Traffic arbitrage: where to start and how to make money for a beginner? Complete guide and recommended CPA affiliate programs. Difference between affiliate marketing and traffic arbitrage

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I'll start with an example. Suppose there is an offer (supply on the market) for the sale of winter woolen socks from Grandmother Galya costing 50 UAH per pair.

Question - how can an Arbitrator make money on socks?

1. You need to understand who will wear such socks.

2. Understand when it is profitable to sell woolen socks at all (it is clear that in the summer they are unlikely to sell normally)

3. Understand where on the Internet (mostly affiliate marketers work with the Internet) there are those same people (hereinafter the target audience is the target audience) who will want to buy these woolen socks from Baba Gali.

4. After the arbitrator has compared all this factual data and found a source of traffic for himself (that is, the habitat of the target audience), he needs to somehow present this product, and not just present it, but also make money from it!

5. There are several options for making money on this product:

Option 1.

Working directly with Grandma Galya. That is, you found such a grandmother and told her: “I can sell your socks on the Internet.” Create a Landing Page and set up traffic to this Landing Page.

Tell your grandmother: “Would it be normal for you to have 50 UAH from just socks?” She agrees. An entrepreneurial thought pulsates in her head: “If I sell 100 pairs, I will earn 5,000 UAH!!! Wow, that’s more than my pension!” And you, based on this cost, set a price of 299 UAH on the landing page.

As you can imagine, the math here is simple:

a) Payment to grandmother = 50 UAH/pair

This must be a person who has the knowledge of an analyst, marketer, psychologist, mathematician, creative worker, time manager of his own time, etc.

In a word, he is a Superhero who is able to earn money from his knowledge.

c) Creation of a landing page.

If you know how to create landing pages yourself, great! This will take on average from several hours to 1 day.

If you don’t know how, then order, prices are also different - from 500 to 50,000 UAH.

d) Traffic optimization.

There's a lot about this on at the moment I will not write, since this is a whole philosophy and synergy of the knowledge described above.

To summarize briefly:

Your income = price on the landing page – payment to grandma – advertising costs – costs of creating the landing page.

Option 2. Working through intermediaries, that is, with an affiliate program (hereinafter referred to as PP)

An affiliate program consists of people who hired a group of such grandmothers to work for them and created landing pages for their products. They are looking for arbitrators in order to agree on cooperation with them.

That is, they pay you money for the goods sold, and at the same time take a commission for themselves for intermediation.

Example:

Grandma sells her goods for 50 UAH. The PP agrees with the grandmother that she will sell for 30 UAH, but at the same time the PP takes on the responsibility of giving the grandmother many orders, for example 10 per day.

For grandma, this is “wow!” how much.

Also, the PP takes responsibility for creating the landing page. And only then does he agree with the arbitrator on the remuneration that he can receive for the goods sold; V in this case- these are socks.

For example, it’s 100 UAH for a pair of socks sold, and on the landing page the price is 299 UAH. But the arbitrator receives a fixed price for a sold pair - 100 UAH.

Here the form of earnings is a little different: Your income = 100 – advertising expense

With the proper knowledge and constant practice, reselling the flow of visitors may well become a regular source of income from the difference between the purchase price and the price of selling it to a potential advertiser’s website.

The essence of arbitration The point is that we buy traffic in one place and then resell it in another, and the difference goes into our pocket.

Example:

What we have as a result:

Bought traffic at a price of 2000/250=8 rubles/click

Sold traffic at a price of 5000/250=20 rubles/click

We made a profit.

What are the types of earnings in arbitration?

• CPT (Cost Per Time) - a fixed time of placement on the site is purchased.
• CPM (Cost per mille) - payment is made per thousand impressions.
• CPC (Cost Per Click) - advertising is paid for clicks.
• CPA (Cost per Action), CPI (Cost per Install) or CPI (Cost per lead) - payment is made for leads, actions or installations

Main sources of Internet traffic:

· Redirect visitors from your own site

· Traffic from video clips on Youtube and other video aggregators

How to find a CPA network and start earning money?

Sites that mediate between a company that needs to sell a product and an arbitrator are called CPA networks. CPA (cost per action)

Quite often you can find that CPA networks are called affiliate networks. The thing is that these sites present a lot of affiliate programs, which are actually developed to involve arbitrage traders. These sites have collected large number offers.

We call an offer in arbitration the product, service, service, game, or subscription that we are going to advertise, redirecting our traffic to the selected offer.

Typically, an affiliate offer includes:

· promotional materials provided by the company advertiser

· description of the terms of cooperation.

For beginners, I recommend proven commercial PPs: https://everad.com/ https://monsterleads.pro/ https://www.salesdoubler.com.ua If you have any questions with these Affiliates, write to https://t. me/arbitraj_chat with a note and we can figure it out together

What services should I use for my work?

1. To search for creatives:

2. Working with texts:

We've released a new book, Social Media Content Marketing: How to Get Inside Your Followers' Heads and Make Them Fall in Love with Your Brand.

Subscribe

Traffic arbitrage is redirection targeted traffic, purchased as cheaply as possible through affiliate programs or various resources for financial gain.

More videos on our channel - learn internet marketing with SEMANTICA

Most modern business projects are built on the principle of resale of goods or services. They increase the starting price and make a profit. Traffic arbitrage can be compared to going to the market. After purchasing a bag of potatoes from a wholesaler, you sell them retail at a nearby market. But the doubled price still attracts many customers. They don’t know that somewhere it is possible to buy a product cheaper. Or let’s draw a parallel with cryptocurrencies. You could buy Bitcoin for $1,000 in 2013, and 4 years later get your capital multiplied by 17 times. The product is the same, the place of sale has not changed, but the price increases over time.

First, you need to learn definitions such as traffic, CR, CPA, ROI, etc. Let's start with a standard dictionary of basic terms and abbreviations that every affiliate marketer should know.

• Traffic – the flow of people on the site for certain period time.
• Lead – an attracted client who responded to a marketing move.
• Offers () – advertising offers of affiliate networks that receive traffic.
• CPA (Cost per Action) – payment for performing a certain action by an attracted client. For example: registration, ordering goods, paying for services, etc.
• CPC (Cost per Click) – cost per click when organizing an advertising campaign.
• CR (Conversion rate) – conversion, that is, the ratio of the number of leads to total number unique hosts.
• EPC (Earn per Click) – earnings of an affiliate per click.
• CTR (Click-through rate) is the ratio of clicks on your ad to the total number of impressions. Illustrates the effectiveness of your creative.
• ROI (Return of investment) is a percentage value that reflects the ratio of income to funds spent on advertising.

