Do you run a business page on Instagram and don’t have time to keep track of who has unfollowed you and who has become a new subscriber? Comments are lost, and it takes several hours to select a list of hashtags?

Then you will definitely need the tools from this article that will make it easier to work with clients, track comments and likes, analyze your brand’s reputation and plan posts several months in advance.

We have already told you about , but not all of them are suitable for Instagram. That's why I've prepared for you a new review of the 10 best apps that will help you run your business on Instagram.

1. Buffer

Instagram does not allow you to customize the display of posts without the participation of the author, so Buffer acts as Instagram alarm clock. It works with other social networks as a service for automatic scheduled posting.

What Buffer can do:

• Prepare posts in advance with photos, descriptions and hashtags. You set the day and time you would like to post it, and the service will remind you of this with a notification. You will only need to confirm the publication (you can edit the post if desired). It's easy, even if you're on the road or at work.

• Work on both PC and smartphone. But notifications will only come to your smartphone.

• Remind you to check which profile you are currently on on Instagram (relevant if you manage several pages). The function can be disabled.

Price:There is a free tariff plan that allows you to work with only one social network and create no more than 10 posts in advance. On the website you can find out about tariff plans .

2.Hootsuite

Hootsuite began supporting Instagram recently, but has already proven itself to be a good tool for planned posting, monitoring your audience and their preferences. You can publish posts on several social networks at once. The application supports not only Instagram, but also Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.

What Hootsuite can do:

• Prepare content in advance. You can create Instagram posts (daily, weekly, monthly) and specify when they should be published. Hootsuite will send you a notification on the designated day and time. By clicking on it, you will be taken to a field with a post template - here you can edit an image already uploaded for posting, insert another one and hashtags with one click.

• Analyze audience behavior. You have access to lists of users you follow and a list of followers. Plus, you can set up monitoring of all uses of your brand’s unique hashtags.

• Monitor mentions of the company. Set up streams based on your company's geolocation. This will help you track posts from customers who take photos of your product and geotag them, but forget about the branded hashtag. Another plus is that you can find that are often posted near your company.

Price: e There is a 30-day demo, all others tariff plans — paid (from $19).

3. Crowdfire

This service will greatly simplify your work with subscribers: you can see everyone who has subscribed or unsubscribed from your profile, create white/black lists and even find clients who are definitely interested in your business by analyzing the feeds of profile subscribers with similar topics.

What Crowdfire can do:

• Show people who haven't followed you back. Convenient buttons to the left of each user in the application menu will allow you to quickly remove them from the unfollowers list.

• Generate lists of those who have subscribed to your profile, but whom you have not added to the following. This will make it easy to follow new users and follow them back with one button (also located to the left of each profile in the list).

• Copy lists of users who are subscribed to profiles similar in topic to yours. This will help you quickly find “warm” clients. The application shows you a complete list of subscriptions of any brand, and directly from this window you can add any pages to the following in a couple of clicks.

• Publish scheduled posts at a specified time. Each post prepared in Crowdfire will have the hashtag “via Crowdfire” (regardless of the tariff plan).

Price:There is a free plan, the others start from $10. You can see all prices only after registration or on the screen below :)

Business Academy participant? Everything you need to know about attracting new subscribers and. Follow the link: how to switch to a business profile, protect your account from hacking, create a content plan, connect an auto-mail list in Direct, etc.

Find all the information about the Business Academy

4. Social Insight

This service offers mainly analytical functions. With Social Insight, you can easily create posts in advance, develop a content plan independently and in a team, select the best time for posting based on service analytics, monitor your most active fans and analyze what content works best.

What Social Insight can do:

• Monitor complete statistics on your profile. The service even provides statistics on the most popular photo and video filters. You will see:
  • who subscribed/unsubscribed;
  • when was the biggest increase in subscribers;
  • total number of comments, likes;
  • what content your subscribers liked the most, etc.

• Give advice on the best time to post based on your profile statistics.

• Compose on your PC and post the required content on time.

Price: there are 3 paid plans ; You can evaluate for free whether the application is right for you within 14 days.

5. Sendible

Sendible will help you plan the release of posts in advance, choose the optimal posting time, work on tasks on Instagram as a team, publish content on several channels at once, and even monitor mentions of your brand on social networks.

