Social networks in Russia, winter 2015-2016 Figures, trends, forecasts

We present data from regular research active audience social networks in Russia, winter 2015-2016.

The study presents data on the audience, age, gender and regional distribution of authors of social networks in Russia. The study includes data on the most popular authors and groups for each social network.

The main focus of the study is on the active (writing) audience, as we study social networks as a means of public communication and their influence on the formation of public opinion.

Basic data is presented below, presentation full version research “Social networks in Russia, winter 2015-2016”, including the Top 20 authors and groups in social networks, is available at the link.

Social media activity

One of the key indicators of the “vital activity” of a social network is the number of “speaking” users who openly express their position through public messages in social media. There were about such active authors in Russia in December 2015 37 million man, they generated 588 million messages per month. Active authors who create public content make social networks a relevant indicator of public sentiment, allowing one to catch “living” social problems at the very beginning of the formation of significant trends.

VKontakte is the leader in the number of Russian authors writing. – 18.8 million unique authors. Instagram, which is next in second place, has incredible growth rates; in December, this network recorded 10.6 million authors, almost 5 times more than in the spring of 2015. Third place – Twitter – the number of active authors here continues to decline; in December, slightly more than 1 million people

When it comes to the number of messages posted on social media every day, there is no such drastic change. In first place, as before, is VKontakte, second is Twitter, then Instagram and Facebook.

* Odnoklassniki - data on Top 100,000 groups

Twitter traditionally leads in terms of engagement, although the average number of messages has become slightly lower in winter period– per active author in this network there are an average of 90 messages per month. Second place - LiveJournal - on average, 49 messages per author, third - Facebook - 39 messages per author. VKontakte and Odnoklassniki are very close in this indicator - 15 and 14 messages per author, respectively.

Social media audience

According to TNS, the monthly audience of most social networks has decreased slightly, but there are also sources that have shown growth. Thus, the VKontakte audience stopped at 46.6 million people, second place – Odnoklassniki ( 31.5 million Human). The Facebook audience in December 2015 was 21.7 million people, My World is located nearby - 16.6 million people and LiveJournal, with an audience 15.2 million people By December 2015, the Instagram audience increased by 2 million and amounted to 12.3 million people The Twitter audience remained virtually unchanged and equal 7.7 million people

Statistics for Russia for each social network

Monthly audience - 46.6 million people, 40% of whom are 18,8 million - showed public activity.

As for the age structure of VKontakte authors, one can note an increase in the number of authors aged 25-34 years old, their share was 32.1%, a slightly higher share of authors aged 18-24 years old - 32.3%, authors under 18 years old - 24%, over 35 years, only 11.6% of active authors.

The geographical distribution of VKontakte authors is smoothly redistributed towards more uniform regional penetration - in first place is St. Petersburg with a network penetration level of 31,7% , on the second - Moscow with 23% registered population, then the Murmansk and Kaliningrad regions and Sevastopol - 19.4%, 19.3% and 18.8% population activity accordingly.

Instagram's monthly audience in November 2015 was 12.3 million people, and the number of active authors is 10.7 million Human.

Instagram remains the most feminine of all social networks in Russia; in the winter of 2015-16, 77.1% of active authors were representatives of the fair sex.

The penetration level on Instagram has remained virtually unchanged – they are still in the lead Leningrad region – 38% population, Moscow – 22,3% population and the Sakhalin region – 17,2%.

In the age structure of Facebook, the categories from 25 to 34 years old and 35-44 years old are still leading - their share was 35.3% and 32.6%, respectively. 6.1% of authors are under 24 years old, and a total of 26.1% of authors are over 44.

It is worth noting that Facebook remains a unique social network in the Russian Federation both in terms of the age structure of its authors - more than 65% of whom are aged 25-44 years, and in terms of public content is a network primarily focused on business contacts and businesses.

The gender distribution of the Russian-speaking part of Facebook continues to shift towards the weaker sex ( 58 % of authors).

The geographical cross-section demonstrates stability - most regions retained their positions: Moscow - 6.4% of the population, Altai - 3.75%, Yaroslavl region - 3.2%.

Data on Odnoklassniki is presented for Russian authors in the Top 100,000 groups.

Odnoklassniki, as before, remains primarily a platform for interpersonal communication. The network's monthly audience is 31.5 million people, while public activity in groups is demonstrated by only 1.1 million authors.

