Moderate search Yandex. How to make your search query more specific

Customize Yandex for yourself to increase the efficiency of searching for information on the Internet and make working with found documents more comfortable:

If you are logged into your Yandex account, then the settings are linked to yours. Also, information about the settings is saved on your computer (in a file) and is valid until you change it.

The settings are tied to a specific browser - in another browser, Yandex search will have to be configured again. You will also need to update your settings if you delete all cookies (for example, when you reinstall your browser or operating system).

If several users work with the computer or several browsers are installed on it, then the settings can be made separately for each user and browser.

Don't be afraid to experiment. If desired, you can always return to the default settings (button Set Defaults On the page ).

How to make your search query more specific

You can also use the query language directly when typing a query in the search bar.

How to set up query fixing

If a typo was made when typing a request or the wrong keyboard layout was selected, Yandex will detect this. And you can specify whether your search query should be automatically corrected or whether a hint is sufficient. To do this, select the required value on the page (Settings link at the bottom of the search results page).

How to set up a search results page

Determine what the search results page will look like:

How many documents should be placed on one search page?

Whether to display favicons and graphics.

To do this, select the necessary parameters on the page (Settings link at the bottom of the search results page).

These settings affect the traffic consumed and the loading speed of the search results page.

How to set the interface language

You can set the language in which the search results page will be presented.

Note. This setting does not affect the language of found documents.

You can select the interface language on one of the following pages:

Regardless of where exactly the language was set (in the search results settings or in the general settings), the selected value will be set as the interface language for all Yandex services.

How to exclude “adult” pages from search results

Select the degree to which search results are cleared of documents containing profanity and adult content:

moderate filter - “Adult” sites are excluded from the search results if the request is not explicitly aimed at searching for such resources (the mode is enabled by default);

family search - “Adult” content is completely excluded from the search results (even if the request is clearly aimed at finding such resources), as well as sites containing obscene language;

no limits - the search results contain all documents found for the request, including Internet resources “for adults”.

Configure page filtering in one of the following ways:

Select the required value on the page (Settings link at the bottom of the search results page).

How to set up personal search

Specify whether Yandex should use your history of searches and transitions to sites from search results. This setting allows you to take your interests into account when generating suggestions and search results pages.

To set up a personalized search, select the options you want on one of the following pages:

How to use keyboard shortcuts on the search results page

You can use hotkeys to navigate the search results page. For example, switch between the search bar and found documents, open links, go to the next or previous page with search results.

To enable this option, select enable keyboard control on the page (Settings link at the bottom of the search results page).

A complete list of hotkeys is presented in the help. Keyboard control(press the ? key to open help).

It is best to configure it after logging in. This will allow settings even if you are logged into the site from another . Otherwise, the settings will not be saved in your account, but in the cookies of the computer from which they were made, which means that if you log in from another computer or lose the cookies, the settings will not be available.

To configure Yandex, open http://tune.yandex.ru/setup/

Region setting. Yandex automatically recognizes which region the user is coming from and offers a number of services targeted specifically at this region. However, if the region is defined incorrectly, or the user wants to receive information related to a different region, the region can be changed.

Interface setup. If the interface language does not suit you, select another language.

Setting up search results. The usual list of search results in the form of a list of found pages with brief information about each of them can be changed almost, making it more convenient. In this section, you can set an extended description of the pages found, determine whether links should be opened in a new window, or preferably use a browser window, configure the display of images and icons of sites, and the language of the search interface. Additionally, limiting your search range can also be helpful in getting more relevant results.

My findings. This feature allows you to store search results and search queries and return to them as needed.

Search tips. Perhaps queries made by other Yandex users will help suggest the right path for searching. Try setting up Yandex so that it shows their query input field instead of the standard autocomplete.

Video on the topic

Sources:

Yandex direct mail Contextual advertising Yandex Direct!

You will need

Web browser, Internet access. Optional: money, time, willingness to spend the best years of your life studying SEO.

