What is traffic arbitrage? Difference between affiliate marketing and traffic arbitrage. Main risks in traffic arbitrage

We released new book“Content Marketing on Social Media: How to Get into Your Followers’ Heads and Make Them Fall in Love with Your Brand.”

Subscribe

Traffic arbitrage is redirection targeted traffic, purchased as cheaply as possible through affiliate programs or various resources for financial gain.

More videos on our channel - learn internet marketing with SEMANTICA

Most modern business projects are built on the principle of resale of goods or services. They increase the starting price and make a profit. Traffic arbitrage can be compared to going to the market. After purchasing a bag of potatoes from a wholesaler, you sell them retail at a nearby market. But the doubled price still attracts many customers. They don’t know that somewhere it is possible to buy a product cheaper. Or let’s draw a parallel with cryptocurrencies. You could buy Bitcoin for $1,000 in 2013, and 4 years later get your capital multiplied by 17 times. The product is the same, the place of sale has not changed, but the price increases over time.

First, you need to learn definitions such as traffic, CR, CPA, ROI, etc. Let's start with a standard dictionary of basic terms and abbreviations that every affiliate marketer should know.

• Traffic – the flow of people on the site for certain period time.
• Lead – an attracted client who responded to a marketing move.
• Offers() – promotional offers affiliate networks that receive traffic.
• CPA (Cost per Action) – payment for performing a certain action by an attracted client. For example: registration, ordering goods, paying for services, etc.
• CPC (Cost per Click) – cost per click when organizing an advertising campaign.
• CR (Conversion rate) – conversion, that is, the ratio of the number of leads to total number unique hosts.
• EPC (Earn per Click) – earnings of an affiliate per click.
• CTR (Click-through rate) is the ratio of clicks on your ad to the total number of impressions. Illustrates the effectiveness of your creative.
• ROI (Return of investment) is a percentage value that reflects the ratio of income to funds spent on advertising.

How to make money from traffic arbitrage

Arbitration is an entire area of ​​online business that has its own major players, its laws and rules. Every day, thousands of people from all over the world buy huge flows of traffic, which they successfully (or not so successfully) redirect. Most new players this market they just mindlessly buy advertising wherever they can. This approach rarely brings success, which can often be observed on thematic forums of arbitrage specialists, where such “would-be businessmen” shout at the top of their lungs that this is all a deception and there is no money to be made here. In reality, they simply didn't put in enough effort.

Despite high competition, anyone can make money on arbitrage. The main advantage of this type of income is that you work for yourself and do not depend on anyone.

To get started, just find an affiliate program. Let's walk through important details things you need to know:

Where can you buy traffic for arbitrage?

There are paid and free ways get traffic. Receipt free traffic requires a lot of time and effort, which does not always pay off. If you don't have starting capital, then you can try your luck in getting free traffic. Traffic from personal resources is also considered shareware: your blog, website, VK public page or YouTube channel.

The main flow of traffic is bought for money. The more investment, the more traffic, but does not mean more profit. Earnings from traffic arbitrage occur due to the difference in advertising costs and profits.

Traffic sources

Affiliate networks

Webmasters work for themselves. Everyone chooses their own niche to which they direct traffic. There are many offers in different areas and directions: from affiliate AliExpress programs and GearBest to Vulcan Casino offers.

Many arbitrageurs are engaged in product offers, where they receive a certain percentage of sales. CPA networks in this segment huge amount, they have been working steadily for a long time, paying their webmasters fairly. For beginners, networks such as .

There is also a whole series various affiliate networks that offer gambling offers. These include casinos, slot machines, slots, etc. Beginners should not enter such a market, because... a very high entry barrier that requires large budgets. One of these is Welcome Partners, which has been on the market for several years.

When choosing affiliate programs you need to be extremely careful. You may encounter scammers who will not pay you and disappear. Use affiliate network monitoring sites like FFERATOR (https://offerator.ru/networks/best).

There are a huge number of tools for searching for offers in different affiliate programs; the most convenient, in our opinion, is the search on CPA Daily. The main thing is not to be afraid to try something new, because the market situation changes every day. Stable profits and high ROI today can turn into large losses tomorrow.

Let's summarize. To start making money from traffic arbitrage, you need:

1. Select CPA networks.
2. Decide on an offer based on analytical data provided by the affiliate network.
3. Choose a traffic source, study in detail the features of working with it.
4. Create, order or copy a creative.
5. Wait for transitions and leads.
6. Make a profit.

Hello! In this article we will tell you about traffic arbitrage, where to start and how to make money on traffic arbitrage.