In Odnoklassniki, as before, the bulk of active authors are in age group 24-34 years old – 26.6%. Almost equal shares fall on the groups 35-44 and 55 and older – 20.7% and 20.9%, respectively. There are only 15.8% of active authors under 24 years of age.

In November 2015, the Twitter audience was 7.7 million people, and the number of active authors is 1 million people.

On Twitter, the share of men among authors continues to grow; in December 2015, the share was already 51.6%. A year ago, in December 2014, men on Twitter were 45.6%, and in the spring of 2015 - already 50.6%.

In terms of Twitter penetration, the leadership remained with St. Petersburg - 2.1%. Almost the same penetration was recorded in Moscow – 2% of the population. The third place was taken by the Novosibirsk region, penetration there was 1%.

The network's monthly audience decreased by 10 million people and amounted to 16.6 million, and the number of active authors is 830 thousand people.

The gender structure of My World has practically not changed, 41,8 % of men and 58,2 % women.

LiveJournal remains a platform for those who like to “read, not talk”: from 15 million people monthly audience, only active 111 thousand authors.

The age structure of LiveJournal is stable, the largest share of authors falls in the groups of 18-24 years old - 37.2% and 25-34 years old - 35.8%.

Comparison of socio-demographic characteristics of authors

Over the past six months, social media has managed to mature, the proportion of authors under 18 years of age has decreased, authors aged 18-24 and 25-24 years predominate in LiveJournal and VKontakte, in other networks - authors aged 25-34 and 35-44 years.

For Twitter and Instagram, there is no data on the age of active creators.

Trends and Forecasts

1. There is a significant increase in activity in the Russian segment Instagram. Moreover, the majority of Instagram authors are active users of other social networks - the share of cross-posting from Instagram to other social networks exceeds 50% of messages.
2. The Russian part continues to grow Facebook. Moreover, this growth is observed primarily in the field of business contacts and business. Facebook's share in analyzing business topics often accounts for more than 30% of the total volume of social media data on the topic.
3. Active growth continues review sites- both in terms of the number of new reviews and traffic.
4. The Russian part is slowly losing activity Twitter. At the same time, the activity of spam bots on Twitter is also decreasing, but nevertheless it still accounts for more than 30% of the flow.

Basic research terms:

Message - any open (public) post - in status, on the wall, in groups, comments, etc. Messages in personal correspondence or in “friends only” mode are not taken into account.

Audience - the number of people who visited the site at least once a month.

Today, social networks are so firmly rooted in our lives that the composition of the top five most popular social platforms remains virtually unchanged from year to year. However, the penetration and use of these social networks varies depending on geography and demographic factors. Understanding these differences plays a big role when targeting specific audiences. When comparing the most popular social networks, it is important to pay attention not to the number of registered accounts, but to the number active users. From the review you will learn which social networks are growing faster than others, and which are currently in decline.

The most popular social platforms

The chart, produced by analytics agency Statista, gives a clear picture of the number of active users (in millions) on the world's most popular social networks. Topping the list is Facebook. This can hardly surprise anyone. Facebook holds the majority of the market share with over 2 billion active users. In January 2017, the giant's closest competitor was WhatsApp, which is also owned by Facebook. Then he was in second place. Today, YouTube is in second place with 1.5 billion active users. Facebook Messenger and WhatsApp occupy third and fourth places respectively.

They are followed by platforms, the majority of whose audience is located in the Asia-Pacific region. These are QQ, WeChat and Qzone (with more than 600 million active users). This shows that in the Asia-Pacific countries there is whole line popular social media. After them, we see a cluster of platforms popular mainly in the West - Tumblr, Instagram and Twitter.

What about in Russia?

In Russia, the penetration of social networks is estimated at 47%; 67.8 million Russians have accounts on them. According to Statista, YouTube is used most actively in the Russian Federation (63% of respondents), VKontakte takes second place - 61%. Global leader Facebook is only in fourth place with an indicator of 35%. Skype and WhatsApp dominate among instant messengers (38% each).

Social networks that are growing faster than others

Marketers usually don’t spend much time on SMM. Which social network should you concentrate your efforts on? Twitter, which amassed 313 million users between 2010 and 2017, has seen the slowest growth compared to its biggest competitors Facebook, WhatsApp and China's WeChat. Founded in 2013, Instagram had already surpassed Twitter in terms of audience size by 2014.

A new study from Statista showed that in 2017 year Twitter fell far behind his rivals. It showed the lowest growth in monthly active audience, which was only 23 million from Q3 2015 to Q3 2017. Facebook, meanwhile, grew by 461 million.