Instructions

Study the subject. Read I. Ashmanov and A. Ivanov “Website Promotion in Search Engines.” Read "SEO from A to Z", available for download here http://www.seobuilding.ru/seo-forum/poiskovaya_optimizaciya_v_obshih_che.... Register on the largest forum about search engines forum.searchengines.ru. Read new topics in the search engines section, delve into reading old topics. Pay special attention to the Yandex search engine section. Read the personal blogs of forum participants. Select the most informative among them.

Perform internal website optimization. Create a semantic core. Make lists of queries that each page on the site answers. Expand your semantic core by analyzing coherent queries using services. Place links from the text of articles to other articles. Make link anchors text that describes the material to which the link leads.

Think over and implement a promotion strategy based on external factors. If you have a good budget, an integral part may be purchasing links on link exchanges, ordering the writing, reproduction and posting of feature articles on related resources, ordering the placement of announcements and blog posts, and purchasing links in news feeds. If the budget is , then you should think about creating viral content, information bomb articles, manually exchanging links, and disseminating information about the site on social networks. All this contributes to the growth of natural reference mass.

Video on the topic

note

Do not buy so-called trust site databases. It's a waste of money. Do not order a site run through catalogs and do not run it yourself. This will only have a negative effect. If you are not sure, do not install Yandex.Metrica on your website. Do not trust website promotion to the first freelance optimizer you come across or even to an optimization company. Read the reviews carefully. Request full reports on the actions performed by the optimizer and the budget spent.

Helpful advice

If you are the owner of your own site and you want to use it to convey to the world your thoughts, ideas, writings, information about your company or, for example, turn it into a permanent source of income, then it is vital for you that your site appears in the search engine rankings in the top ten. If the location of your resource does not bother you yet, then a few tips on how you can promote your site in search engines may be of interest to you.

You will need

You will need your own website and an understanding of the task.

Instructions

Your first step should be to determine the place that your site currently occupies in the search engine rankings. In our country, two are most popular: Yandex and Google. Go to these one by one and enter the name of yours in the search bar. In a minute it will give you the result. If your site does not take pride of place in the first ten lines, you have a lot of work to do.

Look at what is already in these treasured five lines. Go to each of them. Study their topics, services, promotion strategy, design, services that they offer to their visitors, how they attract a large number of users. Analyze this useful information and apply any useful findings to your resource.

In order for search engines to “see” your site well, you must provide them with the opportunity to encounter the address and name of your site as often as possible. Therefore, do not be lazy and register your site in popular directories. Let there be as much as possible, in this case quantity is important.

Register for site x social networks. Open your thematic section and send out newsletters - talk about your new products site, promotions, updates, new services. The audience of social networks is huge, you will definitely find your new visitors on these resources.

Select several large and reputable sites and exchange links and banners with them. But in this case, it’s better to limit yourself to just a few site mi, but with good attendance.

After some time, check again where your site is now. Go to Yandex and Google again and enter the name of your site in the search strings of these resources. Surely, your site has risen to a much higher position in their rankings.

Video on the topic

note

Maintain your results and improve them.

Helpful advice

The most effective way to promote a website in search engines is to use all types of promotion simultaneously.

Sources:

Job Portal

Anyone who has their own Internet resource or is thinking about creating one should understand that the World Wide Web has many similar blogs and sites. To get your share of visitors, readers, and buyers, you need to stand out from the crowd of similar sites. After all, when entering a query of interest into a search engine, the user, as a rule, goes to the resources located on the first page of the results found. If your site is in the top lines of the search engine, then you will have more visitors, and as a result, more income from the site.

You will need

- personal website/blog;
- knowledge of HTML;
- unique content;
- Internet access.

Instructions

In the Russian market, the popularity of a search engine such as Yandex is the most significant. Therefore, this is the priority direction when promoting the site. Yandex has a number of features and indicators based on which users are selected. The first thing you should pay attention to is the age of the domain on which your Internet resource is registered. The younger your site, the more difficult it is for it to break into the first lines of the TOP 10. If you don’t have a site yet, and you decide to first prepare all the content and then register the resource, then first it’s better to register your site/blog/, and only then fill it with quality content, links and products. In this case, the age countdown for your Internet resource will begin at an earlier time, and the trust of search robots will grow faster.

