Rambler media portal home. Rambler mail (login, setup, working with inboxes) and its place among other free email mailbox services
Media portal Rambler.ru enjoys enormous popularity both in Russia and in other CIS countries. Due to the fact that all kinds of sections and services are combined here on one page, using Rambler is absolutely easy and quite accessible even to people who are not knowledgeable about the world computer technology and IT industries. Today we will talk about such a simple procedure as setting up Rambler mail, namely, how to create on the service mailbox, how to work with it, how to create letters and respond to emails, etc.
The Rambler portal is located at rambler.ru. Here you can find news and the latest events in the field of finance, real estate or travel. In addition, you can view it on Rambler thematic videos in a streaming service, horoscope, weather forecast, online radio, TV program, TOP-100 catalog of web resources, where you can get acquainted with the best sites on any topic, and a lot of other stuff. All this is available directly on the portal home page. But we will only touch on working with mail, since each section of the portal requires special attention and time.
To log in to the mail service, go to Rambler home page and click on the "Mail" menu button, or go to this link.
We see a login form for the Rambler mail service. Right here, by entering the appropriate mailbox name and password, you can log in to your mail and start working with it right away. If you don't have a mailbox, we suggest you register first.
Registration on Rambler
On the mail login form, click the “Register” button at the bottom. This will start the process of creating a new rambler mailbox on the service.
You can access any of Rambler's services either through any account social network(VK, Facebook, Odnoklassniki, Mail.ru, Google, Twitter, etc.), or through account Rambler himself. When you log into the service through a social network account, you thereby link your social network login to the Rambler&Co service. The login procedure is a little faster, but there are doubts about the security of this procedure. After all, the Rambler login data will be stored on the social network server, and if the authentication means fall into third-party hands, the security of the Rambler login data will also be a big question mark. Therefore, we will resort to the old-fashioned method of creating a regular Rambler&Co account, specifying the login and password to log in to your email. By the way, after completing the registration procedure, using the same credentials you can easily access any other Rambler service, which is very convenient, as it will save you from having to register multiple times. So, let's register. To do this, you need to enter the required data in the appropriate fields, namely: first name, last name, login, preferred domain, password, date of birth, gender and mobile phone. You will have to enter the correct phone number, because when registering on specified number You will receive an SMS message confirming your registration.
When will it be introduced valid number phone, click the “Send code” button on the right and wait for an SMS with the password.
The message will include a confirmation number.
Enter it in the “SMS confirmation code” field and click the “Register” button.
If everything is done correctly, a small green text field appears on the screen with the inscription: “User registered,” after which you will immediately be taken to your personal profile page.
Now you can go to your mailbox and work with electronic correspondence. By the way, after registering, you should receive your first email confirming registration. You can read it directly on the server. Open the mailbox by clicking on the “Mail” button in top menu, or by selecting the “Mail” button on the left side of the work area.
We get to the Rambler Mail server. By default, the Inbox folder opens. As you can see, there is one unread letter in it. Open it by selecting a message from the list.
The message opens literally instantly. Let's get acquainted with its contents. Initial setup Rambler mail is completed.
How to write a new letter in Rambler mail?
So, let's get started with the service itself. The first question that arises for the vast majority of users is how to create a new letter? The answer is simple - for this use the “Write” button on the left top corner main form Rambler mail service. Click on it.
We see a standard form for creating a new email. In the “To” field, enter the name of the email recipient of the letter. In the “Subject” field we set the context of the message, i.e. the topic that our letter is devoted to. Finally, in the central text block we enter the body of the letter, writing the very essence of our message.
How to add an attachment to a letter?
As we all know, you can add attachments to a letter: pictures, videos, music and any other interactive content. To make an attachment, click the “Attach File” button located under the “Subject” field.
After this, you just need to specify the path to the attached file and click the “Open” button, which will serve as confirmation of your choice.
After completing all the specified steps to configure Rambler mail, the attachment will be added.
To delete an attachment, click the "Delete" button to the right of the attached file name.
How to format a letter in Rambler mail?
To design messages in Rambler, there is a whole panel with which you can change the font, set its size, highlight a fragment in italics or bold, make alignment or add a numbered/unnumbered list or a smiley. It is worth saying that such panels are present in all email services without exception, but in Rambler it is especially convenient and practical.
All actions performed using the design panel are carried out intuitively and incredibly simply. With its help, you can add grace and creativity to your writing.
