Google Analytics training. Education
We present to you the first distance learning course in Russia on web analytics (Google Analytics) and improving website performance (increasing conversions). No matter what type of website you have - a corporate portal, a blog or an online store, web analytics will help you:
- Increase your website conversions and increase the average check;
- Personalize the site for a specific user or segment of users;
- Make the site more user-friendly;
- Analyze the most effective advertising campaigns, as well as the most effective key phrases for which you promote your site.
Teaching methods
Classes are conducted in an interactive manner using examples from real practice, case-study. You receive course text materials in the form of a secure PDF file. Practical lessons are carried out on your website, i.e. During practical classes, you, with the help of an experienced teacher, step by step set up the most popular web analytics systems, website personalization and increased conversions) - 2 classes per week at a time convenient for you. Communication with the teacher is carried out using developed electronic communication systems: email, icq, skype
Form of study
Distance learning. To enhance learning from web analytics courses, we strive to make courses as interactive as possible. You can take training from any place where there is Internet access (128 kbps channel or higher).
What will you receive after payment?
- A complete set of theoretical course materials and practical tasks on web analytics. The course materials are provided as a secure PDF file with a personal certificate issued in your name.
- An individual teacher will contact you, with whom you will practice on your own website for 2 months, promoting it according to selected key queries.
- Analyst Certificate of Completion.
Course options
We provide the opportunity to undergo training in two options:
| NAME | ONLY THEORETICAL COURSE MATERIALS INPDF-FORMAT | TRAINING WITH AN INDIVIDUAL TEACHER |
|
ACCESS TO THEORETICAL TEXT MATERIAL (LECTURES) |
||
| PRACTICAL TASKS AND EXAMPLES |
Described in materials |
Described in the materials + practical cases that the teacher analyzes during remote presentations + practice on your website + at the end of each lesson with an individual teacher, he gives additional practical tasks, which he checks at the beginning of the next lesson |
| REPORTING AFTER EACH SECTION |
Yes, a report is sent to the teacher, he checks and corrects |
|
| FINAL REPORT |
Report on the analysis and growth of conversions of your website |
|
| CERTIFICATE AFTER COMPLETION OF TRAINING | ||
| CONSULTATIONS BY SPECIALISTS ON THEORETICAL COURSE MATERIALS |
By email (the initiative comes from the student) |
By ICQ, Skype, email (the initiative comes from the individual teacher) |
| PROMOTION OF YOUR WEBSITE DURING STUDYING | ||
| DISCUSSION OF OTHER ISSUES IN INTERNET MARKETING, IN ADDITION TO SEO (CONTEXTUAL ADVERTISING, SITE ANALYTICS, INCREASING CONVERSIONS AND PERSONALIZATION, ETC.) |
The teacher will always help, however for serious questions he recommends one of the other courses available in our training center |
|
| PRICE |
1000 rub. |
34 000 rub. *Step-by-stage weekly payment possible |
| POSSIBILITY OF ADDITIONAL PAYMENT AND TRANSFER TO ANOTHER TRAINING OPTION |
Assistance in obtaining (GAIQ)
While taking a web analytics course with an individual teacher, you will also be prepared to take a test to obtain Google Analytics Individual Qualification, a special certification program for web analysts from Google. The cost of taking the exam is $50; the student pays this amount independently and is not included in the cost of the course.
Certificate in Web Analytics
If you complete the course using the Self Study option, a certificate is not provided.
Guarantees
We guarantee that the money you paid for the course will not be wasted, but will be invested in your own website (online business). In this connection, we guarantee that we will return your money for training if the position of your site does not improve after following all the recommendations of the individual teacher (Money Back Guarantee).Web-analytics course
After completing the course, you will be able to independently analyze the effectiveness of ongoing advertising campaigns, both contextual advertising (Yandex.Direct, Begun and Google AdWords), and campaigns for search engine optimization, display advertising and even offline advertising.
You will get acquainted with such an indicator as ROI (return on investment), conversion rate, learn to work with the most interesting web analytics systems. Anything that will help you reduce costs, but at the same time increase profits.
A web analytics course is an investment in improving the efficiency of your business. Be aware of this before enrolling in a course so you can better understand what to expect from your personal tutor. The course describes the work for which our clients pay from 3000 to 10000 dollars per month. Decide for yourself whether to order services externally (often only from foreign SEO companies engaged in integrated Internet marketing, i.e. interested in the result, not the process) or learn yourself once, and then regularly increase the effectiveness of your advertising campaigns.
