Some features of creative ideas for landing pages in web design. How a beginner can create a high-quality landing page on their own: a step-by-step guide

The design of this page is unique, completely imbued with the brand's personality and is not similar to others.

The peculiarity of this design is that all the elements are visible, but at the same time very neatly arranged. The simple but beautiful slideshow also attracts attention.

Simple but cute design. The advantage is that you can log into the site via Facebook without wasting time on registration.

An excellent example of demonstrating the company's products. Every month the company updates the list of products shown on the page.

Understanding what is being sold on the site is not a problem thanks to the excellent structured content, beautiful slides and large font price tags.

The most successful product sales pages always contain clear, easy-to-understand product examples.

The key to this design is simplicity. A simple menu and a bright slider go together perfectly.

The page successfully displays different sections. For more detailed information Just click on the image you like.

The design is not overloaded unnecessary elements, you can immediately see all the characteristics and prices of the product.

Entertainment sites

Simple and tasteful. The purpose of the page is immediately clear: watching a documentary video.

The page design is very well thought out, it fascinates and literally hypnotizes. Great combination of colors and shapes.

This site is above all praise. Brilliantly thought out design and abundance interactive elements will not leave anyone indifferent.

This Harry Potter franchise page is designed using colors, phrases, and names familiar to fans.

This page not only looks beautiful, it is also very functional: many interactive elements, integration with Google Maps, using tabs.

Uncrate, even after the redesign, does not change its tradition of arranging all sections of the site in a convenient top navigation menu.

This site shows all the power graphic design and web development. It’s better to go to it and see for yourself.

An excellent example of a “tiled” design that allows you to stylishly arrange a large number of blocks with content.

The visuals of this site are stunning. Vivid images instantly capture the attention of users.

Jay-Z sure knows how to have fun. On his site, articles, images and other content are presented in the form of interactive tiles.

This design uses natural shades that go well with the main issues raised on the site.

Portfolio landing pages

On this page, the dominant role is again given to images that literally come to life when you hover the mouse.

This example has a very interesting color combination. Moreover, all elements on the page use the same background structure, wood-like.

The “old school” style is used very well here, the design of each element is thought out to the smallest detail and is unique. Thanks to endless scrolling on this site, you can enjoy such beauty for a long time.

A clear and thoughtful design helps the page most effectively convey the main information to visitors. Color scheme corresponds to the brand and shows the designer’s style in action.

The page is an excellent presentation. Each banner is dedicated to a separate project.

An example of an unusual tile design.

Typography plays a major role on this page. Application various fonts helps in communicating ideas.

The design is laconic and concise. On the page we can see everything we need: a portfolio and links to other sections.

Icons and nothing more. A good example of minimalist design.

The portfolio page displays the most important thing - examples of work.

Retail

The page contains many user photos, which you can easily scroll through using scrolling and hovering.

Large, bright photographs of the company's products make you want to drink a can of cold beer.

Nothing distracts the visitor from contemplating the most beautiful watch.

The highlight of this site is the slideshow at the top of the page, which showcases mouth-watering culinary delights.

The font and graphics combine perfectly, creating a unified perception of the site. There are only three menu items, and they are impossible not to notice.

Elegant style, high quality images, excellent presentation. Nothing distracts from the main elements.

Toyota has created a Pinterest-style site for Camry lovers. Here you can find many photographs, articles, statistics.

Despite the fact that this page fits into one screen in height, there are many interesting interactive elements and unusual details on it.

The page design fully reflects the brand's style: colors, fonts, pictures are immediately associated with this company.

The design is made in calm, light colors; this color scheme is ideal for the product being offered.

This site is like a book that captures your attention with its unusual plot and illustrations.

The floating red button in the middle of the screen does its job: you really want to click on it.

Landing page or landing page is that page, that information, which for the first time, in most cases, introduces users (and potential clients) with the brand and its services/products. This is not even a website in the usual sense for us. This is a more complex thing, let’s put it this way, which presents the same information as on the site, but in a more concise and specific form, as they say, “to the point without frills.” It would seem that it should look boring and dull, but in fact, even those who do not need the brand’s services “hang out” on the pages and look, read, try to find out how it is designed, etc. Imagine that such a user is magically still bewitched so that he still manages to buy/order something or, certainly, add a page to his bookmarks.

That's why? How do they (web designers) do this?

