Do-it-yourself SEO promotion - detailed instructions on how to independently promote an online store. Features of the selection of the semantic core, as well as clustering and distribution of queries

Now I'll show you SEO method do-it-yourself promotion, which I used to promote my site to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.

I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.

In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods– wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 – 100 times. That's all the promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select key queries “per million”

I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article optimized for the request “do-it-yourself SEO promotion”. That's why I put this phrase in the title.

Without it search robots They just won’t understand what your article is about. Although they are very smart, they are still robots.

And our task is to select key queries that:

1. Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);
2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have good prospects for “career growth” (more on this below).

Collecting a pool of such key queries is called compiling semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.

The main tool for selecting keywords

Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. This free tool, which will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.

As you can see in the screenshot above - this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.

We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.

And here we already have a very wide field for activity. We take each key query that we like and insert it into quotes for verification exact frequency. As a result we get:

Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 every day free checks. Yes and paid checks They are very inexpensive - a few kopecks apiece.

The essence of this service is that it compares many different indicators of sites that rank first in search results for one or another request, and concludes how easy or difficult it will be to “move” these sites.

For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition of “more than 25”. This maximum level competition, which shows Mutagen. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.

If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?

Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.

Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.

Many people believe that than more words in a key query - the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even further, and received a competition level of only 4, and almost 200 net views.

This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.

Step #2 – Write armor-piercing articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. How more articles– the more traffic. Everyone knows this, but for some reason articles are still not written.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Should I write it myself or hire a copywriter?

I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even if different services for checking the uniqueness of text show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.

Not unique content– this is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

1. Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article has 2 times more information on this topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.
2. The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.
3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is very important indicator site quality.
4. By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).
5. An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.

This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.

Step #3 - Quickly get to the TOP

Turnkey article optimization

After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:

1. In the H1 header;
2. In the SEO title, which is called “title”;
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. IN URL address your article;
6. In subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and why key query she wants to compete. Now all that remains is to wait to see what verdict the search engines will make.

We speed up the publication of articles in the TOP

It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.

For example, here is my article in the TOP 5 7 minutes after publication:

To achieve the same result, here's what you need to do:

• Write and publish articles every day on certain time. If Yandex notices that every day at 12 o'clock appears on your website new material, then soon he will start sending his special robot to your site exactly at 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.
• After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:

• Post links to your new material in all in social networks, wherever you can: VKontakte, Facebook, Twitter, Google+ and others.
• Send a newsletter to your subscriber base notifying you about new article(if you don’t have it yet, it’s time to start collecting)

Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousandth” site, and then to a “ten-thousand” site. There would be a desire)

I hope that this article was useful to you, and now you better understand how to do it correctly SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience in 10 years =)

See you later!

Yours Dmitry Novoselov

Website promotion, search engine optimization, internet resource promotion, SEO – Search Engine Optimization is a set of measures aimed at increasing the website’s position in search engine results for pre-selected queries. Every year the number of active users who use the Internet increases. Therefore for each trading platform It’s important to start promoting your business wisely and making your products attractive to potential audiences. Sales volumes will only increase if you rank among the top in search engine results. Competent search engine optimization of a website is a great way to expand your target audience, make your business competitive, as well as successful and profitable, protect potential clients from third party resources. In addition, there is absolutely no need to seek help for this. Today, website promotion on your own is real.

Independent website promotion: main advantages and methods

Do-it-yourself website promotion is not only an excellent opportunity to promote your project completely free of charge, but also to gain invaluable experience, knowledge, and skills in the field of SEO optimization. This promotion option allows you to save your budget or wisely redistribute it.

A new, even unique project often has low traffic, so to achieve its success, a number of measures should be taken to promote the resource. The issue of website optimization should be approached not only comprehensively, but also individually, adjusted for the specific features of a particular project.

The following areas, which should be developed as a whole, will have a positive impact on resource traffic and raise it in search engines without any financial expenses:

• only original content via SMS;
• high quality design;
• social bookmarks;
• registration in free catalogs and search engines.

Enough in SEO high conversion clients and low cost of attracting one client. Today everyone can try out the specifics of how the optimizer works.

