Popular social networks. Social networks on the Internet: what they are and how to use them
Experts have identified ten services that occupy leading positions in the world rankings and have managed to gather a record audience in their spaces. In global projects, we meet a variety of people living in different countries, professing different religions, differing from each other in level of income, age, interests, etc.
For several years now, the fast and modern Facebook network has confidently occupied a leading position in all ratings. The site has already become the most popular and widespread project of this type in the world, but the number of users continues to increase every day, striving to include all mobile device owners. The quality of FB is also growing - new tools and capabilities are regularly introduced, work is accelerated, and integration with smartphones is improved.
Google+
It would be unacceptable not to include this one in our list of social networks, which unites millions of Google account holders. Anyone who has registered an email on a popular search engine service can easily connect to Google+. The project is constantly evolving, and now in terms of the abundance of functions and capabilities, the service is practically not inferior to the leader - Facebook. So, just recently, developers provided users with the ability to create group video chats.
It is no coincidence that Twitter is included in the list of social networks that are most popular. After all, this is the most convenient service for publishing short messages. Twitter provides its users with tools for publishing photo and video materials, and almost everyone uses it, including influential politicians and stars of world show business.
This is a real paradise for photography lovers. Not long ago, Instagram was taken over by Facebook, but it still looks like an independent project. Every day, millions of new photos appear on the pages of the site, processed using beautiful bright filters. Users are happy to rate and comment on new publications.
Foursquare
Without Foursquare, the list of social networks would be incomplete. This service provides opportunities to communicate with friends online, but this is not its “trick” at all. By registering on the site, you register at a specific location on the map. And by adding friends, you get the opportunity to monitor their movements and meet if possible.
Tumblr
One of the fastest growing social networks on the Internet. It operates on the principle of a blog, which ensures its fast operation and enormous popularity among users. You get the opportunity to maintain your own online magazine, as well as view news and interesting publications from other participants.
What do we have?
So, let's continue to compile a list that includes the best social networks. In recent years, Russia has launched several promising projects that have every chance of breaking into the world TOP. Thus, the VKontakte website is breaking new and new traffic records. In addition to unlimited opportunities for communication (including via webcam), VKontakte users have access to a huge number of communities of different topics and directions, and the largest libraries of video and audio recordings in the Runet. In addition, the Odnoklassniki and My World projects from Mail.ru attract attention with many interesting functions and ease of use.
Specialized social networks
We wouldn’t even have enough pages to even just list all the social networks in the world. In this case, the list would also contain thousands of not too large-scale, but interesting projects that allow people of a narrow circle to communicate with each other. For example, many researchers, scientists and those who are simply interested in science use Academia.edu with great pleasure. And, for example, the CafeMom service allows young mothers to communicate and find a lot of interesting and useful information. Christians also have their own social network, and it is called Cross.tv.
Every year more and more similar projects appear on the Internet, and therefore it is easier these days than ever to find like-minded people or advertise your product to those who will be truly interested in buying it.
This ranking of the most popular social networks in Russia is based on monthly traffic statistics - the number of unique users who visited a particular site in a month. Data are presented for the winter season 2015-2016.
In contact with
The most popular social network not only in Russia, but also in the CIS has become the multifunctional social network VKontakte, which is constantly developing. The site was created by Pavel Durov in October 2006, with registration available only to Russian university students, and a month later access was opened to everyone.
As at the beginning of its existence, VKontakte’s audience is still the youngest among Russian social networks - the majority are users from 18 to 25 years old, with a predominance of women. The site's monthly audience is more than 46 million users. Although the Russian-speaking audience predominates, foreigners also register on the site to communicate - the site interface supports about 80 different languages.
Classmates
Another social network that appeared in 2006. Created by Albert Popkov. It was conceived as a site where people could search for their former classmates and old friends, and today it ranks second in popularity among social networks in Russia.
The most active age category of Odnoklassniki is users from 25 to 34 years old. In addition, compared to other social networks, it is among Odnoklassniki users that you can meet the most people aged 55 years and above. More than 31 million people visit the site every month.
The monthly audience of the world-famous social network Facebook is about one and a half billion users. However, in Russia, foreign social networks are slightly less in demand, so this resource ranks only third in popularity among Russian users, with almost 22 million people per month.