There is a lot about landing pages various information on the Internet, books are sold in stores, etc. But in this material we want to consider those moments from which not only a landing page is created, but how famous (and not so famous) designers work with these moments. What interesting ideas do they find, what inspires them, and more. In general, as usual, we go into the jungle of web design and creative ideas. Today is Monday...

Not so simple

It would seem that the simplest thing is: place a logo, an image on the canvas, arrange text blocks with brief information “about this and that” and the landing page is ready. Like, if anyone is interested, they will go to a full-fledged site. But in this case, the landing page will not use the interaction experience, the user’s experience, and therefore the information he expects may also not be available. It may become difficult to navigate the abundance of content, it will be difficult to read due to unselected typography, it will be difficult to perceive visualization due to the abundance of tacky effects or, conversely, dullness and dullness.

Template

Speaking about landing page design, about interesting ideas, finds, it often seems that the designer is trying to come up with or is looking for something new and original. Sometimes, of course, such original things are created, but they are few and far between and are not particularly welcomed by either users or brand owners. Why? Because users are already accustomed to templates. They are accustomed to the fact that on this or that site there are blocks, headings, texts, and buttons that are already familiar to them. All this can have different type, but the presence and similarity of following each other is mandatory. And this results in a situation where the web designer has to find interesting visual solutions and do not deviate from the general pattern.

As a result, landing pages such as pinestreet, youate, ginventory, baronfig. The structure of each of them is recognizable and not original (in essence), but the visualization as a whole, design, arrangement of individual elements, typography give each landing page its own character and uniqueness.

ClarityCTA

Each user should know exactly what is expected of him on a particular website, landing page, application, and so on. Therefore, the rule that calls to action should be clear and clear is undeniable. The user himself will never do what the web designer wants, because... People are not telepaths; we all can’t read minds.

That is why good calls to action are always presented in the form that many are familiar with: buttons, forms to fill out, instructions, animations of various kinds.

Landing Lyft is entirely aimed at motivating drivers to earn money. That’s why right there, on the first part of the landing page, there is a form to fill out, thanks to which drivers can find out how much they will earn in a week with Lyft by entering their city and mileage. Moreover, after filling out the form, users are not sent to a new page, they immediately see a certain amount in dollars and another CTA button to apply the entered data. Only then does redirection, registration, etc. begin.

Thus, these two ways of getting to know branding allow all users to be divided into those who need it and are interested right away and those who need more information.

In turn, the Taster's Club landing page solves several ideas at once, which we described above. This includes a personal approach, bright CTAs, and creating a design that is understandable for different types of users. Interest in in this case represents the moment that this landing page is and home page whiskey club

If you want to know more about the club, then after clicking on EXPLORE CLUBS on next page you can see the wines that the club offers, you can also see user reviews, etc., etc.

If you click on JOIN NOW, then the real fun begins. Initially, you have to choose your club (type of whiskey) that you like best and then see possible options memberships and prices for purchase. Then you can click on the “Join” button again and go to the form for filling out payment information.

Hierarchy, flow and examples of integrity

A good landing page is easy to use. With one quick glance at it, users usually understand what to watch, what to read, where to click. Of course, design patterns and user behavior again play a big role in this. That is why we can talk about the creation of a certain “flow”, which forms the integrity of perception. Images, typography, and branding elements are usually arranged in such a way that a visual hierarchy of content is created, which becomes clear.

Project LS Productions It initially has a large video and a noticeable logo in the upper left corner, as well as a message in the center that you need to scroll the page. Thus, the user understands that they can skip the video and proceed to familiarize themselves with the content, services, etc. In the future, when using the split screen style, all information is presented in blocks with contrasting alternation, artistic fonts, highlights, and so on. And what’s interesting is that the abundance of content does not turn into mush, because free space so many.

In turn, the company’s landing page H.BLOOM is also informative and understandable, although it probably has the most small size unlike most templates. To begin with, let us note that since the theme is devoted to flower arrangements and bouquets, a rather elegant font and several small images were chosen ( large quantity it’s simply not required on the landing page). That's all. There is no more content here.

But there is a form to fill out to arrange a consultation with a floral designer. But since this is basic and important for the company, the form is located immediately at the beginning of the landing page.

Another section is of particular interest - HOW IT WORKS. Most people are busy with something and do not like difficulties, so the section became an ideal way to eliminate any doubts. In just three steps it is shown how the company works and what and why the user should do: consultation - work schedule - final result. Trite, you say, it's obvious. One thing is clear, but it never hurts to repeat and say it again.

