Top words in Yandex. How to find out the frequency of search queries in Yandex? Instructions for SEO

This article is intended for beginners in SEO, as well as for website owners who have chosen queries for promotion, but do not know whether these are frequent queries.

So let's begin.

Request frequency- this is the number of queries or phrases typed by a user in a search engine in a certain period of time. The methods for determining the frequency of a query in search engines differ. In this article we will look at the frequency of queries in the most popular search engines - Google and Yandex.

From this article we will learn the following:

1. How to determine the frequency of requests in Yandex

1.1. Word selection service in Yandex

To determine the frequency of queries in Yandex, there is a simple and convenient “Word Selection Service in Yandex” or, as it is also called, Yandex Wordstat.

Entering a request into the selection line, we get the following picture:

It is noteworthy that now we see the overall picture of impressions per month, but you can look at the request frequency separately by type of device (tablets, mobile phones, computers) from which users searched for the request.

So, we see that 269,733 of the total impressions were on phones.

1.2. Types of frequency in Yandex

So, we found out that the query [plastic windows] had 1,006,660 impressions per month - this will be the base frequency of the query.

In total, Yandex Wordstat distinguishes three types of frequencies:

Base frequency- indicates the number of impressions for all queries with the desired key query. In our case, this is the request [plastic windows]. When collecting the base frequency for this request, all possible word forms were taken into account, as well as variants of the requests [buy plastic windows], [prices for plastic windows], etc.
Phrase frequency- to define it you need to put the query in quotation marks. This will allow us to find out the request frequency for the phrase we are interested in.

As you can see from the screenshot, the phrase frequency is significantly lower than the base one, since the phrase frequency can take into account word forms, cases, and different endings, but additional words are ignored (for example, the request [buy plastic windows] is not taken into account when collecting phrase frequency).

Exact Frequency- to define it, you need to put the query in quotation marks and put an exclamation point before each word in the query.

In this form, we will find out the number of impressions per month specifically for this request.

1.3. Geodependency

In addition to different request frequencies, we can find out the frequency from requests in different regions. To do this, instead of the “By words” item, check the “By region” item.

The screenshot shows the total number of requests, as well as their number specifically by region. For example, in the Moscow region there were 13,847 impressions, regional popularity is 206%.

What is regional popularity? Yandex answer:

“Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all search results impressions that fell on that region. The popularity of a word/phrase equal to 100% means that this word is not distinguished by anything in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest. For statistics lovers, we can note that regional popularity is an affinity index.

You can also set the region when collecting frequencies. By default, the fee is set for all regions.

Select a region.

Thus, when searching for the exact frequency of a query in a specific region, you can find out how many people are searching for the query you are interested in in the specified region.

1.4. How to determine the seasonality of a request

Yandex Wordstat has another function that interests us. To use it, you need to check the “Query history” checkbox.

Thus, we see what the request frequency was by month during different periods. Using this information, you can roughly predict drops/rises in traffic on the site.

1.5. Plugins for ease of use of the service

The Wordstat service is useful, but not very convenient, so in order to make my life easier, when working with it I use the Yandex Wordstat Assistant plugin.

This is how it looks in the Wordstat window:

The first thing that catches your eye is the advantages around requests. By clicking on them, we add queries to the column on the left:

This is very convenient, since you usually need to highlight each request and its frequency in order to copy it. Moreover, you can safely switch to other queries, and the list of queries added to the column will be saved.

This plugin also allows you to sort queries directly in a column by frequency or alphabetically, and then copy these queries with frequency into the document you need. I recommend using the Chrome browser plugin, as it has a more recent version that is constantly updated. There is also a plugin for FireFox, but it has not been updated since April 2015, so not all functions work correctly.

2. How to determine the frequency of queries on Google?

If everything is relatively simple with Yandex, then finding out the frequency of a request on Google will be more difficult. Google does not have a service like Yandex Wordstat, so you have to use the contextual advertising service Google AdWords. You will need to register in it. After registration, a panel will appear in front of you.

Open the “Tools” menu tab and find “Keyword Planner” in the drop-down menu.

This will open the scheduler page. On this page you need to select “Get query statistics and trends”. There, enter the query you are interested in and indicate the region.