In addition, the service supports not only Instagram, but also Facebook, Twitter, LinkedIn, Pinterest and integrates with Google Analytics, Slack and Dropbox. The application includes CRM manager who will help control email and SMS messages.

What Sendible can do:

• Combine all social media channels on one display. Thanks to this, it is easier to monitor content flows, you will not miss interesting posts and comment on them in a timely manner.

• Monitor your online reputation. The service automatically generates statistics on positive, negative and neutral reviews about your brand by analyzing keywords.

• Select the optimal time for publications based on the collected statistics. With Sendible you can achieve maximum audience engagement. Create individual or team content plans, store images in a special media library, and use support services such as Canva.

Price: e There is a free trial period for 30 days and 3 paid plans. Acquainted withfeatures of each possible on the website.

6. Later

This delayed posting program acts only as a notifier, she will not publish photos on her own. You set the day/time when you need to remember to post, and wait for a notification on your smartphone. In addition, you have access to powerful analytical functionality.

What Later can do:

• Provide statistics on your profile and business niche. In addition to sending notifications, there are basic/advanced analytics functions - you can track likes, clicks and monitor the number of subscribers. There is a function to search content by hashtags, users and even likes.

• Organize optimally. You can choose how photos will be placed on your profile. Later allows you to practice with the profile view - rearrange posts, plan the ideal color scheme. The main difference compared to other Instagram alarm clocks is built-in service for cropping photos.

• Share content from different devices thanks to the media library, in which you can save photos and videos from your PC, OneDrive, DropBox. This is also convenient for working in a team. Another library has been developed for the Chrome extension, into which with one click you can add all the ideas that interest you during your search.

Price: There is free version , which allows you to post up to 30 posts on Instagram per month (you can also connect Facebook, Twitter and Pinterest, for them the number of available posts is the same). You will also have access to a media library in which you can store all the files you need for publications, and basic analytics tools.

IN paid versions the number of posts per month increases, a multi-user function appears (when 2-3 or more employees can maintain a profile). You can attach videos to posts. Also, all paid packages provide improved analytical tools Pro Instagram Analytics.

7. Tailwind

First of all, Tailwind helps plan publications weeks and months in advance. You can prepare posts directly from your PC; to do this, create a library of files on your computer. It’s very convenient that you can see how your content plan from prepared posts looks on a simulated Instagram page.

What Tailwind can do:

• Save photos and pictures directly from sites and add them to the image database or even directly to the content plan of deferred posts.

• See which hashtags in the selected area are the most popular, right in the post preparation mode and insert them into the signature with one click.

• Set up notifications with reminders about prepared posts. You can turn the sound on/off, select the optimal type of reminder, etc.

Price: d A demo version is available, but all plans are paid (from $10 per month).

8. Hashtagify

Hashtagify is one of the most famous services for tracking top hashtags on a desired topic. The main advantage of this service is search and analysis, including Russian-language hashtags.

What Hashtagify can do:

• Select thematic hashtags in the form of a tree. Each “branch” can be clicked to see the next branch of frequently used words.

• Display statistics for each hashtag. Data can be viewed when hovering over a branch and in screen mode.

Price:A demo version is available for 10 days, after which you need to choose . You can use the limited capabilities of the hashtag library for free only with Twitter; you will have to pay for Instagram analytics.

9.Iconosquare

The service helps you monitor your all activity of your business profile, generates statistics of top profile posts and the most popular hashtags in your niche. In addition, it allows even those users who do not have Instagram to view photos and leave comments on your profile.

What Iconosquare can do:

• Simplify account management. You can like, see new comments and quickly respond to them, follow subscribers who have just added or unsubscribed - all from one platform.

• Show detailed account statistics. Study what content on your profile became top and received the most likes/comments, what was the increase in subscribers over the week. The service generates statistics on your account daily and sends them by email.

• Remind you to publish posts. You can create a schedule on your PC in advance, and at the right time, Iconosquare will send you a mention on your smartphone.

• Plan the posting of posts. The application, based on statistical data, calculates when it is most profitable to publish content.

• Make it easier to run contests on Instagram (paid feature). The service can show all comments (the social network itself has problems with this) and analyze activity over a certain amount of time. Therefore, you can even organize competitions with voting.

Price: free trial period – 14 days, after which you need to choose one of the paid tariff plans.is on the official website.

10. Repost

What Repost can do:

• Repost in 2 clicks and save a link to the original post.

