Lp generator input. Landing page builder LPgenerator

Anastasia Osipova

Bsadsensedinamick

# Website builders

Creating a landing page using LPgenerator

Even an inexperienced user can work with this platform. But in this case, it will take time to study the functionality. You can create a one-page website for different purposes: arbitrage, sales, presentation, company description...

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• Functions and capabilities of the LPgenerator platform
• Admin Panel
• Visual editor
• Ready-made sites
• Publishing on a special domain
• External Applications
• Creating a one-page website
• Data analysis
• Template editor
• Domains
• Ready-made landing page templates with unique designs
• Thematic and schematic templates
• Templates for mobile traffic
• Facebook Templates
• Exclusive custom design
• High Converting Landing Page Store
• Tariff plans and free features
• Examples of ready-made landing pages on LPgenerator
• Pros and cons of the platform
• Conclusion

The popularity of landing pages on the Internet is associated with higher conversion rates compared to other sites. The demand for their creation explains the emergence of specialized landing page designers.

LPgenerator is a landing page generation service that provides Internet entrepreneurs, marketers, and traffic arbitrage specialists with a system of automated lead generation solutions. It also ensures high-conversion advertising campaigns.

Create a landing page

To achieve this, the platform integrates a wide range of page editing functionality at the discretion of the developer. Therefore, the maximum effect from its use will be felt by experienced Internet entrepreneurs who understand how to increase conversion. For beginners, there is a “Lead Generation University” that will explain the basic principles of work and allow you to create landing pages at a fairly good level.

You can work either alone or as part of a whole team of specialists, from 10 people, creating a finished product on a turn-key basis. At the same time, the functionality of the platform is limited exclusively to tariff plans.

Functions and capabilities of the LPgenerator platform

Immediately after registration, a platform employee will offer assistance in working with the service over the phone. A letter with the “Lead Generation University” training course will also be sent to your email address. Within seven days, the user has the opportunity to learn how to work with the designer absolutely free of charge, and then make a decision regarding the purchase of a tariff.

The LPgenerator project refers to tools for increasing sales that will help entrepreneurs bring the conversion of their website to the desired level. For example, the functionality allows you to edit templates, implement promotion tools, and use external applications and scripts. In addition, the service provides a large database of training materials (video tutorials, webinars, articles) and technical support for users to obtain optimal results.

Admin Panel

Work on the site will begin after the user logs into his personal account on the lpgenerator.ru website. “Admin panel” has a rather complex external design, but is well structured. It will take several tens of minutes to understand the work superficially. Exploring all the possibilities will take much more time, but without this you cannot get the most out of your project.

Visual editor

This part of the menu has quite a wide functionality, so we will focus only on individual elements. The first thing a webmaster must do is determine the required number of sections into which blocks will subsequently be added. It is very important to structure them correctly, since the perception of the published content by visitors depends on them. This includes titles, videos (downloaded or taken from YouTube), photos, various buttons, reviews and other useful information. Also, to increase conversion, you can implement a pop-up window function with a special offer for customers who intend to close the site. In turn, those visitors who performed the desired action can be thanked using the same window.

Beginners can use ready-made sections in their work, which consist of a site header, gallery, lead form, reviews section, footer and other elements. For design variety, each section contains several dozen ready-made options for every taste. The filter is carried out by color and subcategories. The user can also create sections from scratch, using empty blocks and elements at their discretion.

In addition, the designer provides the ability to connect to Robokassa to accept online payments.

Visually, the site can be edited using a library of stock images and typography elements, as well as changes to the size and location of widgets. This is done using the customization panel provided for each individual block.

Ready-made sites

The developers of LPgenerator also took care to compete with primitive website builders. For this purpose, a whole selection of ready-made landing pages was created, in which the texts and structure were made in accordance with the given topic. But their cost starts from 4,500 rubles. You can also receive them as a gift when purchasing one of the tariffs. That is, there is no need to create a website completely. To become the owner of a full-fledged resource, you just need to insert text in the right place, add a logo, links to pages on social networks and write down prices.

Publishing on a special domain

Thanks to the preliminary placement function, you can look at a special domain yourself, show the customer or friends a preliminary version of the landing page design. This is very convenient because it allows you to make several versions of the site at once, conduct a survey, find out the opinions of others and choose the best option to which traffic will subsequently be directed.

External Applications

It’s also worth talking about integration in the third-party application builder. They are available in the “Conversion Optimization Center” section in the user’s personal account. The webmaster has the opportunity to use services for electronic mailings, such as UniSender or MailChimp and others. Files are uploaded using Dropbox. For those who use SMS messaging, there are F1sms, Zingaya, etc. There are also a number of CRM systems, popular applications for online customer consultations, a callback function (CallbackKiller) and optimization of advertising campaigns.

The Yagla service is a necessary component for increasing conversion. What makes it special is its ability to showcase different page elements depending on where the user is coming from, thereby increasing the relevance of the content.