Depending on the topic of the site, you should choose the ones by which users can find your resource. Unlike the Google search engine, which loves direct occurrences of key phrases, Yandex selects results both with exact occurrences of keys and randomly. Therefore, when filling out your site’s landing pages, you can take a more expansive and free-flowing approach to entry. To determine which keywords will help you reach the top ten sites, it is best to turn to the Yandex Wordstat service, which determines the popularity of searching for a particular phrase. The higher the indicator, the more often people look for this information by typing in this query.

The specificity of the selection of Yandex filters is such that greater importance is given to articles with a certain semantic emphasis, which is done using SEO tools such as tags. Headings must be highlighted using the “h1” tag and the “h2” subheading. Key queries also need to be highlighted using the strong or em tag. You should not highlight each occurrence of a query in the text; this may look unnatural in the eyes of a search robot and will reduce your rankings. To reduce content nausea, queries should be highlighted only in places with a specific meaning.

Promotion using external and internal links. The most relevant for the Yandex search engine is with other trust sites of similar topics. A trusted site is a site that has earned trust in the eyes of a search engine. Also, by purchasing space to place links to your website on third-party sites, the TCI (thematic citation index) of which is at least 10, over a certain period of time brings an increase in the TOP. Internal links are links from one page of a site to another, which contains information that may be useful on this topic for the user. Sites with internal and external links are welcomed by Yandex, but the main thing is not to overdo it. Because too many linking resources to your site can, on the contrary, lower your rankings.

Helpful advice

And of course, it is worth considering that the product must be in demand and competitive, the information and articles must be useful. Only then will your resource be loved by both users and search engines. Content for the site must be unique, written either independently or with the assistance of professionals. But in no case should it be copied from other resources, as this may lead to a decrease in the relevance of the site. To check uniqueness, you can use plagiarism checking programs, the choice of which is now very large. Yandex values quality, not speed of resource promotion. By gradually thinking through the design and author's content with high-quality articles, you will be able to promote your website on your own.

Yandex is the largest domestic search engine, which is used by the majority of Russian-speaking RuNet users. Therefore, promotion in Yandex can bring the main search traffic to your site. Recently, yandex.ru has been introducing new search algorithms, adding new filters, and in modern realities, website promotion in Yandex should be approached from new points of view.

The main way to promote a website in search engines that work according to classic SEO schemes is to buy link mass on specialized link exchanges. Automated website promotion systems – link aggregators – also bring good results. However, Yandex has recently begun to deviate from classic SEO schemes that have been working successfully for years, for example, in Google. As a result, the usual actions of a webmaster that lead to success in Google bring failure in Yandex.

Yandex is suspicious of new links, especially if they are rented. The search engine can identify SEO links with 98% accuracy and fights them. This leads to the fact that even with the correct purchase of links, the site’s position in Yandex falls. If these links are removed, the positions are returned immediately. Don’t be afraid of this fact and don’t rush to remove purchased links. Over time, in a month or two, the site will regain its lost places, and you will see quite natural growth. Although this fact still confuses optimizers when communicating with clients.

Working with link aggregators should be lengthy. Many automatic promotion systems promise to get the TOP in just one month. Considering everything said in the previous paragraph, it is impossible to do this in one month. No matter what you do, no matter how hard you try. This is especially typical for zero projects - domains and age.

In Yandex, the age and weight of site pages play an increasingly important role. In other words, these parameters are key in determining domain authority. Therefore, to promote young projects, it is necessary to work on their statics; there is no way to do without this. The more relevant and highly informative your resource is, the more it will be valued by Yandex and other search engines. In addition, if you are planning to create a website in the future, you should register it now so that the search engine records the birthday of your resource as early as possible.

If you are going to promote your site for one of the competitive search queries, you need to match this keyword to as many pages of your resource as possible. A large number of relevant documents is a necessary condition for getting into the Yandex TOP. And this is not surprising: the more information on a project there is on a specific request, the more useful it can be to the visitor.