How users interact with brands on social networks

Knowing how to behave and what posts to make on social media is also important, since it shapes the image of your brand and, as a result, encourages users to buy your products or, conversely, unsubscribe from your groups. Social media is increasingly being used as a customer service platform where customers, existing and potential, want answers to their questions in real time. A chart taken from a Sprout Social report shows that 48% of users can be persuaded to buy by quickly answering questions in a group. 46% respond positively to promotions, and 42% may choose a brand's product if its page provides educational content. 27% of surveyed users admitted that they would be willing to make a purchase if they were shown materials that are usually left behind the scenes.

Half of Sprout Social survey respondents said they would unfollow a brand's community if I posted content that they found offensive, and 27% said they would mark a brand and its page as spam and block it. That is why, to reach and engage your potential clients it is so important to publish relevant and interesting materials that resonate with you target audience.

Social networks with the most active audience

An important factor What influences how much time we should devote to SMM on a particular social network is the level of audience engagement. Here again, Facebook dominates, and also has the highest engagement over time, according to data from analytics firm comScore's study of a panel of US consumers.

Facebook success amaze. In addition to the social network itself occupying the top spot, other corporate-owned platforms also took second and third place. Facebook Messenger has a 47% penetration rate, with Instagram right behind it.

From the latest data from Pew Internet, shown in the chart below, we can see that Facebook also leads in the number of active audiences per day. 76% of users log into the social network every day, on Instagram this figure is 51%. Only 42% Twitter users visit it daily, which is almost half that of Facebook.

The average daily duration of use of social networks in the United States is 2 hours 1 minute; in Russia, users spend a little more time on social platforms - 2 hours 19 minutes.

Engagement rates in different social networks

Analytical marketing company TrackMaven analyzed 51 million posts from companies across 130 industries to find out which social networks have the most high coefficient involvement. The results showed that the absolute leader in terms of engagement per 1000 subscribers is Instagram. This is so much higher than other social networks that we had to create a separate chart to illustrate the difference between Facebook, LinkedIn and Twitter.

As you can see from the second graph, Facebook is significantly ahead of Twitter and LinkedIn. This is largely due to the fact that more people post on Twitter because there is no algorithm to show content to only a small portion of the audience. Because of this, brands have to flood their feeds with posts to break through the information noise. This, in turn, reduces the response rate to publications. Below is the average daily number of posts per account on three social networks.

General statistics on social media usage around the world

Every year, WeAreSocial updates its comprehensive Global Digital Report, which compiles actionable data on social media around the world. From it you can find out how differently social platforms are used in different parts Sveta. It is surprising that Western countries are seriously lagging behind in the rate of penetration of social networks.

Below are the main conclusions of the studies.

• The number of Internet users in 2018 reached 4.021 billion people, which is 7 percent more than a year ago.
• The audience of social networks in 2018 totals 3.196 billion people - 13% higher than last year’s figure.
• Number of users mobile phones is 5.135 billion people, this means plus 4% compared to last year.

The numbers are growing rapidly, especially for active users of social networks with mobile devices— penetration level 39%, which is 5% more than in 2017.

If we talk about the structure of web traffic depending on the type of device, then the most traffic is generated by mobile users(52%, which is 4% higher than last year). Only 43% of all web pages are visited from desktops, which is 3% lower than last year.

Northern, Western and Southern Europe, as well as North America, boast the most high level Internet penetration - 74%-94% of the total population use worldwide network. In Russia, 110 million people use the Internet—76% of the total population.

The growth in the global audience of social networks since January 2017 was 13%. The fastest growth in the number of users is observed in Saudi Arabia. Since January 2017, their number has increased by 32%, the global average is 17%. Other countries with the highest growth rates include India, Indonesia and Ghana. The reason for the jump was the development of technology, which made it easier for the population to access social platforms. Social networks grew the slowest in the UAE, South Korea and the UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).

Since Facebook has the largest share of users, it would be useful to know how the content you post will perform on the social network and what features to use to increase its reach. According to social network statistics, the average reach of a publication is 10.7%, with organic posts having 8% (organic reach in Russia is 11.3%), and for paid posts this value is 26.8% (27.4% in Russia) . Organic and paid posts on Facebook have huge potential. It is important to target publications correctly in order to receive quality leads.

You can get a more complete picture of the state of the global digital market in 2018 by studying our review of the Internet 2017-2018 in the world and in Russia: statistics and trends, which we prepared based on the Global Digital 2018 study.