Creating a one-page website

The capabilities of the website generator are not limited solely to landing pages, but also allow you to create full-fledged one-page stores. All functionality is implemented through in-page pagination, for the creation of which a separate module with settings has been developed. Thanks to this, the user has the opportunity to fill the corresponding categories with goods, describe characteristics, modifications, as well as create lists and set the main currency. An online payment system has been implemented to pay for your purchase. Access to all orders or requests made by customers is located in the orders section in the admin panel.

Data analysis

LPgenerator supports a huge number of analytical and statistical systems needed for web data analytics. For example, you can track conversions for each traffic source and, if necessary, compare them with different page design variations. At the same time, do not forget to enter the utm tags. Without them, it is impossible to track traffic characteristics. You should also not miss key indicators, such as user geography, ROI or sales funnel conversion. Separately, it is necessary to highlight the function of calling clients directly from the admin panel using LP telephony, available in the “Leads” section.

But with all its functional diversity, a one-page website is positioned as an addition to the main store, which is relevant when launching a new product, testing demand for a service, or promoting a promotional offer. The downside is that all positions are added manually, and the format of the site itself is somewhat limited and does not allow the implementation of a full-scale trading platform on its platform.

Template editor

Experienced webmasters will appreciate the option to edit HTML/CSS template elements, as well as the ability to add javascript. If you encounter difficulties with the implementation of any function, you can contact LPgenerator employees for help. Of course, this will cost a certain amount, but the quality of performance will be at the appropriate level.

Domains

Registration is available in the control panel itself. A domain in zone.ru will cost 300 rubles. Once a domain is linked to a site, the user can verify ownership and create robots.txt and sitemap.xml files. From the point of view of SEO promotion, it is very important to correctly set page redirection, and LPgenerator provides this opportunity.

Go to the LP Generator website

Ready-made landing page templates with unique designs

Currently, in the service’s gallery, webmasters can choose from more than 250 types of landing page designs. The proposed options differ not only in appearance, but also in functionality. For example, some are aimed at interacting with search traffic, others are designed for social networks, and still others are for smartphone users.

Thematic and schematic templates

Thematic templates are a good choice in situations where you need to quickly decide on the design for a product or promotion. All that remains for the developer to do is to make cosmetic changes in the visual editor in the finished landing page. A full-fledged landing page will be created in just a couple of tens of minutes.

Basic landing pages are characterized by minimalism in design, but the basic arrangement of elements is taken into account. This approach allows them to be used in conjunction with almost any product.

Templates for mobile traffic

In this category, all templates are created taking into account the characteristics of this type of traffic. Gadgets have entered our lives relatively recently, so competition in this niche is a little less. Hence, the cost of an attracted client is lower than in the desktop version.

Setting up redirection of mobile traffic from the main version of the site will not be difficult, but it will allow you to implement the Click-to-Call function - direct calls from landing pages.

Facebook Templates

Despite all the privacy scandals, Facebook is still the largest social network in the world. In some types of business, it is the main or even the only source of attracting customers. You can convert them at your own discretion, using public pages within the network itself or directing all traffic to external sites.

Using templates for Facebook you can solve the following tasks:

• brand promotion;
• advertising of goods and services;
• increasing company awareness;
• direct communication with clients, including potential ones;
• getting leads.

Exclusive custom design

If none of the existing options is able to fully cope with the tasks, the solution may be to create a website with a unique design. According to LPgenerator, within a month, service employees create about 60 projects. At the same time, the emphasis is on conversion, and not on visual beauty. The cost of the service depends on the needs of customers and is set individually.

High Converting Landing Page Store

Purchasing a ready-made website is the optimal solution for those who want to get a full-fledged working project and not waste time on its development. Today, the LPgenerator landing page designer catalog contains more than 135 options on various topics.

All templates

Tariff plans and free features

LPgenerator provides all new users with the opportunity to work with the constructor in demo mode for seven days absolutely free of charge. Having thoroughly familiarized himself with all the possibilities, the client will be able to make an informed decision to purchase one of the proposed tariffs.

The names of tariff plans are not just random phrases. They guide entrepreneurs to the right choice. This allows beginners not to overpay for unnecessary functions, and experienced users or entire teams of specialists, on the contrary, do not regret limited capabilities.

Tariff cost when paid annually:

• Basic – 5028 rubles – the best choice for beginning entrepreneurs. The package includes 1 domain and the ability to publish up to three pages without traffic restrictions. 24/7 technical support and the LPgenerator logo in the footer of the site.
• Advanced – 19,944 rubles – 1 domain without restrictions on the number of published pages and visitor traffic. 24/7 support.
• Unlimited – 33,588 rubles – suitable for small teams with up to 10 employees. There are no restrictions on the number of domains, and free assistance in linking them and creating domain mail is also provided.
• Corporate – 132,132 rubles – designed for an organization with a staff of more than 10 people. For this money you can create 15 client accounts. All limits have also been removed and a personal branding option is available.

