How to do an advanced search in Yandex. How to exclude “adult” pages from search results

Among the billions of pages of Internet content, only search engines can help out the network user and help him find this or that information. But only a few have at their disposal the knowledge of effective search in the major search engines Google and Yandex, because they all have their own secrets and features.

I already wrote about the Google search engine in a post. And today we’ll talk about the search engine Yandex/Yandex.

Yandex is a search engine that can, based on your request, find the most relevant web pages, news, pictures, encyclopedia articles or products in the Russian-language part of the Internet, or answer questions about the weather or cultural events.

All you have to do is type a question, just as you would ask a librarian or a know-it-all polymath. For example, where do crayfish spend the winter? or brightest star in the northern hemisphere

Yandex is just program, not a person. There is no need to endow him with omnipotence: they say, everything will be found, just tell him.

No matter how hard its developers try, no one on the planet has yet succeeded in creating artificial intelligence. Take this fact into account and do not try to ask Yandex “human questions”. This is of little use - he won’t understand.

Therefore, let's start with the most important subtleties of information search. The most important and basic thing here is the correct placement of the query in the search engine string. The request must clearly describe what you need to find in the depths of the Internet. For example, for one non-specific request “apple”, in the search engine results we notice the website of a political party, and explanations of the term “apple”, and various recipes, and many other pages (useful and not so useful). So in each of your requests you must clearly answer the question: what is the object about which you want to find information on the search results pages.

By the way, when you type a query, Yandex itself will offer you the most relevant options - search suggestions.

Now about the query: a very long query can either improve search accuracy or worsen it.

It is better to search in Yandex using phrases
consisting of two or three words.

Once you receive the results, wait to click immediately. Take a quick look at the suggested links. Rate: is this exactly what you are looking for? If not, then simply refine your request by adding new words.

If the topic of the query is specific, for example, regarding “the digestive system of the Spanish hedgehog”:o), then the query should consist of no more than 5-6 words (in most cases). When regarding your long (several words) query, the search engine produces nonsense, then you need to reduce the number of words in the query in order to expand the search area; in extreme cases, this is better than not finding anything at all. Perhaps in this option you will not get 100% what you wanted, but alternative approximate information is also good, for lack of anything better.

Advice: in case of very incorrect results for your request, the method of selecting synonyms and rephrasing your request helps. Sometimes, this significantly helps to find the necessary information, because search engines focus on the occurrence of keywords in the text of the page, and if you change the query, the results change accordingly.

By the way, there are a couple of secrets here.

Firstly,

Search engines have this interesting feature:
as "Advanced Search".

Advanced Yandex search is available at: http://yandex.ru/search/advanced

In the window of this most advanced search, you can slightly manipulate the results by setting certain parameters, thereby narrowing the search area.

As you can see, in the Yandex advanced search window, we can configure a specific region, word location, page language, page format, date added and much more. The Google search engine has a similar and intuitive advanced search interface.

Secondly, know:

Yandex generates the result taking into account
geographical region in which
the user is located.

In most cases it is really convenient. But what should we do, for example, if we want to order delivery of roses to a friend living in Ufa, but we ourselves are in Murmansk? This mode will interfere.

You can search in Yandex without taking into account the region using the advanced search form -

The form is convenient to use for a one-time operation. If you are making a series of requests, first set the region using the link in the upper right corner.

Thirdly, before searching in Yandex:

decide what exactly you want to find:
links to sites or an answer to a specific question.

With the first option, everything seems to be clear. We entered the words, got the result, then we began to methodically explore the proposed sites. Familiar, but long.

The second option is not so obvious. By the way, many (the same 85%) do not know about it.

Look, Yandex visits per month almost all sites Runet, even not particularly well-known and little-visited, and downloads all the pages somewhere to itself (to a dimensionless hard drive). When you enter a query, then Yandex searches not on websites, but in its own pages that have already been downloaded, on that same dimensionless disk, or, as experts say, in the cache.

What does this mean? But the fact that

you can get the answer immediately in the search results,
quickly and without crawling sites.

For example, we want to know the year the Church of the Savior on Spilled Blood was built. Just enter the query “savior on blood” and the results will be:

"The Church of the Savior on Spilled Blood (architect A. Parland) was built by order of Alexander III and the decision of the Synod in 1907 on the site of the tragic death of Emperor Alexander II."

Got a response? Yes.

This is a simple example. For complex ones, knowledge of special commands and dexterity will be required. I’ll help with the first, the second will come with experience.

In order to effectively search the Internet, you need to know at least the basic principles of the functioning of search engines.

So, Yandex commands for searching:

1. If necessary search for the entire phrase, we put it in quotation marks.(By default, the search words can be anywhere on the page or absent altogether, and quotation marks force Yandex to search for the exact phrase.)

Example: "Red roses"

2. If the search words must be in the same sentence and it is allowed that there may be other words between them, then insert the ampersand symbol.

