How to make money by posting on YouTube. How to Make Money on YouTube: The Complete Guide

This article about how to make money on YouTube is written based on experience and those who earn money for a living only from their YouTube channel. To make money on YouTube, you need to perform several sequential steps:

Figure out what needs to be done, how much effort and time to invest to become a popular YouTuber. Then make a very important decision, without which nothing will definitely work out. This is written in detail in the article: ““.
Based on your interests, talents and popularity of the topic, choose a niche for your channel and create a YouTube channel. How to do this is written in the article: ““.

CONTENTS

And after all this is done, the question arises, how to make money on YouTube. Let's be honest, if you are at this stage, then it is still too early to think about making money on YouTube. You can start making small money on YouTube after you have at least 100,000 subscribers. Therefore, if you want to become a popular video blogger with millions of subscribers, your very first goal should be to gain at least one hundred thousand subscribers. Although if you have just started your channel, then you are most likely now thinking where to get the first ten subscribers. Don't be upset, all the stars have been through this.

What to do to make money on a YouTube channel

Once you have decided on a niche and created your channel to start making money on YouTube, it is very important to do the following things:

regularly upload videos to your YouTube channel for many years in a row;
learn to make cool videos;
promote your YouTube channel to gain subscribers;
monetize your YouTube channel.

And now more details about this.

Upload videos regularly to your channel for many years in a row

You will need to develop a video upload schedule and publish it on your channel page. Not all stars do this, but many, especially in the US, have this schedule published in the channel description. Those who do not have a graph in the channel description have this graph in their head. YouTubers understand that one of the important components of success is regularly uploading new videos. If you don’t upload videos constantly, the popularity of the channel will begin to fall. And if you have just started and do not regularly upload videos, then popularity will not shine for you. Yes, there are cases when a person uploads one video and immediately receives hundreds of thousands of views, but this is rather the exception than the rule.

I highly recommend writing a video release schedule in the channel description. This will be your written promise to yourself and your subscribers that you will release a video weekly. And such a written promise will help you be more disciplined and follow through. Make a schedule and that’s it! From this moment there is no turning back. You must follow this schedule for at least 3 years!

You need to post at least one video per week. Ideally, three. And successful YouTubers have made YouTube an integral part of their lives and constantly publish videos on their channels for many years in a row.

Without regularly releasing new videos, it is impossible to make money on a YouTube channel.

Learn to make cool videos

To learn how to make cool videos, you will need to buy and master, master the image editing program Gimp (free) or Photoshop (paid), buy a good microphone, which costs about $100. I couldn’t find a decent microphone cheaper, and all the cool YouTubers, when they first started, used microphones for at least $100, and then switched to microphones for $300-500. High-quality audio is critical to the success of the channel!

Mastering a video editor, an image editor and purchasing a good microphone will be enough to record training videos from the monitor screen with voice or record the passage of games. And this is the bare minimum required to make money on YouTube.

If you want to record yourself on video, you will need to buy a good camera for filming outdoors, or at least a good webcam if you want to film yourself at home on your computer. In addition, for filming at home, it is imperative to organize high-quality lighting.

This is a separate big topic, and in I explained in great detail which video editors, microphones, cameras and webcams are used by a variety of popular YouTubers in the USA and Russia.

Promote your YouTube channel

In order for you to make money on YouTube, you need to have a lot of subscribers and views so that you become popular. In order to achieve this, a whole range of measures must be taken.

First, your channel and videos should be interesting to your target audience. Otherwise, people will simply leave the channel without watching the video or subscribing.

Secondly, you will need to promote your channel by hook or by crook, by any means available to you. But I’ll briefly tell you what ways to promote your channel.

Promotion on YouTube

Optimizing your channel, playlists and videos for YouTube search

It is necessary to promote your videos, playlists and the channel itself on YouTube itself. To make money on YouTube, you must ensure that your videos appear first in response to queries that visitors enter into the search bar on YouTube. To do this, you will need to understand how the YouTube algorithm works, i.e. how YouTube chooses which video to show first, which second, and which one last in response to user requests. Looking ahead, I will say that the most important ranking factor is the depth of video viewing, i.e. how long your channel visitors watch your videos. If your videos are watched to the end, then they will be shown above those videos that people leave at the beginning or middle. There are a number of other important factors that you can influence to ensure that your videos rank high in YouTube search results, I talked about them in great detail in. However, video viewing depth is the most important factor, so make great videos.

Interaction with other video bloggers on YouTube

You need to find beginner YouTubers like you and mutually subscribe to each other’s channels, watch and like each other’s videos. This is a real way to get your very first subscribers and first views. And, of course, don’t forget to ask all your friends and relatives to subscribe to your channel.

Promoting a YouTube channel on the Internet

Creating your own website or blog

Ideally, you should create your own blog or website and promote it. Then promoting your website will promote your channel, and promoting your channel will promote your website. But not all successful bloggers have their own websites. Many have managed to advance without websites. However, having a website and its promotion will be an additional advantage, but on the other hand, it will take a lot of extra time. Therefore, think for yourself, decide for yourself whether or not to have a website as an additional source of visitors to your channel. In any case, even if you don’t make a website, you should definitely buy a domain name with the name of your channel so that no one else will take it.

Promotion on social networks

What almost all popular video bloggers do to make money on YouTube and what you need to do is create your own page on the most popular social network in Russia, vk.com. This is not only the most popular social network, it is also the most popular website on the Russian Internet: vk.com is more popular than Yandex and Google in Russia. Therefore, the very minimum that you need to do is to create a page or group in contact and post information about each of your new videos in it. Better yet, promote your VK group yourself or hire a specialist. This will give you new subscribers and increase views on your videos. Not everyone, but many popular YouTubers, promote their channels on social networks.

In addition, you must create an account on Twitter. Although Twitter is not very popular in our country, it nevertheless has a large audience. Why do this? Because YouTube has the ability to automatically post information about your new videos to Twitter. You shouldn’t miss this free opportunity to attract an additional audience, especially since creating an account on Twitter won’t take much time, and tweets will be published automatically.

Ideally, you need to create pages on three more of the most popular social networks in Russia: Facebook, Odnoklassniki, Instagram and post information about and in your new videos. This will attract an additional audience.

