What is the bing search engine, its pros and cons. Bing webmaster - center for webmasters from the Bing search engine
The Bing search engine was once developed by Microsoft. This search engine continues to gain popularity largely due to the fact that it allows users to find accurate information in an extremely accessible format.
It is also necessary to mention the constant competition of this search engine with Google, which, of course, stimulates the further growth of Bing.
Search engine capabilities
Let's go to the address.
The search engine has a concise appearance, and to find information you can also use the categories “Images”, “Videos”, “Maps”, “News”. The categories are located at the top. (picture clickable)
In addition, Bing has its own translator on Microsoft database Translator.
Bing is search engine, constantly interacting with social services, and also using the latest search methods eg scanning local disks, memory cards, flash devices controlled by Windows 8. This all gives it huge potential for further development.
Integrated Microsoft package Office as an interactive Office Online service.
Now you can use the paid service absolutely free of charge directly in the search engine, without installing it on your computer. licensed Microsoft Office for free!
Click on the Office Online link at the top and use it.
In addition, Bing found support from Apple, as the representatives of this corporation themselves assure.
Today, instant search will not surprise anyone. Nowadays people are more interested in all the interesting materials that can be found on the Internet. For this reason in search results a Bing user can receive photos, videos, maps, games, and social networks.
Pros and cons
Users find both pros and cons in the Bing search engine. Some believe that Google takes the lead, while others believe that Bing provides more complete information.
But no matter what they say, there is no doubt that Microsoft search returns the most relevant links to well-formulated queries. This was achieved through the use of contextual mechanisms promoted by Microsoft.
Another advantage of the search engine is additional information, offered by the search engine. At the same time, it uses similar queries that are directly related to the main search keys. For those searching for the most common queries, the Bing search engine will also return the best results.
How to remove Bing
Of course, the Bing search engine from Microsoft has already managed to win its audience around the world. But in Russia, Google or Yandex are traditionally used for search.
If you use Microsoft products, for example, Internet Explorer(does anyone else use this crap?), or your Windows updates automatically, then there's a good chance you'll just get Bing by default. Or you install a program on your computer and suddenly notice that the search engine has changed.
And this can happen on any browser. Therefore, many who automatically installed the Bing Bar toolbar would like to know how to remove this search engine.
So, let's look at the removal process using an example. First you need to remove the Toolbar. Go through “Start” to “Control Panel”, then find the Bing Bar icon and delete it.
We have removed Toolbar Bing from the browser. But this search engine may open by default. To do this, you will need to change the home page address. To do this, go to “Settings” through “Tools”, where you select “Basic”. In line Home page enter the address of the required search engine and save. That's all, as you can see - nothing complicated.
The Bing search engine was developed by Microsoft, which created the world-famous family of operating systems Windows systems. The name of the Bing search engine stands for “Bing is not Google”, which literally means “Bing is not Google”. Of course, Bing is a long way from Google, but Bing is the second largest search engine in the United States, which occupies about 20% of the search share there. In Russia it is rarely used; here Yandex is in the lead, which does not allow the global to Google leader. But, nevertheless, the Bing search engine is growing quite quickly in terms of the growth of queries around the world after the Bing search began working in Yahoo search.
If you decide to start using the Webmaster Dashboard tool from Bing Webmaster Center, you will need to obtain an ID Windows Live ID, i.e. register in Windows service Live, for which follow the link http://www.bing.com/toolbox/webmaster. Click on the “Login” button.
If you do not have a Microsoft account, then you will need to follow the "Sign up" link.
On the registration page you can receive free box V postal service Microsoft outlook.com.
After filling out all fields of the registration form and entering the captcha symbols, click the "Create" button account". As a result, you will be taken to the Bing Webmaster service page, where in the special block "My Sites" add the URL of your project and click the "Add" button.
In the next window you need to specify the sitemap address, if your site is built on the Joomla engine, the address of your sitemap will look like this: “http://your_site/index.php?option=com_xmap&view=xml& tmpl=component&id=1” (without quotes) .
Fill in contact details and At the bottom of the form, indicate what notifications will be sent in messages - errors during crawling, site maps, problems with the index and availability malicious code. Enter the rest of the information at your discretion and click the “Save” button.
Then you will be asked to prove your ownership of the site that you are adding to the Bing Webmaster Panel in one of three ways:
1. Post XML file on your site's web server. You can download the file from using FTP manager or use the control panel tools of your web hosting.
2. Copy the generated tag with the authentication code in the section default web pages. For work I recommend using Notepad editor++ or your web hosting control panel editor.