Example: Red Rose

3. If you need to withdraw pages that necessarily contain some word, then we add it to the request and put it in front of it plus sign

Example: "red roses" +Ufa +prices

4. The plus sign is convenient to use when you need to search taking into account a preposition; by default, the preposition can be ignored.

Example: "red roses" + in Ufa

5. If you put before a word space and two tildes, That Pages containing this word will be removed from the results.

Example: "red roses" +Ufa +prices ~~Russia ~~wholesale

6. If the word has synonyms or other words that are similar in meaning, then they can be listed through a vertical line, and we frame the entire listing in parentheses.

Example: "red roses" +Ufa +(prices | cost) ~~ (Russia | wholesale | wholesale)

In this example, the result will be pages containing “Ufa” and one of the words “price” or “cost”, while none of them should contain: “Russia”, “wholesale”, “wholesale”.

The entire list can be viewed in the Yandex help or in the memo; a link to it is in the advanced search form.

What is taking into account morphology when searching?

I'll show you with an example...

In Russian, words can have different forms (cases, singular and plural, etc.) Whatever form the word appears in the text of the page (even different from the form of the word in the request), Yandex will find it. For example, if the query is “go”, then the search result will find documents containing the words “go”, “is going”, “was walking”, “was walking”, etc. The request “window” will return information containing the word “window”, and the request “revoked” will return documents containing the word “revoked”.

Please note that when selecting word forms for search, Yandex distinguishes between parts of speech. For example, if you search for “computer” (noun), pages with the words “computer” or “computers” will be found, but not “computer” (adjective).

Basic search query techniques.

The Internet today is a storehouse of information on a planetary scale, where every inhabitant of the Earth is able to find almost everything he needs. Possessing unimaginable amounts of data and information, humanity also has all the necessary means to quickly and comfortably find what everyone needs at a certain point in time. These tools are the search engines that each of us uses every day: Google, Yandex, Rambler, Yahoo and many other technologies with their own unique capabilities for different preferences.

And they are united by absolutely one simple property - none of the systems is some kind of super-technological center that stores in its resources an unimaginable amount of information for all occasions. All of them are essentially guides for users across the vast expanses of the Internet and work according to certain software algorithms.

Yandex search engine: basic principles

The Yandex functionality allows you to quite flexibly sort all the results obtained, taking into account specific domains, regions, languages and many other parameters. The format of the input data and the resulting results can be customized and filtered by users using simple combinations of characters. Thanks to this, the efficiency and convenience of searching are significantly increased.

Each request from the user is first sent to the most free server (immediately after automatic analysis of system load), after which it is processed by the Metasearch program. The software analyzes in real time the entered information in the search line for linguistics, geographic location of the user, whether the query belongs to the categories of “most popular”/“recently asked”, etc. Search results for these cases are stored for some time in the Metasearch cache ”, due to which the necessary information is provided faster.

In the case of searching for rarer information, information about which is not available in the cache, request processing is redirected to another software mechanism - “Basic Search”. It analyzes the entire database, divided into various duplicate servers to speed up the search process, and provides the information found back to Metasearch.

All received data is ultimately organized and presented to the user in a ready-made, easily understandable form. The whole process takes on average a maximum of 1-2 seconds.

Correct search in Yandex: search query language and syntax features

The presence of certain words in the results obtained, as well as their relative position, can be easily configured using special operators that form the language of Yandex search queries.

Operator	Function	Usage example
+	Displaying results for those resources that necessarily contain the word indicated by the operator. The query language of the Yandex search engine allows repeated use if there are two or more words in the query.	world+web+internet Yandex will return results that exactly contain the words “web”, “Internet” and, possibly, “worldwide”.
"	Search by a specific form or sequence of characters.	"goes far into the crimson sunset" The search results will definitely contain this phrase without changes.
*	Can only be used with the previous operator. This symbol allows you to search for quotes with missing words.	goes into the crimson sunset* The search engine will return results with the given quote and the missing word. leaves sunset The search engine will return results with this quote and the missing words.
&	Searches for results with sentences that contain words combined by this operator.	beautiful & interior & home The user will be presented with results in which at least one sentence contains this set of words (they can be specified by an operator of two or more).
&&	Search for resources that simply contain a given set of words.	referendum && UK && Europe & crisis All results containing these words will be returned, regardless of distance or location to each other.

Based on official information

There are Yandex search query operators to clarify information on such parameters as: titles, file types, host, domains, date of last modification of result pages and their language.