One more landing page cannot but be mentioned for close consideration. Patreon familiar to those who are looking for voluntary support for their hobbies, creativity (for the doant). The uniqueness of the landing page is that it uses a slightly different approach. Instead of asking users for money for a particular project, owners instead invite participation in the process by supporting and engaging creative and interested users as “patrons of the arts.” This is a completely different approach, non-standard.

That is why the initial video shows how creative individuals live and work, that they are people just like others, but at the same time they are connected to this service.

The CTA button is created bright and somewhat deliberate, it is impossible to miss, but if you wish, you can also find out the details of the Patreon project. Wherein new page will not appear, but will appear short video, explaining how the platform works. Or you can scroll the page.

Thus, we have a visually designed standard landing page, which differs from others in the positioning of the project, attitude towards users in global understanding. And this alone changes the perception of the landing page.

The landing page is built similarly Wave, which presents applications for small business management. But. Instead of, as is usually the case, presenting the application itself and its capabilities, web designers decided to immediately tell who it is for and why. And they displayed this both in the image and in the title. And a correctly selected image, in this case, says more than an abundance of text or explanations, reviews, comments. Even if the user is interested in the application, he can scroll through the page and find out the details, but they are not the first priority and not the most significant for branding.

conclusions

The key point when creating a landing page, thinking about its design and visualization is that the landing page may not always be the home page. But exactly landing pages can be the first stops on the way to the main site and getting to know the brand and services.

There are moments, depending on traffic, marketing and other subtleties, when the landing page is part of the site and this happens often. However, this is also more convenient for users. If you wanted, you looked at the information on the page or used the menu and delved into the jungle of content. At the same time, other pages may even be more popular due to content, links from search engines and sources. And when the time comes to create a landing page, the designer has to figure out what exactly is interesting to users on this site, where they come from, for what queries and what exactly they are looking for. Then the display of that brief information and will allow you to provide clients with a set of services and a short description of it.

But considering in detail all the examples given above, it becomes obvious that the landing page’s purpose should initially be set, then individualization, why it is created and for whom, highlightingCTA. And the design template is convenient. These are just sections with information, which can be a lot or a little, but it all depends on the specific content and topic.

From the author: Hi all! We continue to get acquainted with the intricacies of web design, and today we have a creative topic, without knowledge of which you can’t do anything in the profession. Landing design is the development of landing single pages with high conversion, that is, return for the customer. I think there is no need to explain that high-quality landing page design is very expensive, which means it can easily become the main source of your income.

What is a landing page?

The concept of landing page, as, in principle, landing page design, came to us relatively recently, according to official version from the USA, 10–12 years ago. In essence, this is a one-page selling website created for one single purpose: to prepare and bring potential customers to purchase a product or service.

Customers who visit these landing pages are called “leads.” “Lead” can also be said about an application or pre-order made from the site, that is, about the active action that the page calls for.

In professional slang, the terms “capture page” or “landing page” are more often used. In fact, these are synonyms; we will use them without any differences.

How is a landing page different from a regular website? Well, first of all, it doesn't have complicated navigation meshes. Secondly, there is no menu. All links that are on such pages lead mainly to the “order” or “submit a request” section. And thirdly, the landing grabs you from the first minutes and doesn’t let go until you scroll all the way to the footer. This is ideal, of course.

For whom are one-page websites created? For business, start-ups. The most popular landing page among:

But in fact, you can promote anything through the capture page, from household chemicals to jewelry and real estate. By the way, the target action may not always look as specific as a purchase. Alternatively, the landing page may encourage you to leave a request to calculate the cost of services, subscribe to the newsletter, reserve a place for free, take part in a survey or promotion, download a trial lesson, etc.

L-page is divided into:

Long and Short landing page;

One step and Two steps landing page.

The most common are One step Long, that is, long and one-step. Short - respectively, short; they are used to collect a subscription base, e-mail addresses etc. Two steps are extremely rare; they are divided into two pages: so to speak, building up the intrigue and the actual call to action.

How is the effectiveness of a landing page assessed?

To evaluate the effectiveness of landing pages, the most objective indicator is used - conversion. Conversion is the ratio of the number of visitors who completed the target action to the total number of website visitors. It is considered like this:

today 250 people visited the site, 12 people left requests for consultation;

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This means that the daily conversion was 12/250 * 100 = 4.8%

Of course, for maximum objectivity, the indicator is displayed not only for the day, but also for the week, month, quarter. The broader the statistics, the easier it is to track trends in demand growth and decline, seasonality, etc.