How to make money from traffic arbitrage

Arbitration is an entire area of ​​online business, which has its own major players, its own laws and rules. Every day, thousands of people from all over the world buy huge flows of traffic, which they successfully (or not so successfully) redirect. Most new players this market they just mindlessly buy advertising wherever they can. This approach rarely brings success, which can often be observed on thematic forums of arbitrage specialists, where such “would-be businessmen” shout at the top of their lungs that this is all a deception and there is no money to be made here. In reality, they simply didn't put in enough effort.

Despite the high competition, anyone can make money on arbitrage. The main advantage of this type of income is that you work for yourself and do not depend on anyone.

To get started, just find an affiliate program. Let's walk through important details things you need to know:

Where can you buy traffic for arbitrage?

There are paid and free ways to get traffic on the Internet. Getting free traffic requires a lot of time and effort, which does not always pay off. If you don’t have start-up capital, then you can try your luck in getting free traffic. Traffic from personal resources is also considered shareware: your blog, website, VK public page or YouTube channel.

The main flow of traffic is bought for money. The more investment, the more traffic, but does not mean more profit. Earnings from traffic arbitrage occur due to the difference in advertising costs and profits.

Traffic sources

Affiliate networks

Webmasters work for themselves. Everyone chooses their own niche to which they direct traffic. There are many offers in different areas and directions: from affiliate AliExpress programs and GearBest to Vulcan Casino offers.

Many arbitrageurs are engaged in product offers, where they receive a certain percentage of sales. There are a huge number of CPA networks in this segment; they have been working stably and for a long time, paying their webmasters fairly. For beginners, networks such as .

There is also a whole series various affiliate networks that offer gambling offers. These include casinos, slot machines, slots and more. Beginners should not enter such a market, because... a very high entry barrier that requires large budgets. One of these is Welcome Partners, which has been on the market for several years.

When choosing affiliate programs you need to be extremely careful. You may encounter scammers who will not pay you and disappear. Use affiliate network monitoring sites like FFERATOR (https://offerator.ru/networks/best).

There are a huge number of tools for searching for offers in different affiliate programs; the most convenient, in our opinion, is the search on CPA Daily. The main thing is not to be afraid to try something new, because the market situation changes every day. Stable profits and high ROI today can turn into large losses tomorrow.

Let's summarize. To start making money from traffic arbitrage, you need:

1. Select CPA networks.
2. Decide on an offer based on analytical data provided by the affiliate network.
3. Choose a traffic source, study in detail the features of working with it.
4. Create, order or copy a creative.
5. Wait for transitions and leads.
6. Make a profit.

Hello, dear readers of the financial magazine “site”! Today we will talk about traffic arbitrage - what it is, who is an arbitrator and what he does, why CPA networks and affiliate programs are needed.

From the article you will learn:

• Fundamentals and basic concepts of traffic arbitrage;
• Detailed aspects of working with traffic and its sources;
• Possible risks and ways to avoid them;
• Resources for gaining and deepening knowledge on the topic.

Do you want to know how much and how you can earn from Internet traffic? Then read the article and remember the important points!

About traffic arbitrage, what CPA marketing is, what CPA affiliates (networks) exist and what they are needed for, as well as what offers are the most popular - read on about all this

To give a simple example, the situation looks like a triangle - advertiser (owner site), webmaster(arbitrator), visitor web resource (potential client).

CPA model- most effective way payment for advertising, since the advertiser pays the webmaster a certain amount for an attracted visitor who completed the target action. Most often, the target action is understood as registration, purchase, filling out an application and the like.

CPA network is a resource that coordinates the relationship between advertiser and webmaster, also maintaining statistics.

Terms that will be used in the article:

• Advert(advert) - this can be called a webmaster (arbitrageur) who earns money in CPA networks;
• Offer(offer) - offer from the site owner (advertiser);
• Landing() - translated from English as “landing page”. In other words, a page designed in a special way to hold the visitor’s attention and persuade him to perform the target action.
• Pre-landing(prelanding page) - also called padding. Intermediate page that can serve to increase interest target audience, improving conversion rates, as well as for other situations when a direct visitor’s transition to the landing page is undesirable for various reasons.
• Lead(lead) - an interested visitor who performed the target action. You've probably come across terms like " lead generation"or abbreviated" lidgen" It is the process of capturing and converting a visitor into a potential client. There are many ways to do this, some of which we will look at below.
• Hold(hold) - the period of time for which advertising networks (CPA networks) delay payment to the advertiser (webmaster). It serves to certify the quality of the attracted traffic, that is, during approximately this time your lead should be guaranteed to complete the target action. This is a kind of mechanism to protect advertisers from intentional boost (cheating) garbage traffic, bots And other frauds from dishonest advertisers.
• Profit(profit) - the advertiser’s income from network payments minus the costs of lead generation. That is, profit is the net profit of the arbitrator.
• ratio(conversion, conversion, conversion rate, CR) - can often be hidden under the definitions “ conversion», « envelope" The number of leads divided by the total attracted traffic. The ratio is usually indicated as a percentage. For example, ratio in 40% or 0.4 This means that out of 10 attracted visitors, 4 completed the target action.

At first glance, everything looks somewhat complicated. Let's take a closer look at how it works and what you can get with due diligence.

2. What is traffic arbitration and why is it needed 📊

This definition has nothing in common with financial disputes in court, as the name might suggest. Traffic- the number of site visitors over a certain period of time.

Traffic arbitrage is a purchase by a webmaster of traffic at a certain price for subsequent sale on more favorable terms. The difference in price between buying and selling traffic is the webmaster’s profit.

Who needs traffic arbitration and why?

It's simple: by paying an arbitrator (advertiser) a certain amount for a lead ( potential buyer product or service), the advertiser can subsequently receive much more income due to sales, repeat sales, upsells and other things.

And in order to earn a good client base, expand existing or establish a stable flow of clientele, advertisers resort to the services of CPA networks, where advertisers can respond to their offer.

On some sites, many years ago, affiliate programs appeared - when the owners awarded a certain reward to an existing client for attracting a new client.