Publishing your videos and links to them on websites, blogs, forums on the Internet

One way to get traffic to your channel is to post links to your videos on forums that are devoted to the same topic as your channel, and also negotiate with the owners of thematic sites and blogs so that they publish your videos in their articles. In order for someone to agree to this, you must have high-quality and interesting videos. This is what Michael and Lauren, the owners of the channel, did, for example. Mike and Lauren, which led to many leading newspapers and blogs writing about their channel. Promoting your channel online in this way is one of the tips they give in response to the question of how to make money on a YouTube channel.

Paid advertising

Monetization of YouTube channel

Once you have a lot of subscribers, you can earn income from your YouTube channel. How do popular YouTubers make money from their channels? Here are all the real ways:

Show someone else's advertising in your videos (Google Adsense)

With Google Adsense, you can display ads while your fans watch your videos. You get 55% of the revenue from ads shown in your videos, and YouTube gets 45%.

Monetization of a YouTube channel is available only to channel owners who have 1000 subscribers and have accumulated at least 4000 hours of viewing over the past 12 months. To monetize your channel in this way, you need to become a member of the YouTube affiliate program - YouTube Affiliate Program .

This method of making money on the YouTube channel brings in the least amount of money; you can earn much more even on a small channel using affiliate programs and selling your own products. To make a lot of money on a channel this way, you need a huge number of views. How much YouTube pays per million views and how much different YouTubers earn on their channels, I explained in detail in the articles “” and ““.

Watch this video about how to make money on your channel using Google Adsense, created by YouTube employees:

You can also watch the full series of articles and videos in the Academy of Authors on YouTube: How to make money on YouTube. These are very high-quality and beautiful video tutorials, but, in my opinion, they have little practical use, but watching them will still be useful.

Partnership programs

This method of making money on a YouTube channel brings in much more money than selling Google Adsense advertising. Its essence is that you advertise other people's products, and if such a product is sold, you receive a percentage of each sale. How is this implemented technically? You leave a special link in your video or in the video description, which is called an affiliate link and in which your unique identifier is hidden. Here is an example of an affiliate link: https://themeisle.com/themes/hestia/?ref=8070. This link “?ref=8070” contains your affiliate ID. When a visitor clicks on this link, the merchant will know that the visitor is from you, will store the visitor's data in a cookie file on the visitor's computer, and if he buys something from the merchant's site within 30 days, you will receive a percentage.

If done correctly, this method brings in significantly more money than showing ads in videos. To earn significant money on your YouTube channel this way, you don’t have to have a huge number of views.

Selling your own products

If you create and sell your own products, you can earn decent money on your channel even with a small audience. Products can be electronic or real. You can sell your training courses, e-books, or create your own physical products, such as dietary supplements. This really brings in the most money!

How much can you earn on a YouTube channel?

Of course, everyone is primarily interested in the question, not how to make money on YouTube, but how much money you can earn on your channel. I wrote a separate article about this with screenshots, with links to sources, in which I told how to quickly and reliably estimate how much money a channel brings to its owner and how much popular video bloggers earn. In the meantime, looking ahead, I can say that on YouTube you can earn $20,000 a month or more, or you can earn nothing at all.

Recently, it has become popular not only to maintain a written blog, but also to be blogger on YouTube. Despite the popularity of making money on YouTube, there are still enough users who simply post their videos for the sake of hobby and do not know that they can make good money from them.

Before creating a channel on the most popular video hosting site YouTube, you need to carefully think through its original concept and style in order to stand out from the bulk of similar. Uploaded videos should force users to subscribe to the channel, so you should evaluate their usefulness and interestingness before posting. It’s unlikely that anyone will be interested in boring videos that don’t make any sense.

You can't upload other people's videos to your channel. need to shoot your own. As a last resort, video downloaded from the Internet should be subjected to high-quality processing using special software.

As for audio tracks, only the music that is in the music library of the video hosting itself is allowed. Otherwise, the channel may not pass moderation for the right to advertise or be completely banned by the YouTube administration.

Audio tracks are not the only criterion that a channel must meet to successfully check for monetization rights. There are certain requirements for receiving your first salary.

YouTube channel requirements

Listed below are the requirements for YouTube channels, compliance with which makes it possible to place advertisements:

The channel should have More than a month;
Monthly views not less than 5000;
At the time of submitting an application for monetization, the number of subscribers to the channel is more than 300 users;
Posted at least 10 high-quality copyright videos.

How to quickly gain subscribers to a channel?

Sometimes it happens that the channel has existed for more than a month, high-quality content - with high-definition video and excellent sound, but there are not enough subscribers and views to apply. In this case, you can artificially increase the counters, the main thing is to do it gradually so as not to arouse suspicion from YouTube. To get the missing views and subscriptions, you can use special services:

Monetization of the channel and earnings on it

Once the basic requirements for the channel have been met, you can submit an application for monetization. Having received approval from the administration, you need to enter into a partnership agreement with YouTube, connect the Google Adsense contextual advertising service, and earn money from advertising placed in front of the videos, in the videos themselves, and on the side of them.

You can also create video reviews of affiliate products and get paid for it (this type of income is very relevant for popular video blogs).

Without a doubt, these are not all the ways to make money on your YouTube channel, everyone can be smart and organize their own way of income, the main thing is that it did not contradict the rules of the system.

It will also be useful to know how to properly promote a video on YouTube and promote your channel.

How to make money on YouTube without running your own channel

You can make money on the video hosting site in question without your own channel – by watching other people’s videos. The amount of income directly depends on number of completed orders. To work, you must have a YouTube account and register with the project - an intermediary between the employee and the advertiser.

Platforms where you can earn money by watching videos

With the help of YouTube video hosting, you can earn money both by running your own channel and by watching other videos; income is available to absolutely everyone.

The question of how to make money on YouTube today was probably only asked by the laziest users on the Internet. Surely many of you have heard a lot of stories about millionaires who made their fortune on YouTube. But despite the fact that many have already successfully realized themselves in this business, many still do not know how to start making money on YouTube, we decided to make a small instruction that would help such people get started, in addition, you will find out how much the most successful channels earn in Runet and why you shouldn’t make money from other people’s videos. You can read about other online business ideas in the article - “”.

We offer you simple instructions consisting of only 4 steps, which will allow you to start earning your first money from your own YouTube channel literally immediately after reading this article. All steps are very simple and anyone can repeat them. Well, let's look at how to make money on YouTube.