For a complete picture, conversion is supplemented with indicators of abandoners, duration of stay on the page, and a situational click map.

What conversion percentage should you strive for? It depends on the business niche in which the landing page will compete for customers. Well, for example, for a tourist takeover, the conversion should not fall below 9–14%, but for luxury goods (the same fur coats, jewelry, cars), the conversion of 6% will be already beyond the upper limit. The absolute record holder for conversion is, of course, the information business. On the sale of training courses in a convenient format, you can safely demand 22–30%.

So, let's move from theory to practice. Landing page design has its own characteristics and rules, by adhering to which you can avoid significant mistakes from the very beginning. What should a landing page not do without? Let's try to answer.

1. Purpose. Before you start working on the landing page design, you must have a clearly formulated goal: why the site is being created, for whom, what target actions it leads to... well, etc. Each element of the future layout should work for the result, for conversion, and the task designer - think through each element in advance.

2. Harmony of creativity and psychology. I will not be mistaken if I say that contemporary creativity is not always accessible to the broad masses and adequately perceived by all contemplators. Your design should be understandable to everyone, no off-putting or flashy colors, crazy fonts or complicated animations. Leave experiments for a more appropriate occasion; when choosing colors, use the advice of psychologists, listen to the advice of professionals.

3. Heading. Just as a book begins with a cover, the quality of a landing page can be told by its title. If this option is unsuccessful, the percentage of page closing at 5-7 seconds of viewing will be very high.

4. Visualization. Maximum visual material. You can tell 100 times how your product works, but it’s easier to show it once on a short video clip. Does your product or service require a video presentation? Then photos from all angles, photos of satisfied clients, happy customers...etc.

5. Review block. A sea of ​​positivity should flow from your site. Reviews must be linked to photos real people, signed (name, age, country, city - naturally as close as possible to the target audience). Impersonal reviews are repulsive and cause distrust.

6. Download speed. When uploading videos, photos, pictures to your landing page, do not forget about the weight of all elements. The page should work like a clock, load files quickly and efficiently, quickly respond to scrolling and transitions between blocks.

7. Call to action or call to action. The call to action should not be the final chord in the footer of the page. Buttons “order”, “subscribe”, “download”, “buy” should be evenly distributed across all blocks. I wanted to buy, but who knows where this button is hidden - this is a failure for conversion.

And finally, one more secret from fellow marketers, whose role in creating captivating pages cannot be underestimated. AIDA Rule:

Attention - attention;

Interest - interest;

Desire - desire;

Action - action.

This classic model consumer behavior, according to which it is necessary to build the design of landing pages for any purpose. How it works? The entire structure of the site is conventionally divided into 4 blocks, and each is responsible for its part of the capture.

In the first - attention is attracted (unobtrusively, easily), in the second - interest is stirred up (questions are asked, a provocation is caused, a problem is presented), in the third - a solution to the problem is found, a desire appears to buy something without which further life becomes simply impossible, in the fourth - All that remains is to press the “one click to your cherished goal” button.

That's it, friends. Let's learn to manipulate consciousness and become masters of web design! Subscribe to my updates, stay tuned for new products, and see you soon! Bye bye.

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Landing – special page, which is needed in order to push the visitor to buy a product or service or leave a request. In order to create high-quality landing page you don't need to be a marketer. It's possible to an ordinary person. Today we will tell you how to do this.

Briefly: what is a landing page and what is it for?

Unlike a multi-page website, a landing page does not have complex navigation, large layers of text, banners and extra menus to go to other pages. Navigation on such a site is carried out either by scrolling or through a special menu, with the help of which it is easy to get to the item of interest on the page.

Synonyms: one-page site, one-page website, landing page, landing page, landing page, target page.

A landing page is used to promote a product or service; it is designed to “direct” the visitor to perform a certain action:

• requesting a free consultation;
• application for the purchase of goods;
• seat reservations;
• subscription to the newsletter;

Do it yourself or order turnkey work?

So we've got the basics covered. The next question that will definitely arise in your mind is whether to make a landing page yourself or order it from a freelancer or a web/design studio.

Common Myth: It is very difficult to develop a high-quality, high-converting landing page; only professionals do this, and it is inaccessible to the average person.