Operator	Function	Usage example
title:	Search through documents containing words from the query in the headings.	title: mechanical engineering Documents with the word “mechanical engineering” and its word forms in the title will be found. title: (mechanical engineering in Germany) Documents with titles containing the words “mechanical engineering” and “Germany” will be found (for queries in which you need to combine two or more words to search, you must put parentheses).
mime:	Search for documents of a specific format.	resume template mime:docx The search results will be all documents in .docx format that contain the words “template” and “resume”.
host:	Search for pages that are hosted on a specific host.	bill host:www.yandex.ru On the host www.yandex.ru a search will be carried out for all documents containing the word “draft bill”.
domain:	Search across pages of the entire domain.	Hillary Clinton host:www.whitehouse.gov The domain www.whitehouse.gov will be searched for all documents containing the words “Hilary” and “Clinton.”
date:	Search through pages taking into account the date of their last modification (using the Yandex query language also provides for the absence of day and month values if they are replaced with the * symbol).	event of the day date:20160624 All documents will be found containing the words “event” and “day”, as well as their word forms, the date of last modifications of which corresponds to 06/24/2016 summit date:20150819..date20150909 Search for results whose last modified date is in the range from 08/19/2015 to 09/09/2015 cruise date:>20160611 All results whose last modified date is later than 06/11/2016 are displayed. < - дата последних изменений ранее указанного срока >= - the last changes were made later or at the same specified date <= - последние изменения сделаны ранее или в этот же указанный срок
lang:	Search for pages in a specific language: ru - Russian be - Belarusian uk - Ukrainian en-english fr - francais de-deutsch kk - Kazakh tt - tatarça tr - turkçe	green card lang:en Search for English-language documents for this query.

Almost any foreign analogue has a similar query language. The search query language of Yandex, in turn, differs from competitors by and large with slightly more advanced capabilities and functions.

Morphological clarifications

By default, the search engine offers the user a wide range of results for the entered query, the basis of which is not only the entered word/phrase itself, but also its various forms (case, gender, declension, number, etc.). Variations of the part of speech (be it a noun, verb, adjective, etc.) and the case of the first letter are also taken into account. For example, when entering “attacked” into the search bar, the user will receive information on other verb forms: “attack”, “attacking”, “attacked” (but cognate words like “attack”, “attacked” will not be taken into account). In this case, results will be shown both with the first letter in the requested word capitalized and with a small one.

Almost all features of the query language of various search engines are based on similar operating principles. In Yandex, restrictions on morphological characteristics can be useful for more accurate search engine performance:

Operator

Function

Usage example

Search for a word exclusively in a given form. The Yandex search query language allows repeated use of the operator if there are two or more words in the query.

!Internet

Yandex will return all results in the specified query form with the first letter capitalized and lowercase.

!Internet

Yandex produces results for a given query form, starting exclusively with a capital letter.

A slightly broader search for the word and its derivative forms.

!!stump

Results for any form of the word will be returned (“stump”, “kick”, “stump”, etc.), but results with a similar word form of the verb “kick” will be excluded.

Special methods for selecting keywords for contextual advertising

Search query languages also extend far beyond the user segment, rewarding advertisers with simple work tools. In particular, for such purposes, Yandex is armed with a number of algorithms and operators that allow them to effectively promote their sites and services in the search engine.

The logic for displaying contextual advertising in response to user requests is based on the selection of words that are thematically related to the subject of this ad, as well as on their other word forms. For example, such methods allow you to display an advertisement for legal services not only in response to “legal services in city N,” but also to those users who made similar requests (be it “lawyers city N prices,” “law firms,” “ lawyer city N cheap”, etc.). As a result, the ad will be displayed to a wider audience of users, and this will therefore potentially attract more attention to it.

However, ads should only be shown to those users who make thematically related queries in the search engine. For example, advertising for legal courses will not be effective if it is shown to users who currently need the services of a lawyer. Regulation of such moments is carried out using a whole list of operators in the Yandex search engine. The description of the query language for advertising tasks in general will look like the one shown below.

Operator	Function	Usage example
-	An exception for words in queries when the ad will not be shown. You can use the operator multiple times if you need to set two or more exceptions.	lawyer-courses-cheap The ad will be shown for all queries with the words “lawyer” and “cheap”, but excluding those that contain the word “courses”. lawyer-courses-practice
+	Displaying advertisements for those queries that contain a certain word/words.	+rent +apartments+Sochi inexpensive
!	The operator serves as a definition of the specific form of the word in queries according to which the message will be displayed (or vice versa).	!club!Lepasso Ads are shown only for those queries that contain at least one of these two words in a specific form. In this case, “Lepasso” in the request must begin with a capital letter in order to display the ad. !club!Lepasso-!paintball
	Grouping words for complex queries consisting of several words (the Yandex search query language allows you to use this function for two or more words).	car-(rental) The ad will be shown for queries that contain the word “car”, but at the same time do not have the words “rent” or “hire”. +(buy car Vladivostok) cheap
""	Show ads for queries containing only words in quotes or their word forms.	"programmer" Advertising is shown for queries for this word and its word forms like “programmer”, “programmer”. At the same time, the ad will not be shown for such user queries as “programmer computer repair inexpensively”, “programmer hacking site”.

Lessons in comfort and simplicity from Yandex search suggestions

Simplification of the process of entering search information using hints is perceived without any excitement. This technology is available in every popular search engine today; it is based on the preliminary issuance of popular queries similar to the letters entered by the user in the search bar.

Yandex implements this system through some proprietary features. All sets of hints are processed and grouped from among the most popular user requests. Scientific terms from encyclopedic articles, titles of films, musical works and other thematically appropriate content are also used. As a result, the user, from the moment he enters the very first letter into the search line, receives under it a whole list of options for the most popular queries, starting with the same characters.

