Landing examples are real. Landing page examples: tips for creating
The design of this page is unique, completely imbued with the brand's personality and is not similar to others.
The peculiarity of this design is that all the elements are visible, but at the same time very neatly arranged. The simple but beautiful slideshow also attracts attention.
Simple but cute design. The advantage is that you can log into the site via Facebook without wasting time on registration.
An excellent example of demonstrating the company's products. Every month the company updates the list of products shown on the page.
Understanding what is being sold on the site is not a problem thanks to the excellent structured content, beautiful slides and large font price tags.
The most successful product sales pages always contain clear, easy-to-read product examples.
The key to this design is simplicity. A simple menu and a bright slider go together perfectly.
The page successfully displays different sections. For more detailed information, just click on the image you like.
The design is not overloaded unnecessary elements, you can immediately see all the characteristics and prices of the product.
Entertainment sites
Simple and tasteful. The purpose of the page is immediately clear: watching a documentary video.
The page design is very well thought out, it fascinates and literally hypnotizes. Great combination of colors and shapes.
This site is above all praise. Brilliantly thought out design and abundance interactive elements will not leave anyone indifferent.
This Harry Potter franchise page is designed using colors, phrases, and names familiar to fans.
This page not only looks beautiful, it is also very functional: many interactive elements, integration with Google Maps, using tabs.
Even after the redesign, Uncrate does not change its tradition of arranging all sections of the site in a convenient top navigation menu.
This site shows all the power graphic design and web development. It’s better to go to it and see for yourself.
An excellent example of a “tiled” design that allows you to stylishly arrange a large number of blocks with content.
The visuals of this site are stunning. Vivid images instantly capture the attention of users.
Jay-Z sure knows how to have fun. On his site, articles, images and other content are presented in the form of interactive tiles.
This design uses natural shades that go well with the main issues raised on the site.
Portfolio landing pages
On this page, the dominant role is again given to images that literally come to life when you hover the mouse.
This example has a very interesting color combination. Moreover, all elements on the page use the same background structure, wood-like.
The “old school” style is used very well here, the design of each element is thought out to the smallest detail and is unique. Thanks to endless scrolling On this site you can enjoy such beauty for a long time.
A clear and thoughtful design helps the page convey the message most effectively main information to visitors. Color scheme matches the brand and shows the designer’s style in action.
The page is an excellent presentation. Each banner is dedicated to a separate project.
An example of an unusual tile design.
Typography plays a major role on this page. Application various fonts helps in communicating ideas.
The design is laconic and concise. On the page we can see everything we need: a portfolio and links to other sections.
Icons and nothing more. A good example of minimalist design.
The portfolio page displays the most important thing - examples of work.
Retail
The page contains many user photos, which you can easily scroll through using scrolling and hovering.
Large, bright photographs of the company's products make you want to drink a can of cold beer.
Nothing distracts the visitor from contemplating the most beautiful watch.
The highlight of this site is the slideshow at the top of the page, which showcases mouth-watering culinary delights.
The font and graphics combine perfectly, creating a unified perception of the site. There are only three menu items, and they are impossible to miss.
Elegant style, high quality images, excellent presentation. Nothing distracts from the main elements.
Toyota has created a Pinterest-style site for Camry lovers. Here you can find many photographs, articles, statistics.
Despite the fact that this page fits into one screen in height, it contains many interesting interactive elements and unusual details.
The page design fully reflects the brand's style: colors, fonts, pictures are immediately associated with this company.
The design is made in calm, light colors; this color scheme is ideal for the product being offered.
This site is like a book that captures your attention with its unusual plot and illustrations.
The floating red button in the middle of the screen does its job: you really want to click on it.
What should a landing page look like in terms of efficiency? What blocks should it contain and what should these blocks look like? After reading the article, you will get answers to these questions and see what the best ones look like landing page.
1. Headline with USP
The ideal landing page, single screen or long, always has a catchy headline that:
- immediately lets the visitor know where he is;
- shows him the uniqueness of your offer.