Click on the “Find out the number of requests” button. You will get this result:

Due to AdWords limitations, the average number of queries per month ranges from 1,000 to 10,000. To get more detailed information, you need to create and run a campaign.

When a paid campaign is running, the request frequency will look like this:

3. Software collection of request frequency

Methods for manually collecting request frequency were described above. With a large number of requests, collecting their frequency manually is very inconvenient, so I use special programs.

3.1. Program "Slovoeb"

After setting up the program, you need to launch it and, as in the case of “Slovoeb”, add queries, specify “Region” and click on “Collect Yandex statistics. Direct".

Key Collector, unlike Slovoeb, parses data using Yandex. Direct, which significantly speeds up the parsing process. Click “Get data” and get the result:

The program allows you to collect frequency for Google using Google AdWords. To do this you need to configure it. The settings can be viewed on the official Key Collector website. Then you will need to click on the “Collect Google Statistics” button. Adwords", which is located next to the "Collect Yandex.Direct statistics" button.

4. Online collection of request frequency

Sometimes there are situations when your favorite instrument is not at hand, but you need to collect the frequency. In this case, you can use online services to collect frequencies. I will look at 2 services that I use myself. One will be for Yandex, the other for Google.

4.1. Online frequency collection tool from SeoLib for Yandex

All you need to do is open the “Key phrase analysis” tab and copy the list of queries you are interested in into the request form or attach as a separate file. After this, you need to select the required frequency and region, and if necessary, specify additional parameters. Then click on “Start Analysis”.

Result:

The tool is paid, but the prices are reasonable. For example, a list of these 7 queries for all types of frequency cost me 5.3 rubles.

4.2. Ahrefs Online Frequency Collection Tool for Google

The service has a Keyword Analysis tool.

In the form you need to add keywords separated by commas and indicate the region near the “Belts” button.

Result:

Go to the “Metrics” tab:

Results

Working with Yandex:

If there are several requests, you can view them manually through Yandex Wordstat. In this case, I strongly recommend installing the Yandex Wordstat Assistant plugin - it significantly simplifies the process;
If you have a list of queries and need a quick one-time check, use SeoLib's online Keyword Tool;
If you constantly work with requests, I recommend purchasing Key Collector. Although Slovoeb is free, it parses too slowly, and the time you save on parsing queries in Key Collector will more than offset the costs. “Slovoeb” can be used if you work with a small list of queries and use it infrequently. I used it myself when I started working in SEO, but when I purchased Key Collector, I regretted not buying it earlier.

Working with Google:

If there are several requests, use Google AdWords;
If you have a list of queries, then it will be more convenient to use the Ahrefs online service or set up Key Collector.

I have listed the services that I myself use to collect request frequency. Perhaps you use other services? Then indicate them in the comments, I will be glad to read them!

That's all for now, I wish you good positions in frequency queries!

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Introduction

Compiling the correct semantic core is one of the main tasks of SEO optimization. Independent selection of keywords of the semantic core is difficult to implement without analytical and statistical services that collect information on the search queries of Internet users.

17 keyword selection services for Russian-language sites

And it is done to optimize the site for certain search engines. For this purpose, query statistics stored in the database of search engines and services are used.

Yandex keyword selection

(wordstat.yandex.ru)

A free service for selecting and analyzing search queries made in Yandex.

Yandex advanced search

yandex.ru/search/advanced

Advanced search allows you to analyze the results for low-frequency queries in Yandex. Compiling an extended semantic core from search phrases of 3-4 words.

Yandex Direct

https://direct.yandex.ru

Clarifying the competition of search queries for advertising phrases used in advertising on Yandex.

Yandex Webmaster

https://webmaster.yandex.ru

Correction of the semantic core: identifying popular queries of a published site.

Google AdWords

(//adwords.google.com)

Selection of keywords and analysis of search traffic in the Google search engine. Analysis for registered users only. Selective analysis of requests by country.

Google advanced search

https://www.google.ru/advanced_search

Refinement of results for search queries in advanced search.