In addition, the tips can immediately indicate links to the necessary sites or the answer to the question asked. For example, it is enough to enter half of the query “circumference length”, and in the corresponding field under the search line the user will be presented with a ready-made calculation formula. When asking “the capital of Australia”, you will not have time to finish the phrase before Yandex will immediately provide this information in the list of hints.

If a link to a site is a relevant response to a request, then this address will be available immediately in the same field. This approach will allow you to quickly go to the desired resource, bypassing the list of all found results.

Filtering inappropriate content

Yandex functionality also provides for the exclusion of “18+” resources from search results, regardless of the query language used. This function will be useful primarily for protecting young users from “adult materials” on the Internet. And even if a child is not embarrassed to use all the tools that the Yandex search query language is rich in, this still will not help him in any way overcome the barrier from such sites.

In Yandex search, there are 3 modes for users:

“Without protection” - there are absolutely no restrictions on the results produced.
“Moderate” - if the user’s request is not clearly aimed at searching for “18+” sites, then they are removed from the search results.
“Family” - obscene content is completely absent from the search results.

All these options for protecting against non-children's content are controlled in the corresponding Yandex settings menu.

Additional search engine features

In addition to a wide range of different query language operators, Yandex also offers a couple more ways to search for information:

"Advanced" is a nicer service with an intuitive structure for those who need to use query language tools. You just need to enter the necessary parameters into the appropriate fields (search for a specific resource, region, accuracy of match with the words of the search query, search by headings, language, document format, date of last update, etc.), without resorting to less comfortable manual input of operators . “Advanced search” and the Yandex query language are the same functionality, but the difference is that the first offers the use of the same operators in a more convenient form.

"Zen Search". Based on the user's search query history, Yandex offers the user a media publishing service. Available only for mobile devices and externally it is a set of news previews selected according to viewing history. The user can select any publication he likes, read the first few paragraphs and, if he is interested in it, go to the publisher’s website for this material. Otherwise, just select “Dislike” in order not to display a specific news or in this way mark the entire resource, excluding it from your news feed.

Mechanisms for protecting against unwanted and malicious information

The main property of any search engine is not only a variety of search query operators. Yandex is also characterized by a high level of security for all results found. This search engine introduced basic page checking and warnings about malicious sites in 2009. Threat detection is carried out using two technologies:

Anti-virus protection purchased from Sophos and based on a signature approach: when a user accesses a web page, the anti-virus system contacts a database containing information about known malware. Despite the high speed of operation, such technology is almost completely useless when faced with new virus threats. Therefore, Yandex additionally uses a second technology.
A proprietary anti-virus complex, the basis of which is First, protection when accessing a site analyzes whether it requests additional files from the browser, redirects to an external resource, etc. If extraneous actions of a resource are detected without the user’s knowledge (launching JavaScript modules, full-fledged programs, cascading style sheets), it is included in the blacklist of dangerous sites and the virus signature database. The owner of the site itself will also be notified of these threats, and all subsequent checks will be carried out periodically until all security problems on it are completely eliminated.

This approach to analyzing the provided pages with search results, combined with proprietary Yandex technologies, made it possible to minimize the percentage of infected sites in this search engine to just a few. Daily Yandex checks cover a total of up to 23 million resources, and in a month this number reaches approximately 1 billion.

Customize Yandex for yourself to increase the efficiency of searching for information on the Internet and make working with found documents more comfortable:

If you are logged into your Yandex account, then the settings are linked to yours. Also, information about the settings is saved on your computer (in a file) and is valid until you change it.

The settings are tied to a specific browser - in another browser, Yandex search will have to be configured again. You will also need to update your settings if you delete all cookies (for example, when you reinstall your browser or operating system).

If several users work with the computer or several browsers are installed on it, then the settings can be made separately for each user and browser.

Don't be afraid to experiment. If desired, you can always return to the default settings (button Set Defaults On the page ).

How to make your search query more specific

You can also use the query language directly when typing a query in the search bar.

How to set up query fixing

If a typo was made when typing a request or the wrong keyboard layout was selected, Yandex will detect this. And you can specify whether your search query should be automatically corrected or whether a hint is sufficient. To do this, select the required value on the page (Settings link at the bottom of the search results page).

How to set up a search results page

Determine what the search results page will look like:

How many documents should be placed on one search page?

Whether to display favicons and graphics.

To do this, select the necessary parameters on the page (Settings link at the bottom of the search results page).

These settings affect the traffic consumed and the loading speed of the search results page.

How to set the interface language

You can set the language in which the search results page will be presented.

Note. This setting does not affect the language of found documents.

You can select the interface language on one of the following pages:

Regardless of where exactly the language was set (in the search results settings or in the general settings), the selected value will be set as the interface language for all Yandex services.