Don’t forget that when promoting in Yandex, everything is interconnected. By promoting one or more queries, you inevitably promote other related and thematic ones. Therefore, it makes sense to focus on working only with promising and specialized keys, the promotion efficiency of which, in your opinion, is the highest.

The Internet provides a lot of opportunities to become famous, find new friends, hobbies, and finally, you can make money on the Internet. Naturally, it is best to create your own website, but this does not end there. After all, in order for a site to attract attention and begin to generate income, its promotion, or promotion, is necessary.

First, you will need to understand tags - programming language marks by which the search robot will determine the content of your page. One of the most important tags is the title, which will be perceived and presented by a search engine as the name of your site or one of its pages. It is better not to enter too much text there; 60-70 characters are enough, although if necessary, you can fit up to 255 characters in the title.

Keywords by which your site will be indexed in search engines must also be written using tags. There should be no more than 50 of them, although it is better to limit yourself to a couple of dozen. Ideally, you should use phrases rather than individual words. You will need to use these same words in the text content of your site, but do not overuse them so as not to scare off visitors with overtly “optimized” and therefore poorly readable text.

In order for the search program to see your site, you need to register it with search engines. However, you can simply wait until search engines find your page on their own, but it’s better to save time. By the way, on the main page you will need to make transitions to all pages of the site so that the search robot can see all the content.

Mutual exchange of links with portals of similar topics will also help to promote your site, but you should not thoughtlessly exchange links with anyone. Not only will this reduce the attractiveness of your site to visitors, such a step does not always bring the desired effect. Do not use programs for automatic link exchange, this may lead to your site being excluded from search engines. It is worth studying other existing prohibitions on methods of website promotion, so as not to inadvertently lose the results of painstaking work, as well as familiarize yourself with the nuances of SEO optimization.

Today, all users already know that the highest quality search for the Russian-speaking population is still provided by Yandex. Indeed, its developers are constantly improving their algorithms, improving the quality of search results with users in mind. Therefore, every webmaster who wants to provide his site with a powerful influx of traffic is doomed to promotion in Yandex.

The Yandex search engine, when analyzing sites, uses high-quality algorithms for checking vocabulary and morphology, but Google cannot boast of this. For webmasters, in turn, this means that they need to place only high-quality publications written without errors on their sites. The more errors there are, the greater the likelihood that Yandex will not like it.

Yandex has also gone far in terms of analyzing behavioral factors and plans to continue to rely on this important indicator. Today, external links for regular sites are still used to build search results, but for commercial sites exclusively behavioral factors are already used. Based on this, we can judge that in the future the role of behavioral factors will only increase in search engine optimization of sites for Yandex, and for Google as well over time.

But Yandex also has its drawbacks. One of the most notable is static updating of databases. The fact is that Yandex runs on weaker hardware than Google. The advantage of an overseas competitor is globalization, but Yandex is designed only for Russian-speaking regions and has fewer servers. Therefore, after making changes to the site, the webmaster is not able to immediately observe the effect, but Google updates various sites dynamically, which greatly simplifies the promotion process.

Like any other search engines, Yandex has its own individual ranking algorithms, and they differ from the algorithms of Google or Rambler. When building search results, Yandex tries to put more on the first lines, because it is believed that you need to respect your elders, that they are more authoritative. In Google, you can often see both old and young sites on the first lines, and in this regard, Google is more tolerant, although it also gives preference to old sites. In the search engine from an overseas competitor, the emphasis is on the content of the site, so the better the content, the higher the positions will be, regardless of age.

For Yandex, it is also important to improve the content of sites, but due to age and link mass, success can be achieved with minor errors in internal factors. Nevertheless, high-quality content still allows you to fight with competitors in the Yandex search engine. This is due to behavioral factors that are of great importance today, as discussed earlier.

Today, a little shocking headline, for the purpose of an experiment about screaming headlines, let's see how much I can shout on the Internet. And if on topic, then in fact Yandex began to trust webmasters more and allowed them to manage one function of their search. Has Yandex really revealed its secrets and makes it possible for webmasters to manage their results?..