Popularity of social networks by country

The graph below from the GlobalWebIndex report, based on a survey of Internet users, perfectly reflects the popularity of various social networks by country. Indonesia, the Philippines, Mexico, India and Brazil are among the top ten most active audiences on each social network, significantly ahead of the US, UK and European countries.

Of the four social networks presented (Facebook, YouTube, Twitter and Google+), Russians are the most active users of the video service. Twitter and Google+ are used relatively often by only 20% of our compatriots, and Facebook is regularly viewed by just over 40%.

Demographic statistics of social media use

As can be seen from the graph, different age groups have a similar pattern of social media use. This suggests that social networks have reached a stage of maturity where they can reach all demographic groups, regardless of age and gender. The exceptions are Instagram and Tumblr, which have younger audiences.

Strategies for interacting with social media audiences

According to The State of Social 2018 study, 96% of brands have a presence on Facebook.

Moreover, only half of the respondents have a documented SMM strategy. Large businesses are a little more responsible about this issue than small companies (60% said they have such a document).

When it comes to the types of content brands publish, images, links, and text lead the way. Even though video posts tend to get the most engagement, video content only comes in fourth. This is primarily due to the complexity of creating such materials.

At the end of 2017, Smart Insights, together with Clutch, conducted a survey among business representatives, in which they asked which social networks were of the greatest value to them. It turned out that among B2C companies Facebook is considered the most effective (93% of respondents), and most B2B companies prefer LinkedIn (93%).

The Value of Social Media for Brands in 2018

1. If you think that your target audience is not on social networks, you are mistaken.

Through social networks you can reach any audience, regardless of gender, age, social status. 98% of online consumers are registered on social networks, a fairly large part of them are adults 55-64 years old.

1. People devote a third of their time on the Internet to social networks.

The average user spends 2 hours 15 minutes a day scrolling through their feed and communicating on social platforms, and young people aged 16-24 spend almost three hours. If you do not consider SMM as a channel for attracting customers, then you are voluntarily giving up the attention of your target audience to your competitors.

1. Half of all social media users follow brand pages.

4 out of 10 internet users follow their favorite companies on social media, and a quarter follow brands when planning to buy something. People respond positively to such content, so an active presence on social media is of great value to companies.

1. Social networks are the main source of information for consumers.

People aged 16-24 prefer to look for information about brands on social networks rather than on search engines. A quarter of users in this age group admit that a large number of likes on a brand’s page can persuade them to make a purchase. In the group of 35-44 years old, 20% of respondents said the same. Social commerce can be considered one of the main channels for generating profit, which means it is important to diversify your efforts and not rely only on advertising.

1. Watching videos is a favorite pastime on social media.

Facebook is the largest social network in terms of number of users, but YouTube takes first place in terms of traffic and the reason is because of the video. Video posts receive the most active response, and that is why leading brands constantly publish videos on their pages.

The following materials were used in preparing the article:

1. Global Social Media Research Summary 2018 by Smart Insights
2. The State of Social 2018 report by Social Media Week
3. The Biggest Social Media Trends Shaping 2018 article published on the GlobalWebIndex blog
4. Social Networks Study: How social networks were used in 2017 by analytical agency Metricool
5. Global Digital 2018 report package compiled by WeAreSocial analytical agency

Do you want to order the maintenance of your company’s communities on social networks? Contact us by phone:

Greetings, friends! For three years now, I have been sharing with you the latest information about the development of social networks in the world and in Russia. Previously, I updated statistics annually, but today I decided to create a separate post with information about the most popular social networks in the world in 2016, but I want to leave the old statistics for the archive, so that later it will be easier to track changes.

Below I will share with you a graph with the most recent figures regarding the monthly audience of the largest social platforms in the world. Immediately below the graph you will find information about the most significant changes compared to last year, and then, as the article progresses, I will share with you additional statistics on individual social networks. networks.

2015 versus 2016: what has changed in one year?