How to exclude “adult” pages from search results

Select the degree to which search results are cleared of documents containing profanity and adult content:

moderate filter - “Adult” sites are excluded from the search results if the request is not explicitly aimed at searching for such resources (the mode is enabled by default);

family search - “Adult” content is completely excluded from the search results (even if the request is clearly aimed at finding such resources), as well as sites containing obscene language;

no limits - the search results contain all documents found for the request, including Internet resources “for adults”.

Configure page filtering in one of the following ways:

Select the required value on the page (Settings link at the bottom of the search results page).

How to set up personal search

Specify whether Yandex should use your history of searches and transitions to sites from search results. This setting allows you to take your interests into account when generating suggestions and search results pages.

To set up a personalized search, select the options you want on one of the following pages:

How to use keyboard shortcuts on the search results page

You can use hotkeys to navigate the search results page. For example, switch between the search bar and found documents, open links, go to the next or previous page with search results.

To enable this option, select enable keyboard control on the page (Settings link at the bottom of the search results page).

A complete list of hotkeys is presented in the help. Keyboard control(press the ? key to open help).

It is best to configure it after logging in. This will allow settings even if you are logged into the site from another . Otherwise, the settings will not be saved in your account, but in the cookies of the computer from which they were made, which means that if you log in from another computer or lose the cookies, the settings will not be available.

To configure Yandex, open http://tune.yandex.ru/setup/

Region setting. Yandex automatically recognizes which region the user is coming from and offers a number of services targeted specifically at this region. However, if the region is defined incorrectly, or the user wants to receive information related to a different region, the region can be changed.

Interface setup. If the interface language does not suit you, select another language.

Setting up search results. The usual list of search results in the form of a list of found pages with brief information about each of them can be changed almost, making it more convenient. In this section, you can set an extended description of the pages found, determine whether links should be opened in a new window, or preferably use a browser window, configure the display of images and icons of sites, and the language of the search interface. Additionally, limiting your search range can also be helpful in getting more relevant results.

My findings. This feature allows you to store search results and search queries and return to them as needed.

Search tips. Perhaps queries made by other Yandex users will help suggest the right path for searching. Try setting up Yandex so that it shows their query input field instead of the standard autocomplete.

Video on the topic

Sources:

Yandex direct mail Contextual advertising Yandex Direct!

You will need

Web browser, Internet access. Optional: money, time, willingness to spend the best years of your life studying SEO.

Instructions

Study the subject. Read I. Ashmanov and A. Ivanov “Website Promotion in Search Engines.” Read "SEO from A to Z", available for download here http://www.seobuilding.ru/seo-forum/poiskovaya_optimizaciya_v_obshih_che.... Register on the largest forum about search engines forum.searchengines.ru. Read new topics in the search engines section, delve into reading old topics. Pay special attention to the Yandex search engine section. Read the personal blogs of forum participants. Select the most informative among them.

Perform internal website optimization. Create a semantic core. Make lists of queries that each page on the site answers. Expand your semantic core by analyzing coherent queries using services. Place links from the text of articles to other articles. Make link anchors text that describes the material to which the link leads.

Think over and implement a promotion strategy based on external factors. If you have a good budget, an integral part may be purchasing links on link exchanges, ordering the writing, reproduction and posting of feature articles on related resources, ordering the placement of announcements and blog posts, and purchasing links in news feeds. If the budget is , then you should think about creating viral content, information bomb articles, manually exchanging links, and disseminating information about the site on social networks. All this contributes to the growth of natural reference mass.

Video on the topic

note

Do not buy so-called trust site databases. It's a waste of money. Do not order a site run through catalogs and do not run it yourself. This will only have a negative effect. If you are not sure, do not install Yandex.Metrica on your website. Do not trust website promotion to the first freelance optimizer you come across or even to an optimization company. Read the reviews carefully. Request full reports on the actions performed by the optimizer and the budget spent.

Helpful advice

If you are the owner of your own site and you want to use it to convey to the world your thoughts, ideas, writings, information about your company or, for example, turn it into a permanent source of income, then it is vital for you that your site appears in the search engine rankings in the top ten. If the location of your resource does not bother you yet, then a few tips on how you can promote your site in search engines may be of interest to you.

You will need

You will need your own website and an understanding of the task.

Instructions

Your first step should be to determine the place that your site currently occupies in the search engine rankings. In our country, two are most popular: Yandex and Google. Go to these one by one and enter the name of yours in the search bar. In a minute it will give you the result. If your site does not take pride of place in the first ten lines, you have a lot of work to do.

Look at what is already in these treasured five lines. Go to each of them. Study their topics, services, promotion strategy, design, services that they offer to their visitors, how they attract a large number of users. Analyze this useful information and apply any useful findings to your resource.

In order for search engines to “see” your site well, you must provide them with the opportunity to encounter the address and name of your site as often as possible. Therefore, do not be lazy and register your site in popular directories. Let there be as much as possible, in this case quantity is important.

Register for site x social networks. Open your thematic section and send out newsletters - talk about your new products site, promotions, updates, new services. The audience of social networks is huge, you will definitely find your new visitors on these resources.