Fuck it - relax. Naturally issue management, Yandex did not transfer it to anyone. It turns out that I deceived you with the title of this post. Actually, not really. Yandex has really taken a step towards meeting webmasters and now they will be able to better configure site search from Yandex. That is, the function of managing search suggestions has now been added to the search settings, and now every site owner who uses site search from the Yandex search engine will be able to configure search suggestions.

What are Yandex search suggestions and what does search results management have to do with it? Search tips is a drop-down list of key phrases when the user enters a query. In general, I wanted to say that this is a list of words that Yandex suggests when you enter a query into the search. You've probably seen them.

But how does this relate to issue management? Indirectly, actually. But still connected. Yes, and keep in mind that I don’t mean the general Yandex results, I mean the results of your site. That is, if you use a site search from the leader of Runet, then when the user is on your site and starts entering his query, search suggestions appear that can help the user find what he wants, because now we can configure them, and This means that it will influence the search results on the site. What can be called Yandex issue management.

So, let's figure out how it works and how we benefit from it. First, install site search from Yandex, if it is not already installed. If installed, then you need to perform a minimum of actions, namely: go to search management, select the one you want to edit and in the menu on the left select “search tips”.

Here we can choose to show tooltips or not. Select language. And of course add, delete or move Yandex search suggestions. To do this, you need to start entering a query, thereby imagining yourself in the user’s place. For example, a visitor wants to find information on installing dle, but not everyone will enter the request completely, because “laziness” will not allow this. So, hints have been created for them, so that they can choose, rather than enter the entire request. So, for example, we simply enter dle and what do we see? The search offers us rather strange options, well, to be honest, complete garbage, which has nothing to do with my site and especially with the installation or configuration of dle.

But now we can correct this situation and simply remove what is not necessary and add what is necessary, and also swap requests - put some higher, some lower. And it’s convenient and Yandex search suggestions can actually influence the search results. After all, if the visitor does not enter the query further and does not find a suitable option in the drop-down list, he may simply leave. And with the help of management capabilities, we can correct the situation and the user will select the phrase he needs from the list and remain on the site to read the article, which in turn can affect behavioral factors and, accordingly, the main Yandex results.

And here's what you can get as a result by editing tooltips. And a little editing instructions.

And to swap queries, just hold down the left mouse button and drag to the desired location. And don't forget to save the results.

That's it. I hope no one is upset that they won’t be able to manage Yandex search results and move their site to the top. Then, what will be the interest? In general, good luck to everyone, that's all I have. Yandex search tips to help you.

Hello, dear friends. Today I want to talk to you about another webmaster tool that the Yandex search engine provides us with. And this tool is called Yandex search for the site.

I'm sure you've had to use a search on a specific site more than once. As a rule, such a search can be organized in different ways, using different means. And in content management systems (CMS) and WordPress, this feature is included in the design template. Or it could be plugins.

In any case, all these standard solutions do not have such capabilities as site search from Yandex. And let's look at the main Yandex search capabilities:

Taking into account the morphology and vocabulary of the language

Users are accustomed to using search engines and are accustomed to the fact that search engines correct errors and typos, recognize input regardless of the keyboard layout, organize a selection of synonymous words, and offer different spellings of the key query. That is, the search already understands from the first words what the user needs and produces the required result.

By the way, you can add synonyms, taking into account the specifics of your site.

Customizing Yandex search for a website

Even at the stage of creating a search, you can use the designer and create a view that matches the design of your site. Or you can create a search in the usual form for Yandex users. Well, if this is not enough for you, then you can use your own CSS styles and create a search view individually for your needs. If your knowledge is not sufficient in and, I advise you to take Evgeniy Popov’s free courses.

Also, if your article uses an image or video, you can configure the preview of images and videos in search results.

Query tips

Yandex Search selects the most suitable materials from your site and, even before entering a search query, offers hints on the existing materials on your site. Let's say a visitor is looking for information about . And already at the stage of entering a search query, it will receive the entire list of tips from the materials on your site.

