Social networks list of popular ones in the world. Facebook still dominates
The most popular social networks in Russia: 2018
The social network is available in 90 or more languages, is highly popular among the Russian-speaking audience, and is the largest in all of Europe. The headquarters is located in St. Petersburg. VKontakte makes it possible to send messages and images, share video and audio recordings, tags, create your own groups and communities, and relax playing browser games. The social network strives to remain the fastest and in a modern way communication on the Internet. This is the most popular social network in Russia (2018).
This domestic social network belongs to Mail.Ru Group and was created in March 2006. In terms of popularity this year, it ranks 3rd in Armenia, 4th in Azerbaijan and Russia, 5th in Kazakhstan, 7th in Ukraine, 27th in the whole world.
According to a December 2017 survey, 19% of the domestic audience use the Odnoklassniki website almost every day or every day.
A free social network that allows you to share photos and videos. It incorporates elements of a social network. Instagram allows you to take photos and videos, use filters, and share them through your account or other social networks. On at the moment both from the user’s point of view and from the point of view of promoting your services and products
A popular video hosting site in the world that stores a lot of videos. A unique social network in which everyone can find both and make it their main one.
This is the most famous social network in the world, which appeared on February 4, 2004. Its creator was Mark Zuckerberg and his roommates while studying at Harvard University. The first name was Thefacebook, only university students had access to it. After this, students from Boston universities gained access, then students from all American universities from email address at.edu. Since the fall of 2006, anyone can register on Facebook.
The emphasis in this social network is on personalization and ease of use. The content is divided into several categories - video and audio, chat, link, quote, photo and text. People subscribe to blogs that are interesting to them, the entries of which appear in news feed. They also mark posts they like using the corresponding button and reblog to their page to comment on them.
There is support for automatic export of messages to Facebook and Twitter using the RSS protocol.
Social photo hosting, whose users upload images to appropriate collections and share photos with other people. Added images are called "buttons" and collections are called "boards".
Other most popular social networks in Russia
A popular portal where users create their electronic diaries, communicate with each other. There are also counters for websites.
Russian-language social site, which is a collective blog. There are elements of a news site. Habrahabr is intended for publishing analytical articles and news. Topics – Internet, business, modern information Technology. Several years ago, a number of topics were separated into separate resources.
A popular platform on which users create their blogs and communicate with people. Popular social networks in Russia include it in their list.
The largest music catalog that creates separate and general charts for each user.
Not the most popular social networks and portals
This social network is designed for users to communicate with each other. With its help, you can find friends with similar interests and similar entertainment, create an individual design personal page, start a diary, become a member of communities or create your own based on interests, communicate on blogs, share videos, audio and images. About 300 thousand users maintain their blogs on Privet.ru.
This is a popular web service designed for blogging and communicating with like-minded people.
Social service for Russians information channels, which was launched in the spring of 1998. Designed for organizing and maintaining electronic mailing lists.
Specialized social networks
A business social network that brings together entrepreneurs and specialists based on certain characteristics (geography, profession, industry). It appeared in the summer of 2008, and today there are about 7 million registered users. The social network is intended for discussing professional problems, finding partners and investors, self-education and obtaining new ideas. The largest communities on the network have over 2 million people participating.
Today, social networks are so firmly rooted in our lives that the composition of the top five most popular social platforms remains virtually unchanged from year to year. However, the penetration and use of these social networks varies depending on geography and demographic factors. Understanding these differences plays a big role when targeting specific audiences. When comparing the most popular social networks, it is important to pay attention not to the number of registered accounts, but to the number active users. From the review you will learn which social networks are growing faster than others, and which are currently in decline.
The most popular social platforms
The chart, produced by analytics agency Statista, gives a clear picture of the number of active users (in millions) on the world's most popular social networks. Headed by Facebook list. This can hardly surprise anyone. Facebook holds the majority of the market share with over 2 billion active users. In January 2017, the giant's closest competitor was WhatsApp, which is also owned by Facebook. Then he was in second place. Today, YouTube is in second place with 1.5 billion active users. Facebook Messenger and WhatsApp take third and fourth place respectively.