• Search for the desired content using hashtags or username.

• Follow your favorite channels on one screen.

Price: for free.

If you liked the selection and want to see similar reviews of tools for other social networks, like and share the article with your friends.

You can learn more about how to start selling your goods and services on the Internet from the article “ ”.

Instagram currently has 130 million active users, with billions of new likes added every hour. If you work with this service correctly, you can ensure instant viral marketing success. But if it’s the other way around, then failure is inevitable. For those who have just started promoting a brand on Instagram, business2community.com has collected 52 useful tips on how to successfully run an advertising campaign using this social platform.

account settings

1. Create a business account on Instagram - it's very easy.

2. Use the name of the company or brand as the name. If it is taken, then choose a name that is most associated with the brand.

3. Fill out your profile information: upload a beautiful branded photo, add short information about yourself, post a link to the company website.

4. Integrate your account with Facebook.

5. Set up automatic integration of photos from Instagram to Facebook, this will increase the number of reposts. Companies like Mercedes Benz get a lot of likes through cross-posting:

6. Come up with a unique brand strategy, rely on it in all aspects of promotion, show people your company’s view of the world, focus all content around a bright, unique idea.

Advertise your account

7. Use tools to promote your Instagram account. For example, in Russia, large brands use plibber.ru - you just need to come up with creative content and an image, and then select the accounts in which you are going to advertise. The average cost of one organic subscriber is from 1 to 3 rubles.

Hashtags

8. Hashtags in updates are one of the key components of the service. It is with the help of hashtags that the user will be able to find photos of the desired brand. Unlike Twitter, there is no limit on the number of characters, but don't overdo it, it looks intrusive.

9. Include your brand name in your hashtag. Write unique hashtags for individual advertising campaigns. For example, if you decide to hold a photo contest, come up with a special hashtag for this. This tactic will not only be a good advertisement for the brand, but will also allow users to establish a connection with each other, thus the competition participants will see who they are competing with. Here's how Dry Soda used #fridayDRYday to engage users and share photos:

10. Use common hashtags in every post. For example, if you own a coffee shop and post a photo of a latte, add the hashtags #latte or #coffee.

11. Use popular hashtags. Trends on Instagram change very quickly, so if you managed to join the fashion movement in time, add a suitable hashtag. This way, your post will be among the most famous, and the number of views will be measured in the thousands.

12. Be sure to follow new and relevant hashtags on Instagram. Add them to your posts. Take a moment to connect with the users adding these hashtags and comment and like their posts. Your activity will not go unnoticed.

13. Monitor the Web and look for users adding your brand name as a hashtag. This is how subscribers use feedback to tell you about something important. Track all mentions just like you do on Facebook and Twitter. Reply quickly to ensure a good and long-lasting relationship with buyers.

Main – Thisclients

14. Prove to your subscribers how much you value them: publish and share their best photos on social networks. But remember, before you leave a post, be sure to ask permission. Starbucks, which is one of the top three most successful brands on Instagram, uses similar tactics very often. Every few weeks, they dedicate a post to one of their followers, featuring their creation of one of the Starbucks products.

15. With a new feature on Instagram that allows you to embed Instagram photos on other sites, you have the opportunity to host full-fledged fan posts. Make sure the user is aware that their post will appear on your site.

16. Like your followers’ photos, especially if they feature your brand.

17. Comment on followers’ photos.

18.Reply to all comments that are left on your photos/videos, even if they are negative.

19. Use @ mentions. Users love to be addressed personally. For example, Coca-Cola highlighted a subscriber who won a photo contest:

20. Use @mentions and tag celebrities. If your image is somehow related to the figure of a famous person, then you should not be afraid to mark the star. Perhaps the photo will interest him/her so much that a repost will follow.

21. Focus on attracting customers, create publications with customers always in mind. An Instagram business should be tailored to the lifestyle your customers lead.

Prove yourself

22. Don’t forget to be creative: use different filters, interesting angles, lighting effects and other photography tricks. Add variety with programs like Photoshop, Diptic or Photoshake. Combine multiple images into one. Here's a great example of how you can combine three photos:

25. Show users how to use your company's products in their lives. Here's an example where Whistler Water showed fans drinking their water at a concert:

26. Always maintain an ideal image: subscribers like cool brands. For example, Pilot Pen USA, which sells pens, is an example of successful marketing. Their Instagram is filled with stylish photos of notes and pens:

27. Illustrate your brand story in a colorful way: Post beautiful photos and videos to show users the fundamental principles and values ​​on which the company lives and works.