Today you will learn:

1. What is traffic arbitrage;
2. How to make money from traffic arbitrage;
3. And how to start for a beginner who knows nothing about arbitration.

Traffic arbitrage- one of the most interesting and complex species. Engaging in competent arbitrage means finding a real gold mine. Many teams that started with traffic resale are now reaching the top with their projects, websites and companies that earn up to several million a year. So what is traffic arbitrage and that's it?

Basic Concepts

Before moving on to the main part of the article, it is strongly recommended that you familiarize yourself with the terminology:

• Traffic– site visitors;
• Arbitrator (webmaster) - a person who makes money from traffic arbitrage;
• CPA model– a model of work in which the advertiser pays for the targeted action of the visitor who visited his page. Most often this is: filling out an application, ordering, online purchasing, registration.
• CPA network– a resource that brings together webmasters and advertisers. Takes care of all financial and statistical issues, charging a commission for this;
• Offer– offer from the advertiser;
• Landing– a one-page website that is used to sell one product or service;
• Pre-landing(layout) - a site that is created by a webmaster as a means of increasing audience interest in the product and screening out bots;
• Hold– the time between the completion of a target action by a site visitor using the webmaster’s link and the payment to his account;
• Conversion– the ratio of the number of clients who performed the target action to the total number of clients.

What is traffic arbitrage

Let's start right away with an example to make it clearer.

Imagine that you are a webmaster. You have found where some company offers to pay you 300 rubles for attracting one buyer (who paid for some product, for example, for 2000 rubles). And you are good specialist and you think that you can attract many clients of this company.

Example 2. A large company wants to attract large number new clients. But almost all companies work harder to sell some product or service using their brand.

If we take, for example, the Internet, then this will be the sale of the Beeline brand (Megafon, MTS, Domolink, etc.), and not a specific tariff. But when working with webmasters, large companies sell their products and services, not their name. Firstly, this approach significantly expands client base. Secondly, it can lure other customers who are dissatisfied with the company to a suitable product.

Working with webmasters brings companies additional clients, increases trust in the brand among various groups of the population. This significantly reduces advertising costs, but requires proper calculation of all investments. After all, the profit of companies, as well as the profit of a webmaster, must be clearly calculated.

But what is attractive about traffic arbitrage as a way to make money?

There may be several answers to this question:

• Quite a low entry threshold;
• Possibility to scale the business;
• Fairly easy to learn;
• Does not require constant attention.

How traffic arbitrage works

Now a little about the mechanism of traffic resale itself. There are a large number of offers in affiliate programs. The webmaster must choose what he would be interested in promoting.

Usually offers already have some necessary materials, which should be enough for novice webmasters. The webmaster then attracts traffic to affiliate link, and when customers take a predetermined action, a reward is paid.

Experienced webmasters prefer to create their own advertising materials rather than take them from their advertisers. This is done because often advertisers do not know some of the “tricks” that can increase conversions, attract additional customers, they create not very successful sites - in general, they make many mistakes that filter out part of the traffic.

This is why an experienced webmaster will be able to attract many more clients per offer than a beginner, due to additional, independently developed methods and advertising materials. That is why it is better for beginners to work with popular offers, with high-quality advertising materials, periodically reading blogs and forums of famous affiliates.

The most important thing in traffic arbitrage is to decide on the target audience. This is very important point, which cannot be ignored. The target audience is those who buy. These are not the people who look at the goods, not the ones who are interested in them. These are the ones who buy.

Let's take an example from a video tutorial by one famous website developer Alexander Chipizhko:

My wife has a fitness club and recently I made her a landing page. The first thing we decided on was the target audience. I was very surprised when she told me what categories of people visit the site and which ultimately buy her services as a fitness trainer.

About 80% of all visitors who are interested are young girls from 16 to 20 years old. Their figure is fine, but they want to lose weight and improve something. They buy 3-4% of the time. Next comes the category from 20 to 30 years. And these are girls who want to change something about themselves, but also rarely buy services. And the main target audience is elderly ladies of 40-45 years old, with cellulite and other figure problems. And they are the most solvent and purchasing ones. And accordingly, we did the main advertising on them.

This principle will also be important for arbitrageurs, because companies buy clients. That is why it is so important to determine their target audience, to whom advertising should be done. This is the first thing to learn when mastering such a difficult profession.

Another important point is that at first you can engage in traffic arbitrage alone. Take ready-made materials, place them on resources, monitor, analyze, think about how you can increase conversion, reduce costs and generally increase profits. But over time, the business scales and then almost all webmasters recruit a good team that distributes responsibilities.