This is also why many website promotion specialists from the RuNet have switched to traffic arbitrage - it’s faster money.

Paid traffic with traffic arbitrage - banner advertising, contextual advertising, teaser advertising

2. Paid traffic

If you have a certain amount of money, traffic can be bought and “poured” to the offer, bypassing intermediate links and reducing costs. Let's consider this option in more detail.

Hypothetically, you could lure potential clients(leads) with all that he is able to see and what he can click on - this banner, contextual advertising ad, fast or advertising block on a social network, teaser.

There are also specialized traffic exchanges , where for a certain price you can buy a certain number of visitors. But it's far away not the best quality traffic and the investment may also not be justified.

The same situation is with banner advertising . Modern user The Internet is so sophisticated with advertising that it takes a lot of effort to create a truly attractive and effective banner, which will be clicked. And thanks to various ad blockers, which are becoming increasingly popular, banners can safely be called an anachronism - a user with a blocker simply won’t see it.

Contextual advertising

The most popular services contextual advertising are Yandex.Direct and Google Adwords.

In conclusion, we suggest watching a video about traffic arbitrage:

And a video about arbitrage on product offers - “How to make money on traffic arbitrage?”:

The “site” magazine team wishes you good luck and success in traffic arbitrage, learn from other people’s mistakes and make fewer of your own, achieve high level knowledge, skills and abilities.

We will be glad if this article really helped you or at least provided answers to your questions. If you have any comments or questions on the topic, please ask them in the comments below.

Hello, dear site reader! Traffic arbitrage is a complex topic, and there are a lot of technical subtleties in it. In addition, you need a starting budget, and it is possible to lose money at the beginning. You can start in arbitration with 50 – 100 dollars, but in reality it turns out differently for everyone: the amount of knowledge, diligence, and ingenuity influences. But at the end of the day, earnings from traffic arbitrage will range from 50,000 rubles to many thousands of dollars per month “net”. And this is not a scam: many people try, only a few earn decent amounts, because most beginners give up at the slightest loss. However, I will show you how and where to start so that they are minimal and ultimately bring you a profit.

Are you not afraid of these difficulties? Then here is a step-by-step instruction for you that will cover all aspects of this exciting way of making money. Of course, for a deep understanding, you need to study more materials than one article can reveal. The purpose of this article is to outline the essence and show the entire skeleton of making money on traffic arbitrage.

What is traffic arbitrage

Understanding starts with the basics.

Traffic arbitrage is the extraction of interested traffic (i.e., the flow of Internet users) and its direction to target sites in order to obtain conversions (sales, registrations, subscriptions or other targeted actions).

Traffic is obtained in two ways:

• Using paid advertising - teaser, contextual, banner, targeted.
• “Gray” methods – creating and promoting doorways; spam on forums, social networks, question-answer services; mass following and mass liking and other methods.

Traffic can be directed by:

• In affiliate programs, CPA networks, for example;
• Directly to the Internet projects of advertisers who buy this traffic.

Methods of paying an arbitrator for work:

• Interest on the purchase of goods/services, on making a deposit, etc.;
• Fixed cost of a lead (i.e., targeted action) - for a loan, for registration, subscription, purchase, completed application, etc.
• For displaying banners or clicks (rarely).

Step-by-step instructions for traffic arbitration

General algorithm action is as follows:

1. Choosing a Niche
2. Selecting an offer and affiliate program
3. Studying the target audience
4. Selecting a traffic source
5. First profit from arbitrage and results analytics
6. Optimizing income from affiliate programs
7. Scaling.

Where to start in traffic arbitrage

You need to start by choosing a niche.

A niche is a general direction in which different affiliate programs and offers can work (advertisers’ offers with a payment method, see above). It is also called “vertical”.

The main areas in which affiliates earn money:

1. Tovarka (sale of goods), for example, a purely commodity network (see my review at the link);
2. Online games (pay for registration, active player, deposits of money into the game or other actions);
3. Finance (credits, loans, investments);
4. Information business (selling online courses, trainings, recruiting subscribers for e-mail newsletters);
5. Gambling – casino, poker, sports betting;
6. Education (they are also called essays, edu-partners) - academic papers like coursework and dissertations to order.
7. Dating – dating sites, including for intimate purposes.
8. Pharmaceuticals, care products - medicines, dietary supplements, products for weight loss, muscle gain, hair growth, increasing male and female sexual characteristics, health and beauty products, and so on.
9. SMS subscriptions and Wapclick. Connected to mobile internet.

How to do right choice newbie? First–always focus on what is closest to you. If you don’t understand the financial topic, it’s better not to get involved right away. Ideally, you have in-depth knowledge of the niche. If you love online games, you can easily advertise them because you belong to the target audience of players and understand their needs. For example, I can’t tell the difference at all good game from poor quality.

Second- This relevance of the niche and its scale. The wider the target audience you can reach, the better. For example, everyone needs clothes. A huge number of people want to lose weight quickly and easily. These are mostly women of different ages, but sometimes men also really need to get in shape. Do you want to correct your figure? Then you know how painful this problem is for your target audience, and you understand how you can hook it.

Have you decided on a niche for traffic arbitrage? Let's move on to choosing an offer and PP.

How to choose an offer and affiliate program

An affiliate program can contain only 1 offer or be a CPA network that contains many offers from different advertisers. You can read the link, and we move on.

Cpad.pro– a free and very valuable service for selecting offers. Let's go to offers - categories and select in the column on the left the category that we decided on when searching for a niche for making money on arbitrage.

The table indicates the number of goals that need to be achieved to earn money, the number of CPA networks that advertise the offer and the date the information was updated. If an offer is presented in many affiliate programs, then it has high competition. The ideal case is when the offer is exclusive, that is, presented in one CPA network.

Let's click on one of them. A page will open with a description of the offer, a preview of the landing pages to which we will send traffic, and goals.

So, according to the table, the PP accepts only Ukrainian traffic. There are two payment schemes here – CPS (cost-per-sale, or cost per sale as a percentage of the price for the product) and CPL (payment per lead). To get to know the offer better, in the “PP” column, click on the name of the affiliate program. A more detailed description of it and a “Register” button will open, leading to the website of the CPA network or affiliate program. Study it, look at the functionality that the PP offers for payments, etc.

What to look for when selecting an offer for arbitrage?