They are followed by platforms, the majority of whose audience is located in the Asia-Pacific region. These are QQ, WeChat and Qzone (with more than 600 million active users). This shows that in the Asia-Pacific countries there is a whole series popular social media. After them, we see a cluster of platforms popular mainly in the West - Tumblr, Instagram and Twitter.
What about in Russia?
In Russia, the penetration of social networks is estimated at 47%; 67.8 million Russians have accounts on them. According to Statista, YouTube is used most actively in the Russian Federation (63% of respondents), VKontakte takes second place - 61%. Global leader Facebook is only in fourth place with an indicator of 35%. Skype and WhatsApp dominate among instant messengers (38% each).
Social networks that are growing faster than others
Marketers usually don’t spend much time on SMM. Which social network should you concentrate your efforts on? Twitter, which amassed 313 million users between 2010 and 2017, has seen the slowest growth compared to its biggest competitors Facebook, WhatsApp and China's WeChat. Founded in 2013, Instagram had already surpassed Twitter in terms of audience size by 2014.
A new study from Statista showed that in 2017 year Twitter fell far behind his rivals. It showed the lowest monthly growth active audience, which from the 3rd quarter of 2015 to the 3rd quarter of 2017 amounted to only 23 million. Facebook, meanwhile, grew by 461 million.
How users interact with brands on social networks
Knowing how to behave and what posts to make on social media is also important, since it shapes the image of your brand and, as a result, encourages users to buy your products or, conversely, unsubscribe from your groups. Social media is increasingly being used as customer engagement platforms where customers, existing and potential, want answers to their questions in real time. A chart taken from a Sprout Social report shows that 48% of users can be persuaded to buy by quickly answering questions in a group. 46% respond positively to promotions, and 42% may choose a brand's product if its page provides educational content. 27% of surveyed users admitted that they would be willing to make a purchase if they were shown materials that are usually left behind the scenes.
Half of Sprout Social survey respondents said they would unfollow a brand's community if I posted content that they found offensive, and 27% said they would mark a brand and its page as spam and block it. That is why, to reach and engage your potential clients it is so important to publish relevant and interesting materials that resonate with you target audience.
Social networks with the most active audience
An important factor What influences how much time we should devote to SMM on a particular social network is the level of audience engagement. Here again, Facebook dominates, and also has the highest engagement over time, according to data from analytics firm comScore's study of a panel of US consumers.
Facebook success amaze. In addition to the social network itself occupying the top spot, other corporate-owned platforms also took second and third place. Facebook Messenger has a 47% penetration rate, with Instagram right behind it.
From the latest data from Pew Internet, shown in the chart below, we can see that Facebook also leads in the number of active audiences per day. 76% of users log into the social network every day, on Instagram this figure is 51%. Only 42% Twitter users visit it daily, which is almost half that of Facebook.
The average daily duration of use of social networks in the United States is 2 hours 1 minute; in Russia, users spend a little more time on social platforms - 2 hours 19 minutes.
Engagement rates in different social networks
Analytical marketing company TrackMaven analyzed 51 million posts from companies across 130 industries to find out which social networks have the most high coefficient involvement. The results showed that the absolute leader in terms of engagement per 1000 subscribers is Instagram. This is so much higher than other social networks that we had to create a separate chart to illustrate the difference between Facebook, LinkedIn and Twitter.
As you can see from the second graph, Facebook is significantly ahead of Twitter and LinkedIn. This is largely due to the fact that more people post on Twitter because there is no algorithm to show content to only a small portion of the audience. Because of this, brands have to flood their feeds with posts to break through the information noise. This, in turn, reduces the response rate to publications. Below is the average daily number of posts per account on three social networks.
General statistics on social media usage around the world
Every year, WeAreSocial updates its comprehensive Global Digital Report, which compiles actionable data on social media around the world. From it you can find out how differently social platforms are used in different parts Sveta. It is surprising that Western countries are seriously lagging behind in the rate of penetration of social networks.
Below are the main conclusions of the studies.
- The number of Internet users in 2018 reached 4.021 billion people, which is 7 percent more than a year ago.
- Audience social networks in 2018 there are 3.196 billion people - 13% higher than last year's figure.
- Number of users mobile phones is 5.135 billion people, this means plus 4% compared to last year.
The numbers are growing rapidly, especially for active users of social networks with mobile devices— penetration level 39%, which is 5% more than in 2017.