Of course, you can do all these things alone, but if you work with 4-5 offers, test them all and update creatives on time, this will take a huge amount of time. And if you add constant analysis to this, then there may not be enough hours in the day. Also, working as a team helps to share all kinds of risks and arrange brainstorming, which will allow you to create a truly original idea.

The main difference between beginners and professionals is that the former often use ready-made materials, while the latter create their own attractive creatives, which work much better.

Over time, you will be able to create your own selling tricks that you will use, be able to reduce costs, choose tools well, etc. This will be the development of an arbitrator in his profession.

Types of traffic

In order to understand the methods of attracting traffic, let's talk about its types. This will allow you to understand what tools you can use to attract traffic, and what the general mechanism for resale is.

Contextual advertising

Contextual advertising attracts a strictly target audience that is truly interested in the product. The so-called hot clients. Contextual advertising usually appears in 1-3 places for any request in Yandex or Google, which immediately increases the popularity of links.

Main advantage contextual advertising– “client temperature”. It is displayed only for relevant queries, the topics of which coincide with advertising ones. Essentially, we attract a client who knows about his problem and is interested in solving it. The main disadvantage is the price. The cost per click on an ad can range from 10 to 100+ rubles, depending on many factors.

Contextual advertising by brand

This is still the same contextual advertising, only the attraction through it is not for a specific product, but for a specific brand. Some advertisers allow the use of a brand name to attract customers, others prohibit it, arguing that webmasters are selling them their own customers in this way.

Using the company name makes it much easier to find clients, because large companies they trust, they want to buy their products and services, therefore it is much easier to attract customers.

Incentivized traffic

Traffic with one of the highest conversions. Here the user is promised some kind of bonus for the action performed.

There are two types of motivational traffic:

• Visit for a bonus;
• Visit for money.

Their main difference is that the bonus can be intangible, but useful for one or another category of people. Money is paid to everyone for performing a certain action. Such traffic is attracted very willingly, but requires quite a lot of costs.

Traffic from social media networks

An option to attract traffic is to use social networks. Moreover, each individual portal has its own advertising methods and prices. These could be impressions in the feed (VK, Instagram, Facebook, etc.), small advertising offers on the page, or sound clips when listening to music.

Clickunder

This is a case where attracting traffic using this method is very rarely worth the cost. Clickunder new tab, which opens at background. The conversion rate is extremely low, and often does not even justify its costs.

Pros: low cost. Of the minuses: low conversion.

Teaser advertising

One of the oldest methods of attracting customers. The teaser can be translated as “tease”. These are often small advertisements that contain flashy headlines.

Teasers can be compared to the yellow press in terms of the content of many pages - they release deliberately false information and motivate the client to take a certain action. The effectiveness of a teaser depends less on the image and more on the text. The more interesting the presentation, the more effective the teaser will be.

Teaser networks do not attract paying traffic. Often this is an entertainment topic, such as online games or gambling projects. But sometimes these are news teasers that are simply full of yellow headlines, like “Some star lost weight with the help of...”, “I made a million from this...” and other variations.

Pros: wide coverage and average click-through rate. Of the minuses: low solvency.

Banners

The oldest, but nevertheless one of the most effective methods of promotion. Banner is a static or dynamic image that contains information about a product.

For a good banner, the main thing is to choose a high-quality picture and create an attractive and motivating text that will encourage the user to follow the link. After clicking on the picture, clients most often end up on the advertiser’s website.

Cashback

This is a rather new way of attracting traffic for Russia, but nevertheless has shown its effectiveness. Cashback - money back. That is, the client receives a percentage of purchases made. Well suited for product traffic, but can also be used in other areas.

It works something like this: the webmaster receives 600 rubles from an attracted client, and in the ad he writes “Refund of the purchase price... - 200 rubles.” As a result, both the client, who received a kind of discount, and the webmaster are happy - after all, his income, minus the costs of attracting the client himself, is 400 rubles, and the advertiser - he sold his product.

Pros: high conversion, greater motivation to purchase and re-attract customers using the service. Of the minuses: high costs, which at first can even put beginners at a disadvantage.

Email traffic

Ideally, E-mail traffic has nothing to do with spam. These are simply promotional offers that the user voluntarily subscribes to. And after that, he receives announcements about new types of goods, services, exclusive offers, and so on. But often webmasters simply buy databases and send their offers to people who didn’t sign up for it at all.

Pros: relatively cheap way attracting customers, requiring minimal time and effort.

Of the minuses: low conversion, and dishonest method of attraction. You can increase conversion with “individual offers” for each of the potential clients. Possible discounts, gifts and various bonuses can increase conversion quite high, and when mailing to the target base, you can increase the conversion several times.