Seasonality. Is there a decline in interest in the product throughout the year? For example, affiliate programs for writing student papers earn good money only in the fall or spring, and the rest of the time there is a decline in interest among the target audience. Women lose weight more actively in spring to summer, so it is most profitable to advertise products at this time of year, although there is always demand.

If you start draining traffic during the off-season, you may not achieve the desired profit or even lose your investment in advertising. You can analyze seasonal fluctuations in interest using the Yandex tool Wordstat– “Query history” in the search engine. Just enter the query that your target audience asks most often when searching for a product, and be sure to specify the region. For example, upon request “Buy a swimsuit” we will see the following picture:

Demand. There is such a thing as a squeezed offer. This is the offer that was very popular and profitable, all the affiliates poured into it. As a result, all traffic was squeezed out, people's interest dropped, and the offer became unprofitable. This is what happened with the annoying talking hamster.

Another example: tights that tear. The screenshot below shows that in the fall of 2016 there was a sharp jump in demand for them, and by the end of the year a decline began. Those affiliates who caught the trend at the stage of growth and peak of popularity earned more than others. If there is a downward trend in the number of requests, you should think about choosing another offer.

Exclusivity. We talked about this a little higher. Let’s repeat for reinforcement: the fewer CPA networks advertise an offer, the lower the competition for it. It’s good if it is represented only in one network or in several. It's bad when there are a dozen or more of them. Exclusivity is not the most important indicator. Don't discount seasonality and demand.

Indicators, offer rating. Many CPA networks indicate the conversion from site visits to leads, the percentage of application confirmations, hold and other information. Hold is the time during which you will not be able to receive the money you earned. The larger it is, the worse it is for a beginner. For example, if the hold is for a whole month, then you will have to wait this period until you are paid. If your budget is limited and you urgently need to reinvest your profits, long-term holding is not suitable for you. Here is an example of a description of programs in the very popular CPA network Admitad:

Pay attention to the time Life Cookie . The bigger it is, the better. and I have already talked about its special importance.

How to choose an affiliate program or CPA network for traffic arbitrage?

Look carefully:

1. Reviews on the Internet. If there are serious complaints about technical support, payments, fraud, think 100 times before working with this company. The most informative and truthful reviews are supported by screenshots of income statistics. Although even here Photoshop can play a cruel joke. Reviews cannot be trusted 100%, but if they are left on forums by their avid participants with a long lifespan, then it is highly likely to be true (although it also happens that the reviews are paid for by the owners of the software).

   

2. How long has a CPA network or affiliate program been on the market?. Beginners should not be trusted, especially at first. Look towards old and “bearded” affiliates. They are worried about their reputation and will not allow themselves to be deceived by their partners. Veterans that all arbitrageurs know about: Admitad, M1-Shop, Ad1, Actionpay, KMA.
3. Tools. Affiliate tools are designed to track traffic flows. The more detailed the analytics in a partner’s personal account, the more effectively you can improve advertising campaign to increase profits. So, a good affiliate program has a section with statistics of conversions/orders. In addition, the affiliate program should have the ability to create a SubID - this is a parameter that is added to your affiliate links. With its help, you can, for example, track which banner or ad generated conversions and leads, and which did not generate any income at all. Unprofitable advertising campaigns and promotional materials need to be removed so that they do not eat up your budget. Other important tools for analytics in traffic arbitrage: postback URL, traffic back.
4. Minimum amount for withdrawal. Compare it with your budget. For example, if you are ready to invest $100, and the minimum withdrawal requirement is $150, then you can spend all the advertising money without reaching the minimum income for withdrawing money from the affiliate program. Let’s say if you break even, then for $100 spent you will have $100 in income. You may not be paid this money. In general, it’s better to expect that if you fail, you can lose 50% of the invested budget or even more. Always take into account the minimum withdrawal requirement.
   
5. Payment terms. See which payment systems and cards you can withdraw money to, and how often payments occur.
6. Traffic Types. So, you have chosen an offer and an affiliate program in which you plan to earn money through arbitrage. But there is another nuance: it may have prohibited traffic sources. For example, some prohibit contextual advertising on a brand, motivated traffic, e-mail newsletters, etc. Some people don’t like their product being advertised on social networks. If, contrary to the prohibitions, you start merging traffic from prohibited sources, you will not be paid and your account may be banned forever.

   

Selecting traffic sources for arbitrage

Before choosing, pay attention to:

1. Offer. Thus, serious financial offers should not be advertised in teaser networks: there will be a lot of useless traffic and very few leads. Products that have just entered the market and are not yet familiar to the consumer will not be used in contextual advertising in search results(because it’s commonplace that they are not yet requested in the search).
2. Source complexity. You will study Yandex.Direct for a month or even more before you start. It is better to choose simple methods of generating traffic, and move on from them to more complex ones. Ideally, those that can be learned in a day or two.

Types of traffic sources:

• Advertising in groups, social network communities, on YouTube channels;
• Teaser networks;
• Banner networks;
• Targeted advertising;
• Contextual;
• Advertising in mailing lists;
• Doorway traffic;
• Spam by e-mail, on forums, social networks, etc.;
• Motivated traffic;

Traffic arbitrage through social networks and YouTube channels

Perhaps, the simplest way For beginners, starting is to buy space for advertising posts from the administrators of pages with a small number of subscribers. For one publication on VKontakte, for example, it will cost 50-200 rubles. There is no need to buy more expensive pages first. Practice on small ones until you get the hang of it. Take offers with a low cost per lead and the product itself.

So, you shouldn’t immediately sell iPhones with a small budget: you will lose it without even collecting enough statistics for analysis. Try to start with simple offers where you pay for registration, subscription to the newsletter, filling out a questionnaire, etc. Games, dating sites, information business with payment for subscribers, etc. are suitable. Starting budget - preferably from 5,000 rubles.

There are a lot of nuances in making money on arbitrage using posts, but the general algorithm of actions is as follows:

Teaser networks

A huge number of sites are collected in teaser networks. They contain blocks with teasers - advertisements consisting of a small picture and short text.

Examples of teasers, and how to make them yourself.