If we talk about the structure of web traffic depending on the type of device, then the most traffic is generated by mobile users(52%, which is 4% higher than last year). Only 43% of all web pages are visited from desktops, which is 3% lower than last year.
Northern, Western and Southern Europe, as well as North America, boast the most high level Internet penetration - 74%-94% of the total population use worldwide network. In Russia, 110 million people use the Internet—76% of the total population.
The growth in the global audience of social networks since January 2017 was 13%. The fastest growth in the number of users is observed in Saudi Arabia. Since January 2017, their number has increased by 32%, the global average is 17%. Other countries with the highest growth rates include India, Indonesia and Ghana. The reason for the jump was the development of technology, which made it easier for the population to access social platforms. Social networks grew the slowest in the UAE, South Korea and the UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).
Since Facebook has the largest share of users, it would be useful to know how the content you post will perform on the social network and what features to use to increase its reach. According to social network statistics, the average reach of a publication is 10.7%, with organic posts having 8% (organic reach in Russia is 11.3%), and for paid posts this value is 26.8% (27.4% in Russia) . Organic and paid Facebook posts have huge potential. It is important to target publications correctly in order to receive quality leads.
You can get a more complete picture of the state of the global digital market in 2018 by studying our review of the Internet 2017-2018 in the world and in Russia: statistics and trends, which we prepared based on the Global Digital 2018 study.
Popularity of social networks by country
The graph below from the GlobalWebIndex report, based on a survey of Internet users, perfectly reflects the popularity of various social networks by country. Indonesia, the Philippines, Mexico, India and Brazil are among the top ten most active audiences on each social network, significantly ahead of the US, UK and European countries.
Of the four social networks presented (Facebook, YouTube, Twitter and Google+), Russians are the most active users of the video service. Twitter and Google+ are used relatively often by only 20% of our compatriots, and Facebook is regularly viewed by just over 40%.
Demographic statistics of social media use
As can be seen from the graph, different age groups have a similar pattern of social media use. This suggests that social networks have reached a stage of maturity where they can reach all demographic groups, regardless of age and gender. The exceptions are Instagram and Tumblr, which have younger audiences.
Strategies for interacting with social media audiences
According to The State of Social 2018 study, 96% of brands have a presence on Facebook.
Moreover, only half of the respondents have a documented SMM strategy. Large businesses are a little more responsible about this issue than small companies (60% said they have such a document).
When it comes to the types of content brands publish, images, links, and text lead the way. Even though video posts tend to get the most engagement, video content only comes in fourth. This is primarily due to the complexity of creating such materials.
At the end of 2017, Smart Insights, together with Clutch, conducted a survey among business representatives, in which they asked which social networks were of the greatest value to them. It turned out that among B2C companies Facebook is considered the most effective (93% of respondents), and most B2B companies prefer LinkedIn (93%).
The Value of Social Media for Brands in 2018
- If you think that your target audience is not on social networks, you are mistaken.
Through social networks you can reach any audience, regardless of gender, age, or social status. 98% of online consumers are registered on social networks, a fairly large part of them are adults 55-64 years old.
- People devote a third of their time on the Internet to social networks.
The average user spends 2 hours 15 minutes a day scrolling through their feed and communicating on social platforms, and young people aged 16-24 spend almost three hours. If you do not consider SMM as a channel for attracting customers, then you are voluntarily giving up the attention of your target audience to your competitors.
- Half of all social media users follow brand pages.
4 out of 10 internet users follow their favorite companies on social media, and a quarter follow brands when planning to buy something. People respond positively to such content, so an active presence on social media is of great value to companies.
- Social networks are the main source of information for consumers.
People aged 16-24 prefer to look for information about brands on social networks rather than on search engines. A quarter of users in this age group admit that a large number of likes on a brand’s page can persuade them to make a purchase. In the group of 35-44 years old, 20% of respondents said the same. Social commerce can be considered one of the main channels for generating profit, which means it is important to diversify your efforts and not rely only on advertising.
- Watching videos is a favorite pastime on social media.
Facebook is the largest social network in terms of number of users, but YouTube takes first place in terms of traffic and the reason is because of the video. Video posts receive the most active response, and that is why leading brands constantly publish videos on their pages.