Step No. 1 “Create an account and connect Adsense”

The first step in making money on YouTube is to create an account on Gmail, if you already have a Gmail account, just go to YouTube through it.

Now that you have logged into an old one or created a new one, you need to connect Adsense contextual advertising. For those who do not know what contextual advertising is (this is the advertising per view that Adsense will pay you for), you only need to connect it once, and then it will appear automatically in videos.

To connect Adsens e, you need to take the following steps: “log into your YouTube account” → “video manager” → “channel” → “status and functions” → “monetization” → “apply”. After this, you need to read, select an account for Adsense, select a language, after that you need to fill out an application for participation in the Adsense program. After this, we wait for the application to be reviewed; as a rule, it is processed from 1 to 3 days and the answer will be sent to you by email.

The next step is to record the video itself. There is no universal formula for how to make a viral video (a viral video is a video that gains a large number of views in a matter of days), there are several simple rules that will help you make a good video, which in turn will give you a certain number of subscribers, but more on that later. It’s worth taking note that you can only make money on YouTube by making interesting content for a large mass of people; top channels are an example of this.

After you have decided on the video format and recorded the video, you will need to process the video recording (remove unnecessary moments, insert music, etc.). There are a large number of both free and paid programs (of varying processing complexity) for video processing. For example, if you just want to shoot a video and add sound without unnecessary special effects, Windows Movie Make will be enough for you, but if you want to make beautiful transitions and other effects, then you will need a more powerful program, such as Adobe Premiere.

Next, you need to add music if necessary, if you plan to make money on your channel, it is better not to use copyrighted music, since such a video may be deleted or other problems may arise with copyright holders. The solution may be to use free music, which YouTube itself offers to use; YouTube provides a large amount of free music, ranging from classical to hard rock.

Tips for creating videos:

record video in good quality (preferably HD);

take care of the sound quality (so that it doesn’t hiss, etc.);

the topic of the video should be interesting for a mass audience;

use free music from YouTube.

These banal tips will help you create an interesting and, most importantly, high-quality video that will be interesting for subscribers to watch, which means they will last and the channel will receive many new subscribers.

Step No. 3 “Upload videos to YouTube and work on SEO”

Now you need to upload the finished video to your channel. To do this, you need to log into your account and click on the “add video” button, then click on the arrow in the center of the screen and upload the video.

While the video is loading or after it has been uploaded, you need to fill out all the information about the video. This is necessary so that your video is found using keywords through search. For example, if you name your video “how to make money on YouTube,” if a user enters this phrase into a search, he will be able to easily find your video. If possible, you need to fill out all the fields (video title, description, tags) and then click on the publish link.

Step No. 4 " Marketing and channel promotion»

After all the main steps have been taken, you can start promoting a specific video and the channel as a whole. By promotion we mean getting new views and new subscribers. There are quite a few both paid and free manuals on the topic of promoting a channel on YouTube. This is a very broad topic, so in this article we will only look at the main points where you can leave a link to the video.

Announcement video on other resources:

own website;

In addition to the YouTube site itself, there are many resources through which you can get new potential subscribers. You should not neglect them, since for example, from a social network you can get a huge number of new clients. All successful top channels have promoted groups on social networks and make announcements of their videos there.

How much do the best YouTube channels earn?

This is usually the second question most often asked by new YouTubers. Well, let's look at it, YouTube pays 50% to the authors of the videos.

Let's look at an example, the value per 1000 ad impressions or clicks on an ad will depend on the topic, well, let's take the average topic per click, for example, 1000 people clicked on the ad in your video, in this case the earnings will average up to $5, of which you will receive 50% and this is $2.50 net profit. And that’s only 1000 ad clicks from 1 video. And a viral video sometimes gains several million views in a few days, so consider how much you can earn on YouTube with 1 video.

Now you know how much bloggers on YouTube and other successful owners of top channels in Russia earn only with direct adsense advertising.

How to make money from someone else's video on YouTube

Many people are also interested in the question “how to make money from someone else’s video on YouTube.” I would like to say right away that we do not support this method of making money on YouTube and do not advise our readers to even try it. Below we will explain why in more detail.

But even despite the advantages, it is not worth it, since you can lose much more. And if your channel starts to gain a large number of views, the author will immediately see it and block it at best, and at worst, sue you and demand compensation for financial damage + fines, etc.

Therefore, we do not recommend using someone else’s video to make money on YouTube, it’s better to work onimplementation of your project, after all, everyone once started from scratch, who knows, perhaps your channel will be much more successful than the one youplannedcopy.

We hope now you know where to start making money on YouTube and can easily realize yourself as a blogger or reviewer, create your own unique channel and start making money from it.

Video blogging (vlogs) has become so popular that even elementary school students have successfully entered this niche. And we can see hundreds of stories where child vloggers earn more than both parents combined.

However, you shouldn’t fall into unfounded illusions: YouTube is highly monetized, and you can get your first money right away, but with a caveat: if you have your own channel and at least a small subscriber base. However, the good thing about YouTube is that you don’t have to be a blogger, and you don’t need to learn the basics of video editing. In order to make money from video content, you just need to have an account and a little free time.

In this article, we will talk in detail about the most effective ways to make money on YouTube. Each of them has stood the test of time and proven its effectiveness.

You won’t become a millionaire, but you can earn a profit comparable to the average stable salary without effort. This material will help you decide on the monetization of your channel.

1. Earn money by completing simple tasks

To do this, you just need an account on the YouTube network itself and registration on one of the special exchanges where performers and customers of so-called social activity meet. There are a lot of such services today; we have chosen the most reliable and profitable ones.

In addition to the standard set of tasks, in QComment you can also get money for watching videos. Comments here are divided into Micro, Mini and Standard. You will earn more from extended reviews.

The exchange guarantees the completion of tasks to customers, and timely payments to performers.

The exchange has been successfully operating for 7 years. Moreover, the developers created a separate application for Android, which was installed by more than half a million people. We also introduced a referral program, with which you can receive bonus payments for attracting users to the system (both performers and advertisers).

Rice. 1. Completing a task in VKtarget - subscribing to a YouTube channel.

There are always a lot of tasks on this exchange, since the service allows advertisers to create arbitrary tasks in addition to the basic set. For likes they pay from 13 kopecks, for subscriptions - from 1 ruble. The advantage of the service is that there are no bots, only real people.