The cost of 419 rubles per month on the most budget tariff plan makes you think about purchasing. Large companies can afford to part with some money to test demand. In turn, freelancers or startup owners must ensure that the sale of a service or product at least returns the amount spent so that the landing page is not unprofitable.

In addition to purchasing a tariff, the user can also order a number of additional services. For example, an online course on creating landing pages or creating a custom landing page. In addition, LPgenerator, being a full-fledged digital agency, provides services for attracting clients, creating a project with a unique design and layout, as well as transferring it from another hosting and CMS.

Currently, when purchasing any tariff, clients of the service immediately receive three gifts totaling 9,470 rubles, which includes LPgenerator promotional codes for Yandex.Direct, Google Adwords for two and three thousand rubles, respectively, and a set of designer landing pages.

The program is designed for new users who have not advertised on search engines in the last 365 days. Also, in order to receive bonuses, you must pay any tariff and be a direct advertiser, that is, the owner of the site. Pages on social networks and third-level domains (domain.site.ru) are not allowed to participate in the promotion.

More about tariffs

Examples of ready-made landing pages on LPgenerator

Below are several interesting landing page options that were created by experienced users on the LP generator platform:

1. stiebel-heatpump.ru
2. smartapartments.ru
3. mskmedic.ru
4. cascadeofcolours.com
5. vodo-vorot.ru

Pros and cons of the platform

The strengths of the designer are immediately visible. Especially for experienced users who are familiar with the technology of creating landing pages and know how to increase website conversion. LPgenerator website builder provides the opportunity, without diving into programming and codes, to radically transform the visual design by editing blocks and sections.

Let's list the advantages of the service:

• Adapted templates that visitors like even without significant changes by the webmaster.
• A large number of built-in external services that improve customer interaction and data analysis.
• Effective promotion tools.
• Possibility of placing a test version of the landing page on a special domain for testing.
• A variety of tariff plans that meet the needs of entrepreneurs and companies of all levels.

Apart from pricing issues, it’s not so easy to find any shortcomings in a landing page generator. Beginners may complain about the complex visual editor menu. But it is fully compensated by the opportunities that the service provides. In addition, to improve your skills, there is a course called “Lead Generation University”.

Conclusion

Summarizing the general characteristics of the designer, we can conclude that this is not the simplest product on the market, but at the same time, the admin panel is quite informative and logically structured. It will take some time to fully understand it, but in return the user will receive a full-fledged store with good conversion and powerful tools for data analysis.

LPgenerator is a professional platform for creating landing pages, landing pages (one-pagers), as well as an effective tool for attracting customers and increasing lead conversion. This service is an example of the fact that it makes more sense to be the best in one area than to be mediocre in many. Don't expect versatility from this designer. Only those users who want to turn landing page visitors into regular customers for their business are welcome here.

Designs and working with templates

Too much depends on the appearance of the landing page for the landing page designer (lead generator) to not pay too much attention to the templates. LPgenerator has themes for all occasions:

If the themes presented are not enough, you can go to the template store or order custom turnkey design . But check your wallet first, because these solutions won't come cheap.

Templates are grouped by topic. Even if there is no thematic template for the desired field of activity, you can choose a schematic layout and build a landing page based on it.

Universal schematic layouts are built with knowledge of the rules for the arrangement of elements on the landing page. Using customization tools, you can adapt the template to any offer. Don't forget about mobile and social networks. Mobile and Facebook page templates can bring a lot of useful traffic if designed and promoted correctly. The problem is that not every webmaster can handle the layout.

The template editor visually strongly resembles Photoshop. When you select any element on the page, its settings are displayed and you can configure them. If you are familiar with HTML/CSS, you can skip the visual editing and use the template code, which is available with a paid plan.

The main advantage of LPgenerator is the ability to create several template options and test them on an audience, checking the effectiveness of the offer. A well-converting landing page is a landing page that has been tested and redesigned several times. The capabilities of LPgenerator in this sense are impressive.

Functionality

When talking about LPgenerator, it is wrong to consider only settings, tools and widgets, like other designers. This platform is positioned as means of generating client applications (leads) . Therefore, after paying for the tariff, you get access to webinars, an extensive knowledge base and a friendly manager who will call the phone number you add before starting to work with the template editor.

Okay, the call is a little annoying: you don’t have time to figure out what’s what on the free plan, and they’re already calling you and offering to switch to a paid one. But the complexity of the provision of services is pleasing. For example, let's look at how to work with WordPress. You install the engine, and then look for information on how to configure it, what plugins to install, etc. In the case of LPgenerator, additional sources of information are not needed, because all the necessary information is in the knowledge base, training courses and webinars.

The main emphasis is made to edit the appearance of the template or build a landing page from scratch. The visual editor, as we said, is very reminiscent of Photoshop and takes at least as much time. Here you also have to work with layers, changing page elements. You can customize everything: image size and position, color, size, text font.