Scheme of your actions for arbitration:

1. Select a teaser network and register.
2. Create teasers, add them to the network, add affiliate links to them. At the same time, pre-landing pages (or more simply, padding sites) are often used to whet the desire of visitors to buy a product before they go to the product’s website. Blogs with fake (unreal) reviews are often used as pre-landers.
3. Set up advertising display.
4. Launch advertising and monitor its promotion, statistics in the affiliate program and in analytics systems such as Yandex.Metrics and Google Analytics.
5. As you work, remove ineffective sites that do not generate profit.

The advantage of teasers is the low cost per click, which starts from 10 kopecks. However, the quality of traffic suffers: bots will steal your budget, so you need to delete sites if you notice empty clicks and zero conversions.

Examples of teaser networks:

• Oblivochki.biz– teaser with mass positive feedback from affiliate marketers and tools for more or less accurate targeting. Click from 70 kopecks.
• Teasernet– geotargeting, wide selection of topics, clicks from 10 kopecks. A very large and old network.
• BodyClick– there are sites of any topic, and in addition to teasers, you can advertise here with banners, contextual ads, and clickers.

Banner networks

With their help, you can place banners on websites of various topics. Banners differ from teasers in a wider variety of sizes and formats, and the absence of text. That is, it's just a picture or animation. You can buy ready-made banners from affiliate programs or make them yourself and then place them in banner networks. Most bright representative of which – Rotaban.

Targeted advertising

Targeted advertising helps to most accurately target advertising to the consumer. Not only gender/age/geography is taken into account, but also marital status, interests, education, life position, having children and so on. What you provide on your social media profile is used by advertisers to show you relevant advertisements. The information that users provide about themselves can be used to accurately hit the target (“target” from English - “goal”).

Target VK. It is possible to show teaser blocks with a small picture on the left to users on Vk.com or promote full-fledged posts in their news feeds. You can create a button with a call to action “Buy”, “Go”, “Join” and so on. There is a “Carousel” format, where in one ad in the news feed you can create several cards that consist of a photo, a link to the site and a “Buy” button (or with other text). Retargeting tool available.

Mytarget. Using the service, you can arbitrate on Vkontakte, Mail.ru, and Odnoklassniki. Target mobile or desktop users and advertise mobile applications, games. In Maiterget there are more than 15 types of targeting, including by income level. There is retargeting. It is distinguished by strict moderation of advertising, so not all offers are accepted, especially “gray” ones, like weight loss programs and other things. You can read more here.

Facebook. Perhaps this is the coolest targeted advertising tool. With it you can enter not only the CIS market, but also the bourgeoisie – use it for affiliate programs around the world and receive income in dollars. True, advertising costs are higher here. You shouldn’t try to push a “gray” offer onto Facebook: moderation won’t let it through. Although some cunning arbitrageurs manage to do it.

The advantage of Facebook is that it has a huge number of tools for retargeting, tracking and optimizing traffic, there are split tests, as well as the most detailed targeting (it seems that Facebook monitors its users at every step).

For a beginner, it’s better to start getting acquainted with targeted advertising on VKontakte: it has the simplest and most intuitive interface. Facebook has just crazy functionality, so we’ll leave it for a snack.

Contextual advertising

Context leaders are Yandex.Direct and Google Adwords. Ad units can be seen both when searching in Yandex and Google, and when visiting websites.

A way to find the target audience. So, in the search target, we set the characteristics of people who, in our opinion, may be interested in our offer.

In context, it’s the other way around: we only need to indicate what search queries people can use to search for our offer. Of course, here you can also determine the geography of shows, but interests, age, marital status etc. is not necessary to indicate. We find out exactly what a person wants from his search query.

To make money from contextual advertising in traffic arbitrage, you need deep knowledge, otherwise you will drive yourself into the red and be disappointed. Ideally, take a couple of courses from configuration experts. But even if you don’t become an arbitrator, contextual advertising specialists are a highly paid position, so don’t skimp on spending money on education.

Advertising in e-mail newsletters in arbitration

The scheme is simple:

• you need to look for authors of newsletters on topics that are interesting to your target audience.
• Then buy from them to send an advertising letter with a link to subscribers;
• Analyze the results, select the best email campaigns based on the envelope, and deliver similar advertisements again.

Doorway traffic

A doorway is a website that is automatically created using programs for promoting low-frequency queries. As a rule, such sites do not provide value either to the user or to the search engine. However, they bring traffic to the owner, which is then converted into income from affiliate programs. The costs of doorways are limited to a one-time purchase of software for their generation, as well as payment for hosting and domain. Sometimes they also purchase links to speed up promotion.

Doorways often “die”: they are banned by search engines, so you need permanent job to create new packs. Unlike sites for people (SDL), which live for years, doorways may not last even a few months.

In the bourgeoisie, with the help of doorways, it is popular to drain traffic to pharmaceutical affiliates, essay affiliates, casinos, poker, and sports betting. The exhaust costs hundreds and thousands of dollars.

You can read more about traffic arbitrage using doorways on Wikipedia. And we move on.

Spam methods in traffic arbitrage

These include:

• Email spam;
• Spam on forums;
• Question and answer services;
• On social networks: mass following, mass liking, sending personal messages, spam in public pages, etc.

Not all affiliate programs accept spam traffic, and you can even get banned for it and lose your earned money. Before you start making money on spam, ask the technical support of the affiliate program if you can use these methods of attracting traffic.

The advantage is that you can do spam manually and not pay for traffic at all, i.e. Another option is to buy a program that will spam you automatically and much faster. The cost pays off quite quickly with the right approach. The main thing is to know the technology of traffic extraction.

Incentivized traffic

Incentivized traffic is traffic that you receive by agreement with people.

1. For example, you need a person to register in the game, and you will receive 50 rubles for registering in an affiliate program.
2. Go to special services(boxes), where you get 10 rubles the person will pass register using your link or perform other required action.
3. You have a profit of 40 rubles.

Simply, to the point of disgrace. But the catch is that affiliate programs in most cases do not recognize motivated traffic and harshly ban dishonest affiliates. Although there are options where it is allowed. Check cpad.pro for current offers.

SEO and traffic arbitrage

SEO is a softer way to get traffic with almost no investment. To create a website, you only need to pay for hosting and a domain. By the way, you can get free hosting for 3 months with a 2nd level domain for 1 year. Moreover, this hosting is of high quality, because I have been using it myself for many years. This blog is on it. If you want to start without any investment at all for 3 months, I tell you in this post how you can get this privilege free and without a catch ;).