Reality: making a good, working landing page is no more difficult than creating a page on a social network.

Of course, the landing page developed professional marketer, will most likely show higher conversions. However, the difference in conversion will significantly affect income only at high turnover.

What is the best thing to do if you:

1. you are new to business;
2. want to test a new niche;
3. you have small starting capital.

If you fall into one of three categories, then you should consider launching a landing page yourself. It will be much faster and cheaper.

In the future, when things go uphill, you will receive your first orders, working capital and, most importantly, statistics. Then you can think about “pushing” conversions at all stages of the sales funnel, including the landing page. You can turn to professionals and make another landing page (or even several) and test their conversion compared to the first one to choose the best one.

The only thing you really need is knowledge of your product: its advantages, disadvantages and target audience.

On the other hand, if you have good capital to start and don’t want to spend extra time creating landing pages, you can always turn to specialists. For my part, I can recommend the web studio Divly. They have quite reasonable prices and good reviews.

Remember that if you decide to order a turnkey landing page, you need to draw up the most accurate technical specifications and agree on all the details with the developers.

So, if you decide to do everything yourself, then your next step is choosing a quality platform. I have selected 4 of the most convenient and functional services For creating a landing page, and made short reviews to help you choose.

LPMotor - the best one-page website builder

An excellent platform for both novice users and advanced webmasters. It stands out for its simple and intuitive interface, affordable prices for services, a set of necessary functions for creating a one-page website, and a selection of ready-made templates.

As for templates, the site offers users 90 ready-made design options. For ease of searching, all templates are divided into categories (photographer, beauty and health, events, information business, holidays). In addition, you can make a page from scratch from ready-made blocks and sections.

For each template you can additionally connect mobile version, which can be edited separately.

Another one distinguishing feature— availability of high-quality training materials. There are step-by-step training videos for each stage of work (creating and launching a website, working with design, connecting a domain, optimization and promotion, sales management, increasing conversion).

There is no free plan on the site. It is possible to connect four paid tariffs (prices when paid annually):

If you pay annually, you will receive a 40% discount.

You can pay for platform services and tariffs using bank card, through Sberbank Online, Alfa-click, through transfer through Svyaznoy, Euroset, MTS, Tele2 and Beeline. Supported electronic wallets: Yandex.Money, QIWI, Webmoney.

Advantages

• Affordable prices for services
• Huge selection of ready-made templates in different categories
• There is everything necessary functions to create a one-page website
• Possibility to integrate finished project with other services

Flaws

• No free plan

Bloxy - stylish and modern

Bloxy is a builder for creating one-page websites that came to the market not so long ago, but has already earned popularity among webmasters.

The main feature of the service is the absence of ready-made templates; instead, the user is offered a special designer that allows them to create their own one-page website from various sections (header, main content, footer). Each section offers hundreds of options from which you can choose the one that best suits your topic.

The user is offered three tariff plans:

In addition, each user is given a free test period 7 days.

The service allows you to integrate your one-page website with popular services: amoCRM, Bitrix 24, Robokassa, Yandex Cashier, Google Analytics, Yandex Metrica, Mail Chimp, etc.

Advantages

• Clear interface
• Integration with all the necessary resources for doing business on the Internet
• Convenient constructor for creating your own one-page website

Flaws

• No ready-made templates
• Costs more than competitors

LPgenerator - the most functional constructor

LPgenerator has it all necessary tools to create a one-page website. Mostly this resource designed for professionals who have experience working with similar platforms. This is probably the most “powerful” and multifunctional construction set of all those on the market.

The site contains more than 300 templates (all adapted to mobile platforms), from which you can always choose something to suit your needs. If necessary, you can use the built-in designer, which allows you to create your website from various blocks absolutely from scratch. The company also offers users ready-made one-page websites for an additional fee.

The site contains the necessary tools for creating and managing a landing page: traffic channel management, detailed analytics and statistics, convenient split testing, sales funnel building, own CRM and LP Telephony, etc.

In addition, you can integrate lpgenerator with various online services: Robokassa, Bitrix 24, AmoCRM, Megaplan, Dropbox, SmartResponder, etc.

A special training system has been developed for novice users - materials have been collected that will help you understand complex terms and organize the process of creating a one-page website from choosing a design to attracting the target audience and completing the transaction.