Each parameter has tips and a complete guide for use. Don't know what dynamic text is? Open the manual and in a few minutes you will realize that there is nothing better to solve your problem than multilanding , the text of which changes depending on the parameters of contextual or display advertising. Or, conversely, decide that you don’t need this dynamic text and won’t waste time writing it.

You can assemble a landing page from individual elements or use the section constructor and create a landing page in blocks: header, gallery, reviews, lead form, etc. The form can be changed beyond recognition, freely moving elements around the landing page. This approach to editing is time-consuming and dangerous because an inexperienced user can ruin even the most attractive template. Therefore, when working with LPgenerator, you need to constantly refer to the knowledge base, and it is better to undergo training before creating your first landing page. And be sure to turn on the grid in the editor so that the elements are positioned exactly along the ruler, and not by eye.

Want to add HTML or scripts? No problem: LPgenerator not only provides such opportunities, but also offers you to watch a short video tutorial or read the full manual, written in normal language, without unnecessary terminology. LPgenerator provides all the necessary tools for creating, analyzing and subsequently improving a landing page. Without leaving one site, you can upgrade from scratch and earn back the money invested in purchasing the tariff.

Price policy

Before you pay for a paid plan, you will have the opportunity to work with the service in demo access for 7 days for free. Then you need to choose one of four tariffs. In the description, the indication of the target audience is captivating. It is clear that these are average values, but they also bring benefits: an inexperienced user will immediately understand what he needs to choose.

Cost of tariffs when paid annually:

1. Basic (RUB 6,712/year) – 1 domain, 1 landing page per month, traffic limit to 3000 visitors, 24/7 technical support and premium templates, LPgenerator footer is placed on landing pages;
2. Advanced (RUB 19,954/year) – 5 domains, up to 50 landing pages per month, traffic limitation to 9900 visitors, 24/7 technical support and templates;
3. Unlimited (RUB 33,588/year) – no limits on incoming traffic and the number of landing pages created, free domain connection, access to premium template layouts;
4. Corporate (RUB 132,133/year) – corporate rate, suitable for agencies. Allows you to create 15 client accounts. Increased quality of technical support, no limits.

The price is 559 rubles per month when paid for a year - is this a lot? If a landing page doesn’t even bring in that kind of money, it’s worth considering whether it even has a right to exist. LPgenerator helps you earn money, so it itself is not going to remain in the red.

LPgenerator is not a constructor in the usual sense, so it should not be surprising that there are restrictions on the number of visits even when using paid tariff plans. The platform allows you to create marketing solutions for lead generation and high-conversion advertising campaigns. 3000 people to start is enough to understand whether the product/service is of interest to the audience. As attendance grows, so does income. This means you can switch to a more expensive tariff, which will not have restrictions on the number of visitors.

In addition to the features included in the tariffs, there are additional services - online courses on creating landing pages for marketers and business owners, as well as ordering a landing page with an individual design. LPgenerator offers digital agency services:

• Attracting clients.
• Creation of a unique selling design.
• Layout and transfer to LPgenerator with CMS.

The prices are very high, so only serious businessmen will accept the offers. We, simple creators of landing pages, would rather pay attention to what optimization and promotion tools the service offers.

Optimization (SEO) and promotion

Landing pages have slightly different rules for optimization and promotion than regular websites. There is one page, you add a title, leave keywords in the text by which users can find it, and launch the landing page for public access. Yes, there are meta tags too, but the main emphasis is on attracting customers through contextual advertising.

To manage leads, the system has a built-in CRM, which can be worked with through the Conversion Optimization Center. Here you can:

• See all clients and analyze their behavior.
• Add third-party services to manage sales and interact with visitors: online consultant, call back, e-mail newsletter.
• Monitor visit statistics, geographic distribution, and lead conversion funnel.

One of the main features of LPgenerator is a simple split test tool. With this feature, you can run two versions of the same landing page to test which one works better. A split test allows you to endlessly improve your landing page by tracking how changes in structure, design, or presentation affect conversion rates.

LPgenerator is a powerful service for creating and promoting landing pages. If you don’t want to do this yourself, it is possible to order a ready-made landing page with subsequent optimization and distribution through contextual advertising and search engines. The only question is the money you are willing to pay for these services.

Pros and cons, alternatives

The advantages of LPgenerator are very easy to discover, especially if you know what a landing page is and how difficult it is to make it attractive and selling.

• A powerful visual editor in which, without knowledge of a programming language, you can change any parameters for displaying page elements.
• Professional templates that will appeal to visitors even without deep processing on the part of the webmaster.
• Integration with a large number of services for sales and interaction with visitors.
• Effective tools for promoting a landing page and collecting statistics.
• The ability to create multi-landing pages and conduct split tests to improve the landing page.
• Tariff plans that allow you to create several dozen landing pages on one account.