How to reply to a letter?
If you received email, there is a logical desire to write a response (unless the letter was sent by one of the robots, and such a letter does not require a response). Replying to a message couldn't be easier. We scroll with the mouse to the very bottom of the message, and find the “Reply” button under the body of the letter. If you receive a letter from a group of respondents, you can send a response to them all at once by selecting the “Reply all” option.
Click on one of these buttons.
A subform appears asking you to enter the content of your response. When the response letter is written, click the graphic “Send” button with the arrow located at the top.
Next to it is the “Send to everyone” button. If there is only one recipient, it is inactive. If you previously selected the Reply All option, you can use that as an alternative.
How to forward a letter to another recipient (forward)?
How to change the password on your Rambler mailbox?
Sometimes it becomes necessary to change your account password to a more suitable one. This could be yours own solution if you become concerned about your safety work information, or you found out that your account was hacked and the correspondence fell into third hands. The developers themselves strongly recommend making passwords strong, including service characters, and their length must be at least 12-16 characters. We join these recommendations. But let's assume that the mailbox hasn't been hacked and you simply want to change the password ahead of time to prevent a potential hack in the future. How to do this?
We log into our account, as usual, by entering the name of the Rambler account and its password.
If the login was successful, go to your account settings and select “Password”.
To the right of it is the “Change” button - let’s use it.
A standard form for changing your password opens. Here we are asked to enter the current password, come up with a new one and confirm it, as well as enter characters from the pattern key (captcha). Let's heed this advice. When everything is ready, click the “Save” button.
At this point, the Rambler mail setup is complete, and you can again work with the mail service as normal.
How to change your password if you cannot access your Rambler mailbox?
Sometimes as a result of hacking mail account It is not possible to access your mailbox. This can also happen if you simply forgot your password and cannot remember it. How then? Let's use the password recovery procedure.
We go to the mailbox login form, write its name in the appropriate field, select desired domain, and click the “Remember Password” button below.
We get to the recovery form. As a first step, enter the exact name of the mailbox and security graphic key. Click “Next”.
On the next form, enter your current phone number and a new password you created. When everything is ready, click the “Send code” button.
After a few seconds, your phone should receive a confirmation code for the operation you have chosen. Paste it from the SMS into the appropriate field and click the “Save” button.
Now everything is ready - the password has been changed.
Now a few words about the client settings (where would we be without them). Although the number of Rambler mail settings is not amazing in its variety and range, at worst the parameters should be enough to make working with the client more pleasant and relaxed. All settings are hidden behind a gear button in the lower right corner of the folder selection panel.
On the main tab, you can set a personalized name for correspondence sent from Rambler. If you use an alias, you can enter it here and the recipient will see your alias in the “From” field. You can also specify another mailbox to which you want to receive replies to outgoing messages. This can be not only a mailbox on Rambler, but also on Gmail, Yandex Mail, Outlook or any other mail server. Read below about how to attach mailboxes of other services to Rambler.
You can also specify a message in the signature field, which will be automatically placed at the end of each letter if you want to end the text concisely and respectably.
Just below you can activate or disable hotkeys (you can familiarize yourself with a set of prepared hotkeys here). Proven fact: if you get used to working with a keyboard, then all operations will be performed much more quickly and accurately. Therefore, if you work a lot with mail, hotkeys will come in handy.
On the right side of the first tab, you can change the client’s color scheme to a more preferable one. There are about a dozen different colors to choose from to suit every taste: from pastel tones to azure and marble.
Here you can see how much of the mailbox is being used, and how much space is still free. By the way, the maximum volume of a Rambler box is 2 GB. Before the client interface changed in 2012, the box size could be increased manually, but with rebranding this option disappeared, and the maximum box size became strictly 2 gigabytes. Now, if the volume of your correspondence is approaching the maximum, you should worry about clearing your mailbox in a timely manner, otherwise the mail will simply stop arriving.
On the next tab “Folders” you can manage directories, both those present in the client by default, and new ones added manually. If the folders already in the system are not enough for you, you can easily add a few more just on this tab.
The next tab is responsible for adding other mailboxes to the service. Essentially. you can connect the mailbox of any other service to Rambler. All you need to know is the address of the IMAP/POP3 server to receive correspondence, as well as the port number for it (in other words, the gateway). You can get this information from the support page for the service you want to use, but you'll have to dig a little deeper into the reference manual.