Select several large and reputable sites and exchange links and banners with them. But in this case, it’s better to limit yourself to just a few site mi, but with good attendance.

After some time, check again where your site is now. Go to Yandex and Google again and enter the name of your site in the search strings of these resources. Surely, your site has risen to a much higher position in their rankings.

Video on the topic

note

Maintain your results and improve them.

Helpful advice

The most effective way to promote a website in search engines is to use all types of promotion simultaneously.

Sources:

Job Portal

Anyone who has their own Internet resource or is thinking about creating one should understand that the World Wide Web has many similar blogs and sites. To get your share of visitors, readers, and buyers, you need to stand out from the crowd of similar sites. After all, when entering a query of interest into a search engine, the user, as a rule, goes to the resources located on the first page of the results found. If your site is in the top lines of the search engine, then you will have more visitors, and as a result, more income from the site.

You will need

- personal website/blog;
- knowledge of HTML;
- unique content;
- Internet access.

Instructions

In the Russian market, the popularity of a search engine such as Yandex is the most significant. Therefore, this is the priority direction when promoting the site. Yandex has a number of features and indicators based on which users are selected. The first thing you should pay attention to is the age of the domain on which your Internet resource is registered. The younger your site, the more difficult it is for it to break into the first lines of the TOP 10. If you don’t have a site yet, and you decide to first prepare all the content and then register the resource, then first it’s better to register your site/blog/, and only then fill it with quality content, links and products. In this case, the age countdown for your Internet resource will begin at an earlier time, and the trust of search robots will grow faster.

Depending on the topic of the site, you should choose the ones by which users can find your resource. Unlike the Google search engine, which loves direct occurrences of key phrases, Yandex selects results both with exact occurrences of keys and randomly. Therefore, when filling out your site’s landing pages, you can take a more expansive and free-flowing approach to entry. To determine which keywords will help you reach the top ten sites, it is best to turn to the Yandex Wordstat service, which determines the popularity of searching for a particular phrase. The higher the indicator, the more often people look for this information by typing in this query.

The specificity of the selection of Yandex filters is such that greater importance is given to articles with a certain semantic emphasis, which is done using SEO tools such as tags. Headings must be highlighted using the “h1” tag and the “h2” subheading. Key queries also need to be highlighted using the strong or em tag. You should not highlight each occurrence of a query in the text; this may look unnatural in the eyes of a search robot and will reduce your rankings. To reduce content nausea, queries should be highlighted only in places with a specific meaning.

Promotion using external and internal links. The most relevant for the Yandex search engine is with other trust sites of similar topics. A trusted site is a site that has earned trust in the eyes of a search engine. Also, by purchasing space to place links to your website on third-party sites, the TCI (thematic citation index) of which is at least 10, over a certain period of time brings an increase in the TOP. Internal links are links from one page of a site to another, which contains information that may be useful on this topic for the user. Sites with internal and external links are welcomed by Yandex, but the main thing is not to overdo it. Because too many linking resources to your site can, on the contrary, lower your rankings.

Helpful advice

And of course, it is worth considering that the product must be in demand and competitive, the information and articles must be useful. Only then will your resource be loved by both users and search engines. Content for the site must be unique, written either independently or with the assistance of professionals. But in no case should it be copied from other resources, as this may lead to a decrease in the relevance of the site. To check uniqueness, you can use plagiarism checking programs, the choice of which is now very large. Yandex values quality, not speed of resource promotion. By gradually thinking through the design and author's content with high-quality articles, you will be able to promote your website on your own.

Yandex is the largest domestic search engine, which is used by the majority of Russian-speaking RuNet users. Therefore, promotion in Yandex can bring the main search traffic to your site. Recently, yandex.ru has been introducing new search algorithms, adding new filters, and in modern realities, website promotion in Yandex should be approached from new points of view.

The main way to promote a website in search engines that work according to classic SEO schemes is to buy link mass on specialized link exchanges. Automated website promotion systems – link aggregators – also bring good results. However, Yandex has recently begun to deviate from classic SEO schemes that have been working successfully for years, for example, in Google. As a result, the usual actions of a webmaster that lead to success in Google bring failure in Yandex.

Yandex is suspicious of new links, especially if they are rented. The search engine can identify SEO links with 98% accuracy and fights them. This leads to the fact that even with the correct purchase of links, the site’s position in Yandex falls. If these links are removed, the positions are returned immediately. Don’t be afraid of this fact and don’t rush to remove purchased links. Over time, in a month or two, the site will regain its lost places, and you will see quite natural growth. Although this fact still confuses optimizers when communicating with clients.

Working with link aggregators should be lengthy. Many automatic promotion systems promise to get the TOP in just one month. Considering everything said in the previous paragraph, it is impossible to do this in one month. No matter what you do, no matter how hard you try. This is especially typical for zero projects - domains and age.