Stages of promotion work

Promotion work is carried out in several important stages:

• registration in search engines;
• installation of analytics counters;
• selection of semantic core;
• clustering and distribution of requests across pages;
• internal resource optimization;
• external optimization;
• technical optimization;
• working with commercial factors;
• working with usability and convenience of the resource;
• working with behavioral factors;
• analysis of completed work, positions and traffic.

At the end of these stages, a conclusion should be drawn that will allow you to understand whether the goals were achieved. At the right approach Promoting a website on your own is not that difficult. The main thing is to treat responsibly this task so as not to lose existing positions during the promotion process.

Registration in search engine webmaster systems and installation of analytics counters

Before you begin directly promoting the resource, you should collect statistical data that will allow you to analyze the current situation on this moment. The popular Yandex.Metrica will allow you to get a starting point, which you need to install and obtain rights to Yandex.Webmaster or Webmaster.Mail.ru. For English-language resources, Webmaster.Bing is provided.

It is important to pay attention to the following settings:

• Main site mirror.

• Region. Geographic location is important when searching with region restrictions. Regional affiliation is one of the ranking factors;

In addition, it should be mandatory check the list of indexed pages and compare it with the list of existing ones.

To track traffic and conversion, you need to have excellent analytics that will allow you to set mandatory goals.

Features of the selection of the semantic core, as well as clustering and distribution of queries The semantic core is a list search words

• , as well as their phrases, which most accurately characterize the activities, goods and services that the site offers. The selection of the semantic core through which the resource will be promoted and dynamics tracked can be done in two ways:

• The second method involves collecting semantics on a specific topic, and only then creating pages. The first method is based on already existing structure

Clustering of the semantic core involves automatic grouping search queries, as well as the creation landing page under them. Modern clustering has several popular algorithms based on the search results of search engines.

Internal, external and technical optimization

Technical optimization involves increasing the site loading speed, eliminating broken links, transferring the main mirror from old pages (the original source) to new ones, setting up robots.txt, CNC, as well as hiding service sections of the resource from indexing; validation check html code, as well as correcting errors if they were found, creating an intuitive menu, resource micro-markup, writing page response codes.

Independently involves the use and low frequency queries, which allow you to quickly get results. In addition, natural anchors and entries in the form of a URL or brand name will only effectively promote the resource. You can get such links on social networks, blogs and forums, as well as in directories.

Internal optimization is 50% of all success. An Internet resource must be of high quality, useful and interesting for target audience, have unique content, clear and simple structure, correct internal linking, search engine optimization pages, intuitive navigation, valid code, high quality design. Unique content means good chances to successfully implement search engine promotion site on your own.

Working with commercial, behavioral factors, as well as usability and convenience of the site

Do-it-yourself website promotion also involves working with commercial, behavioral factors, as well as the usability and convenience of the site, which will make it attractive to a potential client.

TO commercial factors, which should definitely be taken into account when creating a website, include:

• presence of a phone number in the site header, as well as contacts with a site map;
• legal details faces;
• indication of the regional affiliation of the site, the current year;
• forms feedback;
• calls to action.

Working with behavioral factors involves using a web viewer, as well as analysis tools that allow you to understand what users are doing on your resource, what they are viewing, and what they are interested in. Grade behavioral factors, as well as making the correct changes, will make your resource convenient, practical and easy to understand even for beginners. A timely, thorough analysis of the work being carried out is an assessment of positions and traffic for the purpose of SEO website promotion with your own hands.

How to promote a website with your own hands? I'll tell you mine overall plan work on an SEO project that produces excellent results.

DIY website SEO optimization plan

1. Statistics

Before you start promoting your site, you need to take care of collecting statistics, get a starting point, and understand how things are now. If the meters are standing, we get access, if not, we install:

• (counter setup for Ukraine)

We confirm/obtain rights to:

Yandex.Webmaster

Google.Webmaster

If the site is in English, then don’t forget about Webmaster.Bing.

Pay special attention to the settings: region, main site mirror, check the list of indexed pages (compare with the list of existing ones).

2. Analytics 1.0

In order to be able to track the quality of traffic and conversion, you need to set goals in Metrica and Analytics. It’s better to do this as quickly as possible so that you have something to compare with.