The next section of settings is filter tuning. Thanks to its flexibility and ease of use, you can easily place selected categories of emails in spam, mark them as read, or delete them altogether. To prevent your mailbox from becoming overcrowded, you should play a little with setting up the filters, and you will save yourself from headaches later. Very convenient interface and the filtering mechanism itself.
Another section involves setting up an answering machine. If you're going on vacation or want to take time off from work, compose an automatically sent email with a specific subject and content. This will not mislead your manager about your absence and will help maintain work connections and good relationships with colleagues.
The next option, located in the category " Mail programs", gives you access to the Rambler service for others email applications (The Bat!, Thunderbird, Outlook, etc.). All are listed here necessary settings, which must be specified in a third-party email client to access mail on Rambler. If you would like to use one of the third party applications To access letters, check the “I want access” checkbox at the top.
The last section of the settings will allow you to enable sound alerts for the most common actions in the application, namely receiving a new letter, sending it and crashing. The sounds are all standard, you can’t change them. You can only disable or enable each individual alert individually, which essentially makes our already meager selection completely minimalist.
Address book
It's time to talk a little about the Contacts feature. Rambler has an address book where you can add your recipients so that you always have a database of addresses with whom you frequently contact at your fingertips. To access your contacts, click the person icon to the right of the button to write a new letter.
Here are collected all the email addresses with which you corresponded on Rambler. Contacts that took place, but which you did not enter into address book manually, they fall into the “Automatic” section. The remaining recipients are added to the “Your contacts” category. To add a contact to the list, click the “New Contact” button.
You can also import addresses from several mail services into the Rambler address book: Yandex, Mail.ru and Qip.ru. This minimizes the time spent manually adding addresses.
Spam filtering
The Rambler client has an anti-spam function built into it. Although it does not work very efficiently, the developers periodically add new addresses to the blacklist database, which helps the service filter. Also, if you yourself want to mark one of the letters as spam, you can easily move it to the appropriate folder using the top menu.
In addition, you can mark the letter as unclaimed and without moving, as a result of which the sender's address will be added to the spammers list after verification.
To sort letters by a given criterion, you need to click on the column header and select the sort order: ascending or descending. The sorting mechanism is quite flexible and allows you to easily handle a large volume of correspondence without any difficulties.
Rambler-mail - mobile version
Official page of the application in the Google Play store - link.
Official app page in the store App store — link.
Essentially mobile program completely replicates the capabilities and functions of its PC counterpart. Here you can register, log in through any of the presented social networks, and many other bright and necessary features. True, the interface is a little sparse. It would be possible to give it more liveliness and bright colors, but that’s up to your taste. Perhaps conservatism and a strictly business approach are valued by developers more than style and a sense of novelty.
We install the program like any other mobile application (it’s practically called “Mail rambler.ru”)
Logging into your email is simple and quick by entering your username and password in the fields provided for this purpose and clicking the “Login” button.
As a result of the manipulations performed, we find ourselves in the Inbox folder. All messages we have received are displayed here. In the upper right corner there is a search button, which will certainly come in handy if you need to find something using a contextual query.
To go to another folder, click on the button with three horizontal lines in the top left row of the header.
Navigating through folders is easy and completely intuitive.
To write a new letter to mobile version Rambler mail, click on the round blue pencil icon at the bottom right of the display.
Then everything is as usual: enter the recipient’s address, indicate in the “Copy” field the possible recipient whom you want to add to the list of recipients, come up with a subject and compose the text of the letter itself. By the way, in the “To” field you can pull up the recipient from your phone’s contact list using the “plus” button - a very convenient and relevant feature. Next, we can attach attachments or send the letter in finished form by clicking the button specially designed for this.
Understanding all the features of the mobile version of Rambler Mail is not difficult - they are all clearly visible. The interface of the program is very simple and unpretentious.
That's all we wanted to tell you about such an interesting topic as setting up Rambler mail. We will publish a little later detailed instructions about how to work with Yandex mail. The opportunities there are very similar, but they also have their own nuances.
Hello, dear readers of the blog site. At one time, I wrote a number of reviews with my personal experiences and impressions of working with popular email services, or rather with their web interfaces:
- — I use it for main mailboxes, because when connecting double verification, this service is a priori the most reliable.
- - everything is great, and I was especially pleased with the free and functional email for the domain.