Disadvantages are not so easy to find, especially if you don’t stick to prices. Yes, they are high, but over time you realize that you have to pay for quality and convenience. You can talk about the complexity of the visual editor, but if you have worked with Photoshop, you will quickly figure it out. If you haven’t worked, then the knowledge base and training videos will help.

If you need one landing page, then LPgenerator is definitely not your choice. This is too expensive entertainment for one landing page.

The service is perfect for small businesses that are willing to pay for quality. Buy the “Advanced” plan and create up to 50 landing pages per month, including multi-landing pages, which count as one. Plus, you get access to various training materials and learn to increase your conversion.

If you are not going to produce landing pages on an industrial scale, then LPgenerator will be a good way to understand what modern landing pages look like, what requirements are placed on them and what tools are used for promotion. So you must familiarize yourself with the service, and you will decide whether to spend money on it after 15 days of the trial period.

Designers analogues of LPgenerator

Alternatives to LPgenerator The list could take a long time. All of these systems are different, but any of them will be a much better choice compared to the LPgenerator.

Overall, it looks decent. Of course, by taking advantage of all the editor’s capabilities, you can create a very functional landing page, and for trained users this can turn into an exciting creative process, because this designer also has the ability to add custom styles (CSS).

Technical characteristics of LPgenerator

Additional tools

Among the additional tools here is a CRM system, and it is very informative - here we see Leads, we can sort them by status, by source, by date.

We can create a sales funnel, and a very visual one at that:

But what we liked most was the ability to create Yandex advertising campaigns without leaving your personal account. It’s very convenient to track contextual advertising and requests from a page in one account:

It’s very convenient to track contextual advertising and requests from a page in one account:

Among the additional services we see is landing page layout, custom design development, as well as a store of ready-made designs. The landing page layout service will be of interest to those who, for example, have a ready-made page layout and the client is not ready to abandon it in favor of a template, or in favor of a new design. In this case, the Layout Department offers a range of services, which are described in detail in the corresponding section of the official Website.

The same is true with the development of a ready-made Design - don’t have time to create a page yourself in the designer? Or do you have time, but lack the skills? Then you can turn to the specialists of LPgenerator.ru for this service and receive a comprehensive service for creating a capture page - this includes marketing analysis, copywriting, and design, layout, and customization, and as a nice bonus, the “Unlimited” tariff as a gift for a month.

LPgenerator tariffs

Now we come to the most interesting thing, the cost of tariff plans for the LPgenerator.ru service.

Tariff/content	559 rub/month	Advanced 1662 rub/month	Unlimited 2799 rub/month	Corporate 11011 rub/month
Domain names	1	1	not limited	not limited
Number of pages	3	not limited	not limited	not limited
Number of unique visitors	not limited	not limited	not limited	not limited
Technical support	+	+	+	+
Linking your domains	297 RUR	297 RUR	for free	for free
Domain mail connection	297 RUR	297 RUR	for free	for free
15 client subaccounts				+
Control over the processing of applications				+
Access control				+
Collaboration				+
Single login address for your team				+
Personal branding				+
LPgenerator branding	+
Support and training	+	+	+	+

As can be seen from the table, there are four tariff plans for users. All tariffs look very decent. Overall, they are average for the market.

Technical support

You can get Technical Support by calling a toll-free hotline, by email, on Skype or with the help of an online consultant.

The technical support of the LPgenerator.ru service has proven to be tactful and professional - they advise in as much detail as possible, provide links to instructions in the knowledge base, but do not refuse their direct assistance. And above we also wrote that at the maximum tariff the user is entitled to a personal manager and DNS settings.

Additional services

As you can see from the table, you can attach your own domain name to the page even in test mode; moreover, you can register a domain name from the control panel if you don’t have one:

The service offers 140 free design templates, allows you to place counter codes on your pages, and also add a favicon. There is also an A/B testing tool, or split tests. There is no service signature, and the trial period lasts 14 days. Moving to your own hosting is not possible.

Integrations

LPGenerator can be called a truly innovative service. They offer their clients many ready-made integrations. The most popular today are Bitrix24.ru and Mailchimp.com. online chat JivoSite.ru, JustClick.ru service.

The system is a whole range of tools that allow you to achieve excellent results from scratch: a powerful page editor, promotion tools, plug-in third-party applications and scripts, a large number of high-quality training materials (articles, videos, webinars), excellent technical support. LPgenerator is more than just a generator. This is an ecosystem that includes all the known nuances of developing, promoting and teaching the art of creating high-converting landing pages.

Administrative panel It doesn't look simple, but it is very logically structured. You can get used to it in about 20 minutes, but to effectively use the functionality it will take much more time. This system is primarily aimed at professionals who are focused on creating one-page websites.

Visual editor is moderately complex . We will not dwell on a detailed description of all menus and widgets, but will only note the main points. The general essence of the work process is as follows: you determine the required number of sections, add blocks to them, which are the next unit of page space in the hierarchy, and then fill the blocks with various types of content. Headings, videos (videos can be placed in the background, including links from YouTube), photos, galleries, forms, maps, buttons, timers, blocks with reviews, sliders and everything like that. You can add, for example, a pop-up window that will provide a pleasant offer when the user tries to leave the page. Or create a thank you page after completing the order. A lot of things are possible.