Facebook was created in 2004. One of its creators and the current head of the company is programmer, businessman and billionaire Mark Zuckerberg. It was Facebook that became the prototype for the VKontakte website.
My world
At first, the My World website collected all the content of the Mail.Ru portal - photos, videos, answers, music and games. It was understood that it would become a platform for finding acquaintances, friends and classmates. And finally this resource turned into a full-fledged social network in 2015.
“My World” is in fourth place among Russian users. The number of people visiting the site per month is just over 16 million. Among other social networks on the Runet, it is in “My World” that the age category 45-54 is most covered.
LiveJournal
Very close to “My World” is the LiveJournal website, or “Live Journal,” with a monthly audience of 15 million people. Compared to other social networks, users aged 35 to 44 years are most often registered here.
The site was created in 1999 by American Brad Fitzpatrick. Initially, this resource served as a platform for creating personal blogs, but it also has functionality that turns it into a social network: adding friends, the ability to correspond, commenting, collective blogging, etc.
The popular social network Instagram gathers an audience of 12 million people in Russia, with a predominant female audience between 18 and 35 years old. Not only ordinary users are interested in this resource, but also celebrities, as well as entrepreneurs who have discovered that Instagram can serve as an excellent platform for promoting a business.
Instagram was originally created as an application for smartphones. The web version of the social network currently allows you to view photos, comment and like, subscribe to other people’s profiles, edit a profile and search for photos using hashtags and geotags.
This resource gives each user the opportunity to maintain their own personal microblog with posts not exceeding 140 printable characters with spaces. Twitter is one of the most popular social networks all over the world, but in Russia and other CIS countries its demand is not so high - 7 million monthly audience, mainly young people under 25 years old with a bias towards men.
Interestingly, in the world the overall popularity of Twitter exceeds the popularity of Instagram (310 million monthly audience versus one hundred), while among Russian users the opposite is true.
And you can watch a video about the TOP 10 popular social networks around the world below:
Social networks are the best way to keep in touch with your friends and/or relatives, look for new acquaintances, and share music, films, and photos. It's the end of two thousand sixteen and now there are several hundred platforms designed for building social relationships on the Internet. In this article we will look at some of the most popular ones in the world.
5 Tumblr
The number of users of the Tumblr microblog reaches two hundred and twenty million. This social network is very popular due to its simple interface, no restrictions on the content of posts and the ability to publish any images or videos. Registration is not required to view posts, but is required in case of publication. Many media outlets refer to Tumblr as “the easiest way to blog.”
4 VKontakte
The most popular social network in the former Soviet Union, fourth in the world, according to SimilarWeb. In conversations it is most often referred to as VK. According to Wikipedia, there are about three hundred and eighty million accounts. Registration is free. A general social network with the ability to search for friends, read various public pages, listen to music, watch videos, etc.
3 Twitter
The microblogging network, but, unlike Tumblr, has limitations (it is possible to write posts only one hundred and forty characters long). About five hundred million people use Twitter around the world. Registration is required to use. According to statistics from market research company Pear Analytics, forty-one percent of “tweets” (the name of online posts) are small talk, thirty-eight are conversations, nine are retweets (repeated messages), only four percent are news, and the rest are self-promotion and spam.
2 Google+
In second place by the number of users – five hundred and forty million accounts. Registration is required. In announcing the network, Google assured that the emphasis will be on users, privacy and live communication. The work of a social network is based on so-called “circles”, thanks to which a person regulates his communication. Users create their own “circle” (for example, “Relatives”) and add there all the people who fit this category. There are similar details with blogs.
1 Facebook
According to all existing companies specializing in Internet marketing, Facebook is the most popular network in the world. The number of users reaches one billion and seven hundred million. This social network allows you to create your profile with a photo and a detailed profile. There are many ways to communicate with each other on Facebook, including chat, virtual winks, and a wall where you can leave messages for other users.
VKontakte is perhaps the largest network not only in Russia, but throughout Europe. Its creator, Pavel Durov, initially planned in 2006 to create a place for students to communicate. But after some time it began to gain popularity and was no longer intended only for a specific category of the population.
Every year the site changed to suit modern trends. Free music gradually faded away due to subscriptions and various bans. Online broadcasts, advertising and even money transfer services began to appear.
A new round of development for the company was caused by the departure of Pavel Durov, the creator of the Network. Most of the controlling stake passed to MailGroup in 2014. And although many did not like the changes: design, availability of music and much more, the network continues to remain at the peak of popularity today. More than 80 million people visit it every day.