In Yandex, the age and weight of site pages play an increasingly important role. In other words, these parameters are key in determining domain authority. Therefore, to promote young projects, it is necessary to work on their statics; there is no way to do without this. The more relevant and highly informative your resource is, the more it will be valued by Yandex and other search engines. In addition, if you are planning to create a website in the future, you should register it now so that the search engine records the birthday of your resource as early as possible.

If you are going to promote your site for one of the competitive search queries, you need to match this keyword to as many pages of your resource as possible. A large number of relevant documents is a necessary condition for getting into the Yandex TOP. And this is not surprising: the more information on a project there is on a specific request, the more useful it can be to the visitor.

Don’t forget that when promoting in Yandex, everything is interconnected. By promoting one or more queries, you inevitably promote other related and thematic ones. Therefore, it makes sense to focus on working only with promising and specialized keys, the promotion efficiency of which, in your opinion, is the highest.

The Internet provides a lot of opportunities to become famous, find new friends, hobbies, and finally, you can make money on the Internet. Naturally, it is best to create your own website, but this does not end there. After all, in order for a site to attract attention and begin to generate income, its promotion, or promotion, is necessary.

First, you will need to understand tags - programming language marks by which the search robot will determine the content of your page. One of the most important tags is the title, which will be perceived and presented by a search engine as the name of your site or one of its pages. It is better not to enter too much text there; 60-70 characters are enough, although if necessary, you can fit up to 255 characters in the title.

Keywords by which your site will be indexed in search engines must also be written using tags. There should be no more than 50 of them, although it is better to limit yourself to a couple of dozen. Ideally, you should use phrases rather than individual words. You will need to use these same words in the text content of your site, but do not overuse them so as not to scare off visitors with overtly “optimized” and therefore poorly readable text.

In order for the search program to see your site, you need to register it with search engines. However, you can simply wait until search engines find your page on their own, but it’s better to save time. By the way, on the main page you will need to make transitions to all pages of the site so that the search robot can see all the content.

Mutual exchange of links with portals of similar topics will also help to promote your site, but you should not thoughtlessly exchange links with anyone. Not only will this reduce the attractiveness of your site to visitors, such a step does not always bring the desired effect. Do not use programs for automatic link exchange, this may lead to your site being excluded from search engines. It is worth studying other existing prohibitions on methods of website promotion, so as not to inadvertently lose the results of painstaking work, as well as familiarize yourself with the nuances of SEO optimization.

Today, all users already know that the highest quality search for the Russian-speaking population is still provided by Yandex. Indeed, its developers are constantly improving their algorithms, improving the quality of search results with users in mind. Therefore, every webmaster who wants to provide his site with a powerful influx of traffic is doomed to promotion in Yandex.

When analyzing sites, the Yandex search engine uses high-quality algorithms for checking vocabulary and morphology, but Google cannot boast of this. For webmasters, in turn, this means that they need to place only high-quality publications on their sites, written without errors. The more errors there are, the greater the likelihood that Yandex will not like it.

Yandex has also gone far in terms of analyzing behavioral factors and plans to continue to rely on this important indicator. Today, external links for regular sites are still used to build search results, but for commercial sites exclusively behavioral factors are already used. Based on this, we can judge that in the future the role of behavioral factors will only increase in search engine optimization of sites for Yandex, and for Google as well over time.

But Yandex also has its drawbacks. One of the most notable is the static updating of databases. The fact is that Yandex runs on weaker hardware than Google. The advantage of an overseas competitor is globalization, but Yandex is designed only for Russian-speaking regions and has fewer servers. Therefore, after making changes to the site, the webmaster is not able to immediately observe the effect, but Google updates various sites dynamically, which greatly simplifies the promotion process.

Like any other search engines, Yandex has its own individual ranking algorithms, and they differ from the algorithms of Google or Rambler. When building search results, Yandex tries to put more on the first lines, because it is believed that you need to respect your elders, that they are more authoritative. In Google, you can often see both old and young sites on the first lines, and in this regard, Google is more tolerant, although it also gives preference to old sites. In the search engine from an overseas competitor, the emphasis is on the content of the site, so the better the content, the higher the positions will be, regardless of age.

For Yandex, it is also important to improve the content of sites, but due to age and link mass, success can be achieved with minor errors in internal factors. Nevertheless, high-quality content still allows you to fight with competitors in the Yandex search engine. This is due to behavioral factors that are of great importance today, as discussed earlier.

Search engines play a very important role when using the Internet. Most Internet users often start their “working day” with search engines, where they try to find much-needed information and solve their problems. Of course, most users have used, are using, and will continue to use classic search engines. Today the most popular Russian-language search engine is Yandex.

There is so much information concentrated on the Internet that searching for it becomes a separate task and takes a lot of time. Today we’ll talk about how to make it easier to find information on the Internet using the Yandex search engine. And let's start, perhaps, with the simplest thing - search tips.

Search tips- this is an additional search feature, thanks to which you can evaluate, clarify and quickly select the appropriate query option as you type a query, without typing it entirely.

How to use?

Start typing your query in the search bar. By typing a couple of letters, you will see a list of queries containing these letters.