Currently, there are practically no specialists in analyzing the effectiveness of advertising on the Internet in Russia. Job vacancies published by specialized recruitment agencies indicate the starting salary threshold for web analytics specialists – from $3,000 per month. Think about it. Call companies that need web analysts to back up what we say.
In the web analytics course you will find answers to all questions related to analyzing the effectiveness of your advertising campaigns in the field of Internet marketing. In the course we will look at the work of the most interesting statistics and web analytics systems - Yandex.Metrica, LiveInternet, SpyLOG, Google Analytics, Urchin Software, Microsoft adCenter Analytics beta (Microsoft Gatineau), Omniture SiteCatalyst, ClickTracks Optimizer, ClickTale, CrazyEgg. All recommendations are given in relation to your websites.
Web-Analytics course program
- INTRODUCTION TO WEB ANALYTICS
- THE CONCEPT OF WEB ANALYTICS
- WHAT DOES WEB ANALYTICS GIVE?
- TYPES OF WEB ANALYTICS SYSTEMS
- WHOM SHOULD I ASSIGN THE WEB ANALYST?
- HOW MUCH TO PAY FOR WEB ANALYTICS
- WHAT IS CONVERSION?
- WHAT IS ROI?
- INCREASING THE EFFICIENCY OF ONLINE ADVERTISING
- DUE TO OPTIMIZATION OF ADVERTISING CAMPAIGNS
- PREVENTING CLICKFROD IN CONTEXTUAL ADVERTISING ADVERTISINGS
- DETAILED TRAINING IN WORKING WITH THE GOOGLE ANALYTICS SYSTEM
- INTRODUCTION TO GOOGLE ANALYTICS
- PRINCIPLE OF OPERATION OF THE GOOGLE ANALYTICS SYSTEM
- Introduction to Google Analytics
- Scheme of work
- Setting up a tracking code
- How to check the installation
- WORKING WITH REPORTS
- Setting time frames
- Data presentation and access to reports
- Annotations
- Metrics and Measurements
- Sorting data in reports
- Extended Segments
- USER PROFILE MANAGEMENT
- GOOGLE ANALYTICS ACCOUNT MANAGEMENT
- Creating and deleting an account
- ACCESS CONTROL
- Creating a user
- Setting up user rights
- Profile management
- GOOGLE ANALYTICS ACCOUNT MANAGEMENT
- DIFFERENCES OF THE NEW GOOGLE ANALYTICS INTERFACE
- SITE LOADING SPEED
- MULTI-CHANNEL SEQUENCES (IN THE CONVERSIONS REPORT)
- Social functions
- Real-time reports
- MOBILE DEVICES
- FLOW OF VISITORS
- Search Engine Optimization
- FILTERS IN GOOGLE ANALYTICS
- HOW FILTERS WORK
- CREATION AND EDITING
- BUILT-IN FILTERS
- CUSTOM FILTERS
- PROFILES AND FILTERS
- ORDER OF FILTERS APPLICATION
- THREE MANDATORY FILTERS
- REGULAR EXPRESSIONS
- PRACTICAL APPLICATION OF GOOGLE ANALYTICS FILTERS
- Track traffic to my site only
- Tracking hits from the second SERP page using Google Analytics
- Lowercase filter
- Directory filter
- Filtering key phrases used when searching for images
- Filter traffic from all domains
- Default Page or Home Page
- EXTENDED SEGMENTS
- Segments vs filters
- Create an extended segment
- USING GOALS IN GOOGLE ANALYTICS
- TYPES OF OBJECTIVES
- SETTING A GOAL
- Setting a goal like “Go to URL”.