The headline is placed at the top of the landing page, at user eye level. Big, bright, intriguing.
The bounce rate depends on the title.
Here are examples of headlines for our company’s best landing pages.
2. Descriptor
The descriptor also affects the bounce rate, although less than the headline. Typically consists of a logo, company name, slogan or a few words about services or products. Placed in the top left or middle.
If the landing page has a headline with a USP, the descriptor is made modest - a logo plus a name.
The best landing pages always contain an original descriptor.
3. Block with contact information
Typically located in the upper right corner. A comprehensive contact block contains:
- real phone number;
- email;
- "Call back" button.
An appeal must be used - please call.
4. Attractive image
By image we mean the background - big picture, on top of which a title, capture form, and other blocks are placed.
IN perfect landing page The image corresponds to the theme of the site, is original and interesting. The background color scheme is different from the title font color to prevent them from blending together.
In the screenshots you see beautiful landing pages with attractive images.
5. Capture forms
A single-screen landing page contains one capture form, a long landing page contains 2 or 3 forms. The first form is adjacent to the heading - next to it or below it.
The capture form contains fields for entering your name and phone number. The call to action describes additional benefits (gift, discount, additional service), which encourage the visitor to immediately submit data.
If there is a promotion running on the landing page, the capture form contains a countdown timer.
These are the capture forms we equip the best landing pages of our clients.
6. Block with benefits for the client
This block ideally bypasses visitors’ objections. 3–8 points are placed in a block.
The block has following structure: text describing the benefit and a thematic picture for each item. The location of the items is horizontal or vertical. In an ideal block, all paragraphs have the same amount of text, and key sentences are highlighted in color or in bold.
7. Customer reviews
The review block is key in the landing page.
The landing page should have real reviews from at least three clients. The ideal option is a scrollable window, such as a slider, that can accommodate 5-10 reviews.
Each review:
- contains name and real photo client;
- content with key details that will have a positive impact on landing page conversion.
Here are examples of blocks with reviews on the best landing pages of our studio.
8. Tariffs or service packages
Buyers like to choose from several alternatives. Therefore, the ideal landing page offers a choice of 2-3 tariffs or packages. It doesn’t matter whether the landing page sells goods or provides services, the site must have a block with tariffs.
Tariffs must be different from each other and contain detailed information about what is included in them. One of the tariffs is marked as the most popular among clients.
9. Landing Page Examples
This is one of the most important blocks of a landing page. It is after viewing the portfolio or cases that the visitor decides to take the target action.
A competent portfolio contains only best works, beautifully designed, does not take up much space. For design, it is better to use a slider with which visitors will scroll through the images.
After looking at examples of landing pages, the visitor should be convinced of the quality of the product or service.
10. Real contact details in the footer
The final trust trigger is a block with contact information about the company or author in the footer.
In the case of a company, there must be a card with specified location office. In the case of the author, all kinds of contacts.
This is also where the final capture form is located.
An ideal landing page contains all of the above elements. However, for a landing page to be truly effective, all its blocks must be correctly combined into one composition. And also add meanings thanks to which visitors perform conversion actions on our landing page.
To create a successful one-page website for selling your own product, a smart solution would be to first study working landing page examples. Is it easy to create such a page yourself? Let's consider what distinguishes beautiful and actively selling landing sites.
What is a landing page
Landing - what is it? This is the name for a one-page website where customers are offered some kind of benefit: a discount, promotion, unique products. Landing does not always aim to sell products. Sometimes such pages contain an application form, by filling which the client enters the database or orders himself information call company manager.
Most companies have already appreciated how much landing sites help in marketing. One page solves one problem. Landing pages should not be overloaded additional information. Their the main objective- Motivate customers to respond to calls to action.
The advantage of a one-page website over full-fledged online stores is the specificity of the offer. A clear statement of benefits helps to successfully convey to clients the benefits of cooperation (purchases, applications).