Popup window

This is the same annoying advertisement that pops up when you visit some sites. To close such advertising, you have to wait a certain amount time. Often this is non-targeted advertising, the task of which is to convey to the user information that a certain product or service is available.

Push

These are animated game banners. They are most often designed as a simple game in which when the user points the cursor at a certain place, it turns into a sight or something similar. When clicking on such a banner, the user is immediately redirected to the site, and it is very important that it matches the theme of this gaming banner.

Pros: a large number of clicks. Disadvantages: small scope of application - most often on a gaming theme.

Adult traffic

Traffic from sites whose target audience falls under the 18+ category. Despite the fact that the attraction method can be different, from a banner to regular links or pop-up pages, this separate category traffic. It is prohibited in many offers, but, nevertheless, some continue to cooperate with webmasters who attract specifically adults.

Let's systematize this information using a table:

Now we will provide you with real step by step instructions about how to start making money on traffic arbitrage right now.

Step 1. Selecting an affiliate program.

This is the most important step that needs to be approached with the greatest attention. It determines how much income you will receive, what offers you will be provided with, and how high the conversion of your leads will be.

First you need to look at reviews from other webmasters, preferably on independent portals or in groups on social networks. The main thing: payments, honesty, number of offers.

Another point that you should pay attention to is the work of the call center. In some affiliate programs, operators who call potential clients may allow gross mistakes and thereby lower the percentage of sales, casting doubt on the purity of the webmaster’s traffic; in others, on the contrary, they can even convince a potentially doubting lead to make a purchase.

Step 2. Selecting an offer.

After you have chosen an affiliate program, you need to select a suitable offer. Beginners are recommended to start by choosing 2-3 offers in order to share risks, see what works best, and subsequently scale their income according to investments.

Professionals most often prefer to choose one direction and work through it completely. For example, these could be product offers, gaming offers, credit offers, or others.

With a lot of experience, webmasters can narrow their specialization and attract one category of clients. Beginners should try themselves in all of them.

What to pay attention to:

• Offer rating;
• Targeted actions;
• Hold time;
• Design of advertising materials;
• Requirements for traffic sources.

Step 3. Generate traffic.

This is also quite an important stage. Right now we are determining the target audience, coverage, geo and other parameters by which we will select potential clients.

A few words about your website as a way to attract and resell traffic. Total costs may be several times higher than the income that a webmaster can receive over a certain period of time - the life of the site. If you do not have sufficient knowledge in the field of website development and promotion, you should not consider the site as your own source of traffic.

When you have decided on the sources, target audience and method of attraction, you can launch advertising campaign and move on to the next stage.

Step 4. Analyze.

The most interesting stage in the work of every webmaster. At this moment, various advertising sources are analyzed, calculations are made on the profitability of creatives, the most profitable one is selected, and the rest are turned off.

An important point: display by time. You should conduct a small test in order to understand at what time the click-through rate and conversion on advertisements is better. This will allow you to do right choice towards turning off display at unprofitable times, and thereby reducing advertising costs.

Step 5. Change creatives.

Each creative has its own lifespan. And it is decreasing over time. If earlier, a high-quality banner could attract customers for several months, now its lifespan is 2-3 weeks. It is after this period of time that you need to create new banner, write new text, and make a new sample.

In essence, this point is a new repetition of the third step, but with new materials and additional statistics. At the same time, you should always take into account that you cannot slightly replace the image or text, this will not help and the quantity and quality of traffic will continue to decline.

This point also includes changing the offer if it has already become obsolete. It is always worth being on the wave and following market trends, slightly ahead of them. This will allow the first to receive maximum income and avoid unprofitable offers in advance.

TOP 5 best CPA networks (partners)

Now let's talk about best affiliate programs, which are an ideal starting point for beginners.

Ad1. It has just a huge number of offers that are constantly updated. Very welcoming to beginners, as it has good interface. That is why it is also interesting for many advertisers, who are selected manually.

One of the advantages is the operational technical support. support that very quickly answers all questions that arise, and a small payment threshold - 800 rubles, every week. With an increase in turnover of more than 5,000 rubles, you can withdraw funds more often.

Admitad is the next CPA network that is suitable for lovers of statistics and analysis. Their own service statistics are a real bomb. Order time, click time, number of user actions on the site, call analysis, and so on.

Cityads– a real monopoly on the gaming offers market. Ideal as a starting point for those who have at least a little knowledge of the subject of online games. I personally use financial offers from here. The affiliate is very good!