- Sequence of transitions
- Threshold Goals
- Goal type event
- Goal value
- ELECTRONIC COMMERCE
- E-commerce methods
- MULTI-CHANNEL SEQUENCES
- Basic and custom channel groups
- Creating a channel group
- Multi-channel funnels section reports
- ANALYSIS OF ADVERTISING EFFECTIVENESS
- INTEGRATION WITH CONTEXT ADVERTISING SYSTEMS
- Analysis of Google AdWords advertising campaigns
- Analysis of advertising campaigns Yandex.direct, Begun and other systems
- ANALYSIS OF OFFLINE ADVERTISING
- ANALYSIS OF CLICKS ON EXTERNAL LINKS, CLICKS ON BANNERS AND RSS FEEDS
- Analysis of downloaded files
- Analysis of JavaScript and Flash events
- Profit Analysis
- 404 error analysis
- EVENT TRACKING
- Virtual page view
- _trackPageview() method
- ANALYZING THE EFFECTIVENESS OF SEARCH ENGINE OPTIMIZATION
- ANALYSIS OF THE EFFECTIVENESS OF OTHER TRAFFIC SOURCES
- FAILURE RATE ANALYSIS
- Analysis of sites and traffic sources in Google Analytics
- Keyword analysis in Google Analytics
- Analysis of website pages in Google Analytics
- USER VARIABLES
- USER PAGE LEVEL VARIABLES
- USER SESSION-LEVEL VARIABLES
- Recommendations for work
- INTEGRATION WITH CONTEXT ADVERTISING SYSTEMS
PART II. SOME OTHER WEB ANALYTICS SYSTEMS
- WORKING WITH RUSSIAN STATISTICS AND WEB ANALYTICS SYSTEMS
- YANDEX. METRICS
- WORKING WITH WEB ANALYSIS TOOLS
- WEB ANALYTICS AND FRAUDULENT CLICK TRACKING SYSTEM ADWATCHER
- WEB ANALYTICS SYSTEM CLICKTRACKS OPTIMIZER
- CLICKTALE - VIDEO RECORDING OF SITE VISITOR'S ACTIONS
- CRAZYEGG (CLICK MAP)
- A SELECTION OF THE BEST ARTICLES ON VARIOUS WEB ANALYTICS SYSTEMS
- WAYS TO COLLECT INFORMATION BY WEB ANALYTICS SYSTEMS
- KEY PERFORMANCE INDICATORS (KPIs)
- WHAT IS KPI. SELECTION AND PREPARATION
- COMPARISON OF PERFORMANCE INDICATORS WITH OTHER INDUSTRY SITES
- PRACTICAL ANALYSIS OF INDICATORS (KPI) USING GOOGLE ANALYTICS
- KPI – “AVERAGE VALUES”
- KPI – “PERCENTAGE VALUES”
- PREPARING TO TAKE THE QUALIFIED IN GOOGLE ANALYTICS TEST
- SITESCAN
- USEFUL PLUGINS FOR FIREFOX FOR WORKING WITH GOOGLE ANALYTICS
- GOOGLE ANALYTICS PROFILE SWITCHING GREASEMONKEY SCRIPT
- CONCLUSION
- GOOGLE ANALYTICS: USEFUL LINKS
Payment for courses
The teacher will contact you within 24 hours. After payment you will receive an email with a link to a secure PDF file and letter with personal certificate to open it.
Google Analytics. Site and Ads analytics
When promoting a site on the Internet, a webmaster, SEO specialist, or advertising specialist must have reliable information about the use of the site. Trackers, sometimes incorrectly called counters, are often used for these purposes. Today there are quite a few “counters”, both paid and free, however, they are far from equal in their capabilities and effectiveness of use.
This course covers a wide range of issues related to setting up and using the most popular analytical system on the Internet. The course examines in detail the tracking of sites using Google Analytics, which is one of the most powerful and incredibly flexible systems for analyzing the performance of a website, and that is why most large and well-known web resources use Google Analytics.
This course not only talks about the capabilities of Google Analytics, but above all, it gives students the skills to use these tools and correctly interpret extensive Google Analytics reports.
Today it is not enough to have a beautiful website on the Internet. A website, no matter how good and expensive it may be, is completely useless to anyone if no visitors come to it. Promotion activities can only be structured correctly with the help of analytics systems.
The course covers, among other things, the most complex tools and functionality of Google Analytics:
- Segmentation using view filters and advanced segments
- Analyst work cases
- Google Tag manager
- Setting up event tracking using GTM
- Benchmarking reports
- Some questions from the Google Analytics Certification exam
The course is designed for students who are starting to use Google Analytics to analyze your site.
The course is intended for company employees responsible for the effectiveness of traffic from marketing channels, agency employees running client websites, owners of their own online businesses, freelancers, and startup initiators.
The course program complies with the professional standard "Internet Marketing Specialist".
Web analytics allows you to evaluate the effectiveness of a website and collect information about visits to Internet resources. Based on the information collected, decisions are made on the development and promotion of the site. Our Google Analytics training course provides detailed information about the Internet statistics system, which is recognized as one of the best in the world.
What is Google Analytics?