- - well, it’s nothing outstanding compared to the previous monsters, but nevertheless, in the new interface of this email service everything is pretty well thought out and there’s nothing to complain about.
- — free mail with the largest mailbox capacity of 1 TB. Otherwise, the service does not stand out in any way among its competitors.
All three of the above services are highly stable and, importantly, contain spam cutters. In some places they work better, in others worse, but in general they do their job.
Our hero today is Rambler mail. It appeared at the very beginning of this millennium and at one time enjoyed enormous popularity, on which, most likely, the service still operates. As you remember, it was replaced not so long ago with an engine from Yandex, and Rambler, by and large, became a large portal with a number of popular services(including mail, rating and much more). However, their approach to this matter clearly began to change, and not for the better. But first things first...
Login, registration and creating a mailbox in Rambler mail
Personally, I haven’t used the Rambler mail web interface for quite a long time, because I was configured to collect mail from the mailboxes available there to the main one, correspondence from which I, in turn, read in the client from the . However, having come across a series negative reviews about the operation of this service, I decided to try out their new (for me) interface, which appeared in 2012. Actually, this article owes its appearance to the impressions that were received.
If you don’t want to enter, but start new box, then on the same page you will find a green button "Get mail", which will help you with this unnatural desire. As you can see from the previous screenshot, there are several options for ending your future mailbox (besides the standard @rambler.ru). This, by the way, can help if the name you choose is already taken:
At the next step, you will be asked to create a password as standard, select Security Question and give an answer to it (you may need this information when restoring access to your mailbox in the event of hacking or simply losing your password). Actually, that's all. You will be congratulated on your valuable acquisition and invited to inspect your possessions.
By analogy with or, your login and password for your mailbox for other services owned by the Rambler corporation. You can also set your photo or avatar, which will be visible to the recipients of your letters.
It is worth noting that, unlike the competitors mentioned above, Rambler mail does not link to a number mobile phone , which reduces the safety of working with the box, it seems to me. As you understand, the argument that you have nothing valuable in your box doesn’t really work, because they practically break it on the fly, and not on order. They are hunting not only for money, but also for social network accounts and other things that can then be sold in bulk to spammers or some other “radish”.
The appearance of the web interface looks like something very simple mail client(a program installed on your computer that collects correspondence from all your mailboxes). By the way, this is exactly what the developers suggest you do by clicking on the “Add other boxes” link located in the left column. Those. you are offered to set up the collection of mail from all other mailboxes you have (including from other services) in order to view correspondence specifically in the brainchild of the rambler.
Quite a bold proposal in light of the fact that the main part of the criticism on Rambler mail is related to the poor performance of spam cutting, and this, in my opinion, along with the convenience of the interface and functionality (filters, settings, etc.) is a fundamental thing when choosing the main mailbox where all correspondence will be collected. Personally, I’m still impressed with Gmail’s spam cutter, and its functionality is more advanced. high level. But this is still a matter of taste.
In favor of this interface its simplicity and obviousness can speak. In the lower left corner you will find a couple of buttons with horizontal and vertical stripes that allow you to switch from a two-column mail view to a three-column one, when the list of letters remains open, and the contents of the letter you are interested in opens to the right in a separate area.
In the same place, but a little to the right, you will find a button to go to the settings of your mailbox in Rambler mail (we’ll go over them a little later).
How can you check your inbox in Rambler mail?
There are traditionally several options.
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Web interface (your page) in Rambler Mail
At the top are the most necessary buttons to manage and sort incoming correspondence:
![](https://i1.wp.com/ktonanovenkogo.ru/image/01-01-201515-45-21.png)
Also important is the ability to mark individual letters. This is implemented in Rambler mail, although it is quite simple (for small volumes of correspondence it will do just fine). You can mark important letters with stars, the outline of which will be drawn opposite each letter on the right, and you can remove the “Unread” mark using the outline of the circle located on the left. To make a group mark, you can check the boxes next to them and use the drop-down menu of the “More” button located above.
Well, in order to then set up the backlighting of only important or unread emails and you will need to choose suitable option from the drop-down list shown in the screenshot. To search through all letters, you can use the one located at the top. search bar. In my opinion, it would be possible to slightly improve the functionality of working with correspondence, but this option is certainly in the “couldn’t be simpler” category.