Required goals:

• View contact page
• Filling out/sending the feedback form (call back)
• Sending an order\application
• E-commerce (if an online store)

3. Collection and distribution of semantics

There are two ways to collect keywords by which the site will be promoted and dynamics tracked. The first is based on the existing structure of the site (directory), when queries are selected for the existing pages. The second is when semantics is collected in general, everything possible in a given topic, and only then pages are created for it. Of course, some combination options are also possible. The simplest collection tool is Yandex.Wordstat. To check positions, you can use Topvisor.

In the first case, there is practically no need to group and distribute words across pages, but in the second, you will have to work hard. I advise you to always adhere to common sense - to combine into groups not only words of the same mask, but also synonyms, and to adhere to the planned structure of the site. I don’t recommend creating a lot of similar pages and then racking your brains over the type of menu and linking. The more natural the grouping, the easier it will be for the site to continue to live.

I have never seen anything better than Excel for storing FL.

4. Technical work

• 301 redirect (main mirror, from old pages to new ones, via htaccess)
• Setting up robots.txt, blocking all garbage and service sections from indexing
• CNC setup (if you have a custom website - via htaccess), all addresses are in Latin, translation of words is better than transliteration. The CNC should not be too long, 1-2 main words.
• Clearing the code of CSS, moving everything into separate files
• Cleaning up the JS code, moving everything into separate files
• Checking HTML code validation, fixing errors
• Implement breadcrumbs - helps the user navigate, participates in site linking
• Micro markup: for bread crumbs, on the contact page.
• : Each page must have more than 3 links. For product cards we organize blocks with “similar”, for services – “related”, etc.
• For pages with pagination, meta link canonical works well.
• Site menu: minimum JS, clear, logical, drop-down menus with active item highlighted
• The template does not include markup with headings h1-h6 except for the content zone
• Generated sitemap.xml and connected to Yandex and Google Webmaster
• There is a 404 page that helps keep the user on the site
• Page response codes are 200, there are no broken links (404) or redirects (301) within the site
• Set up hreflang for a multilingual site

Read more about technical optimization site – .

5. Commercial factors

• Phone number in the site header
• Attractive favicon
• Contact page with site map
• Details of your legal entity Online
• Indication of the country, city - regional affiliation of the site
• Current year in the footer
• Feedback Forms
• Calls to action, accents on the page

6. Content

• Text on website pages is necessary, but first of all for people. Use keywords, but wisely: combine, dilute, include synonyms
• Try to ensure that your page answers the query completely
• Use pictures, videos, tables in the text
• Valid markup – paragraphs, lists (no Word junk)
• Each page must be unique
• Check texts - try to write correctly

No one knows the specifics of your business better than you. Take your time, but write the lyrics yourself. Make sure that the texts are clear, useful and interesting to the user. If you don’t know how to write yourself, then don’t be lazy - make a detailed specification for the texts. The text should not contain encyclopedic data or be an SEO-footcloth, but sell exactly your product (service) and in your store!

A short guide on how to find a good copywriter.

Headings (h1-h6), title, description, keywords meta should contain keywords, but not consist only of them. Everything must be unique for each page.

An example of an exchange where you can order texts: ContentMonster (review).

7. External promotion

Yes, the links lose their relevance, but they still continue to work. Try to act wisely, look for eternal links from trusted resources. If you have collected the SYNOPSIS well, then it can be used as an anchor list.

Start buying with low-frequency queries, it’s easier to get results faster for them.
Select sites with high traffic – this is the key to quality.
More naturalness: anchors in the form of URLs, brand names. More variety of anchors.

External promotion is not limited to link exchanges alone. Try to get natural links from press releases, links on social networks, blogs and forums. Don’t forget about both paid (Yandex, of course) and free thematic catalogues. One of the automation options is crowd marketing.

8. Analytics 2.0

When the entire structure is created, texts are written, meta data is optimized, technical errors corrected, and all this is indexed, the next stage begins - analyze the results. What do users do on your site? Where do they click and what do they view? Can they find the “order” button? What step do you take when filling out forms? See webvisor, click map, scoring map in Metrica. Make changes to the site! There is no limit to perfection!

You also need to analyze the words in the TOP: what fits and what doesn’t? What anchors or word forms are missing in the text? Find mistakes, fix them and move on!