The project began its work in 2005, becoming a continuation of the Urchin Software Corpopration system. This service allows you to track the flow of visitors. Information is collected on the server using a counter.
This system has a number of capabilities and many tools that will help you collect information about the site. Training Google Analytics using video lessons will allow you to work with the best tool for analyzing traffic to an Internet resource.
Benefits of the service
- Popularity. It is used by experienced webmasters to determine the flow of visitors to a resource. It is popular among both small businesses and large corporations.
- Convenient and multilingual interface. GA supports many languages, and all documentation can be translated into the language you need.
- Change toolbar settings. You can adjust settings in the system by setting the priority of importance in reports. This makes working in the system much easier.
Advantages of video courses on Google Analytics on our website
To get acquainted, we suggest watching video tutorials on the Google Analytics system. They explain in detail every step of working with the service. After watching you will have no questions left.
Video tutorials are the easiest and fastest way to master this useful program. On the website you can not only find lessons for working in the system and quickly master it, but also complete a full Google Analytics training course.
The Brand Analytics analytical center conducts free online and offline courses for clients and partners on working with the system and analyzing social media. Offline courses are held at the Brand Analytics office in groups of 10 to 15 people.
We have also prepared for you a pool of educational text and video materials for self-study.
Educational materials
The training materials will help you not only pass the exam, but also make the most of all the features of Brand Analytics.
Video lessons:
Training courses
Course “Basics of Brand Analytics”– This is a deep dive into the functionality of the system. You will become familiar with the capabilities of the system and learn how to effectively use each of the functions. The course consists of two lectures of 3 hours each, and includes theory and practice on working with the system. During the training process, each participant is provided with an account in the system to complete practical tasks.
Program of the first lecture:
How to choose a monitoring object
How to select a monitoring area
-
How to create a search tag
How to select sentiment objects
General information about the system: monitoring sources, collection features, linguistic functionality of the system
Create a theme:
How to quickly and efficiently customize a created theme
After the first lecture, each participant is given a test account in the system and an individual practical task that must be completed by the second lecture.
Program of the second lecture:
Checking the practical assignment of each participant, analyzing errors
Brand Analytics reports – what tasks they solve and how to use the data
Brand Analytics ability to automate monitoring - automatic reports, subscriptions, alerts
Selecting metrics for reports
Teamwork tools and other system features
SMA Brand Analytics course– dedicated to Social Media Analytics (SMA). Using real cases as examples, the following will be considered: the goals and objectives of SMA, the capabilities and areas of application of SMA, and methods for preparing analytical reports using Brand Analytics.
Lecture program:
For product marketing
For promotion marketing
For reputation management
To build a support service
Goals and objectives of SMA depending on the area of application:
Development of report design from brief to information content
Analysis metrics depending on tasks
Methods for searching, analyzing and interpreting data obtained from social media
Cases of successful application of analytics results
After the lecture, each participant is provided with a test account and an individual task for conducting research. To participate in the second lesson of the course, each participant must prepare a short analytical report on one of the SMA tasks and present it during the second lesson.
Practical training program:
Presentation of prepared analytical reports by participants
Joint analysis and discussion of the presented cases, search for opportunities to improve research
You can start learning any day at a convenient time.
You listen to the recording of the lesson, watch the presentation and do your homework.
Training is conducted on the GetCourse platform.
Recordings of all classes, presentations and additional materials are stored in personal account, access to which remains with you forever.
To receive a certificate from the Convert Monster agency, you must successfully complete the.
Emphasis on practice
Analytics requires practice first and foremost.
There is plenty of theory - articles, training videos on YouTube, blogs and Telegram channels. But all this information is given in a chaotic order, like a vase broken into thousands of small fragments.
Are you on the course? consistently study all the functionality of Google Analytics from basics to professional tricks.
And you will begin to implement the acquired knowledge from the first lesson in order to gain your experience in web analytics during your training.
Proven program
In 4 years we have trained more than 14,000 people and experimentally found out that the system gives the best results
lecture + homework
Homework is given after every lesson.
IMPORTANT! Training on a real project
You will learn from a real project - yours.
This means that you leave us with a ready-made portfolio or advance your project in the learning process under the guidance of Yakov Osipenkov, a certified Google Analytics specialist and the author of this course.
However, there is a minus here.
For training you will need a working website. We will not waste time creating it, but from the first lessons we will get down to the main thing - web analytics.
That's why If you don’t have a real project, it’s too early for you to take the course.