Rambler email settings
Let's now go over mail settings from Rambler, which are hidden behind the gear button located at the bottom of the left column.
Actually, there are not so many of them. On the one hand, this will not scare away an inexperienced user, but they may somewhat disappoint a user more or less accustomed to comfort and convenience. However, it is what it is.
On the first settings tab, you can set the name of the sender (and, if desired, specify a different Email to which replies will be sent), add a signature that will be added at the bottom of all letters you send, and you can also change the cover of the pages with your mail (blue is used by default texture, but you can replace it with one of a dozen background options). Well, you can also see how much free space remains in your free mailbox, which initially is not so much given compared to competitors (only 2 Giga).
On the next page tab Rambler settings Mail, you can add new folders if the need arises. On the tab "Other boxes" You can, if you wish, set up the collection of mail from all your existing mailboxes in this or any other services. It will be enough just to indicate the login and password for these very boxes. If the service from which correspondence is to be collected is not standard (the addresses and ports of the POP3 server are already known for them), then you will also have to indicate this data.
IN this service emails, of course, are available filters. They live on the corresponding settings tab. They allow you to configure the processing of incoming correspondence by checking all letters for compliance with specified conditions, and if they are satisfied, perform one of the following actions on them:
- mark emails as read;
- mark as important;
- delete letters;
- move to specified folder
There are several options for setting conditions and actions performed when they are satisfied (selected from the drop-down lists shown in the screenshot). By the way, you can set several conditions using the plus button. In general, everything is usual and quite simple, if not primitive. But there is nothing complicated and is accessible to a completely untrained user (unlike, for example, the same Gmail filters and shortcuts).
The autoresponder tab, in my opinion, is of little use, except perhaps for the time of vacation to set up autoreplies and the deadlines when you can respond to incoming correspondence. And here is the tab "Forwarding letters" may well come in handy. As I already mentioned, many people complain about Rambler’s spam cutting, and if it really works poorly, then it makes sense to configure the forwarding of all incoming letters to another service, where spam is filtered out once or twice (the same Gmail or Yandex).
To set up forwarding, you just need to move the checkbox to the “Enabled” area, indicate the recipient’s mailbox in the “To” field and decide whether you will save copies of forwarded letters on the Rambler service.
Well, on the tab "Mail programs" you can find out the data for setting up the reception and sending of mail through this mailbox using the client program installed on your computer (you can use both SMTP and IMAP).
Yes, there is also the “sounds” tab, where you can activate sounds that are disabled by default, which will be played when a new letter arrives in the Inbox, as well as when sending correspondence or when a failure occurs.
Rambler in comparison with competitors
If everything described above (including spam cutting) works in this postal service ideal, then it can be recommended to undemanding network users who want to get the most simple and, not least important, .
However, this service cannot provide serious competition to Gmail, Yandex Mail and even Mail.ru. The functionality is insufficient, the security issue has not been worked out, and the settings for serious work with a large volume of correspondence are clearly not enough.
If we also take into account the mass of negative user reviews on the Internet (here, again, you need to be selective, because when everything is satisfactory, reviews are usually simply not written), then the prospects for Rambler mail in the fight against competitors for the market are quite illusory. Their main task now, it seems to me, will be to retain existing clients. IMHO.
Good luck to you! See you soon on the pages of the blog site
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Surely you know that there is now on the Internet large number search engines, which after some time grew into large portals, where there is a considerable number of different services. Each service, as a rule, is designed to provide a specific service, for example, it could be creating an email account, logging out latest news, the ability for users to download various types of files, and so on. Today we decided to talk about one of these portals. Let's talk about how to install Rambler home page, because this resource is actually one of the best.
Let's start with the browser
First, you will need to launch your favorite browser, which you use most often, but today we will give an example at Internet browser Explorer, and also consider Opera. Making Rambler the home page in your first browser is very simple. If you first read the instructions provided, then you can quickly and, most importantly, correctly install this search engine in your browser.
Settings
After you have opened the browser, you need to go to the main page of the Rambler search engine. After going to the main page at the top near the logo, you will notice a small “Make home” button. If for some reason you could not find this button, then you should proceed in another way. Click the "Service" button in the browser, after which you will notice a drop-down menu where you should go to the command. A window will open in front of you where you need to find the "General" tab, after that we look for the " Home page", and then set “Rambler” as the main page, do not forget to click the “Ok” and “Apply” button. After you complete this procedure, the site that was currently open, and in our case this is the main page large service"Rambler" will be installed as the starting one.