Network capabilities:
Odnoklassniki appeared in the same year as the giant VK. And they began to gain enormous popularity. At that time, it was the only place where one could find long-time friends and classmates from all over the world. That's why this domain name was chosen for the site.
After the surge in popularity of VK, Odnoklassniki began to be considered a social network for the older generation. Indeed, according to statistics, about 56% of users are people from 25 to 46 years old. In total, the site is visited every day by about 42 million users.
From 2008 to 2010, paid registration was implemented. The account could have been accidentally deleted and you would have had to pay money to register. This caused a massive outflow of users to other social networks, including VKontakte. But by 2010, this practice was abandoned and returned to the free mode.
Odnoklassniki moved to a more concise OK domain, similar to VK. The site is still owned by the same MailGroup.
Possibilities:
- Sending messages between users, adding to contacts.
- Creation of forums and groups, participation in them.
- Money transfers.
- Search for people using certain parameters.
- Live broadcasts.
- Messenger OK Messages.
The portal appeared much earlier than its competitors, but was never able to gain popularity. Today, only 18 million people are registered in it.
It belongs to the company “Cyril and Methodius”, which produces multimedia educational products, teaching aids and various reference books. During the entire period of work, she changed three domain names: classmate.km.ru in 2003, odnoklassniki.km.ru in 2007 and vkrugudruzei.ru in 2008.
Because of the use of the word “oddnoklassniki,” the company’s owners had to sue representatives of the OK website. Some users expected the two services to merge into one, but the merger never happened.
The site positioned itself as a service for finding old acquaintances and classmates. It does not have any special capabilities compared to popular social networks.
[email protected] - developed by MailGroup in 2007. Initially it was intended as a service that would unite many Mail projects under a single interface. But very quickly, literally in a few months, the development grew into its own social network.
Almost every year, new functions were added to the interface that corresponded to trends: listening to music, microblog, news comments, messaging. It is obvious that the company focused primarily on the industry giants - VK and OK.
The fifth most popular site in Russia and the first in Kazakhstan. According to statistics, it is the only service where the female audience exceeds the male one.
The project appeared on the Internet back in 2006. Currently it unites 16 million users throughout Russia. It is a social media platform where you can communicate with people, create websites using a website builder, and share news.
The owners of the site are the Olanola company. They own 100% of the shares.
Initially, the service was created with the idea of finding classmates and old acquaintances. The idea was the same as other social networks. But the project did not gain popularity because the creators did not pay enough attention to its development.
As a result, It’s a Small World changed the concept of the site twice. In 2008, they refocused on the geolocation principle. Now each network participant could be found on a general map of the Google service. But the maps were undeveloped, and the site did not have its own system.
Since 2012, a new development idea came - to implement a recommendation network, where each user will be able to create their own website. And even make money from it.
Possibilities:
- Self-learning recommendation service Neuron.
- Built-in website builder.
- Earning money on the site, subject to its popularity.
- Maintaining a thematic blog.
Since the service is a dating site, in addition to a social network, you can find many paid services here: various casual games. The emphasis is on posting photos. The user can create entire galleries for viewing. Basically, this is what attracts many users to Photo Country.
Possibilities:
- Dating service.
- Casual games.
- Photo galleries.
The service has been developed since 2007. And it first appeared on the Internet in 2008. It is a simple social network for schoolchildren, teachers and parents. The purpose of the service is to modernize education for the better.
The emphasis is on education. Here you can post your class schedule, homework and monitor its completion. Teachers can write messages to students, send schedules and homework. Children - share news with each other, make their own schedule, do homework. Well, parents should monitor their child’s progress.
At the moment, more than half of Russian schools have joined the project and are required to register students.
Today people communicate more and more in virtual space. The Internet and mobile devices allow you to do this almost anywhere. The most popular social networks play the role of a kind of bridge between vast distances and at the same time a small state, each of which has its own rules.
Today people communicate more and more on social networks
The concept of a social network itself has already become quite blurred, since many of those virtual platforms that are called by this name are instant messengers, video streamers, video hosting sites, and photo hosting sites. But nevertheless, all these communities are recognized as social networks.
List of the most popular Russian social networks. networks differs from similar global networks. Mainly on the first two lines:
- In contact with
- Skype
- Google +
- Viber
- Facebook Messenger
This is the list we have for 2016.