You can use the mouse to drag elements and resize them. You can fine-tune these parameters using the customization panel, available for absolutely every element. There is a large library of stock images of various topics that will help you quickly design your website graphically. Naturally, it is possible to accept online payments through Robokassa.

You can also assemble one-pagers from ready-made sections - the same way it is organized in simpler constructors. Header, benefits, stages, gallery, lead form, reviews, footer - this is a set of categories, each of which contains at least a couple of dozen ready-made section designs. There is a filter by colors and subcategories. You can create your own versions of finished sections from empty sections, blocks and elements and save them in any quantity.

The point is that there are easy ways to get a landing page in LPgenerator. It’s not even a matter of templates: there are ready-made landing pages for various topics. With content, structure and texts suitable for the niche. Cost – from 4500 rubles. They are also given as a gift when paying tariffs. That is, you can not only assemble a page from ready-made sections and upload your content, you can even put your logo, numbers in the right places, links to social networks on the finished landing page and launch! LPgenerator can be a very simple constructor - depending on which scenario you go with.

There is also the possibility of test publishing a page - on a special subdomain of the system. Let's say you haven't chosen a domain yet, but you want to show your creation to someone - a customer, a friend, a designer, or just post it on a social network for everyone to see. Publishing in 1 click on a dedicated LPgenerator subdomain is your solution. It is very comfortable. It's strange that other systems don't have anything like this. Moreover, having a dozen page options, in other services you will not be able to show them all at once. For comparison, let's say. And here you can by placing each one on a test domain with names 1-10, say.

I would like to pay special attention to third-party applications . They are available from your personal account in the “Conversion Optimization Center” section. From here you can connect to the site tools for email marketing (UniSender, MailChimp, Estimail, etc.), file uploading (Dropbox), SMS marketing (F1sms, Zingaya, Federal SMS operator), advertising optimization (ClickFrog), online consultants ( Callback Hunter, Jivosite), as well as full-fledged CRM systems (uOn, Bitrix24, Pipedrive, Megaplan, amoCRM). You can also connect Yagla, a mechanism that can replace page elements depending on the traffic source (this will help produce the most relevant content). There is also CallbackKiller - functionality that adds a button to order a call back. All these things will help to significantly expand the possibilities for optimizing your landing page and increasing its conversion.

In addition to landing pages, LPG allows you to create one-page stores. The mechanics of changing product categories and storefronts are implemented through on-page pagination. To create them, a separate module with a large number of settings is allocated. You can, as usual, create categories, fill them with products, select and connect online payment methods. For products, you can add attribute types, create a list of brands, and set modifications (blue and red T-shirt, etc.). In the orders section you can administer all incoming orders.

It is also possible to set the main currency. Modifications of one product can be presented in various formats - option, list, switching with a button. Their prices may vary.

In general, LPG has a well-implemented store, but it should be regarded as an addition to the main purpose of the designer - creating landing pages. Related functionality, not the main one. All products must be added manually, and a one-page display format is unlikely to allow you to create a large trading platform. We do not recommend choosing this platform specifically for store deployment. Suitable only if your main goal is a landing page, and adding several products to it in a store format is only a desirable option.

In addition to everything, the LP generator allows you to edit HTML/CSS components of the template, and also add your own js scripts to the website. Also, if necessary, you can order the development of some unique elements or the design as a whole. Of course, it will cost money, but they will do it to you with high quality.

In general, it seems that the service has incorporated all existing methods of collecting statistics and analyzing data. You will be able to view conversion by traffic source, information for each client, compare indicators obtained with different page designs, track the geography of traffic, evaluate ROI, conversion funnel indicators and much more. You can even call your clients directly from the admin panel via LP telephony in the “Leads” tab from your personal account.

Now about domains. You can buy them directly from the control panel in the appropriate section. For example, .ru costs 300 rubles here. After attaching a domain, you can attach 3 files to it: confirmation of rights to the domain, robots.txt and sitemap.xml. It is also possible to set redirection rules for pages. In general, LPG has a full set of operations across domains. Everything is fine.

The functionality of the system left a deep impression. Everything is thought out to the smallest detail, conveniently presented . I was particularly pleased with the opportunity to receive high-quality (and free!) landing education through the courses of the Lead Generation University. The service aroused our deep sympathy, everything here is excellent.

Designs and working with templates

Work on website design in LPgenerator is carried out on a grand scale. It's relative here many ready-made templates (near 350 pieces, all are divided into many topics) and they can be customized as you wish. You can create your own template from scratch. This feature is only found on systems with a powerful editor. He is definitely one of the best in this service. You can edit the HTML/CSS code or download a ready-made individual template, if you have one. In general, you will not be limited in any way in your approach to developing high-quality design.

