How to create a fan page on Facebook: select a category. How to Create a Facebook Fan Page
To answer the first question - no, not a personal page, but a company community page. For what? To improve your company's image, create a presence on one of the major social networks, increase brand awareness, increase sales, share important information with clients, etc. How to do it? Read the article!
Why is it better to create a fan page on Facebook:
Facebook offers community options such as:
— Fan Page
- Group
- Event
For business and promoting your brand, a fan page is still more suitable. With Facebook fan pages, all the information is public, anyone who is interested in you can look. The page can be optimized for search engines through various applications. You can also customize the language of posts and pages to suit your audience.
How to Create a Fan Page on Facebook
Creation of fan pages on Facebook free. In fact, it probably won't take you more than five minutes to create a fan page.
To create a page follow the link: https://www.facebook.com/pages/create.php, or you can at your place personal page At the very bottom left, click the “Create page” button.
Afterwards, you will have such a complex choice in the page type.
Facebook doesn't provide hints on hover. But when you finally make a choice and click on at least one option, you will realize that Facebook has more difficult tasks for you. Namely, choosing a category. The only difficulty is finding the category you need among all the possible ones. You don’t need to select them only in the “Common Cause or Community” type.
Depending on your choice of category, you will be able to different sections On the page:
How to change fan page category on Facebook:
You can select up to 3 different categories. There may not be a perfect name, just choose what you think is best suited. To delete a category, click on the cross. Even if you have already saved the edited page categories, it’s okay, you can change them an infinite number of times.
So, you have finally found the category you need and filled out all the fields. Just click the create button, and voila – you have a company page. Then it’s a matter of design and content, but we will tell you about this in the following articles.
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Last update:24/08/14
Today we will learn how to create a Facebook fan page
IN Lately My activities on the Internet are closely related to Facebook. And although in Russian-language Internet The most popular social network is “VKontakte”, the world leader is Facebook. And in RuNet its popularity is growing very quickly. Therefore, if you want to do business on the Internet or at least promote your blog on social networks, be sure to register on Facebook.
In order to create an account there, you need to go to Facebook official website and go through a simple registration, which I will not describe.
The purpose of my article today is to create a Facebook fan page, although some may need some basic information about using a personal account. If so, write your wishes in the comments and I will schedule an article about it.
There are 3 on Facebook possible options Your representation in it. This personal profile(or account), fan page (or business page) and group.
Let's take a quick look at what they have in common and what is different:
| Personal profile | Fan page | Group |
| Created for communication with friends. It contains some news about personal life, personal photographs, communication with friends, etc. | Created for business | Created for communication between like-minded people |
| Limited number of friends (up to 5000) | Unlimited number of fans (fans) | Unlimited number of participants |
| Publications are possible on your personal behalf and from friends, unless prohibited in the settings | Publications are possible on behalf of the page and from any visitor (unless prohibited in the settings) | Publications are possible only from group members |
| Indexed by search engines (page title and text). But if you have closed publications in your personal profile with privacy settings, then it is also closed from search engines. | Indexed by search engines | Not indexed by search engines |
| Closed to those who are not on Facebook | It is possible to access via a direct link for those who are not registered on Facebook | Closed to those who are not registered on Facebook |
| No statistics needed | There are statistics | No statistics |
| Possibility to use various applications | Can't use apps | |
| Can't advertise | Can be advertised | Can't advertise |
In addition: Your personal profile is prohibited from being used for business purposes by Facebook rules. You cannot name your personal profile after a company.
As you can see from this table, for business purposes or blog promotion you need to create fan pages, not groups. I note, by the way, that one person can create an unlimited number of them.
Before creating a page, think about its name. It is advisable that the title contain a keyword by which your page will be searched in search engines. In addition to the name, you need to come up with an address - the same page name in Latin or English language, or something similar (about how to choose a domain name).
And one more note: don’t be afraid to select something or fill it out incorrectly; everything, right down to the name and address, can be changed later. But please note that there are restrictions on changing the name and address:
the name is based on the number of fans, and the address can only be changed once.
11 Steps to Create a Facebook Fan Page
So, congratulations: your fan page has been created! Prepare publications for her. We'll talk about settings another time.
Creating a fan site is a great way to express your fan love for an actor, musician, athlete, artist or any other outstanding personality. If done right, your website can easily become a platform for connecting with fans just like you. Well, if you are an artist yourself or an aspiring businessman, creating a fan site will help you earn extra money by offering products related to the celebrity of your choice.
So how do you create a good fansite? Today we will give you a couple of tips to help you develop the structure and design of a professional fansite.
Tell their story
We don't think we'd be wrong to assume that you became interested in this celebrity because of her achievements. Use your website to tell your idol's life story. Don't just copy text from Wikipedia - do your own research, add quotes from interviews, get a few little-known facts, and most importantly, make it clear what this person's merit is. This kind of work will be interesting to you simply because you yourself will learn a lot about the person you admire so much.