General algorithm of actions:

• Register a domain and buy hosting;
• We select the engine on which the site will function (Wordpress, for example);
• Install the template;
• We fill it with articles optimized for these keys (unique ones - you can write/rewrite them yourself or hire specialists);
• We promote;
• After some time, traffic begins to flow, which you will monetize with banners, links and other promotional materials from affiliate programs.

The main thing is to immediately choose a niche and see if there are affiliate programs for it. The income will come in six months to a year, when enough traffic from search engines.

Setting up statistics and optimizing conversions

At this step, many merge and go back to work for hire with the rest of their advertising budget. That is, they choose an offer, an affiliate program, start pouring in traffic, go into the red and that’s it! Then they shout that arbitration is a scam and there is no money here. Although we were one step away from success.

Hello! In this article we will tell you about traffic arbitrage, where to start and how to make money on traffic arbitrage.

Today you will learn:

1. What is traffic arbitrage;
2. How to make money from traffic arbitrage;
3. And how to start for a beginner who knows nothing about arbitration.

Traffic arbitrage- one of the most interesting and complex types. Engaging in competent arbitrage means finding a real gold mine. Many teams that started with traffic resale are now reaching the top with their projects, websites and companies that earn up to several million a year. So what is traffic arbitrage and that's it?

Basic Concepts

Before moving on to the main part of the article, it is strongly recommended that you familiarize yourself with the terminology:

• Traffic– site visitors;
• Arbitrator (webmaster) - a person who makes money from traffic arbitrage;
• CPA model– a model of work in which the advertiser pays for the targeted action of the visitor who visited his page. Most often this is: filling out an application, ordering, online purchasing, registration.
• CPA network– a resource that brings together webmasters and advertisers. Takes care of all financial and statistical issues, charging a commission for this;
• Offer– offer from the advertiser;
• Landing– a one-page website that is used to sell one product or service;
• Pre-landing(layout) - a site that is created by a webmaster as a means of increasing audience interest in the product and screening out bots;
• Hold– the time between the completion of a target action by a site visitor using the webmaster’s link and the payment to his account;
• Conversion– the ratio of the number of clients who performed the target action to the total number of clients.

What is traffic arbitrage

Let's start right away with an example to make it clearer.

Imagine that you are a webmaster. You have found where some company offers to pay you 300 rubles for attracting one buyer (who paid for some product, for example, for 2000 rubles). And you are a good specialist and you think that you can attract many clients for this company.

Example 2. A large company wants to attract a large number of new clients. But almost all companies work harder to sell some product or service using their brand.

If we take, for example, the Internet, then this will be the sale of the Beeline brand (Megafon, MTS, Domolink, etc.), and not a specific tariff. But when working with webmasters, large companies sell their products and services, not their name. Firstly, this approach significantly expands the customer base. Secondly, it can lure other customers who are dissatisfied with the company to a suitable product.

Working with webmasters brings companies additional clients, increases trust in the brand among various groups of the population. This significantly reduces advertising costs, but requires proper calculation of all investments. After all, the profit of companies, as well as the profit of a webmaster, must be clearly calculated.

But what is attractive about traffic arbitrage as a way to make money?

There may be several answers to this question:

• Quite a low entry threshold;
• Possibility to scale the business;
• Fairly easy to learn;
• Does not require constant attention.

How traffic arbitrage works

Now a little about the mechanism of traffic resale itself. IN affiliate programs there are a large number of offers. The webmaster must choose what he would be interested in promoting.

Usually, offers already have some necessary materials, which should be enough for beginning webmasters. The webmaster then attracts traffic to affiliate link, and when customers take a predetermined action, a reward is paid.

Experienced webmasters prefer to create their own advertising materials rather than take them from their advertisers. This is done because often advertisers do not know some of the “tricks” that can increase conversions, attract additional customers, they create not very successful sites - in general, they make many mistakes that filter out part of the traffic.

This is why an experienced webmaster will be able to attract many more clients per offer than a beginner, due to additional, independently developed methods and advertising materials. That is why it is better for beginners to work with popular offers, with high-quality advertising materials, periodically reading blogs and forums of famous arbitrage specialists.

The most important thing in traffic arbitrage is to decide on the target audience. This is very important point, which cannot be ignored. The target audience is those who buy. These are not the people who look at the goods, not the ones who are interested in them. These are the ones who buy.

Let's take an example from a video tutorial by one famous website developer Alexander Chipizhko:

My wife has a fitness club and recently I made her a landing page. The first thing we decided on was the target audience. I was very surprised when she told me what categories of people visit the site and which ultimately buy her services as a fitness trainer.

About 80% of all visitors who are interested are young girls from 16 to 20 years old. Their figure is fine, but they want to lose weight and improve something. They buy 3-4% of the time. Next comes the category from 20 to 30 years. And these are girls who want to change something about themselves, but also rarely buy services. And the main target audience is already middle-aged ladies of 40-45 years old, with cellulite and other problems with their figure. And they are the most solvent and purchasing ones. And accordingly, we did the main advertising on them.

This principle will also be important for arbitrageurs, because companies buy clients. That is why it is so important to determine their target audience, to whom advertising should be done. This is the first thing to learn when mastering such a difficult profession.

Another important point is that at first you can do traffic arbitrage alone. Take ready-made materials, place them on resources, monitor, analyze, think about how you can increase conversion, reduce costs and generally increase profits. But over time, the business scales and then almost all webmasters recruit a good team that distributes responsibilities.

Of course, you can do all these things alone, but if you work with 4-5 offers, test them all and update creatives on time, this will take a huge amount of time. And if you add constant analysis to this, then there may not be enough hours in the day. Also, working as a team helps to share all sorts of risks and brainstorm, which will allow you to create a truly original idea.

The main difference between beginners and professionals is that the former often use ready-made materials, while the latter create their own attractive creatives, which work much better.

Over time, you will be able to create your own selling tricks that you will use, be able to reduce costs, choose tools well, etc. This will be the development of an arbitrator in his profession.

Types of traffic

In order to understand the methods of attracting traffic, let's talk about its types. This will allow you to understand what tools you can use to attract traffic, and what the general mechanism for resale is.

Contextual advertising

Contextual advertising attracts a strictly target audience that is truly interested in the product. The so-called hot clients. Contextual advertising usually appears in 1-3 places for any request in Yandex or Google, which immediately increases the popularity of links.