Initially, there is a demo site on your account for visual reference. familiarization with the capabilities of the system. Essentially, it is a promotional project for LPgenerator. You will also immediately be shown a video with an overview of the main functionality. You can get up to speed quickly in general terms. Hints and quality manuals are everywhere. Learning the basics of working with design in LPgenerator is not difficult even for a beginner. Advanced things, of course, will take more than one day to learn.

You can add blocks, sections, individual elements, widgets and immediately customize their appearance to suit your requirements: change shape, location, size, colors, fonts, content, etc. Here you can really achieve any deep customization .

The visual editor is very similar to Photoshop by its structure. Depending on the selected element, the right panel will display a list of CSS properties available for customization in a convenient format: sliders, switches, fields for entering the values ​​of certain properties. On the left you will see a list of elements already used in the page template. This makes it possible to quickly switch between them. There are layers, a ruler, block layout and other things befitting a quality editor.

Some of the templates are blocked until the tariff is paid, but even the available ones clearly show a high level of quality. In addition, they adaptive . Note that LPgenerator has the ability to save several design options, which is very useful for split tests: put on one, look at the result, try another or a third, and after testing with one mouse click you return to the most successful one. Comfortable.

In general, the situation with templates and the ability to customize them I was very pleased . There are all the standard things and a bunch more on top. There is nothing to complain about. Great.

Optimization (SEO) and promotion

The main feature of effective landing page promotion is the mandatory use contextual advertising. Yes, you can write meta tags, configure robots.txt, create a semantic core, but how much text will fit on one page? A little. Consequently, text promotion with this type of site fades into the background, although it does not lose its importance. Here it is important to hook the user, but search engines are unlikely to succeed - the volume of characters and the frequency of content updates have low indicators for this.

Also play a significant role social media when promoting landing pages. Create groups, log in through social services and get new clients. Combine this with email marketing. But, we repeat, you cannot do without contextual advertising if you really want to sell. You will have to fork out for it, this business will pay off.

LPgenerator has very wide possibilities on traffic analysis and direct interaction with clients. There is both built-in functionality on this topic and what you get as a result of integrating third-party applications. Here you need to work comprehensively, there are no trifles: a good page, an interesting offer, contextual advertising, traffic analysis, mailings/social networks, SEO optimization of powerful selling text, filling out meta tags. You cannot ignore anything, otherwise the result may be disappointing.

In general, the system allows you not only to create, but also to efficiently administer/promote one-page websites. There are many tools for this, there are no problems with this.

Pricing policy (prices for tariffs)

Cost of using LPgenerator considerable. Perhaps this is the only drawback of the system. Even the minimum tariff allows you to create 5 landing pages on 2nd level domains. That is, you buy in bulk. There is no tariff for creating 1 website, so the cost is appropriate. The system is clearly designed for those who are going to make money by creating one-page websites or make profit from the conversion of several such sites.

We liked the organization of the tariffs section. All services for which you can pay in LPgenerator are collected here by category; you don’t need to look for them anywhere separately. First, about tariffs. As usual, we take the annual cost of packages (this will be cheaper and more clear):

1. Basic (RUB 6,712/year) – 1 domain, 3 pages, service branding in the footer;
2. Advanced (RUB 19,954/year) - 5 domains, up to 50 projects, traffic limit to 9900 visitors, premium templates, technical support 24/7;
3. Unlimited (RUB 33,588/year) - unlimited number of landing pages, free connection of domains to them, unlimited incoming traffic;
4. Corporate (RUB 132,133/year) - corporate tariff, allowing you to register up to 15 client accounts with individual branding, improved technical support.

Yes, the prices are steep, but if you look at it, then with the “Advanced” tariff we get the cost of 1 ready-made website equal to 3911 rubles/year. Not that much considering what you can get from an LPgenerator. The second tariff is beneficial for those who have a large number of orders for ready-made websites. Due to this, it will pay for itself very quickly. The third is suitable for studios where they work in teams. As a result, despite the initially frightening numbers, the service does not seem so expensive. It’s just that here you buy the ability to create landing pages and technical support in bulk, essentially. Hence the price. Although having a tariff for 1 site obviously wouldn’t hurt, not everyone needs at least 5 landing pages. The price would also become more affordable. But this, unfortunately, does not exist and is not expected, which significantly narrows the circle of the system’s potential audience. For most it will be expensive.

In addition to paying tariffs, he can also order accompanying services :

• Buy a domain name - 300 RUR;
• Setting up mailboxes on a domain - 297 RUR;
• Unique landing page design - RUR 42,270;
• SMS package for receiving notifications about new applications - 1000 rubles;
• LP telephony - 1000 rubles;
• Setting up and launching an advertising campaign in Yandex.Direct - 10,930 rub.

You can also order a comprehensive solution, in which they will do everything for you from A to Z. The cost of the issue is negotiated with the manager after setting the task.