3.Add CNAME record(nickname) with specified name and the value in DNS.
To confirm rights, use option 1:
Click on the file "BingSiteAuth.xml" and download it to your computer.
Upload the downloaded file to the service http://your_site/BingSiteAuth.xml.
Confirm that the file transfer was successful by visiting http://your_site/BingSiteAuth.xml in your computer browser. You will receive a message similar to the following.
After confirming your rights, click the "Check" button. If everything is done correctly, your site’s monitoring panel will open in front of you.
Attention! Information about your resource will only begin to appear in a few weeks, so you need to be patient and continue to work on filling your project with unique content.
Good luck to you in your endeavors! See you again on the pages of the site
Search is a sore subject for Microsoft. The company believes that this is the only area where they are inferior to Google. The Redmond giant tried to rectify the situation in several ways. A few years ago, he launched the Live Search search service. There was no success, and Microsoft's share of the search market gradually decreased. Then the company took a different route - it tried to buy Yahoo's search business. The deal did not materialize, and Redmond decided to develop the search on its own. Microsoft began acquiring startups whose search technologies were interesting, and strengthen the development team by luring programmers from Yahoo. For example, Qi Lu, who headed the Internet search division at Yahoo, ended up at Microsoft.
Bing differs from traditional search engines in that it does not produce the usual list of results with links to found documents, but tries to process the available data. Let's say, if a user is looking for a pizzeria in his city, then Bing will give a list of places where they prepare pizza, provide the address and hours of operation, and the average cost of the dish. You will also be able to find out an assessment of the atmosphere, menu variety, and quality of service. All this helps to make the decision “where to go?” Actually on assistance in acceptance Microsoft solutions and makes an accent. “Bing” is most useful when you are planning a trip, shopping, or looking for a bar/cafe/cinema in your city.
In addition, Bing has several features that make working with the site more convenient. I liked how the video search results page was made (for each video there is preview, just hover your cursor), an additional snippet for found documents (it is located on the right and is visible when you hover your cursor) and search categories (on the left side of the screen there are links that allow you to refine your request. For example, if you are looking for information about swine flu, you will see links to symptoms, causes, methods of prevention).
Despite the fact that Bing does a good job of searching English-language resources, it is virtually useless for Russian users. Yandex and Google give much more relevant results.
As a result, Microsoft turned out to be a really good search engine. He doesn't better than Google and will not lure its users, but is quite capable of attracting users of other search engines.
Bing is a relatively young search service, first announcing its existence only in 2009. However, despite its youth, this search system is already in some European countries, as well as the countries of North America, is second only in popularity. If we talk about the popularity of Bing around the world, then today its share of the search market is estimated at 30-35% .
Bing is not the first search engine from Microsoft. Previously, the company made attempts to create full-fledged search services, which resulted in such search engines as Live Search and MSN, which never became popular among the Internet community.
Regarding the success of the new search engine from Microsoft t, then experts tend to attribute it to two main factors. Firstly, the company’s engineers managed to avoid all the errors and shortcomings that were made in previous search engines. Microsoft services, and secondly, a huge array of statistical data that the company has accumulated over the years of its existence Internet browser Explorer, allowed its engineers to create a search algorithm that gives users truly relevant results.
As for promotion, it is not yet clear how effective website promotion with links works in this search engine. This search engine has its own ranking algorithm, it is somewhat reminiscent of the Google ranking three years ago, plus some other developments. Since this search engine is in little demand in our country, there is not much specific information in RuNet about the technology of the Bing search engine.
In general, everything is full of drama, the Internet market is the most dynamic market, so often one search leader was replaced by another leader.
- In addition, it is worth noting such an important factor in the popularity of Bing as an improved search for media files, which gives ample opportunities sorting search results that are not available in other search services.
As for the ranking algorithm of this search engine, it also has some features. First of all, it is worth noting that Bing has an extremely negative attitude towards sites promoted using search spam methods, fining such resources for the slightest mistakes. Secondly, this search service treats very well the sites that use large number flash elements, which cannot be said about many other search engines. Third feature search algorithm Bing is its relation to density keywords. If for successful promotion in other search engines the site texts must contain 5 to 8% keywords, Bing considers natural key density to be 3%.
As for the domestic search engine - Yandex, many experts note that it works very well in commercial search results, so if you are looking for where to buy Panasonic air conditioners, then you should use the services of a domestic search engine. Well, besides, search engines are not all-knowing, so you need to rely not only on them, but also on human experience. In order to find out what people think about your product, you should look for reviews about this product on the Internet.