Workaround
I would also like to say that you can call the “Internet Options” command without a browser; to do this, simply select the “Start” tab and go to the control panel, and then look for the “Internet Options” tab. As you can see for yourself, there is absolutely nothing complicated about this, of course, for the first time, it may be difficult for you, but in the future you will be able to figure out how this is done, the main thing is not to rush and follow the instructions given. If you take action the last way then after finishing installing the main page, you will definitely need to restart the browser. When you open your browser again, you should definitely make sure that the Rambler search engine opens in automatic mode, this is how it should always happen. Now you know how to install Rambler home page in the browser Internet Explorer, although the procedure will be similar in any other browser, otherwise you can set this parameter through the control panel, accordingly, this innovation will be used for all browsers.
"Opera"
Let's also look at the option of setting Rambler as the main page in the Opera Internet browser. Typically, this browser is highly popular. Many will be interested in how to set Rambler as the main page. Your task is to go to the browser menu, and then select "Settings", look for the "tab" General settings"or just click special combination keys Ctrl+F12. In fact, the settings in the Opera browser are much simpler than in Explorer, so it probably won’t be difficult for you to figure it out. Good luck!
). Rambler in 2011 finally became an ordinary ordinary portal(though with a multimillion-dollar audience) and their search is now carried out with the help of their once sworn “friend” Yandex. You can see for yourself that their search results for the same queries are identical.
But nevertheless, I consider the decision to write a short essay about the formation, development and slow death of this very first search engine in RuNet to be justified (Rambler was born a year earlier than Yandex and Google, when the number of sites in Russian-speaking segment networks were measured in only hundreds).
The Rambler search engine is no longer such
In the summer of 2011, an agreement was concluded between Yandex and our hero, according to which searches on this mega-portal will henceforth be carried out using the RuNet mirror. A little earlier, the option of using Google search was considered, but a compatriot was able to do more advantageous offer(he couldn't lose after losing his partnership with ).
An important aspect of the agreement was the division of zones of influence between the systems and Begun. Initially, there were three main players in the context market in RuNet: Direct, Google Adwords and Runner. Each of them took the bulk of their profits from the results of their search engines.
It was already not easy for the runner, because its donor Rambler was losing its share in the search market with noticeable regularity. Although he had nowhere to go, since the controlling stake in the Context Runner belonged to Rambler.
Well, here, after the arrival of Yandex, he had to tighten his belt even tighter - his blocks contextual advertising moved to the periphery search results Rambler (shown on the right), leaving the most profitable places to the competitor represented by Direct:
Of course, in addition to Rambler’s search results, the context from Begun is shown on a number of large portals, as well as in the network of partners, but its market share is steadily falling.
And the quality of advertisers in this system leaves much to be desired, which is why not many webmasters are willing to cooperate with Begun (the earnings are simply ridiculous). Usually they turn to him if the site is denied both (the most profitable option, in my opinion, especially when working through Profit) and .
The owners of Begun expected that with the advent of Yandex, Rambler's share in the Runet search pie would increase slightly, which would allow them to increase their income, but this did not happen and now it is a tiny amount (slightly more than a percent):
Along with the decision to stop working on search engine, Rambler owners decided to rebrand. Firstly, the spelling of the name was changed - Latin letters were replaced by Russian ones, which, in fact, should have been done a long time ago. Secondly, the company logo has also changed, although for such famous brand the logo is no longer decisive:
Gradually, all services included in this mega-portal will change their appearance to match the new image. Will this help Rambler get out of the abyss into which he has driven himself? Time will show.
This portal includes many well-known services (you will even find the Nichrome browser there, and much more), which developed along with the search engine or were purchased by the portal owners over time (more detailed description and the purpose of services you can see in the help):
It seems to me that Rambler is now used mainly by experienced Internet users who got hooked on it and its services (mail, cards, price.ru, ferra.ru, poster, etc.) at a time when it had not yet fallen into the “cool” dive."
Rambler is more alive than dead (for how long)
About a year ago I read a post by a blogger who is also a school teacher. At the beginning of the school year, he surveyed schoolchildren about what search engine they used. What is noteworthy is that none of them named Rambler, and many had never even heard of it. From this we can conclude that for this search engine almost everything is already in the past.