There are more than 200 different gaming offers here, the list of which is constantly updated. Why is it recommended to start with them? It's simple. Novice webmasters can most easily attract clients to this category than to all others. This is why you should start your journey in online game arbitrage with cityads.

M1-Shop– leader of product offers. The largest number of products, fast technical support and excellent commission - this is how you can briefly describe the M1. Nothing extra - you need to select a product category, create an advertisement and attract traffic. Nothing more is required from the client.

Aleba– one of my favorite affiliate networks! An active CPA affiliate that deals with financial offers, but now commodity ones are appearing. High quality affiliate network with your own promotional materials. Most of them are enough high quality, which significantly facilitates the work of an arbitrator.

It is also worth remembering that affiliate programs are interested in the earnings of their affiliates. Since they take a percentage for each attracted client, it is in their interests that each party is satisfied with the cooperation.

That is why they create such favorable conditions both for advertisers, who bring money into the system, and for webmasters, who attract clients and bring their percentage to the system.

One important advice for an affiliate: communicate with technical support in the selected CPA affiliate. They are paid money to advise their clients. Before choosing an offer, be sure to contact them, and they will advise what is really profitable to work with. Just a few words will not only reduce time costs, but also help save money.

Main risks in traffic arbitrage

As in any business, traffic arbitrage carries certain risks.

Let's look at some of them in more detail:

1. Errors with selection target audience . There are often cases when, due to inexperience, a financial offer was published on entertainment-related traffic. This led to the fact that the whole advertising budget went to display ads, but there were no clicks on it.
2. Fraud. This is low quality traffic. Some webmasters deliberately attract low-quality clients, or echo the ads of their competitors.
3. Long hold. One of the newbie's enemies is long delay payments Few people are ready to immediately pay large sums for an advertising campaign, which is why everyone starts small, gradually increasing the volume. But a long wait for the withdrawal of funds can stop the advertising campaign, due to which the flow of clients will be lost, the creatives will quickly become outdated, and along with the expected additional income, you will have to spend again on creating and launching an advertising campaign.
4. No distribution cash flows . It is best to “cast” on several offers, in each offer on several advertising platforms. This allows you to better analyze information and select only the most profitable advertising campaigns. Beginners prefer to leave 1-2 offers, and one advertising campaign for each, which makes any of them bad decision to attract traffic is erroneous and fatal to their account.

How much can you earn from traffic arbitrage?

Here we come to the final and most interesting part of our article. Many people are still tormented by the question of how much they can earn from traffic arbitrage.

To answer this question, you can go to the website of any CPA network and see the TOP earnings. Daily turnover on some accounts will amount to millions of rubles. This is the level to which one can and should strive. And these are far from just drawn figures. But how much can a beginner and an average affiliate marketer earn?

Let's start with arbitrage traders with an average level of knowledge, skills and experience. Those who do everything alone can earn from 10 to 200 thousand rubles per month, depending on investments and efficiency. In other words, you can freely make 50-60 thousand alone, working in arbitration for one to three years.

Teams of experienced arbitrageurs can achieve an account turnover of several million rubles. The total profit per person in such projects is 50-400 thousand rubles, with high employment, a competent approach and constant work.

Top studios that have several of their own traffic sources can increase volumes to tens of millions of rubles per month due to large investments and work in different areas of offers at once.

But now about the most important thing. A beginner cannot count on profit in the first few weeks, or even months. Here the situation is similar to trading on stock market. At first main task– learn to break even.

- one of the most important stages which arbitrage traders go through. Depending on knowledge, work, analytical abilities and luck, they pass it in the first week or month. Due to the fact that at first the account turnover will be quite small, you will have to wait for payments for a very long time, which will only slow down development and profit.

To summarize all of the above:

1. Experienced teams receive from 1 to ... million rubles per month.
2. Experienced arbitrators – from 10 to 200 thousand rubles per month.
3. Beginners – from 0 to 30,000 rubles per month.
4. It all depends on the skills and desire to develop. Fast money in arbitration there is no, and this should be remembered.

Conclusion

Summarizing all of the above, we can draw several simple conclusions. Traffic arbitrage is the resale of visitors to various Internet portals. Large companies that do not want to deal with advertising and attracting new clients are interested in this. In order to engage in traffic arbitrage, you will need skills in copywriting, design and advertising. There is no quick money, but with enough persistence, earnings from traffic arbitrage can reach several million rubles per month.

Good afternoon, dear readers!