Payments can be ordered from as little as 2 kopecks to a WebMoney wallet at any convenient time.

One of the oldest systems on the social network promotion market. There are a lot of tasks for YouTube users. You can earn money by watching and rating videos. Withdraw money to WebMoney and Qiwi. Reliable exchange with nine years of experience.

The cost of tasks in general can range from a couple of cents to several rubles, and the more you complete them, the more you can earn. There are usually a lot of active tasks, so don't worry about not having enough.

Of course, this method of monetization should not be considered as the main source of income, but it will be enough for pocket expenses, Internet and mobile phone payments. And often this way of earning money can even replace regular part-time work offline.

A small life hack: record a video review of the above services, post the video on your YouTube channel and attract referrals, earning more significant amounts. You can promote this video in the same services by completing tasks, accumulating money/points and spending them as an advertiser. Switching between artist and advertiser accounts occurs in one click.

2. Earning money from vlogging

Becoming a popular YouTuber is not an easy task. To do this, you need to create truly useful and interesting video content that, even without advertising, can collect a large number of likes, moving to the top positions in YouTube search.

The income level of a video blogger can vary greatly, it all depends on the topic, competition, presentation of material, size of the subscription base and many other factors.

If you want to know approximately how much the owners of popular YouTube channels earn, study the rating on the WhatStat website, and this should definitely motivate you to create your own channel. Here, for example, is approximate data on video blog income Like Nastya Vlog, which has been around since December 2016.

Rice. 2. Estimated income of the Like Nastya Vlog for two weeks.

In commercial topics, they earn significantly more than in entertainment ones; in this, vlogs are not much different from offline sites and other social networks. For example, in the automotive topic, for 1000 unique views of your video you get approximately 2 dollars, and in the entertainment topic - only 50 cents.

It is clear that commercial vlogs are more profitable, but competition in such niches is also quite high. The number of subscribers also greatly influences income. The larger your subscription base, the more you get paid for advertising, both direct and directly from the video hosting site itself.

Most bloggers do not advertise how much they earn, but there are also those who willingly share their financial results. For example, the famous YouTuber Dmitry Larin in his financial strips showed an income of around $1,500-2,000 per month, and this is only based on the number of views. He earns much more from direct advertising.

Popular bloggers do not need to look for advertisers at all; the latter will go to top channels themselves and want to place ads there.

What are the disadvantages of this way of earning money?

Popularity doesn't always work in your favor.
A large investment of time (and often money), which does not always pay off quickly.
Often you burn out at the start if you choose the wrong niche.
The likelihood of the channel being blocked and, accordingly, the loss of the main source of income. And strikes arrive here very often, both from ordinary users and from copyright holders.
The difficulty of finding explosive topics for viral video promotion.

How to create a truly interesting and profitable YouTube channel?

Here's a little cheat sheet:

Choose a topic that you are well versed in, then look for an unoccupied niche with high potential. Do you know how to fix cars? Tell your viewers about this and show how to repair a car with your own hands without going to a car service center.
Do you play computer games? Shoot reviews and let’s plays; today this topic is one of the most popular.
Buy a good camera and microphone to stream.
Study video editing programs; without it, creating really cool content is almost impossible. The most popular and understandable programs even for a beginner are Adobe Premiere Pro and Sony Vegas.
Think over a script for each video (if you are not a let's play maker and do not create “live” content). Create videos as often as possible, ideally 3-4 times a week. This way you can quickly get to the top without large financial expenses.
Write a detailed content plan so that you don’t have any hiccups or interruptions in the release of materials.
Think through each title and don’t forget to put the right meta tags: this determines how accurately you will reach your target audience.
After your channel becomes more or less popular, monetize it wisely.

By following this plan, you can quickly find your viewer and start making money on your channel.

3. Earnings on

Earning money from contextual advertising is one of the oldest and most popular. But it is not suitable for novice video bloggers, since in order to display contextual advertising, the channel must meet the minimum requirements of video hosting. In addition, you must already have an approved AdSense account.

If you have already completed these stages and linked your AdSense and YouTube accounts, enable monetization in the video hosting settings, and after downloading the video, contextual advertising will appear in your videos automatically. You will receive money for each unique click on advertisements, and the funds will go to your balance, which you can check in your AdSense account.

For those who are new to setting up AdSense for a YouTube channel, we have compiled a short guide.

Click "enable" as shown in the image below.

Select the Google account (if there is more than one) through which you manage your AdSense account. If it is not in the list, change the account to the one you need. A page will open in the AdSense service where you will need to link your YouTube account.

After linking, you will be returned to your YouTube account, where you can complete the settings.

Rice. 3. In your YouTube account, you can enable monetization and link your account to the AdSense system.

It usually takes up to 48 hours to link your account, after which you will start receiving payments for every click on the ads on your videos.

More details about connecting monetization on YouTube are described in this video:

Earning money from AdSense can be considered as a good additional source of income in addition to affiliate programs and direct advertising.

10. Earning money from other people's videos

This method belongs to the “gray” types of earnings, since it involves re-uploading videos filmed by other people to your channel. Of course, this is not always a bad thing. Ideally, you should obtain the author's permission to use their material. For example, if a legitimate author offers some kind of service, but is poorly versed in video promotion, and his offer can easily get lost among many similar ones, and you know how to quickly and effectively promote videos, then your synergy will help both of them earn money.

The main disadvantage of this method of earning money is that if you re-upload a video without the permission of the author, and he complains to the video hosting administration, then your channel may be banned forever, and you will lose all your income.

11. Earning money from master classes

If you know how to draw, create handmade crafts, repair cars, build houses or grow crops, you can invite your viewers to attend your paid webinars and master classes.

The level of income depends primarily on how competent and good you are at your job, whether you can communicate with the viewer in a language they understand, and whether you have any achievements. If users trust you and you have a target audience, this method of earning money can generate income that you cannot get even offline, working day and night in the office.

Here is an example of a simple master class on knitting a children's sweater.

Rice. 5. Master class on knitting from Yana Korobova.

12. Earn money by generating traffic for your own website

Everything is simple here. You have your own website or online store that is already generating some profit, and you want to increase sales by increasing traffic to the offline resource. To do this, you create an interesting and useful video, place a link to the site in the description under the video (or even indicate it in the video itself on the initial or ending screensaver), attract new users, and sales grow exponentially.