Free plan is missing, you can evaluate all the advantages and disadvantages of the service using a seven-day free trial period. Next, connect to one of the paid tariffs (prices per month): “Basic” (799 rubles), “Advanced” (2375 rubles), “Unlimited” (3999 rubles), “Corporate” (15730 rubles).

When paying annually, you get a 30% discount:

You can pay tariffs in the following ways: cashless payments, Web Money, Visa cards, Maestro and MasterCard, Sberbank Online, Mir, Alfa-Bank, Yandex.Money, Qiwi Wallet, Tele2, Beeline, Megafon, MTS, Euroset.

Advantages

• A huge selection of ready-made templates that are adapted for mobile platforms
• There are tools for creating your own one-page website from scratch
• Detailed site analytics
• Available telephony for customer communication

Flaws

• High prices for services
• No free plan (free trial period within 7 days)
• The interface may seem complicated to a novice user

Ucraft - free landing page builder

The service is suitable for both novice users and professional webmasters. Using the platform, you can not only create a one-page website, but also a business card, as well as an online store. The user has access to 19 ready-made templates, all of which are adapted for mobile devices.

Each template is built on the basis of blocks, which can be rearranged and removed if not needed by simply dragging the mouse.

TO ready landing page you can connect the following services: Google Analytics, Mail Chimp, Google Maps, Twitter, Instagram, You Tube, Disqus.

It differs from its competitors in that it has a full-fledged free plan:

Paid plans can be paid using Visa, Mastercard, Pay Pal.

Advantages

• Convenient editor for creating your own one-page website
• Free plan with hosting and 3rd level domain
• There are tools for collaboration on the project
• Ability to integrate a one-page website with popular services

Flaws

• Few ready-made templates

Approximate structure of a one-page website

Now that we've chosen a platform for our landing page, it's time to dive into the theory for a bit. Let's talk a little about the landing page structure.

1. Heading

The header should display information indicating the unique characteristics of the product or service being offered. It is advisable to outline all the characteristics that distinguish your product from competitors.

It is permissible to use a subheading to clarify to users the information provided in the heading.

2. Logo, company name and contact information

A logo allows users to identify your company and increase trust.

The second important element of a one-page website is the presence of contacts. It is advisable to post not only the work phone number, but also the company address. Contacts are the main tool of trust; the user subconsciously understands that if a project has a physical address, then professionals are working on it.

3. Data about the product or service provided

To give the user the impression that he is personally testing the product, it is advisable to place on the landing page:

1. Real product photos;
2. Video recording ( this content potential consumers trust the most).

4. Brand benefits

It is advisable to place the benefits of the brand in a block that will stand out with a catchy and exciting headline. Next we compose detailed list benefits for customers from cooperation with your company. All benefits should answer the visitor’s question “Why do I need this.”

5. Description of services

In this block, the real value of cooperation is conveyed to the user in the form of a list of services.

6. Customer Feedback

Form for feedback with which the client can contact you and leave a request.

An example of creating a landing page with your own hands using the LPmotor service

Let's try to create a simple example landing page in the LPmotor constructor.

The first thing we need to do is register with LPmotor.

IN personal account Click on the green “Create website” button.

Now you will be offered 3 options to choose from: create a website from ready-made blocks, from a template or from scratch. The simplest and quick option- create a website based on ready-made template, so we choose this option.

Now we need to choose a template that will best suit your niche. For convenience, all templates are divided into categories: goods, services, information business, beauty and health, etc.

As an example, I chose a landing page that would be suitable for a wedding photographer. Immediately after you select the appropriate template, the system will ask you to leave a phone number to which notifications about applications will be sent.

If you haven't found a suitable template, don't worry. Just go back a step and try to create a website from ready-made blocks or from scratch. You may have to spend more time, but you will get a high-quality and unique landing page that is 100% suitable for your product or service.

Now you can edit the template to suit yourself: change photos, write suitable text, contact information, list of services, advantages, etc. In order to edit an element, you just need to click on it with the mouse. Everything here is quite simple and clear, so no questions should arise.

In the lower left corner there is an "Add Element" button. You can use it to add to the template additional block, section or basket.

In the top right corner you will see a green “View Site” button. Here you can see what your landing page will look like.

At the top left, you can choose a landing page display option: computers, mobile devices, and edit each option individually.

On the right top corner There is an icon with a gear. If you click on it, a drop-down menu will appear. Here you can select “Manage” and you will be taken to the administrative part of your site.

From here you can manage all landing page functions.

The very first thing to do is change the domain.