The only service that appeared almost simultaneously with the search engine and has existed until now without any major changes is. I have already written about it several times, including in an article about. In fact, this is a service that provides a free traffic counter and, based on its readings, builds the Top Runet sites, dividing them into appropriate sections.
The appearance of the Rambler Top 100 has not yet been rebranded and, by and large, it looks like nothing. In addition, the method of monetization is somewhat striking when it displays at the top and side of the catalog advertising blocks strongly reminiscent of . I have nothing against them, but many people get the impression that the project is not serious (the next step could be teasers with adult content):
Although there are still blocks of contextual advertising below, but again from a former competitor in the person of Yandex. Initially, the Top 100 rating was intended to simplify the life of advertisers - I chose a category and now they are the leaders at the very top of the list. I don’t know how relevant this is now, but all my sites, I personally, mandatory I’m adding Rambler to this service. Why?
The fact is that due to its monstrous age (it was launched in the spring of 1997), the site of this service has a huge trust, and links from its pages are not blocked from being indexed by search engines. Can you guess where I'm going with this? No matter how slow and uninformative the Rambler Top 100 service may be, participating in it will be useful for any project.
There is such a powerful bourgeois service for analyzing websites and their reference mass, like Ahrefs (Misha Shakin did a video review of it). So, there you can see all the backlinks leading to your resource. Moreover, they can be sorted by the internal rating of this service (AhrefsRank), which indirectly reflects the quality of a given backlink.
In general, the service is useful and, perhaps, after rebranding it will look more humane (well, and its counter will no longer periodically slow down). If we talk about Rambler as a whole, then the decline has been evident for quite some time and the decision to change the search engine was correct, because their own search was long behind the times.
There were probably quite a lot of reasons for the decline and decline in the quality of search in Rambler, but, as I see it, the collapse began ten years ago. The great and terrible Igor Ashmanov, who once stood at the helm of this search engine, writes about this in his book “Life Inside a Bubble.”
When I wrote articles about the history of the creation of Yandex and the history of creation and features of promotion in Google, I mentioned one common point, which, in my opinion, became decisive in the fact that both of these search engines are thriving and are still developing successfully. In both of these companies, the same people (Brin and Page, as well as Volozh and Segalovich) who stood at its origins remained at the helm.
Moreover, in both cases these people were enthusiasts of their business, for whom income was secondary, and the primary thing was the development and movement forward of their brainchildren. This is exactly what I did not find in the history of Rambler’s development. As Igor Ashmanov wrote, the split occurred about ten years ago and those who worked on the search system initially were thrown out of the picture. Well, as it were, the result was not slow to tell.
The sad story of the search engine Rambler
In general, the history of the creation of the Rambler company is quite interesting. It began in one of the scientific towns of Pushchino near Moscow. If you remember, then you know that this system was first focused on the military needs of the states, and then for quite a long time served as a means of communication for America’s scientific communities (institutions).
The science city of Pushchino in the early nineties of the last century was notable for the fact that it became the first city in the Moscow region to have a dedicated line connected to the Internet through Moscow. It was precisely the interest in exchanging data on the latest research in the scientific world that spurred activists to lay a cable to Moscow almost on their own.
In 1991, the Internet had just begun its victorious march across the planet and practically did not yet exist (only in 1989 was the worldwide WWW web and were used to create modern websites). Enthusiasts from Pushchino themselves raised postal and Ftp servers for their needs and even within the entire Internet, they were a significant unit.
Well, and the logical conclusion of the complete internetization of the city’s scientific community with its own on our own became writing a search engine. Within a few months, programmer Dmitry Kryukov successfully completed this task. In the fall of 1996, the domain rambler.ru was acquired, and on October 8, the site with the search engine became available to Internet users.
Rambler means tramp in English. He did not have any special competitors in RuNet and therefore, until Yandex appeared on the horizon (autumn 1997), he became the sole and absolute leader in search. True, at that time there were only about a hundred sites on the RuNet.
Six months later (spring 1997), the Rambler Top 100 rating, which is still successfully existing to this day, appeared, which we already discussed a little higher in the text.
The further history of the development of the search engine is not as clear and straightforward as we could see with Yandex and Google. I don’t want to go into the details of the change of leadership and structural changes in the company, but now those who were at its origins no longer work in it. The creator of Rambler himself, Dmitry Kryukov, died in 2009 from a stroke. Igor Ashmanov created his own brand on the other side of the barricades - he went over to the side of SEO specialists ().
