorful way. In this regard, the CTR from the sickle will increase and, accordingly, resource traffic. What other ways and methods do you know by which you can influence the search results? As always, I welcome feedback and thoughts in the comments.

P.S. Alexander Borisov will tell you how to become a blogger with thousands of people in his course of the same name. Details on 1000-k.ru.

This article is the result of many years of research and observation of Yandex search results. I will try to list all the ranking factors that I know about. However, I cannot say that everything listed below is accurately taken into account by Yandex. Unconfirmed facts will be accompanied by the comments “There are opinions...”.

1. HTML tags

1.1. Heading tags

1.1.1. Tag , otherwise getting to the top will be problematic (if at all possible).

2. Uniqueness of the title
The uniqueness of the tile tag is assessed, first of all, within the site, i.e. It is impossible for several pages to have the same title. It is also desirable to have a unique title among all sites on the Internet, but this requirement is not mandatory.

3. Keyword location in title
It is believed that the closer the keywords are to the beginning