• Messengers continue to develop at a rapid pace and are even winning back positions from “classical” social networks. networks.
• Messengers have grown significantly compared to last year whatsapp And Facebook Messenger, which increased their audience by 400 million users.
• Snapchat also confidently strides around the world and in one year has increased its audience by 100% and now has more than 200 million users. Snapchat does not yet evoke any associations among the Russian audience, but its popularity among Americans and Europeans is growing by leaps and bounds. I will add that Snapchat was created as a photo application, but since videos were added to the service, the application began to grow at a record pace. At the moment, the application boasts very good statistics - 150 million active users per day! But what’s even more interesting is that, according to the latest data, Snapchatters view more than 10 billion videos a day, which, you see, is starting to put pressure on the heels of even such giants as Facebook and YouTube. By the way, the average app user is a teenager (13-17 years old) or a young man/woman under the age of 22, so Snapchat’s audience can rightfully be considered one of the youngest.
• It seems that Google+ decided to finally leave the world of social networks and in 2016 does not appear on the list at all, although in Russia this social network. The network is still underway.
• Despite great efforts Twitter strengthen the position of the micro-blog, he is not doing this very well, and financial problems only aggravate the situation. Although Twitter refuses to admit it, Instagram still surpassed it in terms of audience growth and left it one position behind. It’s a pity, but the future of Twitter will not be as bright as that of Instagram, because so far Twitter has not found methods to successfully monetize the platform and is still operating at a loss.
• Very interesting news from Tumblr. This youth network has surprised us with its growth, increasing its audience by as much as 58%. In 2016, the monthly audience of social media. The network already has 555 million users.
• I would also like to note the emergence of new players in the messenger market. We are, of course, talking about Telegram, which, although it appeared relatively recently, already boasts a solid monthly audience of 100 million users.
• I would also like to note the growth of a new category of players - this video streamers, i.e. applications that allow you to broadcast video in real time. For example, in this category we have competing applications Periscope(owned by Twitter), whose audience already has more than 10 million users, as well as the Meerkat and Blab services. Moreover, video broadcasts are, Maybe, the hottest trend of this year. The live video streaming service is now vying with each other not only for individual applications, but also for such giants as Facebook (Facebook Live) and YouTube, which are diligently integrating new options in order to keep up with the new direction of promotion, which, according to experts and eminent marketers, has not yet one year will remain very popular.

I think that’s all I wanted to add about new trends and social development. networks in 2016. Now I want to add some information on some of the social networks separately. In the future I will add more graphs here, but for now I will publish what I have on hand.

Facebook

In March 2016 Facebook's monthly audience in the world amounted to 1.65 billion people, which is 15% more than a year earlier. According to Facebook itself, daily social the network is visited by about 1.09 billion users, which is an increase of 16% when compared to the previous year 2015.

Statistics on Facebook-owned brands - April 2016

Instagram

Instagram continues to actively grow and develop. In June 2016, the company reported that the monthly audience of the mobile application had grown to 500 million users. The most interesting thing is that Russia is on

YouTube

Currently on YouTube 1.3 billion registered users. Unfortunately, social the network is reluctant to share its statistics, so you have to operate with the data that is available. As for video views, about 5 billion videos are viewed on the site every day!

I wish you successful promotion!

The growth in popularity of social networks is surprising in its consistency. Willy-nilly, thoughts creep in that this might be interrupted, because everything has a “ceiling.” But so far this does not threaten anyone. People cannot live without social platforms. They spend a lot of time on them.

We need to take a closer look at what users are doing here.

Let's talk about statistics on the use of social platforms!

Instagram Statistics

• The most popular page on Instagram is the social network profile itself. It boasts 233 million followers;
• 80% of people follow at least one business account. Of these, 200 million actively follow the brand’s pages;
• “Stories” on Instagram are 2 times more popular than Snapchat;
• 85% of the world's popular brands have an account on the mentioned social network.

YouTube Statistics

Twitter Statistics

VKontakte statistics

• 97 million users visit the social network daily;
• 5 billion messages – briefly about the daily correspondence of VK users;
• 77% of users access VK from mobile devices;
• VKontakte ranks 2nd in activity among all social platforms. 1st place went to YouTube (this statistics is taken for Russia and the CIS countries);
• 9 billion records are viewed by network users every day.

Odnoklassniki statistics

• The social network has 330 million users, and these numbers are constantly growing;
• The overwhelming number of site users are over 25 years old and under 34 years old;
• 40% of the audience lives in small cities with a population of up to 100,000 people;
• In 1 month, social network users give each other more than 1.5 billion gifts (their price tag varies from 1 to 60 rubles);
• Odnoklassniki record: 500 million video views in 24 hours.

It should be noted that enormous amounts of money are spent on SMM every year. This once again confirms the effectiveness of this tool. Moreover, these indicators are constantly rising! It's time to draw conclusions.

Internet entered life long ago and firmly established himself in it. The Runet audience statistics is 57 users. There are almost 36 million people in Russia who are active. In one month, 588 million messages were sent.