Rambler statistics on search queries

wordstat.rambler.ru/wrds/

Statistics of search queries made in the Rambler search engine. Disadvantage: query statistics are rarely updated.

http://seobudget.ru/tools/keywords/

Multifunctional service for website optimization and search engine results analysis. One of the tools: Selection of phrases of the semantic core. The selection cost is 3 rubles per request. The number of selected phrases is unlimited.

online.seranking.com

Another multifunctional service for webmasters. Registration is required to operate. Word analysis and selection tools are available for 14 free days. Next, for selecting keywords, pay 50 kopecks per request from the service database (20,000 results) and 1 ruble from the Yandex database.

Megaindex keyword selection

keywords.megaindex.ru

Megaindex service is a multidisciplinary service for website analysis and promotion. One of the best keyword selection services.

Keywords are selected after registration and adding a project (site). The tool is free. In addition to the selection of phrases of the semantic core, analysis of the site’s visibility in search results for queries (2) and analysis of thematic queries (3).

Provigator, search phrase competition analysis

prodvigator.ua

Analysis of competitors by search phrase. Can be used for indirect analysis of the competitiveness of search queries.

Keywordtool service

http://keywordtool.io/ru

Shows analysis of a search query and a key phrase for this query in Google search engines, including separately in Google.ru, Bing, YouTube. The selection of phrases and keywords is free, however, query statistics, CPC (cost per click in advertising) and the level of competition of a phrase in Google are only available in a paid version.

Advodka.com service

https://advodka.com/wordlist/

A free service that has a tool for selecting phrases and semantic core words for search engines Yandex and Google. There is an analysis of the geography of requests.

Google Search Trends

https://www.google.ru/trends/

Service of popularity of search queries for a month, a year by sections and countries. Shows only queries made on Google.

Service Mutagen

mutagen.ru

Keyword selection service for Runet sites. In addition to the selection of key phrases, it shows the degree of competition between phrases. There is a mass key check.

To check, you need to register and top up your balance by 1 ruble.

Rush Analytics service

A good service for site analysis, keyword selection, query clustering.

Grouping requests

coolakov.ru/tools/razbivka

Free service for clustering (grouping) search queries.

Service seolib.ru

17 keyword selection services: seolib

Multidisciplinary service for website optimization and analysis. One of the services: free selection of 25 keywords per day from one IP address.

If you look at Yandex search queries, you can form an opinion about the material, spiritual and cultural state of society. You can draw the appropriate conclusions yourself by following the link wordstat.yandex.ru, entering any search query offhand or one that is interesting to you. Many novice sociologists resort to the help of the Yandex search engine.

Let's look at an example: the query “porn” (and all related queries) breaks any popularity records. Our fellow citizens type the phrase “porn online” about 121 million times a month. But the request “Mussorgsky” was of interest to only 60 thousand Internet users. It becomes obvious that in modern society classical music is interesting to a small number of people.

In general, Yandex indexes several billion pages. And even more than that, you can always find cached data that was once posted on the World Wide Web, but was subsequently deleted. It is impossible to answer unequivocally the question of what people are looking for in Yandex. Because the answer will be vague, but at the same time true: they are looking for everything!

You can easily see all the results that users are entering right this minute, online. There is a special corporate service that you can visit by going to the Yandex company information page. You can see the countries that use the Yandex search service. This is useful information for some companies involved in promoting goods and services. Well, ordinary users can look there out of curiosity.

Let's talk about the most popular queries. First, some facts and interesting figures. According to statistics, Runet users access Yandex more than 3 billion times every month. Every day, 100 million search queries are entered into Yandex. Half of these requests come from residents of several cities: Moscow, St. Petersburg, Rostov-on-Don, Voronezh, Omsk, Nizhny Novgorod, Yekaterinburg, Samara, Novosibirsk and Khabarovsk. According to statistics, every day residents of these cities alone perform 18.5 million search queries, and the duration of search sessions (several queries to find the necessary information) is 100 years. And this is every day!

So, what are the most popular queries?

There is an interesting pattern. The top 10 queries of the Yandex search service include the query mail.ru, just as the top 10 queries of the mail.ru search service include the Yandex query. If you do not take into account sexually anxious fellow citizens, then the top 10 requests to the Yandex search service look like this:

1. In contact.
2. Classmates.
3. Mail.ru.
4. Odnoklassniki is my page.
5. In contact, login to the site.
6. In contact input.
7. Auto. ru.
8. Download.
9. My world.
10. Games for girls.