Almost all large online stores have their own YouTube channels and a team of video bloggers who record reviews, test drives, and create selections of current products. Viral videos on these topics pay huge dividends.

Rice. 6. The description of your video can often sell the best professional landing page. An example of a description under a video of the online electronics store Rozetka.

Of course, you don't have to compete with mastodons. Choose a narrow niche and only promote products in a certain category. Sometimes, for such purposes, it would be useful to create several channels on YouTube at once.

As you can see, there are many ways to make money on YouTube, and each has its own pros and cons. But you can always comprehensively monetize your channels and receive income from different sources.

Hi all! Today we’ll talk about making money on YouTube. In order to make the article as informative as possible for you, I talked with top YouTube bloggers. So, the recommendations presented below are tips not taken out of thin air, but tested in practice by many successful video bloggers.

Step by step about making money on YouTube

The scheme for earning money on your channel is as follows:

We are looking for an idea;
We record a video (interesting for people) and experiment with composing titles with previews;
We advertise our channel in popular channels;
Register in the affiliate program;
We continue to develop the channel and earn money.

But that is not all! Below there will be step-by-step instructions on how to make money on YouTube and a number of recommendations on creating, maintaining and making money on your channel. I searched for all these recommendations from YouTubers for a long time on the Internet and put them together.

Basics of operation and monetization

In order to make money on YouTube, you need to start working on video hosting by registering your account on the YouTube website. It is free for all users and does not pose any special difficulties. The main condition is that you must be over 14 years old (but how this information is verified by the hosting management is not known for certain).

Go to YouTube and click on the top right corner "To come in".
On the page that opens you will be asked enter email address. If you have a Google account, simply sign in.
If not, then under the mail line click " Create an account". I won’t describe the full registration process, it’s as easy as shelling pears.

The next stage is working on a new channel, filming and posting original videos. To do this, click the button “ Add a video". You select a video on your computer, it downloads, and then enter its title, preview (description), keywords (tags), etc.

Users provide their ratings using the “like” or “dislike” signs. Interesting and informative stories make people subscribe to your channel, creating a loyal audience. Therefore, it is necessary to pay special attention to the quality and content of videos, their music and design.

The last preparatory stage is monetization, which is the basis for generating income on YouTube. It is closed for some countries, so the user needs to change their place of residence to the USA in the settings. You can participate in the video hosting affiliate program, which significantly increases your profit percentage, only after gaining a certain number of subscribers and views.

How to make a preview, title and tags

Many YouTubers do not pay attention to tags, but pay a lot of attention to the title and preview.

The title should contain the key phrase for which you want to promote the video. This phrase should also be in the description (preview). But in addition to the phrase itself, the preview should contain a description that will attract the user to view it. Someone may notice that cool YouTubers do not have this description, only a title, or instead of a description there is an advertising link. Yes, there is such a thing. But these people are promoted due to the fact that they have many subscribers. Their video will quickly gain thousands of views, because their active audience will promote the channel. In the meantime, while you are still young and full of optimism, add a preview and make it with the main keyword.

For example, you made a video with a test drive of the Mitsubishi Outlander XL:

The title will be " Test drive Mitsubishi Outlander XL", but you can dilute it to make it more interesting “The most honest test drive of Mitsubishi Outlander XL”.

The preview should also contain the phrase "Test drive Mitsubishi Outlander XL", but in context. In the preview you can also add where the test drive was conducted, what parameters were used, etc. But don’t stretch his description too much.

Example in the screenshot:

Search for key phrases

Now we will look at where to get key phrases to compose headlines, previews and tags. After all, you need to know what phrases to promote so that your video is searched and viewed. If your key phrases have a small number of views, then few people will watch such a video, unless it is viral. There are 2 options here.

First option - Google AdWords Keyword Planner. Let's go and log in using your Google account, which you have already registered.

Click on " Search for keywords by phrase»

Then in the window that opens, insert in our case “Mitsubishi Outlander XL”, select the country or city that is being targeted and click “ Get options«.

And here you see the keywords and the number of their requests per month. These are the ones you can use to compose titles, previews and tags.

The second way is to look for keywords from competitors;)

Everything is simple here. Access similar videos using the Google Chrome or Mozilla Firefox browser. And on the video page, right-click and select " View page code" or " Page source code«.

And in the tab with the code that opens, press “Ctrl+F” and in the line that appears, enter “keyword” (without quotes). And you will see this picture with keywords.

Now you know where to look for keywords and phrases to optimize your video. If you do everything right, you can quickly start making money on your YouTube channel. Let's move on to another step.

How to promote your YouTube channel from scratch

According to many YouTubers, the best advertising is advertising in well-promoted channels. Therefore, add at least 10-15 videos and start looking for popular channels for advertising. Negotiate with admins and buy advertising. You can buy a link under the video in the description, you can have the author recommend your channel in the video, etc. Each author has their own advertising formats.

Many users who want to earn income from views of their videos should know that the YouTube affiliate program only works on popular channels. To monetize videos, the number of views must start from 1000 per day. This means that you will have to promote your channel and attract visitors in different ways. Here are some of the ways to promote a channel on YouTube:

Use annotations. Small buttons with a call to “subscribe to the channel” appear at the final stage of viewing. An effective and simple method can be set up in a special section and used on all video content.
Using the call in the video itself. Call-to-action phrases can be added to the main text and unobtrusively invite viewers to subscribe to your channel.
Mutual advertising. Many novice video bloggers negotiate (or buy) hidden advertising from well-known and proven authors. They will invite their loyal users to pay attention to your channel.
Comments-invitations. An effective way to increase page traffic is to leave an interesting and original comment under other people’s videos. This could be advice, a remark or a short video response.
Personal invitations to subscribe. This feature is provided by YouTube. It is limited to 40-50 invitations that you can send to users. Given the limited number, you need to first study the audience, identify potential subscribers by analyzing channels with similar topics.
Use other languages. YouTube has no borders, so interesting and vibrant videos can be watched by viewers from other countries. This is a promising sector in which the cost per click is slightly higher. You can translate your videos in different ways or add captions at the bottom.

By constantly developing your channel, you yourself will find the most optimal options that will help you constantly increase your audience and profits.