You can choose any third-level domain (sitename.lpmotortest.com) or buy a second-level domain (sitename.com). If you already have Domain name, registered with a third-party registrar, you can connect this domain to your website.

The next step is to connect Yandex Metrica or Google Analytics traffic counters.

To do this, you need to have accounts in Yandex and Google. Counters are created in one click and do not require any special knowledge.

In the notifications section, you can configure notifications about received applications via SMS, e-mail, in Telegram or VK.

In the “Analytics” section you can see website traffic by different channels traffic and conversion funnel.

In the “Extensions” section you can connect the necessary additional services and widgets: shopping cart, geotargeting, CRM, Yandex checkout, etc.

Most last step- publication of the site.

To do this, go to the “Desktop” tab and click the “Publish” button. From now on, your site will be available to users around the world.

I only talked about the most important functions designer. Surely, you still have questions: what are A/B tests, what are they for? SEO settings, how to set up an anti-spam filter, etc. In this case, training videos are provided. You can view them using the “Training” link in the upper right corner of the screen. If you have any questions, feel free to contact support. In addition, you can also write in the comments to this article. I will definitely answer everyone.

Conclusion

Today we looked at the most optimal platforms for creating your own one-page website for promoting goods and services. Remember that the effectiveness of the project will depend not only on the platform, but also on the correct location of the blocks, as well as the information posted.

To order a landing page design, visit the Yudu website. There are many experienced programmers, web designers, and developers registered on YouDo who provide a full range of services:

• website design
• creation of layouts
• development of individual web page design
• installation of exclusive templates
• adaptive layout websites for different devices

Programmers registered on Yuda will help you create a modern website and landing page inexpensively. During the development process, Yudu specialists use new technologies and effective methods CMS content management.

Yudu performers specialize in creating, promoting and technical support sites different types and modifications. They guarantee high conversion resource. Yudu specialists create websites and sales pages for the following purposes:

• wholesale and retail trade
• various types of service industries
• unique (exclusive) goods
• training programs (webinars, trainings, etc.)

Programmers registered with Yuda will turn your website into an effective tool for business development on the Internet, regardless of whether you are a manufacturer or an intermediary. They approach each order creatively and always achieve their goals.

Features of website development

Yudu specialists deeply analyze the task at hand. They convey the benefits of a product (good or service) thanks to quality content, text, correct wording and place important accents in the design.

The sales page made by Yudu artists combines everything important nuances, which allow the client to immediately understand what is at stake and what benefits he will receive.

Properly designed landing pages will help expand target audience and improve site visits.

Yudu specialists perform the task in the following order:

• preparing text and prototype
• create a new one modern design or adjust the existing one
• design and program the website
• place the site on paid hosting
• launch traffic

All of the above actions allow you to get better website performance. Specialists will help you track and analyze attendance and other indicators in order to improve them in the future.

Cost of specialist services

You can order a landing page design from Yudu specialists at an inexpensive price. The cost of work is influenced by a number of factors:

• project complexity
• site type
• connecting an online payment form
• website testing and integration
• setting up the administration system

Find out how much the work of professionals costs from the price list on the Yudu website. Yudu specialists have the most affordable prices in Moscow. Make sure of this by reading the information in the performers' profiles.

Why should you contact Yudu specialists?

Yudu specialists have their own special approach to website development and promotion. They carefully analyze the customer's product to show customers its benefits. The overall aesthetics of the landing page creates good impression about him.

After collaborating with Yudu specialists, you will receive a completely finished tool. In addition, programmers connect the administration system so that the content can be edited if necessary.

Experts also monitor traffic and other indicators responsible for the development of the resource. They guarantee high conversion of all projects, thanks to their extensive experience and the use of modern technologies.

By collaborating with specialists, you will receive a number of advantages:

• application of marketing techniques
• use of advanced technologies
• creating high-quality sales pages
• unique design solutions

Yudu artists use innovative techniques in the field of Internet marketing and develop websites in such a way that they become constant source arrived.

Even before work begins, specialists will tell you how many clients they can attract. All their projects have an individual design, adaptive layout and many other important components for productive development.

As a result of cooperation with the performers, you will receive a simple website with easy navigation, simple controls and high-quality graphics. It will not only attract customers, but also collect their contacts, thus building a base of regular users.

To order a landing page design by affordable price, leave a request on the website or call the phone number provided, and available performers will immediately offer you their services.