The following materials were used in preparing the article:
- Global Social Media Research Summary 2018 by Smart Insights
- The State of Social 2018 report by Social Media Week
- The Biggest Social Media Trends Shaping 2018 article published on the GlobalWebIndex blog
- Social Networks Study: How social networks were used in 2017 by analytical agency Metricool
- Global Digital 2018 report package compiled by WeAreSocial analytical agency
Do you want to order the maintenance of your company’s communities on social networks? Contact us by phone:
As of April 2017, Facebook remains the most popular social network in the world. Its monthly audience is almost 2 billion people (to be more precise - 1968 million).
The second place in the ranking in popularity is occupied by the WhatsApp instant messaging system - 1200 million. The third position is occupied by the well-known video hosting YouTube - 1000 million. However, the same results were demonstrated by Facebook Messenger (an application for instant messaging and video exchange from Facebook) - 1000 million .
Next in popularity are social networks: WeChat (a mobile communication system for sending text and voice messages) - 889 million, QQ (the most popular Chinese instant messaging service) - 868 million, Instagram (an application for sharing photos and videos) - 600 million ., QZone (China's largest social network) - 595 million, Tumblr (microblog service) - 550 million, Twitter (microblog service) - 319 million. This is what the top ten most popular social networks in the world look like in 2017.
| Social network | Attendance |
| 1968 | |
| 1200 | |
| YouTube | 1000 |
| Facebook Messenger | 1000 |
| 889 | |
| 868 | |
| 600 | |
| QZone | 595 |
| Tumblr | 550 |
| 319 | |
| Sina Weibo | 313 |
| Baidu Tieba | 300 |
| Snapchat | 300 |
| Skype | 300 |
| Viber | 260 |
| LINE | 220 |
| 150 | |
| YY | 122 |
| 106 | |
| Telegram | 100 |
| BBM | 100 |
| VKontakte | 95 |
| Kakaotalk | 49 |
But in addition to these, there are other social networking sites and applications in the world: Sina Weibo - 313 million, Baidu Tieba - 300 million, Snapchat - 300 million, Skype - 300 million, Viber - 260 million, LINE - 220 million ., Pinterest - 150 million, YY - 122 million, LinkedIn - 106 million, Telegram - 100 million, BBM - 100 million, VKontakte - 95, Kakaotalk - 49 million.
These are the most popular social networks in the world in 2017. As you can see, among the popular systems there are not only traditional social networks, but also various applications and messaging services. The largest of them still have American “registration”. But recently, Chinese social networks have become increasingly popular. This is facilitated by the continued penetration of the Internet in the most populous country in the world. Therefore, it is likely that in a few years a similar rating will look somewhat different.
Photo: Screenshot of the Facebook home page
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Social networks dominate the minds of millions (or rather billions) of users around the world. Despite the fact that social networks appeared quite recently - just in the last decade - they continue to develop rapidly, being at the forefront of digital progress. Changes are happening faster and faster, and those who do not have time to keep track of everything SMM -trends, risks being left without access to the fantastic opportunities that social networks provide when used correctly and consciously.
IN In this article we will look at 9 of the brightest and most current trends in social networks today.
Streams and live broadcasts
Live videos continue to rapidly gain popularity, increasingly displacing TV from users’ lives. They have a number of psychological advantages over regular videos, the main ones being the anticipation of the broadcast and the feeling of receiving the latest information here and now. This is exactly what regular videos lack.
At this stage, streaming videos are beginning to transform from stand-alone services into part of the functionality of social networks. In many ways, this process is facilitated by the purchase of the largest streaming services by such market giants as Twitter, which acquired Periscope and closed access to user profiles for the Meerkat application (already almost forgotten direct competitor of Periscope). Now the main players in the live video market are Periscope and Facebook Live. Moreover, the latter is developing very actively - in addition to regular video, broadcasting in 360° formats and support for VR devices like Oculus Rift are available.
Streaming video is a powerful influencer tool for any marketer, because broadcasts are eagerly awaited and loved to watch. It's just like the good old days with TV. Regular scheduled broadcasts are of great interest to the audience. As for the content of the broadcast, it could be another lesson or tutorial, a review of a new product (or a new product feature), answers to questions, conversations with a person interesting to the public, and so on. There can be a lot of ideas and it all depends on the specifics of the business. The costs of producing streams are minimal, but the effect (with due diligence and creativity) is colossal. Most practicing marketers say they are already working or intend to work with live streaming video.