LPgenerator's prices did not surprise us, nor did its approach. This is a commercial system for those who want to sell effectively. You pay and get the best with all the attendant benefits.

Advantages and disadvantages

LPgenerator is perceived as one big plus, but requires a serious approach. For a novice user, half of the features will seem unnecessary. To unlock the full potential of the platform, we still have to learn how to effectively manage them, otherwise there is no point in LPG.

The structure of the backend is not simple; you will have to understand the intricacies of the settings for more than one day. High cost and relative complexity are the two main disadvantages of the service compared to its competitors.

Pros of LPgenerator:

• Cool visual editor pages, a large number of widgets and elements customization tools;
• Big selection of templates, the ability to upload your own or create them from scratch;
• A lot of built-in tools for conversion optimization and traffic analysis;
• Extension functionality due to a large number of third-party applications;
• Ability to add a store to the page;
• Availability of quality educational programs for beginners of the system and a good blog with a lot of useful articles on the topic;
• Full work with domain names (purchase, confirmation of rights, 301 redirects.);
• Excellent technical support;
• Possibility of ordering various additional services.

Cons of LPgenerator:

• The general focus on developers is complexity, package rates and considerable cost;
• The relative difficulty of mastering the full range of capabilities;
• Very average ergonomics of the personal account, overloaded with options;
• There is no access to editing template code, which can be useful for a webmaster.

The service is aimed at professionals in the field of creating landing pages or those who want to become one. This statement is directly supported by the cost/tariff structure and functionality.

If your tasks require a simpler system, there are many options. LPgenerator is not a system for everyone .

Analogues and competitors

In terms of functionality in its pure form, LPgenerator has no competitors capable of gaining the upper hand. This is probably the most powerful lead generator, combining both simple and advanced approaches to creating landing pages.

There are many services that are easier to use, and in some places even more pleasant. Some users will find the engine's capabilities excessive to achieve their goals, and the price too high. Not everyone around is a marketer. With this formulation it is very easy to find alternatives. Especially based on the cost.

Best LPgenerator Alternatives

uKit is a simple and convenient constructor that allows you to assemble landing pages from ready-made blocks. There are good quality one-page templates, statistics collection tools and an SEO wizard, and a full package of marketing goodies (social networks, chat, consultant, call back, pop-ups, mailings, etc.). Yes, customization of layouts is easier, but the price is 3 times lower based on 1 website with a domain. It's worth thinking about.

Mottor is a specialized service, quite close in functionality to LPG, but still slightly inferior to it. It is noticeably cheaper, especially on higher tariff plans. Suitable for beginners and professional marketers. It has an excellent collection of templates, a chic visual editor and advanced technologies for increasing page conversion. There are auto funnels, A/B tests, the ability to connect any external integrations, good SEO tools, etc. It is a good balance in capabilities and cost between simple systems and top-end LPG.

uLanding is a specialized designer for creating landing pages that are simple in structure and design. The pages turn out to be adaptive, attractive, with all the elements necessary for the genre. The system is suitable for marketers, beginners and entrepreneurs to quickly publish a large number of pages. The tools for collecting and analyzing statistics are presented more conveniently and simply than in LPG; they will be understandable for most users. An effective engine for those who do not need to work out the shape of each button, build sales funnels, and so on. Simple, inexpensive and tasteful.

In the alternatives, we showed 3 gradations of the power of specialized one-page website designers: uLanding - for beginners, Mottor - for experienced ones and, in fact, LPG - for professionals who want to get all the developments of a niche in one bottle without compromise. In terms of price, the hierarchy order is also respected.

With uKit, you can start testing the pen to see the public’s reaction to a test offer, play around to warm up before entering the jungle of conversion analysis on specialized systems. It will be extremely inexpensive.

LPG was and remains the main designer of one-page websites on the Runet. Yes, alternatives are cheaper and often more convenient, but they lack certain developments necessary for the most detailed elaboration of details and total control over conversion. An almost indispensable engine for pros.

Examples of sites created in LPgenerator

Surely, you are already wondering what can be done in such a perfect system of its kind. We have selected for you several live examples of websites and landing pages to demonstrate the capabilities of the LPgenerator engine.

• simargle.ru uLanding or Mottor. Your business will go better there; you can start in the niche of one-page websites much cheaper. If you wish, you can return to LPG when you are ready for serious business.

  There are no weak points in the functionality of LPgenerator - it is at its best. We recommend registering and study the system in more detail. There is a lot to learn from the service. We really liked it. Surely, you will at least learn a lot of useful things. Or you can start a profitable business with him. It makes sense, LPG is the objective choice of our editors in the niche of creating landing pages.

  Despite this, the system can be extremely useful for beginners. Even if you are far from the topic yet, we recommend that you register and simply take a free training course. So, for general development. This will help you in the future. The developers generously share valuable information, which, otherwise, would have to be collected bit by bit from dozens of sites and YouTube videos. Perhaps this service will become a lifesaver for your business or inspire you to implement long-cherished plans.