28. Open up to the world: post photos of your employees, tell us who is behind the success of your brand. Shoot videos from behind the scenes and share what a typical working day is like in your company. This will strengthen the brand image and the perception of subscribers. Williams Sonoma uses a similar technique:

29. Publish funny, entertaining videos about the CEO of the company to be “closer to the people.” For example, make short, funny videos of him talking about what he likes to do outside of work hours.

30. Post unique content to make users feel special. Share photos that cannot be found on other social networks.

31. If you're launching a product, organizing a band's first concert, or opening a new store, do it on Instagram. For example, on the day of the premiere, shoot a video of the staff preparing for the official moment and the customers waiting in anticipation.

32. Create a teaser that shows the preparation of a product for a market launch or an opening event. But don't give away the secret of what exactly we're talking about.

33. Post a report on Instagram about an event that has already taken place. Feel free to show how company employees work in real life.

34. Build partnerships with other brands, regardless of what business you represent: a small store or an international holding. You can achieve ideal cooperation - mutually advertise the companies' products in the feed. For example, Wimbledon and Nike:

Be more creative

35. Ask users to write comments. If you want maximum engagement, don't be silent. Questions give rise to discussions. Ask what readers think of a recently published post or image.

36. Ask questions about the company or product, get users to talk about them. Ask if they have used the brand's product today, create a hashtag where followers can post photos on this topic. Target, for example, asks questions like “What flavor of popsicles do you like?”, and users, in turn, begin to discuss the brand online.

38. Create interactive fill-in-the-blank posts. For example, if your business is a grocery store, post a picture of a cereal breakfast and caption, “I like to start my day with a plate of _____.” People will discuss your product and express their opinions.

39. Another original way to grab the attention of users is to ask them to come up with a caption for the image. Be original and post an unusual photo of one of your products. Announce a competition for the best signature and don't forget to come up with a small prize for the winner.

40. Use crowdsourcing: Ask users to post photos of how your brand plays a role in their lives. This will help you understand your target audience and will also be useful for further research aimed at business development. But in order to attract the maximum number of users, you will have to launch a photo competition.

Competitions inInstagram

41. An Instagram photo contest is an opportunity to get tons of user-generated content and new ideas, or just get all the attention for your business. Set the competition theme you need and give clients the opportunity to show their creativity. Here's an example of what you can do if you sell mocha:

42. If you're running an Instagram contest, make sure the prize is good enough to motivate participation as well as further sharing online. Sometimes it’s the prize that can cause a photo contest to go viral.

Don't forget about mobile users

44. Use geotagging - linking photos to a map. Add your location to the post and target local users with these images.

45. Stop separating online and offline reality. Place QR codes on Instagram so that users can scan them to receive, for example, discount coupons.

46. ​​If you are organizing an event, create a suitable hashtag where people can post their photos and check out others.

47. Organize an online meeting for active users who may be potential buyers.

IncreaseROI

48. Regardless of your follower count, post content consistently. Users will specifically browse a brand's account, knowing they will find interesting updates.

49. Decide on the frequency of publications. Some brands post 2-3 times a day, others 2-3 times a week. Use analytics to determine the frequency that suits you.

50. Find out what is the best time to publish content. Each brand is individual. Therefore, you should resort to analytics to find out when photos get the most likes, or what time followers are actively using hashtags.

51. Analyze the results: track activity by all indicators (hashtags, likes, reposts, etc.)

52. Improve yourself. Based on the results obtained, draw conclusions and improve the content.

Today, there are many services for automated promotion of an Instagram account, which for a small fee will help you attract subscribers and increase brand awareness.

53. The Zengram online service combines in its functionality a wide range of advantages and opportunities related to the promotion of Instagram accounts.

Its main advantages:

• simultaneous maintenance of an unlimited number of accounts from one personal account;
• complete control over actions;
• advanced targeting settings;
• mutual liking of your subscribers;
• sending welcome messages to new users in direct messages;
• instaspy;
• attentive and responsive tech. support;
• full analytics;
• work through a proxy;
• cleaning from bots and commercial accounts;
• parser and comment likes.