The main advantage of contextual advertising is “client temperature”. It is displayed only for relevant queries, the topics of which coincide with advertising ones. Essentially, we attract a client who knows about his problem and is interested in solving it. The main disadvantage is the price. The cost per click on an ad can range from 10 to 100+ rubles, depending on many factors.

Contextual advertising by brand

This is still the same contextual advertising, only the attraction through it is not for a specific product, but for a specific brand. Some advertisers allow the use of a brand name to attract customers, others prohibit it, arguing that webmasters are selling them their own customers in this way.

Using the company name makes it much easier to find clients, because large companies they trust, they want to buy their products and services, therefore it is much easier to attract customers.

Incentivized traffic

Traffic with one of the highest conversions. Here the user is promised some kind of bonus for the action performed.

There are two types of motivational traffic:

• Visit for a bonus;
• Visit for money.

Their main difference is that the bonus can be intangible, but useful for one or another category of people. Money is paid to everyone for performing a certain action. Such traffic is attracted very willingly, but requires quite a lot of costs.

Traffic from social media networks

An option to attract traffic is to use social networks. Moreover, each individual portal has its own advertising methods and prices. These could be impressions in the feed (VK, Instagram, Facebook, etc.), small advertising offers on the page, or sound clips when listening to music.

Clickunder

This is a case where attracting traffic using this method is very rarely worth the cost. Clickunder new tab, which opens in the background. The conversion rate is extremely low, and often does not even justify its costs.

Pros: low cost. Of the minuses: low conversion.

Teaser advertising

One of the oldest methods of attracting customers. The teaser can be translated as “tease”. These are often small advertisements that contain flashy headlines.

Teasers can be compared to the yellow press in terms of the content of many pages - they release deliberately false information and motivate the client to take a certain action. The effectiveness of a teaser depends less on the image and more on the text. The more interesting the presentation, the more effective the teaser will be.

Teaser networks do not attract paying traffic. Often this is an entertainment topic, such as online games or gambling projects. But sometimes these are news teasers that are simply full of yellow headlines, like “Some star lost weight with the help of...”, “I made a million from this...” and other variations.

Pros: wide coverage and average click-through rate. Of the minuses: low solvency.

Banners

The oldest, but nevertheless one of the most effective methods of promotion. Banner is a static or dynamic image that contains information about a product.

For a good banner, the main thing is to choose a high-quality picture and create an attractive and motivating text that will encourage the user to follow the link. After clicking on the picture, clients most often end up on the advertiser’s website.

Cashback

This is a rather new way of attracting traffic for Russia, but nevertheless has shown its effectiveness. Cashback - money back. That is, the client receives a percentage of purchases made. Well suited for product traffic, but can also be used in other areas.

It works something like this: the webmaster receives 600 rubles from an attracted client, and in the ad he writes “Refund of purchase price... - 200 rubles.” As a result, both the client, who received a kind of discount, and the webmaster are happy - after all, his income, minus the costs of attracting the client himself, is 400 rubles, and the advertiser - he sold his product.

Pros: high conversion, greater motivation to purchase and re-attract customers using the service. Of the minuses: high costs, which at first can even put beginners at a disadvantage.

Email traffic

Ideally, E-mail traffic has nothing to do with spam. These are simply promotional offers that the user voluntarily subscribes to. And after that, he receives announcements about new types of goods, services, exclusive offers, and so on. But often webmasters simply buy databases and send their offers to people who didn’t sign up for it at all.

Pros: relatively cheap way attracting clients, requiring minimum costs time and effort.

Of the minuses: low conversion, and dishonest method of attraction. You can increase conversion with “individual offers” for each potential client. Possible discounts, gifts and various bonuses can increase conversion quite high, and when mailing to the target base, you can increase the conversion several times.

Popup window

This is the same annoying advertisement that pops up when you visit some sites. To close such advertising, you need to wait a certain amount of time. Often this is non-targeted advertising, the purpose of which is to convey to the user information that a certain product or service is available.

Push

These are animated game banners. They are most often designed as a simple game, in which when the user hovers the cursor over specific place, it turns into a sight or something similar. When clicking on such a banner, the user is immediately redirected to the site, and it is very important that it matches the theme of this gaming banner.

Pros: a large number of clicks. Disadvantages: small scope of application - most often on a gaming theme.

Adult traffic

Traffic from sites whose target audience falls under the 18+ category. Despite the fact that the attraction method can be different, from a banner to regular links or pop-up pages, this separate category traffic. It is prohibited in many offers, but, nevertheless, some continue to cooperate with webmasters who attract specifically adults.

Let's systematize this information using a table:

Now we will provide you with real step-by-step instructions on how to start making money from traffic arbitrage right now.

Step 1. Selecting an affiliate program.

This is the most important step that needs to be approached with the greatest attention. It determines how much income you will receive, what offers you will be provided with, and how high the conversion of your leads will be.

First you need to look at reviews from other webmasters, preferably on independent portals or in groups on social networks. The main thing: payments, honesty, number of offers.

Another point that you should pay attention to is the work of the call center. In some affiliate programs, operators who call potential clients can make gross mistakes and thereby lower the percentage of sales, casting doubt on the purity of the webmaster’s traffic; in others, on the contrary, they can even convince a potentially doubtful lead to make a purchase.

Step 2. Selecting an offer.

After you have chosen an affiliate program, you need to select a suitable offer. Beginners are recommended to start by choosing 2-3 offers in order to share risks, see what works best, and subsequently scale their income according to investments.

Professionals most often prefer to choose one direction and work through it completely. For example, these could be product offers, gaming offers, credit offers, or others.

With a lot of experience, webmasters can narrow their specialization and attract one category of clients. Beginners should try themselves in all of them.

What to pay attention to:

• Offer rating;
• Targeted actions;
• Hold time;
• Design of advertising materials;
• Requirements for traffic sources.

Step 3. Generate traffic.

This is also quite an important stage. Right now we are determining the target audience, coverage, geo and other parameters by which we will select potential clients.

A few words about your website as a way to attract and resell traffic. The total costs may be several times higher than the income that a webmaster can receive over a certain period of time - the life of the site. If you do not have sufficient knowledge in the field of website development and promotion, you should not consider the site as your own source of traffic.