Promotion requires a lot of knowledge, time and experience! If you are determined to do SEO optimization yourself, then be prepared to immerse yourself in it completely and do not expect quick results. SEO is an iterative process often with unpredictable results. Try, wait, analyze, make changes, and so on ad infinitum!

Having your own website, the first thing you need to do is make a plan for its promotion. Without clear planning and setting goals, you won’t be able to promote a resource on your own. It must be said that there is no specific algorithm for website promotion. Each specialist builds his own strategy, which is based on personal experience.

If you are new to this business and don’t know where to start, then you can follow the approximate plan that is described in detail in this article. Naturally, you can change, supplement and adjust points, trusting your intuition.

Where to start promoting a young website?

If you want your resource to be in search and outperform competitors in all respects, then you should start by working on the main points:

• Drawing up a semantic core. Your task is to find queries that are close to the promoted resource. To find high frequency search phrases it's important to put yourself in your place regular user. You must understand your future audience, know the interests of users, their age and gender. When you find the ones high frequency queries, start highlighting the low and mid frequencies. Thus, you will form the semantic core of the resource.
• Niche analysis and forecasting. After determining the core, it is necessary to do a market analysis to identify the main competitors. Enter the high-frequency queries you have selected into the search bar and analyze which resources are in the TOP. Go to each page, study in detail the work of your competitors, what promotion methods they use, the main trends and positions. Having worked through this point, you can make a forecast of traffic to your resource and adjust your optimization strategy.
• Internal SEO audit. Having studied your competitors, you need to move on to studying your resource or auditing it. This is enough difficult task, which requires at least basic knowledge SEO. The purpose of the audit is to identify weak and strengths resource. Please note that after working through these 3 points, no fundamental changes have yet occurred on the site. Although a lot of time will be spent. All you have received is a huge amount of knowledge with which you can safely move on.
• Micro markup. If you want to bring your site to the TOP, then micro markup is extremely important. Basically, your page is initially marked up using common tags and attributes. Usually this is enough for search engines and many sites today This is how they exist and even thrive. However, if you want to help search engines understand your resource, understand its structure, pointing out those areas that need to be paid attention to first, then it is important to implement micro-markup (add additional tags and attributes that will point to everything). By doing this, you will help search engines understand the structure and content of your resource, and also increase its traffic.

Popular technical errors

Let's look at the technical side of optimization and the main mistakes that webmasters make. After analyzing many sites, we can conclude that there are often the same shortcomings that experts make. Errors can affect an Internet resource in completely different ways. Some shortcomings prevent search engines from indexing resource pages, others help competitors use possible mistakes for their own purposes, while others provide Negative influence for promotion and positions. Therefore, it is extremely important to identify shortcomings in time and correct them.

The most common errors:

• Resource name availability by different addresses. If a site can be accessed using different addresses (for example, with and without the www prefix), a duplication problem arises. In this case, the search engine will perceive the content at one of the addresses as non-unique and move it to additional search results. To correct this defect, you need to add the Host directive to the robots.txt file of all resource mirrors and specify the main domain.
• Low download speed. This error can directly affect page ranking. Therefore, correcting this defect will help increase the credibility of the site from search engines.
• Availability of the main resource page at different addresses. Remember, the main page of the website should be accessible only at the main address, otherwise there will be a problem of duplication, which is likely to result in a decrease in the ranking of the resource.

How to promote a site?

When you know where to start website promotion and the main technical mistakes that are important to avoid, let’s determine what types of promotion exist. Today there are 3 main types:

• By position. The specialist selects a list of queries and displays them in the TOP;
• By traffic. the main objective with this type of promotion, increase search traffic up to a certain number within the time allotted for optimization;
• Comprehensive promotion. Includes the first two types and additional promotion on social networks, Direct advertising and much more. Comprehensive promotion is much more expensive, so only wealthy website owners use it, or customers who are ready to really spend money to achieve their goals.

What type of promotion to choose depends on the specifics of the site. If you attract visitors to your resource in order to sell goods and services, then it is better to choose traffic promotion. The more traffic, the higher the sales. If you have an informational site, then choose promotion by position. And if you have money for promotion, then turn to comprehensive promotion.