Let's start monetizing your YouTube channel

Now let's move on to how to make money on YouTube. Active video bloggers have come up with several options for generating income through advertising on their YouTube channels. The most popular and accessible are:

Place links to your customer’s website in the description of the video. The main condition is the coincidence of the theme of the plot and the advertised object, product or service. This can be not only a direct or referral link, but also a “thank you” to the sponsor for their help in creating the video.
Availability of contextual advertising(a special text message that appears at the bottom of the screen when the video is shown). But to do this, you need to allow it to be displayed in your Google Adsense account, which we will mention separately.
Placing small commercials before and after the main video. Clicks from such advertising are quite expensive, but they are paid only when viewed for at least 20–30 seconds.
Placement of special banner advertising on the channel page itself. Here, payment can be for one click to the site or 1000 views of the video itself.
Attracting start-up capital or orders for a specific product. If you have a unique commercial offer or development, you can film several advertising or informational stories. Such self-promotion will help you profitably offer the product to potential buyers and receive the first prepaid orders from channel subscribers.
Participation in the YouTube Partner Program, which will significantly increase the total amount of income. Such a special program is available for many countries, but requires some effort and effort from the channel owner. Next I will tell you more about this.

As you can see, you can mainly make money on YouTube by views. YouTube is a unique Internet resource that provides a lot of opportunities for creative and entrepreneurial people.

Our Crazy Joker (an interview with whom you will find below) began to monetize the channel with an affiliate program after 300 subscribers. You can start the same or with more. To start monetizing your channel, the minimum requirements are:

At least 50 subscribers;
More than 3000 views per month;
More than 10 videos on the channel.
And also all the rules of the YouTube service itself.

The affiliate program itself is called VSP Group.

With its help you will earn money on your channel. Why VSP Group and not directly from YouTube?

There are many reasons!

VSP Group has more loyal requirements;
No need to wait for 1000 subscribers;
Fast and constant technical support;
It is a certified YouTube partner;
You have access to all the features of a premium YouTube account;
Online statistics for your YouTube channel, including data on advertising revenue;
Education, participation in webinars and trainings;
Statement of copyright and complete protection of your original video content from plagiarism;
Recommendations for channel optimization
And much more.

How much will the affiliate program pay you:

70% of income - up to 500,000 commercial impressions on your channel per month;
75% of income - from 500,000 to 1,000,000 commercial impressions on your channel per month;
80% of income - from 1,000,000 commercial impressions on your channel per month.

Payments will be sent to you monthly to:

Your bank card;
Yandex money;
WebMoney;
PayPal.

To register, go to the affiliate website, submit an application and you will receive a response by email within 72 hours. If you have completed all of the above points, then the answer will be positive and you can start making money on your channel.

When your channel has a large number of subscribers, direct advertisers will approach you to advertise on your videos. By then you will already be an experienced video blogger and will know the price of such advertising. This income can account for half or more than half of the channel's total income.

How to connect Google Adsense to YouTube

All bloggers and channel owners who want to earn a good and stable income from their videos must have an account with Google Adsense. This is the company’s official contextual advertising service, working on many applications and websites. This is the only system on the Internet that gives more than 65% of its advertising income to webmasters and video bloggers.

Registering with Google Adsense is quite simple, but there may be some difficulties:

All data and coordinates are entered only in Latin letters. Particular care must be taken to write down the card numbers on which funds will be received.
When registering in the system, you must indicate your website, which not all users have. Alternatively, you can quickly open your blog on blogger.com hosting. If you are a “pioneer” and have no experience, simple and understandable templates, special articles and literature are offered to help.
After solving this problem, you can immediately proceed to registering with Google Adsense. You can get full access and start managing contextual advertising only after verifying your account. It may take from two days to two weeks.

There are other systems that can be used for monetization. But only this official service from Google offers optimal working conditions and security when making payments.

What does earnings on YouTube video hosting depend on?

How do bloggers make money on YouTube? How much can you earn on YouTube? These questions concern many of you. If you want to turn your YouTube channel into a profitable business project, you need to study the factors affecting your income level.

Money niches

This factor must be taken into account long before creating your channel. The level of income depends on the right choice. The most popular are money niches on finance and business projects, various ways to make money, and lessons in construction and repair work. The female audience prefers master classes on embroidery or knitting, interesting video recipes or features of growing indoor plants. The latter topics rarely bring real income. The following are considered relevant:

gameplay videos of popular games;
detailed reviews of new gadgets;
various master classes;
videos with a comedy plot.

Many future video bloggers try to choose a niche that they understand professionally. But income depends entirely on advertising, and not on the culinary skills of the author. The most expensive advertising is in attractive financial niches, so clicks here can cost several times more. If the goal of opening your own channel is to make a profit, you need to carefully study the market requirements and the interest of potential subscribers.

Quality and content of videos

YouTube users are becoming more and more demanding about the quality of videos and reviews. They choose not only an interesting plot, but also a bright, clear picture. Therefore, when creating videos, you should follow the “less, but better” rule.

Before recording each new video or master class, you must carefully prepare:

make a plan and think about a clear structure;
think over and work out the text and musical accompaniment;
make sure that the recording equipment is in good technical condition.

This will significantly increase the number of views on your channel. Video hosting statistics and numerous user surveys indicate that it is not the quantity that wins, but the quality of clips and reviews.

Selection of SEO keys

The goal of any author is to increase the number of subscribers and return users to the channel. In just one minute, dozens of videos with a total duration of up to 100 minutes are uploaded to YouTube. To prevent your videos from getting lost among the new releases, you should remember relevance.

The video hosting search algorithm includes a selection based on keywords in the title and description of the video. Properly written tags and SEO keys will help viewers get to your channel. Consistency is also important for users: if the title and content in the video do not match, they are unlikely to become regular viewers.

Regularity of adding videos

When searching for information and new stories, users pay attention to the date the content was added to the channel, giving preference to the latest news. It is the regular and systematic publication of videos that shows that you are actively developing the channel and care about your subscribers. You shouldn’t upload 10 new videos of questionable quality at the same time.

The best option would be to publish material evenly at intervals of 2–3 times a week, maintaining high quality images and content. Compliance with the measure helps viewers not to get tired of your stories and fuels interest in the next ones.

Total number of views

This is the most understandable and obvious factor that is easy to measure. It is the number of views that helps predict possible profits. Analyzing the videos that aroused the most interest will help you navigate future publications and understand the needs of your subscribers.