Use more visual elements
Perhaps the most important part of any good fan site is the photos and videos. You simply cannot do without visual elements; the most important thing is that there are as many of them as possible and that they are all different. If you only have portraits of a star or videos from just one event on your website, you won’t attract the public. Show all possible aspects of your idol's life: personal life, advertising, family, hobbies, charity, etc. This will attract fans to your site.
To get personal photos of your celebrity, just search their Instagram
Don't forget to respect copyright
Of course, any fan site is about a public, controversial figure, but that doesn't give you the right to use any content about her. When publishing photographs, you must provide a link to the source indicating the name of the author; and if under the pictures you find it says that the author prohibits their use, you better refuse to post them. If your site is dedicated to a musician or artist, you should not post their works online without obtaining their permission.
Be hospitable
As we have already said, a fan site is a great place to meet people with similar interests. Fans of any celebrity are essentially a community built around this individual. Your website can become a place for communication and discussion of topics that are important to you, such as the best albums, big scandals, latest performances, favorite photos, etc. Using , you can add chat to your website in just one click. This way, users will always take an active part in the life of your site. Add chat to your site using one of the apps in the Wix App Market:
A social network is not only a place to communicate with friends, but also a great advertising platform, allowing minimal costs reach a wide audience. Brands from all over the world take advantage of the opportunity to promote their products and services and receive good benefits from it. Moreover, for this you only need one thing - a fan page, the creation of which takes about 10 minutes.
What is a fan page?
About existence personal accounts and Group you probably know. How is a fan page different from them? First of all, the purpose of creation. They launch it in order to tell Facebook account owners about their brand and attract potential clients and further report on news, promotions, etc. In a word, for promotion. And what exactly - this is already decided by the owner of the newly created page.
In addition, brand pages have the following distinctive characteristics:
- The number of fans (users who clicked “Like”) is not limited.
- Posts can be published by both administrators and ordinary visitors. However, the ability to leave messages may be disabled for guests in Settings.
- Internet users who do not have a Facebook account can access the Page via a direct link.
- Fan-page is indexed by search engines.
- Statistics of visits and user activity are kept.
- Unlike Groups, you can host applications on them.
Interestingly, the social network allows one user to create many such fan pages. In this regard, there is a kind of oversaturation of brand pages on Facebook today. Very often it is simply impossible to find what you need among all the variety. That is why it is so important to pay attention to promoting the already created fan-page.
Creating and maintaining a fan page is an interesting and creative process. As a rule, this is done by specialists in SMM – social media marketing. Their task is to fill the page with content that would interest users. As mentioned above, it is becoming increasingly difficult to stand out among competitors, so public page creators have to work hard.
There are a few simple tips, which may help in this difficult matter.
- Choose a clear title. Originality is not so important. The main thing is that the public can be easily identified among hundreds, or even thousands of similar ones. By the way, the name can be changed in the future, but this should be done only in extreme cases, otherwise the fans will simply get confused.
- Don't forget to include the page address. Here you need to think in advance a good option, because you can only change it once.
- Explore SMM basics. You can attract visitors not only with creativity and exciting posts. Still, it is very important to understand SMM theory so that the fan page on Facebook actually gives the expected result.
By optimizing a fan page that functions as a customized converter for your business, we first of all mean that your sales proposition will be indicated there, what values you convey to your client, as well as a specific call to action that you expect from potential buyer(placing an order, subscribing to the newsletter, etc.).
- What you need to do to register a fan page
- Basic elements of fan page optimization
- Proper optimization fan pages
- Main principle fan page content
When creating a fan page on Facebook, you need to clearly understand what goal you want to achieve with it. For example, use it as a promotional page or generate fans using it. Only after you have clearly defined the role of the fan page can you start creating it, but first you need to register on the social network.
What you need to do to register a fan page
Grow your Facebook community wisely: Explore complete guide on making money on Facebook- Go to your personal profile settings and select “create page”. You will be offered 6 categories for which you can create a page. But I recommend choosing the “Company, organization or institution” category. This type of fan page is more suitable for promoting businesses using search engine optimization.
- Select your company category. For example, biotechnology, health, small business, etc.
- Add a description of the company in the “information” section. Here you can place a link to your own sites, web resources, etc. (as you understand, you will have to register for this on a social network in any case).
- Indicate your contacts where clients can contact you. Here you can place your sales offer with a call to action and a link to the order form.
Very often, when creating a fan page, people make the same mistake - they point out that their company is a real organization. In this case, the facebook system asks you for official documentation.
For example: certificate of registration of a private entrepreneur, charter document of shareholders, etc. Therefore, if you are not a bureaucratic company, then it is better to omit this point and indicate that you are not a real organization.