VK.com
VK has traditionally been the leader among all other social networks in Russia and many CIS countries for many years. Last October, Contact turned ten years old, and it remains a virtual monopolist in the sphere of online communication among Russians. The average daily audience is about 64 million visitors.
Every year, both the mobile application and the web version receive new features that are present in other social networks. One of these was the appearance of “Stories”, with the help of which you can tell your friends and subscribers about your life in videos or photographs. In addition, money transfers and voice messages, familiar to many, appeared.
OK.ru is the fifth most popular Russian website. Odnoklassniki constantly steps on the heels of Contact: 51 million users per day - but nevertheless can never catch up with it.
This year on social media. networks appeared broadcasts from groups, money transfers, and the “OK Video” application. Odnoklassniki also tries to provide users with the maximum number of communication opportunities. It is worth noting that both sites: VK and Odnoklassniki belong to Mail.Ru Group.
Facebook ended up in third place largely due to the existence of its Russian counterpart - VKontakte. Since it is more convenient for us to use Pavel Durov’s brainchild, and many have many more friends there, 6 million Russians log on to Facebook every day.
Skype
Skype cannot be called a full-fledged social network. network, since it is still deprived of many functions inherent in the same VK. The main feature of Skype has been and will be video calls. Yes, there are chats and the ability to add personal information, but most people use Skype specifically for video or audio communications.
Despite the emergence of such programs as Viber, WhatsApp, FaceTime, Skype does not lose its popularity. Perhaps because many are not yet sufficiently accustomed to new substitutes for the old, reliable program.
Google +
Google + is an unsuccessful attempt by Google to create its own social network. net. Unsuccessful because the popularity of Google + is decreasing every year. It’s only a matter of time before there are no users left there at all.
The most interesting thing is that Google + ranks fifth in our country. In other countries, it is practically not quoted at all due to low popularity.
The popular application is rapidly conquering the world. Today, WhatsApp is used by hundreds of millions of people around the world: the monthly audience is 1 billion. It is also quite popular among Russian users.
Viber
An analogue of WhatsApp with similar functionality. However, it is more often used to make calls than to exchange messages.
Viber is already beginning to lose ground after the emergence of such popular means of communication or social media. networks like WhatsApp.
Instagram is in eighth place, while in the world it is constantly in the lead and is located in the top five. This is a network that is used by a large number of young people. It finally became possible to consider it social after Direct appeared on Instagram - chat with users.
Instagram is gradually starting to outpace Twitter. On Insta, everything is built on sharing photos, on Twitter, on short messages.
Twitter has become quite strong in the post-Soviet space, but is beginning to lose popularity to Instagram, which is still winning new users. The monthly audience is 7.7 million people.
On Twitter, the main feature is small notes about their lives that users share with each other. Naturally, the creators did not stop there and added many more different features: chat, the ability to post videos and photos, likes and reposts - making Twitter a full-fledged social network. network.
Facebook Messenger
Facebook Messenger also cannot be considered as a separate social network. This is an application that allows you to chat with your friends.
However, despite this, Facebook Messenger found itself in the top ten most popular networks. The messenger has an arsenal of capabilities similar to Viber and WhatsApp.
How are things going abroad?
- Facebook Messenger
- QZONE
YouTube is also well known to Russian users, but in the world it is ranked second, and as one of the most popular social networks. networks. Billions of videos are watched daily on the site, and the number of accounts is 1.3 billion.
Well, perhaps in a few years YouTube will become just as popular here. The service at the moment mainly acts as a server for a huge number of videos, allowing users to create their own channels, comment on each other, and put “likes” or “dislikes”.
Tumblr appeared in Russia relatively recently and is just beginning to gain its popularity. While in the rest of the world it is already in the top ten. Its monthly audience is 555 million people.
This network is used mainly by young people. In it you can share various multimedia content. At the same time, the developers try to ensure its uniqueness.
The QQ and QZONE services are known primarily in Asia. This is a messenger and a social network, respectively. It is unlikely that if you go to them, you will find your friends there.
So, as you can see, in 2016 the lists of the most popular networks partially overlap. And even if they do not merge at all, it is clear that everywhere people follow the path of instant messengers and specialized applications in order to discard the unnecessary. Although traditional social networks still occupy the top.