The number of views and the amount of your income are directly related: the more views your videos have, the more expensive contextual advertising for them becomes. When you publish a high-quality and interesting video, you will be able to see how quickly the number of subscribers grows, and with it, profits.

Ways to monetize content

Monetizing a video means that the creator will receive a certain amount of money for watching it. To do this, you must first connect to the Google Adsense system. There are many ways to make a profit on YouTube, some of which we discussed above. To get a good income, you need to combine different options, constantly analyze the impact of the video and change tactics if necessary.

Advertising quality

You will not be able to influence the contextual advertising that accompanies the video on the YouTube channel if you allow its display in the settings. Participation in affiliate programs is of great importance for monetization. This type of advertising involves the inclusion of references to a specific product or service in the actual story being shown. It depends on the author how beautifully and ethically this will be implemented.

Seasonality

The level of income on YouTube also depends on the season and time of year. Cost per click may vary at the beginning and middle of the year, decreasing at the end of the period. This is due to the devastation of the budget of many advertisers and the summing up of companies for the year.

How much can you earn on YouTube?

Everyone wants to make money by posting videos on YouTube. The question is how much? What numbers are we talking about? Next I will tell you about this.

The YouTube video hosting audience numbers more than a billion people around the world and brings huge profits from advertising to the project’s creators. If you want to try your hand at video blogging or creating unique master classes, you need to know the simple mathematics of income distribution.

To start making money on YouTube you need to have an idea of some numbers. For example, the cost of a click on an advertising link costs $0.4. If a new video posted was viewed by 10,000 subscribers and 10 of them clicked on the link, it is easy to calculate the total profit of $4, half of which YouTube takes. This means that 1,000,000 views can bring you $400 in net earnings. The video works throughout the entire time it is on the channel and does not require additional investment.

The cost of one click starts at $0.1 and has no limit. Most bloggers, according to video hosting, earn in the range of $500–$1000 monthly. Videos with millions of views collect good amounts of money, so you need to pay close attention to the content and look for bright stories.

YouTube as an additional source of income

If you have your own business project on the Internet, you can use YouTube as an effective way to convey the necessary information to your potential clients. Video hosting has a huge audience and an increasing number of brands, large and small manufacturers are using it to find customers. The main effective ways to earn extra money can be:

Attracting traffic to your website using videos. This option is suitable for promoting and popularizing online stores, travel agencies and even creative projects. You should not shoot a video with blatant and annoying advertising of a product. Helpful product reviews that can help them make a choice and encourage them to make a purchase will become more attractive to users. The analysis shows an increase in the level of trust in brands that post a lot of free and open information.
Promotion of a new product or service. An excellent advertising method suitable for almost any field of activity. Creative individuals can offer excerpts from their performances, present new works, trying to intrigue admirers of their talent. An interesting video or master class should unobtrusively invite viewers to purchase the full version, use a new product, or attend a course.
Offer of goods through an affiliate program. This simple method does not require additional investment in goods. You can shoot interesting reviews of new cosmetics and gadgets offered, or share your impressions of attending trainings. Acting as a third-party expert, you steadily increase your rating, gain popularity and significant percentages from sales of the advertised product.
Creating a show or entertainment channel. Humor and positivity are highly valued by video hosting users. If you want to express yourself as a creative person with potential, you can create your own show. The theme of extreme sports, sports or healthy lifestyle is used. There are many examples of successful careers after gaining popularity on YouTube. Russian rapper Bakhti, American star Justin Bieber or actor Darren Chris started their channel by running their own channel.

What content is best to work with?

Using an original video means a long promotion, but a low percentage of the channel getting banned. It is easy to connect to monetization through Adsense. When working with other people's videos, you can launch a project faster due to a well-known name, but there is always a risk of getting banned. In the second option, it will be impossible to make a profit using the official Adsense system. A news channel can become profitable and legal if videos for it can be taken from official sources that allow posting.

The most promising niches for work

An analysis in 2015 showed increased interest in news and humor channels, jokes and video reviews. Recently, the topic of sports and various sets of exercises, master classes related to construction and repair have been gaining popularity. If you want to make a high-quality and long-lasting project, it is better to choose an area in which you have great skills and can offer useful information to users.

What to do in case of a ban or strikes?

If the ban was illegal, you can safely write to the support service, explaining the situation in detail. Many owners of channels on video hosting believe that no one considers such requests, especially in Russian. YouTube works with many countries, so a response with clarification will be provided.

If the strikes were from a plaintiff who does not have legal rights to the video, a counter-notice should be filed and contested. If there is a conflict of interests with the legal owner of the video, the right option would be to try to come to an agreement with him and resolve the conflict mutually beneficial.

What mistakes do beginners make when promoting a channel?

In most cases - irregular addition of videos, unwillingness to correct shortcomings in a timely manner, refusal to constantly monitor and analyze your audience. For successful work, every little detail must be thought out: from design to picture quality.

Can I click on my video?

This absolutely cannot be done, otherwise you risk getting your work account banned from Google Adsense. This will lead to blocking of all accumulated income, which will be impossible to withdraw.

You should not try to deceive the system and try to monetize someone else's content. This threatens with an eternal ban. All new stories added for affiliate programs are checked for authorship and compliance with hosting requirements.

How to develop your channel?

In addition to high-quality videos, you need to regularly monitor all statistics, explore links and carefully read subscriber comments. This will help you figure out which sites bring new viewers to you, which stories get more likes, and help you adjust your further actions.

And further:

Make yourself a video release schedule and stick to it. At least one video per week!
Make all videos and the channel itself a brand. You must have a memorable channel and video. Each video must have copyright in the form of a logo in the corner or a link.
Publish only original videos. YouTube doesn't like plagiarism. Moreover, you may be banned from the affiliate program if your videos are stolen.
Your videos should be interesting and useful. If your videos are useful or simply interesting, then the view count will constantly grow.
Make maintaining your channel your hobby. If your channel is your hobby, then you will be more optimistic, your videos will be more lively, etc.
Constantly communicate with your subscribers. Reply to comments on your videos. This makes you more credible.
Use VKontakte and other social networks. Publish your videos and links to your channel on social networks. This gives an even greater impetus to its development.
Experiment constantly! This is important advice. Try different headlines, different advertising methods, talk about your channel EVERYONE and EVERYWHERE, work on your channel, put your soul into it and the results will not be long in coming.