But don't think these queries can give you the full picture. The top ten makes up no more than 5% of the total number of search queries. But there are more than 12% of illiterate requests.

The most common erroneous query is spelling the word “oddnoklassniki” with one letter s. After “classmates”, the first five errors look like this: agency (agency), russifier (russifier), shporgalki (cheat sheets), Toyota (Toyota) and vidio (video). Despite this unpleasant moment, it is very pleasing that very few obscene expressions are used in search queries - less than 1%.

What can't you find in Yandex?

There are situations when the necessary information may not be found in Yandex, as in any other search engine. For example, if you want to be able to read Chomsky's collected works, you are unlikely to succeed. In practice, you can enter any query and get an answer, but there is no guarantee that the desired page will be found. But hosting companies and providers are “guilty” of this because they block objectionable content. For example, Internet censors worked during the flood in Krymsk, and Yandex indexed blogs with eyewitness accounts, and from the links found you saw “404 error” or “503 bad get away.” In general, the search engine itself does not have built-in “censors”.

In general, Yandex will not be able to find pages that it has not indexed, that is, has not included in its database - the index. If you are creating a website, you should remember that you must make it searchable. Yandex webmaster will help you with this.

What is SEO and why do I get a bunch of unnecessary information when I search in Yandex?

Since the advent of search engines, the first search optimizers have appeared. Thanks to the so-called SEO optimization, it is possible to raise your website to the top of the search results. That is why often when you enter a simple phrase “bouquet of flowers,” the search engine displays sites of online flower stores and flower delivery services in the search results.

No matter what search service you use, let your search be successful!

Have you ever asked yourself the question: what are people looking for on the Internet? What are they interested in? I think if you are a webmaster, or you are simply interested in the topic of the Internet, then you have asked yourself this question. Let's find out which search queries are the most popular in 2017 in Yandex and Google.

The most popular queries in Yandex 2017

The most popular phrase in Yandex is download for free, and other phrases are also very popular: either with the word “free” or with the word “download”! Well, what can you do, people love free things: download for free, watch for free, play games for free. But besides them, there are other common requests: March 8, New Year, February 23. Yes, holidays are another very popular topic. True, these are so-called situational requests, the traffic for which increases immediately before the event itself. Usually this happens 2-3 days before the holiday and after its completion, requests drop to almost zero. I also want to mention seasonal requests. These are the requests that arise during a certain period of time of the year. There are a lot of such requests, for example, “answers on the Unified State Exam,” “where to relax in the summer,” etc.

Here is a list of the most popular queries in Yandex in 2017.

The most popular queries on Google in 2017.

In Google, the list of the most popular queries is similar to the Yandex list. But there are also some differences. For example, the most popular word here is download. Download for free (also a leader), download MP3, download a movie, download a game. By and large, the lists of the most popular queries for both search engines are almost the same. This is if we take, of course, the Russia region in Google.

Well, now, look at the list of the most popular queries on Google in 2017.

What topic for an article should a webmaster choose to get maximum traffic to the site? First you need to check how many times a particular question has been asked. Some requests are very popular (download for free), others are extremely rare. It is clear that according to popular phrases, there is maximum traffic. But the competition for them is very strong. As a result, it is very difficult to get into the TOP10 of search results using such queries. For rare requests, and even more so for zero ones, getting to the top is usually not a problem. The problem is different, according to them, the traffic is either very small or there is none at all.

To determine the popularity of queries, there are two popular tools - Yandex Wordstat and Google keyword planner.

How to view keyword statistics in WordstatYandex

Yandex Wordstat is the most popular tool in RuNet for obtaining search query statistics. It is free, it allows you to collect data on all search phrases entered by users of the Yandex PS. It's no secret that Yandex is the most popular search engine in Russia.

What I like about the WordstatYandex service is its simplicity. To use it, just create an email account in Yandex and go to wordstat.yandex.ru. Next, enter a query and get its statistics. And that's all!

This way you can get the dynamics of statistics for any search query. Moreover, you can get data by region and month.

Yandex Wordstat shows statistics not only for the selected phrase, but also for other search queries related to the search phrase.