Social network statistics

Analysts regularly conduct research on the audience of social networks. still ranks first in terms of active users. More than 36 million people visit the social network every month. Of these, 18.8 million users post unique material.

Shows that 80% of people aged 12 to 64 have a personal account with.

Users are attracted by a clear interface, interesting themes, a wide variety of groups and a wide selection of browser games. Thanks to this, the audience of the social network VKontakte continues to increase monthly.

Social networks are showing an increase in popularity among Russian speakers. For example, Odnoklassniki yourushed to an honorable second place. The audience of the social network in Russia numbers 31.5 million people. The basic direction of the site is interpersonal communication among friends. Network users are slightly older than those on VK. The main topics are gardening, posts about inexpensive family meals, and baking recipes.

Facebook recorded 21.7 million active users. In Russia, the resource is not in such demand as other social networks. However, it is also used for placement. The platform allows you to establish contacts abroad and introduce goods to the international market.

Recorded 10.5 million active users in December 2015. The network is gaining momentum quite quickly and is popular with advertisers. Most of the accounts belong to women. INIn 2016, the application increased the number of its users by 2 million people.

Average age of users

Users spend an average of 4 hours in the mode. As audience statistics show, the main time for visits is during working hours. The purpose of going online is to communicate with colleagues and attend thematic groups. VKontakte audience statistics also include more than half of users over 45 years of age who spend no more than an hour a day online.

The target audience of social networks is divided into two groups – teenagers and young people under 30 years of age. It is for their interests that most of the content is written. They spend up to 6 hours a day studying the material and promoting it.User statistics show that short videos and games hold the attention of teenagers best.

Users over 35 years of age, who prefer to spend time communicating with colleagues and watching short videos, are not far behind them.The need for communication is the main reason that influences audience engagement on social networks. Viral content serves as a key tool for keeping people connected.

Audience of social networks in Russia

To fully analyze the indicators, it is necessary to compare existing resources with each other.

More than 36 million people visit the social network every month. Almost half of them are active users. The audience statistics are distributed as follows: 43.7% are men and 56.3% are women. The number of active authors in the Russian Federation is 13.2 million. Age structure of the resource:

In terms of regional distribution, VK audience statistics place St. Petersburg in first place (31.7%). In Moscow, the share of activity is 23%. Next on the list is:

1. Murmansk region – 19.4%.
2. Kaliningrad region – 19.3%.
3. Sevastopol – 18.8%

Instagram.Audience statistics show that Instagram is visited by 12.5 million people monthly. Of these, 10.5 million are active users. The number of active authors in the Russian Federation is 4.6 million people. Women predominate in percentage terms (77.1%). Regional distribution:

1. Leningrad region - 38%.
2. Moscow – 22.3%.
3. Sakhalin Territory - 17.2%.

Facebook.In 2015, the maximum number of users in Russia was 21.7 million people. Of these, only 1.5 million are considered active users. There is also a quantitative advantage of women here (58%). Facebook is more focused on business contacts and conducting. Target audience statistics show that 64% of users are between the ages of 25–44. Geographical activity of the authors:

1. Moscow – 6.4%.
2. Altai – 3.75%.
3. Yaroslavl region – 3.2%.

How to view audience statistics on Facebook? Data can be found on a specific page - traffic, likes, ad viewing. The user needs to go to the social page. network and in the upper corner click on the “Statistics” tab. The following sections will appear:

• review;
• stock;
• "like" marks;
• coverage;
• page views;
• actions on the page;
• publications;
• Events;
• users

Odnoklassniki audience statistics show that the resource is visited monthly by 31.5 million people. Of these, only 1.1 million are engaged in publishing posts. There is also a quantitative advantage of women here (69%). The bulk of active users are aged from 24 to 34 years.

Social media audience in the world

Independent analytical companies annually conduct research on the dynamics of Internet users. This also affects social media audiences around the world. Facebook is still the most frequently visited network. Today, 79% of the adult population use this resource. Of these, 50% are active at least once a day.

Statistics audience also demonstrates high performance (87%). The main reason is the lack of a specific link to the page. Youtube channel audience statistics:

• visit one channel more than once a day – 28%;
• daily – 30%;
• once a week – 25%;
• often – 17%.

1. VKontakte – 2.5 million accounts.
2. Odnoklassniki – 1.2 million.
3. Facebook – 1.1 million

In Ukraine 79.9% of users prefer the site vk.com. Facebook is preferred by 56.2% of users. 48.6% of users have accounts in Odnoklassniki.