The cost of the service depends on the number of days of subscription; the more days you buy, the more you save. Every new user gets the first 7 days free of charge.

The Zengram blog regularly publishes useful informational articles about promotion. If you have not yet decided how to create an account for a business on Instagram, pay attention to the article “What to write about yourself on Instagram: creating a business profile.” In it you will find a guide to choosing a name for promoting a small/large business or personal brand, Tips on designing a profile header and maintaining an account.

54. The innovative SMM tool for promotion Instapromo occupies one of the leading positions in all areas of Insta promotion. The service offers a full range of services:

• promotion (massalaiking, masscommenting, massfollowing)
• delayed posting

Free Instagram promotion on your own: techniques and recommendations from experienced analysts. Independent promotion and programs for boosting Instagram.

Promotion on Instagram: free or effective?

Where does self-promotion of Instagram begin? From searching and selecting suitable promotion tools that, in your opinion, can bring your blog to the top positions in the popularity rankings. Whether this is done to achieve publicity or to implement a business project does not matter at this stage. Search engines still direct you to sites offering to gain subscribers and/or likes. These tools are important for promoting Instagram on your own, but they work in conjunction with other techniques. Which ones? Let's figure it out together.

Promotion on Instagram is free

You won’t find step-by-step instructions or an algorithm for free Instagram promotion, since they don’t exist. In return - the conclusions of analysts who have empirically identified effective methods for pumping up accounts. Such experience is provided by studying thematic literature, attending a single master class, training, and then practicing and learning from your own mistakes.

Such thoroughness will require a lot of time, which in a rapidly changing world will only remove you from your cherished success. Today, in order to succeed, it is important to act quickly and accurately. Your progress on Instagram directly depends on the speed of response to system changes.

Promoting an Instagram account requires an integrated approach, which includes:

• competent profile description;
• choosing a page topic;
• publication of photos and videos (optional);
• placement of descriptions;
• adding geo tags and hashtags;
• increasing the audience.

For independent promotion, Instagram is a prerequisite. Thus, hashtags and geo tags will increase the visibility of the blog in searches. Thematic accounts are more attractive to users, which is why they are gaining popularity more rapidly. Compliance with the chosen style and format, information in the profile description using keywords are additional bonuses for promotion on Instagram.

Programs for promotion on Instagram

Today, numerous websites offer tools for getting subscribers yourself. Such promotion programs are available for download for free. These services are responsible for automating work on Instagram, attracting followers, and traffic arbitrage.

They search for the target audience by geolocation, hashtags and other requests, but automatically adding likes and comments and increasing subscribers is far from a panacea. Often such actions result in account owners being banned from pages. Promotion on Instagram requires flexibility and speed of response. Only an individual approach guarantees the achievement of positive results in upgrading your own blog.

Instagram has come a long way in just a few years of its existence. Today it is one of the largest social networks with 400 million active users. For most American teenagers, this is the main playground. But not only for them: according to Simply Measured, 85% of brands open accounts on Instagram. To make promotion effective, every marketer uses one or another service. Today we will present 5 effective tools - perhaps among them you will discover something new for yourself.

Former Latergramme, a tool used by Lonely Planet and the Wall Street Journal. There is a function for delayed publishing, uploading photos, videos and quick reposting. The free version provides limited functionality: a maximum of 2 accounts and only 30 posts per month. Paid packages – from $19.

You can work simultaneously with three social networks: Instagram, Facebook and Twitter. There is a function for delayed publishing, managing multiple accounts, and editing photos. Five package options - from Starter for $19 per month (1 account on Instagram, 5 each on Facebook and Twitter) to Enterprise Plus for $179 (20 Instagram accounts, 25 each on other social networks) ). There is a free period of 7 days.

Works with 35 (!) social networks, with Instagram - only since last year. An excellent tool for analytics, receiving feedback from the audience and assessing their engagement. Also helps ensure the security of accounts. The Hootsuite collection includes 80 applications to improve the efficiency of working with social networks. There is a free trial version (3 profiles, basic analytics) and paid Pro and Business packages.

Another tool for analytics. Allows you to sort followers by engagement and value to you, determine the best time to post and those publications that your followers like most. There are three packages: for digital agencies ($299 per month, 20 accounts), businesses ($79, 3 accounts) and ordinary users ($29, 1 account). All three plans have a free trial period.