I know, I know... I promised to give you a review of the next CPA network, but plans unexpectedly changed - the second laptop, along with Dasha, “went on vacation” to the village. And on this I have, as I already said, terrible problems with sound driver(or settings... who knows), so, unfortunately, I won’t be able to please you with a video review today. A little later (when Dasha arrives). So…

The topic of today's article is “ Traffic arbitrage" From this article, you will learn what traffic arbitrage is, where to start making money from arbitrage, and what you need to know if you intend to make money by reselling traffic in the future.

Generally this article will be useful both for those who are engaged in and for those who are used to working with affiliate programs of the classic format (affiliate program for selling information courses, webinars, trainings, affiliate program various services, software, etc.)

How were you doing with mathematics at school? I hope it's good, because today we'll have to play with the numbers a little. So…

Earning money from traffic arbitrage

What is traffic arbitrage? I'm sure you've already come across this newfangled phrase. If you have tried to work with CPA affiliates or SMS payers, you have encountered 100% problems. I came across this concept about a year ago.

In fact, the definition is quite simple...

Traffic arbitrage — this is making money from resale of traffic, when you buy traffic (visitors) in one place cheaper and sell it in another place at a higher price.

He said it unclearly, right? I'll explain with an example...

For example, I register in a teaser network, create an advertising campaign to sell some product or service, carefully set it up, deposit 300 rubles into my account and click on the “Launch” button.

Then, of course, I get clicks on my referral link, several sales and eventually earn 1000 rubles. As an example... My net profit in in this case equal to 700 rubles. So now get the point:

I bought visitors to an affiliate site IN THE TEASER NETWORK cheaper (usually 1-2 rubles per click) and sold (directed) these visitors to some relatively expensive AFFILIATE PRODUCT OR SERVICE.

Since my profit was 700 rubles, then you understand that I sold this traffic already much more expensive. The cost per click in this case can even be calculated...

Suppose I bought clicks on a teaser network for 2 rubles and got 150 clicks for 300 rubles. Logical? Logical. Let’s say I sold this weight loss course (corny, I know) and received 2 orders and 500 rubles in commission. Now we can calculate the cost of our click from sales. To do this, we simply divide 1000 rubles by 150 clicks. We get approximately 6.7 rubles. That is, we bought traffic for 2 rubles, and sold it for 6.7 rubles. Not bad…

As I said in the video tutorials devoted to the review of CPA networks, this figure - 6.7 rubles can be called the ECPC indicator, that is, the average income per click.

This is it simple circuit making money on traffic arbitrage.

A couple more examples of traffic arbitrage

• 1000 impressions = 2 rubles
• 200 rubles = 100,000 impressions
• 100,000 impressions = 200 clicks
• 200 clicks = 20 registrations
• 1 registration = 30 rubles
• 20 registrations = 600 rubles
• Result: 200 rubles spent. Earned 600 rubles. Net profit = 400 rubles
• EcPC = 3 rubles (that is, 1 click brought me 3 rubles)

• Advertising for 10,000 people. Cost - 3000 rubles
• The cost of the course is 3000 rubles (my commission = 1500 rubles)
• 900 people clicked on the link
• Ordered a course - 8 people = 1200 rubles
• Net profit = 9000 rubles
• Divide 3000 rubles by 900 clicks
• 1 click = 3.3 rubles
• Divide 12,000 rubles by 900 clicks
• 1 click = 13.3 rubles
• EcPC = 13.3 rubles (that is, 1 click brought me an average of 13.3 rubles)

In principle, traffic arbitrage includes not only teaser advertising, but also contextual, banner advertising, etc. It can even be safely attributed to making money from arbitration. The only thing that does not apply to this is making money on affiliate programs using your website if visitors go to your website from search engines upon request. If paid advertising (banner, teaser, etc.) brings visitors to the site, then this is again traffic arbitrage.

Here is an example of one of my ads that works in targeted advertising social network VKontakte. Simply put, this is VKontakte traffic arbitrage with payment for impressions.

Another screen, but here I pay not for impressions, but for clicks (10 rubles per click).

And here is an example of traffic arbitrage in a teaser network. It is clear that here payment is made per click on the teaser.

Today, traffic arbitrage is actively used in CPA affiliates. What many professional webmasters do is invest small amounts at first - 1000-2000 rubles. They earn 2-3 times more. They withdraw part of the money and live on it, and the rest are again invested in advertising, thereby gradually increasing their advertising budget and earnings. Where to start when working with traffic arbitrage.

Where to start and what is important to know!