Having decided on the type of promotion, you will be faced with the question of choosing pages for promotion. The page that users initially land on (the main login page) – has important when promoting a resource. It should be convenient, understandable and meet the expectations of visitors. If you ignore these requirements, you will inevitably lose customers. Users who did not find home page information of interest will leave the site.

To select landing pages, use the advanced search search engine. To do this, enter a query for which the page will be promoted in a search engine, and delimit the search area with your resource. The first page in the list will have the greatest relevance, which means it needs to be promoted.

Now create an anchor list. This is very important stage promotion. Proper distribution of anchors in the sheet will significantly increase the site’s position.

The anchor list includes a list of all text links installed on the resource. In addition to them, the sheet should contain information about the frequency of use of anchors and the addresses of the pages to which links lead.

Your anchor list must meet the following parameters:

• It should be dominated by non-anchor links, approximately 45%;
• About 40% should be anchors consisting of several words;
• Approximately 15% should be occupied by anchors consisting of 4 or more words.

Placement of links and analysis of donors

When promoting a resource important role external factors play a role in influencing the website’s movement to the TOP positions in search engines. One of these factors is the acquisition of permanent and temporary links on other resources.

Placing links on different sites can help with optimization or be completely useless. Therefore, before purchasing a link, it is important to analyze the donor site and understand whether such cooperation will have a real effect. When doing the analysis, pay attention to the following characteristics of the donor:

• Domain age;
• Resource spam;
• Attendance;
• Number of pages indexed;
• Lack of filters from search engines;
• Content quality;
• TIC and PR.

Improving usability and monitoring competitors

There are proven techniques that help improve the usability of a resource:

• Information filtering. Remove unnecessary information from the site, and you will significantly increase user loyalty.
• Convenient navigation. The more comfortable and confident a user feels on the site, the greater the chance that he will return here more than once.
• Study and analysis of user behavior on the site.

Don’t forget to learn from the experience of others, study the behavior of your competitors, and follow their innovations. This will help you stay on trend, and when correct use information, you will be able to bypass the competing party.

Website promotion in search engines

Let's look at how to effectively promote a new, young resource in the most famous search engines:

• How to promote a website in Yandex. First, understand the main thing - it takes time to get to the TOP of this search engine. The search engine indexes new pages in a random order, so some pages may be indexed within 30 minutes, while others will wait a week. The same situation is with the position in the search results: everything is very unstable. Even with active page promotion, your site can remain in one position for a long time without moving. So be patient. Promote the resource constantly, observing some frequency. One-time splash reference mass gives short-term results. Be selective about your link donors. Pay attention to details - site accessibility, loading speed, resource design, layout.
• Features of promotion on Google. In this search engine, the important role is played by the page, and not the domain as a whole. Having one well-developed page on a young resource, your chances of being in the TOP of the search engine increase exponentially. Pay more attention internal optimization resource. The search engine loves over-optimized texts, so don’t be afraid to increase the density keywords(this does not work for Yandex). But, try not to overdo it with keys, as this can harm readability for users. Use links, they will definitely help the resource reach the TOP faster (this number will not work with Yandex).

Promotion by HF requests

To effectively promote a site for high-frequency queries, it is best to use articles. Typically, texts of 3000 characters without spaces are purchased; their cost may vary depending on the professionalism of the copywriter. Links to the promoted resource with an anchor that corresponds to the high-frequency request are inserted into the purchased article. For example, when promoting the request “flowers”, the link will take the following form: ˃href=”resource address”˃flowers˂.

Buy articles for high-frequency requests on the same topic from different copywriters. This will help you get really high-quality and informative texts. Since one, even the best copywriter, is not able to produce 30 original texts on one topic.

By promoting your resource in this way, you will reach the TOP in just a couple of months. It is not necessary to immediately spend a lot of money on purchasing articles if the budget is limited, but promote the site gradually.

How to advertise a site?

To advertise a site, you should place information about it on different services in accordance with the topic of the resource. Advertising placed on Yandex.Direct works best and Google Adwords. Teaser and thematic banner advertising also works well. Of course, don’t forget about PR on social networks on the pages of famous bloggers. In general, the more publicity your site has, the better, so when launching an advertising campaign for your site, use a non-standard approach that will help attract the target audience to the resource.