The choice of a specific streaming service depends entirely on the preferences of your audience - it is wise to choose the platform whose users have the most of your (potential) clients. The effect can be enhanced by broadcasting the stream through several services at once, maximizing the audience reach.
Disappearing Content
Snapchat has set an interesting trend - artificially increasing the value of content by quickly deleting it. We are all too familiar with the apathetic and often indifferent attitude of users towards much of the content they view and consume. Even if something really interesting comes across among the streams of low-value information, it is, to a certain extent, devalued by its constant availability. Probably, each of us has more than once put off reading/watching something until later and conveniently forgot about it.
At first, the concept of disappearing content proposed by Snapchat caused a lot of skepticism - few believed that users, spoiled by an abundance of information, would be delighted with content that very quickly ceases to exist. However, the public liked this artificial, but necessary for the human psyche, limitation. Social networks, faced with an oversaturation of content, quickly adopted the concept of disappearing content.
Following Snapchat, disappearing stories appeared on Instagram, and more recently on VK. From a marketing perspective, disappearing stories, which can include short videos, text, pictures and drawings, become a way to convey something “real” and valuable to the audience, thereby increasing user loyalty. The most attractive things in the context of stories that disappear after 24 hours are small interesting or funny moments from the company’s working days, useful tips and ideas, announcements, tutorials, etc.
Problems with organic engagement
The unprecedented amount of content has caused another problem - organic engagement on social networks has dropped to a trickle. Social networks are moving from chronological placement of posts in the feed to complex algorithms that analyze hundreds of factors influencing the display of certain posts to users. Of course, if a person likes what you do and write, he will be involved in any case and will see your post. But this is rather an exception to the rule, since most of the news and updates on large platforms are increasingly made up of user-friendly content - videos with cats, photos of friends, and so on. Facebook is the most striking example of reducing marketing posts in favor of those same videos with cats.
As compensation, you can offer to strengthen personal work with the audience via e-mail, as well as the use of other platforms and channels. However, social networks are still too important a channel of interaction with the audience not to try to defend their positions. You can do this as follows:
Audience targeting on Facebook. A very useful and completely free feature that allows you to show posts and ads to “the right people,” as Facebook itself puts it. When setting up targeting, the post will not be seen by all your subscribers (many of whom are definitely not interested in it), but by those users who are more likely to be interested in your updates.
Payment for promotion of posts. Paid promotion on Facebook easily turns into organic promotion - users who have your post appearing in their feed on a paid basis and who decide to repost thereby attract other users who see reposts of your post as organic content.
Emphasis on video. We have already talked about this more than once - video content has enormous engagement rates.
Quality content. A banality that needs to be talked about constantly. Organic engagement is created by high-quality and truly interesting content. You can make posts relatively infrequently, but if each of them has informational value, it will most likely reach the target user.
Selling on social networks
Today, social networks are starting to sell in the literal sense. You can select and buy products in the Instagram, Facebook and Twitter applications. It is noteworthy that more than half of the users subscribed to a particular store or company are interested in news and alerts about various promotions and events, and only a third are subscribed in order to make purchases. Therefore, it is worth serving the interests of all users and primarily offering news and other interesting content, avoiding intrusive and straightforward offers to buy.
Messengers and chatbots
We have already talked about messengers, chatbots and their role in modern marketing in , dedicated to the main Internet marketing trends of 2017. Users are spending more and more time on messaging apps, and Facebook has capitalized on this trend brilliantly, popularizing Facebook Messenger not only among users but also among marketers. The latter are beginning to actively use Facebook Messenger to support and advise clients, as well as to collect information about them. The task is greatly facilitated by a smart chatbot, which you can create to suit your purposes. Already at the current stage of development, the Facebook bot can do a good job of relieving manager-consultants by involving them in a conversation with the client only if it cannot independently find the answer to the question. The bot also provides enormous assistance by advising clients and maintaining their interest at a time when live consultants are not at work.