Of course, all Internet users have seen such pages. Practice shows that this is really effective marketing tool. In conditions of general information overload, landing pages pleasantly delight buyers with minimalism, style and clarity of wording, lack of unnecessary advertising and spam.
A beautiful landing page is an important online marketing tool
Examples of the most beautiful landing pages
What makes a landing page beautiful? At first it may seem that there is no clear answer to this question, because each user understands beauty in his own way. But in fact, a landing page is a tool for which there are quality standards. To see successful examples, visit the following sites:
- Designed to move.org;
- Evr.st;
- Grooveshark.com;
- Hipstamatic.com;
- GiftRocket.com.
The best landing pages have a similar structure and features. People like different variants website design, but the success of the landing page does not lie in beautiful pictures. Key features of attractive one-page websites:
- minimalistic but stylish design;
- clear wording, no vague phrases, a lot of specifics;
- list of benefits (the client immediately understands what he will receive if he responds to the offer);
- convenient application form, without unnecessary information ( The best decision- only the buyer’s name and contacts);
- the presence of a call to action, an incentive to respond (“call”, “find out details”, “request a call”);
- honesty (landing page should contain only relevant and factual information);
- optimization for search engines(Availability popular queries in the text of the site raises it in the search engine rankings).
The article presents examples of sites with good landing page. Study them and develop your own one-page websites for products and services. We can highlight some general recommendations. The page should be harmonious and attractive to the eye. Do not use acidic or irritating shades. It is advisable to limit yourself to 2-3 primary colors and stick to pleasant contrasting tones. All images on the landing page must be of high quality.
Harmonious color combinations, clearly described benefits and convenient placement on the screen are signs of a successful landing page
Examples of actively selling landing pages
A sales landing page is the goal of most online marketers. It is important to make a one-page website not only beautiful, but also attracting customer traffic. What features will help turn an ordinary landing page into an actively selling one?
The key feature is the obvious benefit. The faster the buyer understands that he is being offered truly favorable and fair terms of cooperation, the faster he will make a purchase. Therefore, in the offer of the page you need to indicate the cost of the product or service. If possible, you need to compare it with competitors’ prices and be sure to focus on the difference (for example, “5,000 rubles cheaper than competitors”).
A good option would be to use a question-answer format. Users often search the Internet for information in the form of a question. For example, “how to choose a dress for prom.” Use popular wording in the landing page title and good traffic guaranteed for you(if, of course, the site really offers a solution to the issue).
All important information should be placed on the first screen: than faster user grasps the essence of the proposal, the faster it will respond
A selling landing page most often works without a scroll - that is, without scrolling down the page. All favorable conditions and the application form are placed on the first screen. It may sound strange, but some users really don't like scrolling and want to get the gist of a sentence at a glance. Why not give them this opportunity?
Conclusion
Creating a landing page is a complex process in which monotonous technical work combined with creativity. Of course, there are many examples of successful one-page sites and general useful recommendations. But you shouldn’t blindly imitate and use repeatedly repeated templates. The main thing in landing is still not appearance, but a clearly formulated proposal.
We have already discussed what a landing page is, why they are good and for what purpose. basic principles lean. But despite the fact that there are a number of rules and techniques that will ensure the success of your website, it is wrong to think that developing a landing page is a template job, and a well-functioning page can be made in 5 minutes, just know, insert pictures and change texts. Of course it is creative process, and fantasy, supported by an understanding of the behavior of one’s target audience, only encouraged. Below we will present ten examples of non-trivial landing pages, as well as pages that provide high conversion.
1. Nest Thermostat
A very interesting landing page dedicated to the sale room thermostat. Despite the presence of all kinds of technical data and descriptions of convenient functionality, the landing page is focused on the visual component - several photographs of the interior, as well as a brilliantly conceived and executed animation in the middle of the page evoke the feeling that after purchasing this device, your home will be no worse, than in the pictures on the Internet. Thus, Land sells not a thermostat, but comfort in the home, which is the client’s ultimate need.