Many newcomers who are just starting out often simply waste their entire advertising budget. They don’t know where to send traffic and how to do it correctly. Why? There are dozens of reasons for this:

1) Initially, the wrong offer was selected (affiliate program)

3) Certain affiliate products and services can only be advertised on certain advertising platforms, and a beginner, as a rule, does not know where and what to advertise

4) Where they are needed, landing sites are not used

5) The target audience is incorrectly selected and other targeting parameters are incorrectly configured

This is just a small part of the reasons that can ruin your desire to make money from traffic arbitrage.

In fact, beginners have hundreds of different questions, not knowing the answer to which leads to loss of money and, as a rule, disappointment. Personally, it helped me understand many issues.

I am sure that these courses will help you solve most of your problems.

In general, at the beginning of your work you need to choose the right affiliate offer (affiliate program). You don’t need to register with dozens of affiliate programs right away. It's better to concentrate on 2-3.

And only then, based on this analysis, select advertising sites.

To be honest, launching a successful advertising campaign right away is almost impossible. You always have to test: change the title, subtitle, banner, link to the landing page, adjust targeting parameters, etc. Many beginners simply don’t have the patience for this and give up halfway through. It's a pity.

I can remember several campaigns that I reworked 20-30 times before they started making me a profit. Yes, I lost a couple of thousand rubles until I broke even and started receiving income. But this is a necessary measure. Now, of course, it is much easier. There is already some experience and vision.

Finally...

That's all for today... And finally, I have prepared a video for you to reinforce the material we have already covered.

I look forward to your comments, questions and additions. And of course, your likes if the article was useful to you.

Sincerely, your friend and assistant Bulat Makseev

Hello, dear readers of the financial magazine “site”! Today we will talk about traffic arbitrage - what it is, who is an arbitrator and what he does, why CPA networks and affiliate programs are needed.

From the article you will learn:

• Basics and basic concepts traffic arbitration;
• Detailed aspects of working with traffic and its sources;
• Possible risks and ways to avoid them;
• Resources for gaining and deepening knowledge on the topic.

Do you want to know how much and how you can earn from Internet traffic? Then read the article and remember the important points!

About traffic arbitrage, what CPA marketing is, what CPA affiliates (networks) exist and what they are needed for, as well as what offers are the most popular - read on about all this

To give a simple example, the situation looks like a triangle - advertiser (owner site), webmaster(arbitrator), visitor web resource (potential client).

CPA model- most effective way payment for advertising, since the advertiser pays the webmaster a certain amount for an attracted visitor who completed the target action. Most often, the target action is understood as registration, purchase, filling out an application and the like.

CPA network is a resource that coordinates the relationship between advertiser and webmaster, also maintaining statistics.

Terms that will be used in the article:

• Advert(advert) - this can be called a webmaster (arbitrageur) who earns money in CPA networks;
• Offer(offer) - offer from the site owner (advertiser);
• Landing() - translated from English " landing page" In other words, a page designed in a special way to hold the visitor’s attention and persuade him to perform the target action.
• Pre-landing(prelanding page) - also called padding. An interstitial page that can serve to increase the interest of the target audience, improve conversion rates, and also for other situations where the visitor goes directly to landing page undesirable for various reasons.
• Lead(lead) - an interested visitor who performed the target action. You've probably come across terms like " lead generation"or abbreviated" lidgen" It is the process of capturing and converting a visitor into a potential client. There are many ways to do this, some of which we will look at below.
• Hold(hold) - the period of time for which advertising networks(CPA networks) delay payment to the advertiser (webmaster). It serves to certify the quality of the attracted traffic, that is, during approximately this time your lead should be guaranteed to complete the target action. This is a kind of mechanism to protect advertisers from intentional boost (cheating) garbage traffic, bots And other frauds from dishonest advertisers.
• Profit(profit) - the advertiser’s income from network payments minus the costs of lead generation. That is, profit is the net profit of the arbitrator.
• ratio(conversion, conversion, conversion rate, CR) - can often be hidden under the definitions “ conversion», « envelope" The number of leads divided by the total attracted traffic. The ratio is usually indicated as a percentage. For example, ratio in 40% or 0.4 This means that out of 10 attracted visitors, 4 completed the target action.

At first glance, everything looks somewhat complicated. Let's take a closer look at how it works and what you can get with due diligence.

2. What is traffic arbitration and why is it needed 📊

Nothing to do with financial disputes in court this definition no, as the name might suggest. Traffic- the number of site visitors over a certain period of time.

Traffic arbitrage is a purchase by a webmaster of traffic at a certain price for subsequent sale for more favorable conditions. The difference in price between buying and selling traffic is the webmaster’s profit.

Who needs traffic arbitration and why?