Before you optimize your Facebook fan page, you need to make sure that it is published and can be accessed by all your followers. After which you can start editing it, based on the basic principles of optimization.
Watch the video on making money on Facebook:
We recommend a course on making money on the Internet Find out over 50 ways to make money online, including your Facebook communitiesBasic elements of fan page optimization
In the title of the fan page you must indicate keywords in Russian by which your potential clients can find it. It is worth saying that the name of your fan page cannot be changed if the number of its subscribers is more than 100 people. In this case, Facebook will assign it to you.
In another situation, the name of a Facebook fan page can be changed 2 times during its entire existence. Domain address The page also changes no more than twice. Therefore, when optimizing a fan page, you need to clearly define key phrases, according to which it will be promoted on the Internet.
Categories - What do categories affect?
Topics - What is it?
Here you need to indicate in Russian the keywords that characterize your activities. For example, construction of cottages, renovation of apartments, etc.
Start Information - History of your organization
The year your organization was founded is indicated here. Most often, people trust those companies that have been around for a long time, so if you have been working in the market for 10 years, then you can indicate this in the list of your advantages. If your organization has only existed for a year, then you can mention that during this time you have achieved great success and clearly show your portfolio, customer reviews, etc. in advertising posts.
Address - Contact details
There should be contacts where potential clients can contact you.
Detailed description - How to write a description correctly?
This is one of the main points internal optimization, since in detailed description your organization should contain 1-2 thousand keywords. But for optimization to be effective, it is not enough to simply enter these keywords into the field. You need to place a small paragraph here with brief description your activity, and then add a number of keywords in Russian.
For example, you indicated in the description that your company is engaged in construction and provides a certain set of services. Then you can place a list of keywords that characterize your niche under this block of information. The registration process is simple, as is the page design, the main thing is to follow the instructions.
Official site
If you have your own website, then the links indicated on Facebook fan pages should lead to the “landing” page of your web resource. In our case, the function landing pages run internal sites where any user can register and perform a specific target action. Thus, with the help of simple optimization, you can get maximum traffic from search engines for free.
Proper fan page optimization
If your facebook fan page is not optimized properly, it will have the same effect.
Exists great amount pages that have no specific information about the creator, no contact information for the organization - in general, nothing that could attract visitors.
An example is one fan page that was made by a girl who provides photography services. All that was indicated on the page was the phrase “photographer Kyiv” and a phone number. Naturally, in this case there can be no talk of any traffic. Such optimization cannot provide a normal level of sales, since there is nothing here that could really attract the attention of users, even if she wrote that she would do a photo shoot for free.
Once you've optimized your fan page, you need to make sure that all trusted people can act as page administrators. Facebook allows you to add any person who likes your fan page as a Page Administrator. But at the same time, when creating a second or third personal profile, you must remember that in this case only you should be the administrator of the page.
This is a must do for those just starting out. partnerships in business, since an unreliable partner may be the first to close administrative access to your page, and you will completely lose control over this source of traffic.
In addition, in order for your clients to communicate with you and ask questions, you need to create a “message” form. To do this, indicate in facebook settings that people can leave you messages.
The main principle of filling a fan page
One of the main points of optimizing fan pages is preliminary posting to Facebook, since if you create an empty or filled irrelevant information page, then it will not be of interest to anyone.
For initial posting, you will need to place 5-10 posts on the page.
When posting your first posts, you should explain the value of each of them. That is, if you post pictures from your portfolio for review, then you need to explain what they mean. Registration in social network - that's one thing, but fan page design and optimization, the process is more complicated and requires a lot of effort.
For advancement own page I recommend using as many elements as possible that will attract your target audience and inspire trust among potential clients, although sometimes this cannot be done for free. These could be graphics that show what results your company has achieved, or testimonials from your customers. Also important element optimization is the cover of the fan page, where you need to indicate your sales offer with a call to action.
But you need to remember that your posts should be interesting to people. Registering on a social network is not always a profitable business; for this you need to try hard, know all the moves and exits in this matter, work on it closely and every day, because registration is only the first step to success out of thousands of possible ones. If you know your fears target audience, then you can write dozens of recommendations to solve the problems of these people. For example, advice may contain an answer to the question “what should I do to prevent the roof from leaking?” and so on. It all depends on your niche.
It is recommended to post ads at least 2 times a day during the peak activity of your target audience on Facebook.The fact is that Facebook allows you to track all data related to user activity. Therefore, if you see that, according to statistics over the last week, your users were most active, for example, at 8 pm, then accordingly you need to place your advertising at this time.
Ideally, you should post 5 posts a day at intervals of 2-3 hours. This approach will help you attract a large number of fans, and most importantly, increase the loyalty of potential customers to your products and services.