2. Boy-Coy
The website of a design studio, after which you are unlikely to even want to look for offers from competitors. A four-screen landing page can convince you to contact these guys, even if you don’t read any reviews or a list of companies with which the studio has collaborated. Most likely, you will just scroll through, admiring the parallax effect, and before you know it, you will start entering your data into a nice feedback form. 
http://boy-coy.com
3. Vodka “Valenki”
One more example beautiful landing page with parallax effect. A purely image page that does not force you to immediately make a purchase, but creates a positive image among the target audience. Please note that information about the quality of the product is presented in sufficient volume, but you can miss it while watching how beautifully the ice cubes float. However, the desired effect has already been achieved. This site is too beautiful to offer something of poor quality - this is the subconscious conclusion that every visitor to any tasteful site will have. 
http://www.valenkivodka.com
4. Online store of teddy bears
Truly interesting landing pages can attract the attention of even people far from the target audience. See the example of a store selling huge teddy bears. The site is literally filled with interesting ideas and seems to be conducting a dialogue with the visitor, which ultimately, with a high probability, means a purchase. 
http://medvedy.com
5. Smart Progress
Beautiful landing page popular service setting and achieving goals. First, go in and see how it works, and second, appreciate the design that represents movement towards the goal. Combined with the very competent filling of the blocks, it really motivates you to do everything that was planned, but put off on the back burner. 
https://smartprogress.do
Examples of selling landing pages with high conversion
1. Production and installation of wooden windows
As you know, a landing page should not overload the visitor, but immediately give him something to grab hold of and fill out an application. We won’t argue, but some products require careful selection, and you can’t get away with just one or two blocks. The landing page for this window manufacturer followed the program to the maximum and touched on such details that we don’t even think about when choosing windows. And although it seems to us that there was an information overload in a couple of blocks, this page is still good example big landing page. 
http://goodwin-nnov.ru/
2. CASCO insurance
Another landing page with high conversion. The principle of converting a visitor into a lead is used here similar to the previous example - a calculator. We propose to evaluate how many parameters can be entered to select a policy, and how tirelessly this is done. The same can be said about the rest of the content of the landing page - it is extremely simple and clear, and all the benefits that a car owner wants to receive by insuring his car are described.
http://prostokasko.rf
3. Franchise of amusement aquarium machines
A good example of a selling landing page that ensures high conversion due to the fact that it clearly explains the benefits to a potential client, but also leaves intrigue and a desire to find out the details of the business plan that promises passive income. Our special praise goes to the designer. 
http://morewishes.ru
4. Laptop repair
A good example of a landing page, where a relatively large amount of text (including the space it occupies on the main screen) does not create any difficulties for the visitor, but on the contrary, it looks organic and successfully describes all the advantages of the repair organization. Laptop repair services are urgent, so don't potential clients give out information beyond measure: a few blocks are enough, but worked out as beautifully and informatively as possible, which inspires trust.
At the webinar about errors on landing pages, past 10/30/2014, I was asked to give examples of ideal landing pages. I joked that there were no limits to perfection, but I realized that people were thirsty for new role models, in addition to those that I had already given or.
Of course, I see some errors on these landing pages. Especially me. But, I like the work of designers, so I share these examples with you. Well, you can find the errors yourself if you watched the recording of the above-mentioned webinar :)
Let me remind you that the pictures are clickable - they link to full screenshots of the landing pages. The volume of which is not very friendly for mobile communications– up to 5MB.
Landing page example: Timberland shoes.
I really like the designer’s focus on the “main character” of the landing page. And also the third screen on which attention is paid key features goods. Among the serious shortcomings, in addition to those that I spoke about at the webinar, I would include the inclusion on one page of shoes intended for different seasons.
Landing example: children's electric cars
Hooray! There is a video of the car in action. No cheers - there are little Koreans in the video. But we’re not selling to them :)
What is much more serious, a guaranteed freeze for dads: how a white car differs from a black one. And are these differences worth 3,200 rubles? The remaining shortcomings will be highlighted by the following landing page.
Landing page example: radio-controlled models