It's simple: by paying an arbitrator (advertiser) a certain amount for a lead ( potential buyer product or service), the advertiser can subsequently receive much more income due to sales, repeat sales, upsells and other things.

And in order to develop a good client base, expand the existing one or establish a stable flow of clientele, advertisers resort to the services of CPA networks, where advertisers can respond to their offer.

On some sites, many years ago, affiliate programs appeared - when the owners awarded a certain reward to an existing client for attracting a new client.

This is also why many website promotion specialists from the RuNet have switched to traffic arbitrage - it’s faster money.

Paid traffic with traffic arbitrage - banner advertising, contextual advertising, teaser advertising

2. Paid traffic

If you have a certain amount of money, traffic can be bought and “poured” to the offer, bypassing intermediate links and reducing costs. Let's consider this option in more detail.

Hypothetically, you can lure potential clients (leads) with everything that he can see and click on - this banner, contextual advertising ad, fast or advertising block on a social network, teaser.

There are also specialized traffic exchanges , where for a certain price you can buy a certain number of visitors. But it's far away not the best quality traffic and the investment may also not be justified.

The same situation is with banner advertising . Modern user The Internet is so sophisticated with advertising that it takes a lot of effort to create a truly attractive and effective banner, which will be clicked. And thanks to various ad blockers, which are becoming more and more popular, banners can safely be called an anachronism - a user with a blocker simply won’t see it.

Contextual advertising

The most popular services contextual advertising are Yandex.Direct and Google Adwords.

In conclusion, we suggest watching a video about traffic arbitrage:

And a video about arbitrage on product offers - “How to make money on traffic arbitrage?”:

The “site” magazine team wishes you good luck and success in traffic arbitrage, learn from other people’s mistakes and make fewer of your own, achieve high level knowledge, skills and abilities.

We will be glad if this article really helped you or at least provided answers to your questions. If you have any comments or questions on the topic, please ask them in the comments below.

The network is traffic arbitration. This method of earning money is quite complicated and that is why an income of 250,000 rubles per month is far from the limit for him. In this article we will try to touch upon all the features of online arbitration as simply and clearly as possible, and also give some advice to novice users.

You should also know this type earning money is one of the most profitable on the Internet. When taken seriously educational material, you can earn really serious money.

For example, statistics from average affiliate marketers show figures from 300,000 to 750,000 rubles. net income monthly. As will be shown in the article, my numbers varied in the range of 5000-11000 rubles. income daily. To receive additional information write in the comments.

To better understand what traffic arbitrage is and why some people earn hundreds of thousands of rubles a month from it, you should look at these two concepts separately:

Traffic– this is the number of people who visited a specific resource over a certain period of time. Usually traffic is counted per day, much less often - per month.

You can often find advertisements like: “I will sell 4k of traffic for $8.” This text “in translation” means that a person is ready to attract 4 thousand unique users to your site per day at a price of $8.

Arbitration- a term that in this case we will consider from an economic point of view. “Buy cheap, and then sell it more expensive” - that’s it main principle and the essence of arbitration.

By combining the two terms, we can characterize a general concept.

Traffic arbitrage is the acquisition of visitors by low prices and their subsequent resale to other sites for more high cost. Arbitration is often called “traffic drain” in Internet slang.

Types of arbitration

Many newbies wonder! Where to start traffic arbitrage? The answer to this question is obvious - study the entire list of its varieties.

There are several ways to redirect users to another service. Let's look at them:

If you have your own website, optimal choice will be the use Landing Page without registration, because Not every user is ready to register and leave their contact details on an unfamiliar resource. Even if he really wants to make money on traffic arbitrage. But for those who are seriously aiming to earn a million, these little things don’t stop them.

Options and methods of traffic extraction

Traffic through banner networks

• We recommend working with several affiliate programs at once, but you should not receive too many offers at the same time;
• The topics of these affiliate programs should be varied (it is impossible to guess in advance which offer will “take off” and turn out to be profitable);
• — At the very beginning of your work, do not invest too much money in arbitration. Allow yourself to take risks large sums only when you gain experience

Conclusion

Finally, it is worth noting: traffic arbitrage can become a truly profitable business. But this requires serious effort. People who are well acquainted with marketing and have a streak of entrepreneurship and creativity can succeed in such activities.

And despite the fact that traffic arbitrage often only brings losses to beginners, it is important not to give up after the first failure. Don’t be afraid of the work of arbitrage specialists, and then, perhaps, you will be able to join the ranks of the best of them.

You can also watch the video instructions, which tell you how to start traffic arbitrage. Key points about work, tips, recommendations.

1. Vanya
2. Alexey
3. Alexey
4. Alex
5. qqq