Personalization
Personalization is more relevant than ever - users have learned to masterfully ignore advertising and value a personal approach. Retargeting, combined with data collection automation, has become a powerful tool for increasing conversions. The further you go, the fewer resources are required to offer each individual user exactly what he needs and is interested in.
Opinion leaders as an alternative to celebrities
Bloggers on social networks become new stars - they are loved, watched and read. Their advice and recommendations are listened to. They are very close to the audience - much closer than the distant real “stars” that no one believes anymore. Marketers are actively using this trend by collaborating with popular social media users and interacting with their audience. This can take the form of regular, overt advertising, or it can be covert brand promotion. However, the latter is often recognized by subscribers and has a predominantly negative effect - trust and loyalty to the brand (as well as to the blogger himself) decreases.
Good results can be achieved by forms of cooperation close to native advertising, when a blogger and a brand jointly organize an interesting competition, record educational and interesting videos, etc.
VR technologies
Video consumption is not just growing, the quality of consumption itself is changing. Virtual reality technologies make the user experience even more impressive and immersive. VR formats and corresponding devices are no longer just entertainment for geeks and are gradually becoming a mass standard for consuming visual content. The complete dominance of virtual reality over regular video is still a long way off, but today marketers are actively using VR content to reign supreme over the minds and hearts of users.
Any more or less decent business has virtually no options left in hiding “jambs” from users. Particularly dramatic and striking errors may well become a kind of meme and instantly spread among the target audience, and in the worst case, go beyond its limits. Being under such close attention, brands and companies are forced to take their own reputation extremely seriously, carrying out competent work on mistakes and actively interacting with customers. With every step in the development of social networks, the situation gets worse, forcing companies to behave impeccably.
Conclusions
An overdose of content, the desire for an individual approach, vivid impressions and complete openness on the part of brands are trends that determine the mood and state of today’s social network users. Everything is not so bad and it seems that social networks are only changing for the better, becoming more friendly and focused on the individual.
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1Facebook is the most popular social network of all time. On the site we all know, you can upload photos, update your current status, send messages to friends, and publish messages and opinions on your page. Facebook was originally called "The Facebook" - it was some kind of fantasy idea of one Harvard University student. The social site instantly became popular and continued to grow. Facebook was initially restricted to university students only.
The social network began its journey at Harvard, and soon its creator, Mark Zuckerberg, opened it to other educational institutions. Soon the site of this social network became available not only to students and attracted millions of people from all over the world.
Many companies use Facebook to build a reputation and promote their products. There are several external companies that help support Facebook services. A service seller can create a Facebook page and post content on a regular basis in the form of advertisements.
When Facebook first appeared, two students from Harvard University accused the creator of this social network of stealing their idea. After the trial, Zuckerberg had to pay monetary damages, the exact amount of which was not disclosed. Another time the case went to court was when the co-founder and CFO filed a lawsuit against Zuckerberg after he was fired from the company, and the case was also settled for a secret amount of money.
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2
It is the second most famous and popular social network that allows users to send and read messages called tweets. But tweets must be short - their size is limited to 140 characters. Twitter was first created in March 2006 and launched in July 2006. By 2013, this social network became one of the top 10 most visited sites. Today there are more than half a billion registered users on Twitter. Many celebrities, politicians, world leaders, media channels and other businesses have Twitter profiles so that their fans can follow their daily lives and events.
The second top social network also became famous for the fact that they came up with the use of hashtags (#), i.e. the most widely used symbols to represent various events, so millions of people on Twitter have been able to use them in their tweets. Before it came to Twitter, the hashtag was only used as a button on the phone and was considered a symbol for numbers only.
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3
Linkedin is the third most popular social network in the world and is intended for professionals in any field. The site was created specifically for professionals and businesses to bring together the best jobs and the best employees in one place. Linkedin was founded in December 2002 and officially launched on May 5, 2003. In 2013, the site became one of the most popular social and professional networking sites with more than 259 million registered users in nearly 200 countries. Linkedin is available in twenty different languages.
This network allows users to create their profiles so that they can build real professional relationships with thousands of employers, employees and other professionals in their field. Here you can find a job and discover new business opportunities through the users you connect with on this social website.
Job seekers often use the site to view HR profiles to better prepare for interviews. When you sign up for Linkedin, you can mark jobs you're interested in where you want to send your resume. You can also congratulate other users on their promotion and you can see who visited your page.