When you have decided on the sources, target audience and attraction method, you can launch an advertising campaign and move on to the next stage.

Step 4. Analyze.

The most interesting stage in the work of every webmaster. At this moment, various advertising sources are analyzed, calculations are made on the profitability of creatives, the most profitable one is selected, and the rest are turned off.

Important point: display by time. You should conduct a small test in order to understand at what time the click-through rate and conversion on advertisements is better. This will allow you to make the right choice to turn off display at unprofitable times, and thereby reduce advertising costs.

Step 5. Change creatives.

Each creative has its own lifespan. And it is decreasing over time. If earlier, a high-quality banner could attract customers for several months, now its lifespan is 2-3 weeks. It is after this period that you need to create a new banner, write new text, and make a new sample.

In essence, this point is a new repetition of the third step, but with new materials and additional statistics. At the same time, you should always take into account that you cannot slightly replace the image or text, this will not help and the quantity and quality of traffic will continue to decline.

This point also includes changing the offer if it has already become obsolete. It is always worth being on the wave and following market trends, slightly ahead of them. This will allow you to receive maximum income first, and avoid unprofitable offers in advance.

TOP 5 best CPA networks (partners)

Now let's talk about best affiliate programs, which are an ideal starting point for beginners.

Ad1. It has just a huge number of offers that are constantly updated. It is very welcoming to beginners, as it has a good interface. That is why it is also interesting for many advertisers, who are selected manually.

One of the advantages is the operational technical support. support that very quickly answers all questions that arise, and a small payment threshold - 800 rubles, every week. With an increase in turnover of more than 5,000 rubles, you can withdraw funds more often.

Admitad is the next CPA network that is suitable for lovers of statistics and analysis. Their own service statistics are a real bomb. Order time, click time, number of user actions on the site, call analysis, and so on.

Cityads– a real monopoly on the gaming offers market. Ideal as a starting point for those who have at least a little knowledge of the subject of online games. I personally use financial offers from here. The affiliate is very good!

There are more than 200 different gaming offers here, the list of which is constantly updated. Why is it recommended to start with them? It's simple. Novice webmasters can most easily attract clients to this category than to all others. This is why you should start your journey in online game arbitrage with cityads.

M1-Shop– leader of product offers. The largest number of products, fast technical support and excellent commission - this is how you can briefly describe the M1. Nothing superfluous - you need to select a product category, create an advertisement and attract traffic. Nothing more is required from the client.

Aleba– one of my favorite affiliate networks! An active CPA affiliate that deals with financial offers, but now commodity ones are appearing. High quality affiliate network with your own promotional materials. Most of them are enough high quality, which significantly facilitates the work of an arbitrator.

It is also worth remembering that affiliate programs are interested in the earnings of their affiliates. Since they take a percentage for each attracted client, it is in their interests that each party is satisfied with the cooperation.

That's why they create so much favorable conditions both for advertisers who bring money into the system, and for webmasters who attract clients and bring their percentage to the system.

One important advice for an affiliate: communicate with technical support in the selected CPA affiliate. They are paid money to advise their clients. Before choosing an offer, be sure to contact them, and they will advise what is really profitable to work with. Just a few words will not only reduce time costs, but also help save money.

Main risks in traffic arbitrage

As in any business, traffic arbitrage carries certain risks.

Let's look at some of them in more detail:

1. Mistakes in selecting target audiences. There are often cases when, due to inexperience, a financial offer was published on entertainment-related traffic. This led to the fact that the entire advertising budget was spent on displaying ads, and there were no clicks on them.
2. Fraud. This is low quality traffic. Some webmasters deliberately attract low-quality clients, or echo the ads of their competitors.
3. Long hold. One of the newbie's enemies is long delay payments Few people are ready to immediately pay large sums for an advertising campaign, which is why everyone starts small, gradually increasing the volume. But a long wait for the withdrawal of funds can stop the advertising campaign, due to which the flow of clients will be lost, the creatives will quickly become outdated, and along with the expected additional income, you will have to spend again on creating and launching an advertising campaign.
4. No distribution cash flows . It is best to “pour” several offers, in each offer several advertising platforms. This allows you to better analyze information and select only the most profitable advertising campaigns. Beginners prefer to leave 1-2 offers, and one advertising campaign for each, which makes any of them bad decision to attract traffic is erroneous and fatal to their account.

How much can you earn from traffic arbitrage?

Here we come to the final and most interesting part of our article. Many people are still tormented by the question of how much they can earn from traffic arbitrage.

To answer this question, you can go to the website of any CPA network and see the TOP earnings. Daily turnover on some accounts will amount to millions of rubles. This is the level to which you can and should strive. And these are far from just drawn figures. But how much can a beginner and an average affiliate marketer earn?

Let's start with arbitrage traders with an average level of knowledge, skills and experience. Those who do everything alone can earn from 10 to 200 thousand rubles per month, depending on investments and efficiency. In other words, you can freely make 50-60 thousand alone, working in arbitration for one to three years.

Teams of experienced arbitrageurs can achieve an account turnover of several million rubles. The total profit per person in such projects is 50-400 thousand rubles, with high employment, a competent approach and constant work.

Top studios that have several of their own traffic sources can increase volumes to tens of millions of rubles per month due to large investments and work in different areas of offers at once.

But now about the most important thing. A beginner cannot count on profit in the first few weeks, or even months. The situation here is similar to trading on the stock market. At first main task– learn to break even.

- one of the most important stages which arbitrage traders go through. Depending on knowledge, work, analytical abilities and luck, they pass it in the first week or month. Due to the fact that at first the account turnover will be quite small, you will have to wait for payments for a very long time, which will only slow down development and profit.

To summarize all of the above:

1. Experienced teams receive from 1 to ... million rubles per month.
2. Experienced arbitrators – from 10 to 200 thousand rubles per month.
3. Beginners – from 0 to 30,000 rubles per month.
4. It all depends on the skills and desire to develop. Fast money in arbitration there is no, and this should be remembered.

Conclusion

Summarizing all of the above, we can draw several simple conclusions. Traffic arbitrage is the resale of visitors to various Internet portals. Large companies that do not want to deal with advertising and attracting new clients are interested in this. In order to engage in traffic arbitrage, you will need skills in copywriting, design and advertising. There is no quick money, but with enough persistence, earnings from traffic arbitrage can reach several million rubles per month.