Although before certain point(2006-2007) Rambler was well known and it seemed that its prospects further development were very favorable. New services were opened or acquired, traffic and company profits grew.
For example, in 2006, Rambler was in second place in the Runet search market with a very significant percentage:
He was even seriously ahead of Google, which now seems somewhat fantastic. But gradually the management’s flaws and reluctance to seriously work on the search engine took their toll. Over the next few years (2007-2009), the share of Rambler searches decreased several times:
When it seemed that things couldn’t get any worse (about 5% of common market), he proved that it was possible, and his share decreased several times over the following years (2009-2011):
Well, now, when the search on rambler.ru is carried out using the Yandex engine (by the way, my situation is exactly the same), there are no objective reasons for the decline in its popularity due to poor search quality. It is possible that a market share of approximately one percent is the current benchmark for this once popular search engine, now a mega-portal.
In general, it’s not so bad, in any case, I’m ready to change places with Rambler, but I’m afraid that its owners will be against it. Now it makes no sense to talk about features for Rambler due to the use of someone else's engine.
Good luck to you! See you soon on the pages of the blog site
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Rambler (Rambler, translated from English as wanderer, tramp) - search engine of the Internet holding Rambler Media Group.
The search engine takes into account the morphology of Russian, Ukrainian and English languages, and also when searching, it goes through all forms of queries and produces results based on the degree of compliance with the query.
Rambler, one of the very first search engines on the Internet market, played a huge role in the development of the Runet. With a small number (no more than 5%), the search engine ranks 3rd after Yandex and Google.
The Rambler search audience is basically represented by people who have been using the system almost since its inception.
The advantages of Rambler include a thematic rating of sites, a news service, an Internet messenger, an online payment service, free mail and contextual advertising service Begun, etc.
Chronicle of events
In 1991, a group of scientists, namely Sergei Lysakov, Yuri Ershov, Dmitry Kryukov, Viktor Voronkov and Vladimir Samoilov, from the Institute of Biochemistry and Physiology of Microorganisms of the Russian Academy of Sciences, set out to develop a local network for the exchange of scientific and technical information in Pushchino. Soon the network was connected to Moscow, and then to the Internet. The project quickly started working and began to actively develop.
The official year of birth of the search engine is considered to be 1996, when Dmitry Kryukov created a search service called Rambler. In 1996, other search engines had already been created and were operating, but, unlike Rambler, they were not popular.
In 1997, Dmitry Kryukov introduced a certain scale, the Rambler’s Top100 classifier, which is responsible for determining the authority of sites depending on the frequency of their visits.
In 1999, the position of director of development and research, and then the position of executive director, was taken by Igor Ashmanov, who left the company in 2001. He described his work at Rambler in the book “Life Inside a Bubble,” where he described in detail the company’s activities for 1999-2001, as well as why Rambler lost its 1st place in the domestic Internet market.
In 2004, Rambler's Top 100 was issued an ISO 9001 quality certificate.
In 2007, Mark Opzumer took over as CEO. In 2009, vertical search was added based on eXtended AGgregator technology. On December 31, 2009, the entire top management quit Rambler, along with general director Mark Opzumer and in the same year the search engine received the “Runet Prize” in the “Culture and Mass Communications” category.
Since April 2009 Olga Turishcheva, who worked at Vympel as director of venture business development, runs Rambler.
At the end of June 2011, Rambler switched to search technology Yandex. Along with its advantages, the search engine also has disadvantages, especially compared to Yandex or Google. In Rambler search, algorithms are rarely updated, there are practically no filters to control the quality of Internet sources for low-frequency or mid-frequency queries, which increases the number of spam sites, and the algorithm for determining the relevance of sites is also poorly rated. In this regard, Rambler's share among search engines decreased from 20 to 5%.
What can Rambler offer?
Rambler provides not only numerous entertainment projects, but also the following sections:
- "Maps" - contains detailed maps large cities. Users can find out the addresses they are interested in, get any routes and be aware of traffic jams.
- In “Price.ru” you can find any product catalogs, information about discounts, reviews of new products, planned events, etc.
- "Finance" will always provide necessary information about currency quotes, the situation on modern market, stock prices, etc.
- In “Ferra.ru” you can find reviews of new products digital technology: cameras, phones, computers, etc.