Interview with the Mad Joker

- Daniel, hello! Tell me something about yourself.

Hello! YouTuber, unemployed.

— Tell us about your channel. How long ago did he appear? What is he talking about? Why did he become so interesting to people?

My channel " Mad Joker"was created in June of this year. The main theme of the channel is interesting facts and various TOPs. People are always drawn to something unknown, most likely this is what attracted viewers to my channel, since I often talk about very interesting things.

— How did you come up with the idea to create your own channel and why this particular topic?

I started watching YouTube almost from its very inception, when Russian-speaking video bloggers could be counted on one hand. Ever since then, I had a dream to create my own channel that would be watched and that would be interesting to people. Years passed, YouTube changed, many new channels appeared, I persistently followed all the trends and YouTubers, and gained experience. As a result, my personal channel was created this summer :)

— How fast is your channel growing? What is the key to his success?

My channel is growing quite quickly, currently about 20,000 new subscribers per month. The key to success, I think, is in the videos themselves.

— How do you generally choose topics for your videos?

Choosing a topic is one of the longest processes in creating a video, along with editing and dubbing. Since quite a lot of channels like mine have appeared on YouTube lately, there are correspondingly fewer and fewer of them every day: I can spend hours searching for information for videos, searching various Internet resources, because my main task is not just something... then film it and post it, and make a really interesting episode.

— Do you make money from your channel? If it's not a secret, then how much? And what earning tools do you use? Is it possible for a beginner to make money on YouTube?

Yes, the YouTube channel brings in a pretty penny; unfortunately, I can’t give exact figures, since the income is different every month. But, for approximately 1,000,000 views, a person can receive about $250. This is income from the so-called " YouTube affiliate programs" However, depending on the time of year, this figure fluctuates. In some months, for a million views you can get 100 dollars at most. The main ways to make money on YouTube are monetization of videos and external advertising, which the channel author himself inserts into the video.

Anyone can make money on YouTube!

— Where do you get more income: from affiliate programs or from advertising in videos (direct advertisers)?

Every month is different. Sometimes it’s equal, sometimes, like this month, more comes from the affiliate.

— After how many subscribers did you start monetizing the channel?

At the time of monetization, my channel had about 300 subscribers.

— How did you achieve so many subscribers? Many people can’t even get a few thousand, but you already have more than 80,000.

I have quite viral content that is watched by a large number of people. I think that's the point.

— How to promote a channel on YouTube? What promotion tools do you use?

In the initial stages, I only used advertising from other major channels. In general, a YouTube channel can be promoted in many ways, but the most honest and effective are buying advertising from large video bloggers and, if you have a lot of money, buying advertising on YouTube itself. For those who don’t have money - optimization of the channel, video titles, previews, etc. However, this method requires a lot of time and experimentation.

— How to correctly write key phrases/words, headings, etc.? They say that a lot depends on this.

Yes, they say a lot depends on it. But from personal experience I was convinced that keywords play a far from important role in promoting a video.

— How much influence does the title and description of a video have on the number of views?

The description has virtually no effect. About 30-50% of the success of a video depends on the title.

— How do you feel about promoting videos on social networks? Is it beneficial? And which social network do you think is better?

Any promotion is already good, but in social media. networks, especially on a large scale, is a huge plus for the development of the channel. The most suitable platform for this is social media. a network where a large number of Russian-speaking audiences are concentrated. As many have already guessed, this is VK.

— How do you feel about cheating? Did you use this yourself in the initial stages or to this day? And is it even necessary to use it in the initial stages, when there are no subscribers yet?

I have a bad attitude towards cheating rather than good. I haven’t used it myself, but in the early stages it can bring good results. However, this is still prohibited by YouTube itself, and a good promotion will cost you a pretty penny. It's better to use this money to buy real advertising.

— What should a channel be like to make it interesting for an advertiser? What indicators are most important?

In fact, there are very strange advertisers on Russian YouTube. Sometimes you get the feeling that they themselves don’t understand what and how it works here. Some people mistakenly look at the number of subscribers, not realizing that just a “number” will not bring anything. The main factor is the activity of the channel, that is, the ratio of views and subscribers, the number of likes, comments, reposts on social networks, etc.

— Is there any pattern in earnings from the growth of subscribers? Or can a channel with 80,000 subscribers earn as much as a channel with 200,000 subscribers? What does income depend on?

Earnings do not depend at all on the number of subscribers. YouTube pays exclusively for views. Accordingly, a channel with 80,000 subscribers can earn tens of times more than a channel with 200,000.

— What set of programs for recording and editing do you use? What equipment is needed?

Of all the instruments that I have, these are a microphone, a pop filter and a computer. The programs I use are Adobe Premiere for editing and Adobe Photoshop for image processing.

— Do you think it’s possible for a beginner to create a channel and promote it from scratch? Or experience, money, special skills are important here. knowledge, etc.?

All owners of major channels were once newbies. It is quite possible to promote a channel from scratch and even without advertising, the main thing is to understand how YouTube works, which videos are watched, which are not, etc. This can only be done from personal experience or from advanced YouTubers. But, as a rule, it is unrealistic to describe all the nuances. Over time, understanding should come on its own.

— How can a beginner choose the theme of his channel? Chasing trends or does the theme come from the heart?

It's all individual. In my case, it was all together: I wanted to film something educational, and just at that time interesting facts began to gain popularity.

— How to choose the most popular and best-paid direction?

The most paid direction is where the majority of the audience is adults. The most popular is something entertaining and not particularly stressful.

— What prospects do you see for yourself in the development of your channel? Will you expand it or are there a number of more channels planned?

YouTube is a constantly seething mess that changes and moves upward every day, so designing your future is quite problematic. In any case, I will adapt to the situation and try to stay afloat. There are also plans to open new channels with completely different topics.

— And finally, as per tradition, give some advice to those who want to create and grow their own channel and make money from it.

Advice is all good, of course, but without practice you will never move. Therefore, if you have a desire to create your own channel, do it, experiment, develop your content and you will succeed :)

This interview turned out to be so interesting! The conclusion can be drawn as follows.

OK it's all over Now! Now you know how to make money on YouTube. Thank you for your attention. I look forward to your comments.