Refining search results

You can create categories, add the ability to specify the time period and format of the material you are looking for. This way, your visitors will be able to find the material they need much faster. You can also add keywords that most closely match the theme of your site.

Combining sites into one theme

If you have several sites on similar topics, for example, gardening. Where on one of them you write about tomatoes and cucumbers, and on the other about watermelons and melons. Then you can combine two of your sites in the search and organize the search on one topic. But, the list of sites on the same topic must be moderated. Well, this is so that cucumbers are not confused with computers or something like that.

Advertising in search results

Quick index

To quickly index and update information about your site, Yandex search creates an additional index. This way, information about new articles and changes in old ones will be quickly delivered to the Yandex search robot. Indexing will happen very quickly. And for WordPress there is a plugin that takes care of all the work.

Search statistics

— you can increase the indexing priority to no more than 100 pages per day.

You have two options to choose from: manual and automatic via a plugin or HTTP request. We will consider the option of a WordPress plugin.

After entering the IP, it will become available to download the plugin file for the WordPress platform. Press the button "Download" and download the plugin.

Once you install and activate the plugin, your work is done. Next, the plugin will do all the work automatically.

So, we have figured out the installation and configuration of site search from Yandex. Now your visitors can easily find the information they are interested in. And the indexing of your materials in the Yandex search engine will be faster.

I also advise you to look at additional search settings from Yandex. This way you can set up a more detailed search on the site. If you need it of course.

You can see an example of my search form from Yandex in the sitebar. Make a search query and see how the search results page is designed.

Well, friends, that’s all for me, implement the acquired knowledge and use another tool of the Yandex search engine for the benefit of your site.

Also watch the video version of the article:

That's all for now, I wish you all good luck! See you later, friends.

Convenient enough on its own. However, it has extensive capabilities for customizing the interface, which we will discuss in this article.

Many Internet users (and more specifically, the Runet segment) do not even realize that the search page in Yandex can be customized for themselves. But this allows you to display the necessary information, delete unnecessary information, and also arrange it in a way that is convenient for you! Let's take a closer look at this possibility.

Yandex is configured on the tune.yandex.ru page installed on the computer. This site belongs entirely to the service itself.

Let's start from the very top: Setting up the city. By clicking on the link, we set the city to "Default". You can also check the “Do not specify my location” checkbox so that the site no longer asks if you are in a particular city.

“Setting the interface language” - everything is also clear. There is only one point here, select the language and return.

"Setting up search results" - sets the default display of search results. The most optimal settings are automatically set here, but you can adjust them to suit yourself.

Document description: either standard or expanded with additional information;
Open what you found - in the search window or in a new window;
Documents per page - how many query results will be returned: 10 (default), 20, 30 or 50;
Graphics - whether it is necessary to display graphic banners and pictures or website icons. Necessary to save traffic;
Interface language - choose between Russian, Ukrainian, Kazakh, Belarusian and Tatar;
Interface - standard or without AJAX scripts;
The language of the documents found is either any or selectively - Russian, English, French, German, Ukrainian, Belarusian, Tatar or Kazakh;
Page filtering - family search is the most strict filter, not displaying any “forbidden” pages for children, moderate filter - standard, without restrictions - the results are not filtered at all;
Query correction - automatically, or with a hint of options;
Search results - whether to take into account search history in Yandex;
Search suggestions - whether or not to show queries or favorite sites in the suggestions;
Whether or not to record the history of the "My Finds" service.

That's sorted out. Let's go back.

Now - settings for the "My Finds" service, which is responsible for storing requests to Yandex. Here you can either enable history recording or stop recording.

In the "Search Suggestions" menu, you can check "Search Suggestions", "My Queries in Search Suggestions", clear your query history, and also enable "Favorite Sites in Suggestions".

In the "Show banner on home page" menu, you can enable or disable the advertising banner on the home page. Advertising, as a rule, is formed from search queries, which means it can be useful. Off by default.

Now Yandex search has become more personalized, and therefore more convenient! Enjoy it for your health!