Unfortunately, this tool has some disadvantages.

The display of statistics is not entirely clear. For example, if you need statistics on the phrase “summer dresses,” then Yandex will show that this search query was requested 73,000 times. But that's not true. In fact, 73,000 times is the total number of searches that included the words “Summer Dresses.” That is, they also searched for “summer dresses photos”, “buy summer dresses” and so on. If you look at the statistics directly for the phrase “summer dresses”, it turns out that there were significantly fewer such search queries.

To determine exact statistics for a phrase, you need to use the “quote” operator. And then the answer will be completely different.

But you can find out the exact data for each search phrase using the exclamation point operator, see the screenshot.

Thanks to Yandex Wordstat, you can quickly find out statistics on the selected phrase and only then decide whether to use this phrase for promotion.

How to view statistics in Google Planner.

In addition to the Yandex Wordstat service, there is another service. This is a Google service and it is called Google Planner (Keyword Planner). In RuNet, the description of this service is much less common than the description of Yandex Wordstat. And in vain. Since the capabilities of the Google planner significantly exceed the capabilities of Yandex Wordstat.

As with Yandex, you also need to have your own account here. Simply put, you need to have an email account in Google. Next, go to adwords.google.com, after which you need to go to the Tools menu,

and select the item – Keyword Planner.

Now you need to select the item – Search for new keywords by phrase, site or category

Enter the desired search term. Here you can also set additional settings: landing page, category, and so on. However, it is not necessary to specify these settings; you can simply enter the desired phrase and click on the button - Show options.

A window will open with a lot of numbers. It displays how many options there are with the selected keys (as in Yandex), and separately, how many options there are for the selected query. There is also a button here - Download.

The report shows how many impressions a particular search query had. The statistics displayed are approximate. The values, from and to, differ tenfold: a hundred to a thousand requests, a thousand to ten thousand, and so on. For example: the search query, “Summer dresses,” has a total number of one hundred to one thousand (region – Russia). And this error applies to all search queries.

For a general assessment, such statistics will be sufficient. After all, in any case, this is only a rough assessment of whether it is necessary to work with this request. But there is one trick in AdWords. Thanks to this feature, you can get accurate statistics on all queries. True, for this you need to transfer money to an advertising company. Each country has its own minimum requirement for creating an advertising company.

Since I have such an account, here is a screenshot with the exact readings.

As you can see, the exact numbers are already displayed here. More precisely, exact average figures for the year. Although, when creating a report, you can check the box, and then it will indicate the values for each month for the past year.

Finding out the statistics of search queries in Yandex is not a problem. It's even easier to do this in Yandex. But Google immediately displays all related queries into an Excel file, thanks to which you can immediately select the necessary keys. You can sort the keys alphabetically, by frequency, by level of competition, by approximate cost.

What is the cost of advertising for a search phrase? First of all, AdWords is designed for advertisers. And of course, it is simply vital for potential advertisers to know how much advertising costs for a particular request. But for webmasters who do not intend to provide paid advertising, it will not be superfluous to know the meaning of this parameter.

In Yandex you can also find out how much advertising costs for a specific request. But for this, you need to open another service. And this is not at all so convenient.

One more thing. The fact is that Google can show phrases that may not contain the keywords you requested. However, these search queries may also be related to the search phrase.

For example, for the phrase “summer dresses,” Google will also suggest the word “sundress.” Essentially, this is a tip for webmasters. Which will allow you to use even more search queries for search engine promotion.

How to combine Yandex and Google tools.

Although Yandex is ahead of Google in terms of the number of search queries, Google also has a very large share. And therefore, for me these search engines are equal. When I receive statistics in Yandex, I understand that the statistics in Google will be similar. And vice versa. Therefore, both tools are relevant to me. And here the scheme of my work is simple.

For example, for Yandex requests
“buy an apartment in Moscow” and
“Buy an apartment from Moscow” will be the same

To avoid this, you must use the + operator before the preposition
“buy an apartment + in Moscow” and
“Buy an apartment + from Moscow”

This is especially important when creating semantics for Direct!

Answer

Good addition on operators, they really need to be used. By the way, I myself also often use “+”