While typing letters or words, watch the list - it is updated.

If the desired request is in the list, you can click on it with the mouse. This action will automatically take you to the search results page for that query.

You can also use the arrows to select the appropriate query "up down". To go to the search, click "Enter".

To refine your query using the selected option as a template, continue typing more words - the list of hints will be updated.

To send the selected request to Yandex, press the button "Enter"

Enabling/disabling tooltips

You can enable or disable hints on the Search settings page by unchecking the boxes Personal search(located at the bottom of the page). Don't forget to click Save after all the manipulations

The browser has an autofill function, which, when filling out fields, prompts you to select an option from previously entered lines. If suggestions are disabled, old queries from autocomplete will be shown; if suggestions are enabled, data from autocomplete will not be displayed.

Possibilities

Links to sites

To reduce the time it takes to search a site, in some cases, Hints make it possible to go directly to a site without accessing the search results. A link to a site will be shown in tooltips if there is a high degree of confidence that this site is a good answer for the user.

To help you make sure you get to the right site, the tips are provided with descriptions.

Correcting typos

In Yandex, all search queries go through the typo correction service, which identifies and corrects errors in phrases and individual words, and can also recognize text typed in the wrong keyboard layout and automatically correct it.

Typo? Don't worry - you will see the already corrected request in the list, use it!

If the typo correction service detects a typo for which the correction option is known with a high degree of certainty, for example, in the word “Yandx,” it will correct it automatically and you will immediately see a page with search results for the corrected version of “Yandex.”

For each word in the query, the typo service tries to find a word that is similar in spelling, but more commonly used in the given query. If such a replacement can be found, the search engine gives a familiar hint "Perhaps you meant....". In addition to the hint, in some cases, results found for a query that was selected by a typo service (as in our case) can also be added to the search results.

Well, of course, you can still use the search strictly according to your request, if you wish: o) For example, if you think that the service made an error and you want to view the search results for the original (uncorrected) request, click on the text- links Search only<...>

Wrong layout?

Did you type gjbcr instead of search? Take your time to switch layouts. Moreover, you don’t need to type the request again. Hints "anticipate" what you wanted to type and show queries already in the correct layout.

Even if one or more typos were made when typing the request text in the wrong layout, the typo correction service will try to correct them.

Additionally, you can always view the search results for the original (uncorrected) query. To do this, click on the link text in the message "In the request<...>The keyboard layout has been restored.", located directly below the search bar.

Fixing a query when nothing was found

Automatic correction of a request occurs in one more case - when nothing was found for the original request, and the typo service detected an error in the request. In this case, the request is automatically corrected regardless of the degree of reliability of the replacement. There is usually nothing to see in an empty search result, and automatic correction usually saves the user the time required to manually correct the query.

If you still want to return to the uncorrected wording of the request, click on the link text in the message "On request<...>nothing was found" under the search bar or “The combination of words you are looking for does not appear anywhere.”

How would it be in Russian?

Do you know the exact spelling of the word? Type as you know. In many cases, you'll see a hint before you've finished typing the word.

Origin of search suggestions

Internet users ask a variety of queries to the Yandex search engine. The request that Yandex receives more often than others is shown in first place. Next comes the less frequently asked query, and so on.

That is, Yandex sorts Hints in descending order of popularity of queries among users.

My queries in search suggestions

What it is?

Search suggestions can be personalized - showing not only general query options, but also your personal queries that you have already asked before. Your requests are highlighted in color among other prompts.

How to enable personal requests?

To enable “my queries”, log in to Yandex, go to the search suggestions settings, check the box "My queries are in the tips" and press "Save».

By the way, on the same page you can enable/disable all Search bookmarks, as well as add your favorite sites to search bookmarks.

My favorite sites in search suggestions

To make it even easier to discover the sites you go to most often from searches, you can include them in Personal Suggestions (check the box “Favorite sites in tips” and press "Save"). You can see your favorite sites without even typing a query - Just click on the empty search bar. Turn on

For example, if you regularly type the query “Odnoklassniki” or “VKontakte” into Yandex, then the prompts will provide links to relevant resources.

For example, when you search for [kittens], the search understands that you may be looking for photos of kittens, are looking to buy a kitten, etc., and offers relevant suggestions. In one click you can go to the search results for a specific query and get only the answers you need.

To cancel this action, just click on the cross in the tooltip or remove the clarification in the search line.

While a user is typing a query, they are shown an average of ten sets of suggestions. Over the course of a whole day, Yandex shows hints to all users more than a billion times.

Like search answers on Yandex, search suggestions depend on the user's region. For example, when starting to write a request for [cinema] or [restaurant], a St. Petersburger or a Muscovite will probably have in mind establishments in their city. And they need tips for St. Petersburg and Moscow, respectively. Each region has its own list of search suggestions based on queries from that region.

By default, Yandex itself determines your region by IP address. For example, it gives me this in response to queries:

But for example, I only want Russian sites. We'll talk about how to configure the desired region next time...
Based on materials from help.yandex.ru/search/