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The site is used to store, collect and share information. Elements that are saved on a page are called “pins.” There are several other sites linked to this site that offer news and information and also have a save option. Just click on the "Pin" button on the information you want to download on the page and it will automatically load on your page.
Users can also pin each other's pages, so you can see what your friends are interested in. Pinterest is a huge platform where you can show off your creativity and interests. The user can also tag a Pinterest page from their Twitter or Facebook profiles. Pinterest has become one of the top 5 social networks over the past few years. As of February 2013, there are 48.7 million registered users, and this number is growing rapidly and intensively.
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5
Google Plus, which is owned by Google Inc. is another popular network with a large number of users around the world. Google Plus allows its users to create a profile page that contains a picture, background screen, work history, your interests and education history. The user can also post status updates and sees other people's status updates and can share photos. In order to see your friends' news, you need to add them to your “circle”.
In November 2011, Google Plus profiles became the backdrop for other Google services such as Gmail, Google Maps, Google Play, Google Voice, Google Wallet, Google Music, and Android, the most common smartphone operating system. Google Plus also has a Plus-1 button that allows its users to recommend content, something similar to the Facebook "Like" button.
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6
Tumblr is the sixth most popular social network that was created by David Karp in 2006. This social network is designed for micro-blogging. Users can post content and multimedia elements in a short blog form. The main Tumblr page is a combination of your favorite blogs and posts from people you follow.
In addition, here you can post images, videos, texts, quotes, or share links on your blog, and there is also the ability to share other people's blogs. The user can also set a schedule so that their posts can be delayed by several hours or days. Hashtags (#) are a great opportunity for friends and subscribers to easily find any messages and promotions. Today, there are over 213 million blogs on Tumblr.
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Instagram is the seventh popular social network that is used for mobile photo and video sharing on social media. It was created by Mike Krieger and Kevin Systrom and launched in October 2010. There are currently more than 300 million users of this popular social network.
Instagram allows its users to upload photos and share videos and follow other users. Users can also link their Instagram account to their Facebook and Twitter accounts, so that photos they post on Instagram will automatically appear on those sites as well. Since Instagram's creation, it has contributed to the emergence of some new trends on the Internet:
Selfie is a self-portrait taken using a smartphone or digital camera.
Throwback Thursday is a trend that started on Instagram and spread to Twitter and Facebook. Every Thursday you can post an old photo with the hashtag #TBT.
Woman Crush Wednesday - Every Wednesday you can post a photo of a beautiful lady you have a crush on.
Man Crush Monday: Every Monday you can post a photo of a handsome man.
Weekend Hashtag Project: The Instagram team suggests a specific theme at the end of the weekend. You can upload a photo that fits a given topic.
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8VK
VK is the largest social network in Russia and Europe. Although VK is available in several languages, it is mainly popular among Russian-speaking users. VK currently has more than 280 million users. The most widely used function on VK is messages. A VK user can send private messages to another user or a group of two to thirty users.
You can send audio, photos, videos, files, documents and maps in private messages. The user can also post news, opinions and share interesting links on his page. There is a “Like” button, just like in Facebook, but if on Facebook likes automatically appear on the user’s own wall, then on VK likes are information that can be hidden. A VK user can also synchronize his account with other social networks.
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Flickr is another popular site that allows the user to post and share videos, images, and web services. Flickr was created in 2005 as Yahoo Flickr, and as of 2013 it has over 87 million users. This social network offers 3 types of accounts. The first type of account is free and with such an account the user has limited storage space.
The second is “no ads”, also free, offering the same amount of storage, but without annoying advertisements. The third is the Double account type, which allows users to get double the amount of storage. Photos and videos you upload can be displayed in normal view, slideshow view, detail view, or have an archive attached.
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10Vine
Vine is a social network for video sharing. It was founded in June 2012, and since then, Vine allows its users to edit, record and upload videos of only 5-6 seconds in length. The user can also repost or exchange photos, and can subscribe to other users.
Videos you upload can be automatically posted to Twitter and Facebook. If you want to watch videos that are uploaded by other people you don't follow, you can search by username, topic, or trending video.
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Conclusion
This was an article TOP 10 Most popular social networks in the world. Thank you for your attention!